Courir Laurentides

What Courir Laurentides does

Courir Laurentides (legal entity 9554-3468 Québec Inc.) is a privately held sports event promoter founded in 2011 and based in the Laurentides region of Quebec, Canada. The company organizes a portfolio of five annual trail and road running events — Ultra Trail Jack Rabbit, Ultranza Trail, Demi-Marathon de St-Sauveur, Course des Lutins Val-Morin, and Les Courses de la Coulée — with race distances ranging from 1 km to 50 km, and supports supplementary programs including a volunteer engagement program, an exhibitor/vendor village, a sponsorship/partnership program, and an AVANTAGE corporate team-building offering.

Operations are anchored in formal relationships with the Municipalités de Val-Morin and Ville de Prévost, the Parc Régional Val-David/Val-Morin as host venue, and a set of local sponsors including Desjardins, IGA, Microbrasserie Shawbridge, and Équipe Laurence. Les Courses de la Coulée functions as a fundraising event with proceeds directed to Club du Parc de la Coulée for park sustainability. No proprietary technology is developed; the company relies on third-party registration platforms (Race Roster, MS1 Inscription) for all event sign-ups and operates on a direct-to-consumer, online-only registration model with no paper or on-site alternatives.

Revenue is generated through three streams: one-time participant registration fees, sponsorship packages that sell brand visibility across bibs, arches, website, and social media, and exhibitor/vendor booth fees in race villages. Pricing includes tiered registration by distance, a $15 + tax administrative charge for bib transfers and distance changes, a CAD $250 mandatory fundraising commitment for selected events, and free registration for children 8 and under on the 1 km course. Corporate team packages are sold through the AVANTAGE program. No revenue, headcount, or participant-count figures are publicly disclosed, and no institutional funding or M&A activity is recorded.

Name

Courir Laurentides

Legal name

Courir Laurentides (9554-3468 Québec Inc.)

Website

https://courirlaurentides.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Courir Laurentides is a privately held Quebec event promoter that organizes five annual trail and road running events in the Laurentides region, monetizing participant registration fees, sponsorships, exhibitor booths, and an AVANTAGE corporate team-building program.

Ownership category

akta.pro rank

Product category

Sports Event Organization

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

akta.pro secondary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

Keywords

• Trail running events
• Sports event promotion
• Road race organization
• Community fundraising runs
• Corporate team building races

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Registration Fees: One-time registration fees for race participation across multiple events including Ultra Trail Jack Rabbit, Ultranza Trail, Demi-Marathon de St-Sauveur, Course des Lutins Val-Morin, and Les Courses de la Coulée.
2. Sponsorships: Partnership packages offering brand visibility through bibs, arches, website, social media, and official photos. Measurable results with detailed performance reports.
3. Exhibitor/Vendor Fees: Booth rental in race villages. Includes on-site presence, website listing, social media promotion, and signage at event locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Courir Laurentides organizes and promotes a portfolio of annual trail and road running events across the Laurentides region of Quebec, ranging from 1 km family races to 50 km ultra-distance challenges. The company's core events include Ultra Trail Jack Rabbit, Ultranza Trail, Demi-Marathon de St-Sauveur, Course des Lutins Val-Morin, and Les Courses de la Coulée, with registration processed through third-party platforms.

Product overview

Courir Laurentides operates as a sports event promoter organizing trail and road running events across the Laurentides region of Quebec. The company offers five core annual racing events: Ultra Trail Jack Rabbit (UTJR), Ultranza Trail, Demi-Marathon de St-Sauveur, Course des Lutins Val-Morin, and Les Courses de la Coulée. Supporting the core racing events, the company provides supplementary programs including volunteer engagement, exhibitor/vendor village opportunities, partnership/sponsorship packages, and the AVANTAGE corporate team-building program. Registration for all events is managed through third-party platforms (Race Roster and MS1 Inscription).

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Trail Jack Rabbit: Trail running event (UTJR) organized by Courir Laurentides, scheduled for February 19, 2027.
• Ultranza Trail
• Demi-Marathon de St-Sauveur
• Course des Lutins Val-Morin
• Les Courses de la Coulée

Products and services

• Ultra Trail Jack Rabbit (UTJR) Annual ultra-distance trail running event in the Laurentides region of Quebec, scheduled for February 19, 2027. Targeted at experienced trail runners seeking ultra-distance challenges.
• Ultranza Trail Trail running event featuring distances from 1 km to 50 km, held at Parc Régional Val-David/Val-Morin. Presented by Microbrasserie Shawbridge and Équipe Laurence, with distances designed for runners of all skill levels.
• Demi-Marathon de St-Sauveur Half-marathon event in Saint-Sauveur village, Quebec, offering distances from 1 km to 21.1 km, scheduled for September 19, 2026 (13th edition). Suitable for runners of all levels.
• Course des Lutins Val-Morin Family-friendly Christmas-themed running event featuring 5 km and 1 km children's races, held December 6, 2026 in Val-Morin, Quebec (6th edition). Designed for families with children.
• Les Courses de la Coulée Local fundraising trail running event benefiting Club du Parc de la Coulée, featuring distances from 1.5 km to 15 km, held June 6, 2026 in Prévost, Quebec (fifth edition). Proceeds support park sustainability.
• AVANTAGE Corporate Program

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Parc Régional Val-David/Val-MorincoreStrategic or Co-development PartnerHost venue for Ultranza Trail events held in the Far Hills sector. Critical partnership providing access to regional park trails and facilities.
• Microbrasserie ShawbridgecoreGTM or Marketing PartnerPresented by sponsor for Ultranza Trail events, providing brand visibility and event support.
• Équipe LaurencecoreGTM or Marketing PartnerCo-presenter of Ultranza Trail events with branding integration.
• Municipalité de Val-MorincoreStrategic or Co-development PartnerHost municipality for multiple events including Ultranza Trail and Course des Lutins de Val-Morin.
• Municipalité de Val-MorincoreStrategic or Co-development PartnerPartner municipality for Course des Lutins de Val-Morin event, releasing organizers from liability.
• Ville de PrévostcoreStrategic or Co-development PartnerPartner municipality for Les Courses de la Coulée, supporting active youth exploring outdoors.
• Club du Parc de la CouléecoreStrategic or Co-development PartnerBeneficiary organization for Les Courses de la Coulée fundraising event, proceeds support park sustainability.
• DesjardinsminorGTM or Marketing PartnerEvent sponsor for Les Courses de la Coulée 2026.
• Club OptimisteminorGTM or Marketing PartnerEvent sponsor for Les Courses de la Coulée 2026.
• IGAminorGTM or Marketing PartnerEvent sponsor for Les Courses de la Coulée 2026.
• Kin-AnalyseminorGTM or Marketing PartnerEvent sponsor and training program provider for Les Courses de la Coulée 2026.
• Far Hills HotelminorGTM or Marketing PartnerRecommended accommodation partner located less than 20 minutes from Demi-Marathon start line, promoted on event page.
• Far Hills HotelminorGTM or Marketing PartnerRecommended accommodation partner located less than 200m from Ultranza Trail start line, promoted on event page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Race Roster: Race Roster is the third-party registration platform used by Courir Laurentides for all event sign-ups. It is an ecosystem enabler/partner rather than a direct competitor, but it is highly comparable from a business-model perspective — both monetize around the participatory race-event customer lifecycle.

Direct peers

• Quebec Mega Trail (QMT): Quebec Mega Trail organizes long-distance trail running events in the Quebec City and Charlevoix region, including ultra-distance formats. It is directly comparable to Courir Laurentides because both are Quebec-based trail/ultra running event organizers targeting similar endurance-runner personas with multi-distance offerings and regional park partnerships.
• Ultra-Trail Harricana: Ultra-Trail Harricana organizes one of Canada's premier ultra-trail events in the Mont-Tremblant area of Quebec/Laurentides region. It is the closest direct competitor to Courir Laurentides' Ultranza Trail and Ultra Trail Jack Rabbit, sharing the same geography, customer base, and ultra-trail product category.
• Canada Running Series: Canada Running Series organizes large-scale road running events (including half-marathons and marathons) in major Canadian cities. It is comparable to Courir Laurentides because both are consumer-facing participatory road running event organizers in Canada operating recurring annual races with corporate and sponsor partnerships, although Canada Running Series operates at significantly larger urban scale.

Broad incumbents

• IRONMAN: IRONMAN is a global endurance-sports event organizer producing triathlons, marathons, and ultra-distance events worldwide. It is comparable as a broad incumbent in the endurance-events space — same customer segment (serious endurance athletes) and similar event-business model, though at vastly larger scale and broader sport coverage.
• Spartan Race: Spartan Race organizes obstacle course and endurance events globally across multiple distances. It is comparable to Courir Laurentides as a broad incumbent in the participatory outdoor endurance-events space, with similar corporate team programs and family-distance options, though its obstacle-course product differs from pure trail/road running.
• Rock 'n' Roll Marathon Series: Rock 'n' Roll Marathon Series organizes participatory road races with distance options from 5K to marathon across multiple cities. It is comparable to Courir Laurentides' Demi-Marathon de St-Sauveur because both monetize through consumer registration, sponsorship packages, and exhibitor villages in a multi-distance mass-participation road running format.
• Tour du Mont-Blanc / UTMB World Series: UTMB World Series organizes branded ultra-trail running events globally, including qualifier events for the UTMB Mont-Blanc. It is comparable to Courir Laurentides' Ultra Trail Jack Rabbit and Ultranza Trail as a premium ultra-trail event platform, though UTMB operates at global scale with much larger participant and sponsor economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/tags/lavibeultranza
• Facebookfacebook.com/CourirLaurentides

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courir Laurentides