Performix Nutrition Systems, Llc
PerforMix Nutrition Systems is a Western US manufacturer of custom liquid and dry cattle feed supplements, serving feedlot, dairy, cow-calf, and stocker operations through four regional plants, an owned delivery fleet, and nutritional consulting.
- Company typePrivate
- Founded1987
- HeadquartersNampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Performix Nutrition Systems, Llc does
Performix Nutrition Systems, LLC is a privately held cattle nutrition company founded in 1987 and headquartered under parent AgriBeef in Boise, Idaho. The company manufactures and delivers custom-formulated liquid and dry feed supplements for commercial beef, feedlot, dairy, cow-calf, and stocker operations across the Western United States. Its product portfolio includes Rumax (liquid suspension supplement), Rumax Bovibox (protein mineral block), Cattleman's Choice (dry mineral), TopPeak (dairy), CafBoost (calf fat supplement), BunkStart (feedlot arrival), and Oils/Fats/Tallow. Operations are supported by four manufacturing facilities in Nampa, Fruitland, and Rupert, Idaho and Moses Lake, Washington, each with truck and rail access and major facilities capable of supplementing over 500,000 head of cattle daily.
The company's core technical differentiator is PerforMix suspension technology, a proprietary formulation that prevents ingredient separation in liquid supplements so that non-liquid nutrients such as calcium remain evenly suspended, ensuring consistent dose delivery. A complementary proprietary self-fed palatability formulation prevents over-consumption by conditioned cattle while remaining attractive to naive cattle, and a custom inventory tracking system ties sight-gauge readings from installed customer equipment to automated delivery scheduling. The company holds FSC36 Safe Feed/Safe Food certification and is associated with American Feed Industry Association and National Cattlemen's Beef Association memberships, alongside multi-decade research relationships with Washington State University, University of Idaho, and Oregon State University.
PerforMix monetizes through custom-quoted, pay-as-you-go pricing on supplements plus recurring nutritional consulting, ration and forage analysis, equipment provisioning and maintenance, and direct delivery via an owned fleet of semi-tractors. The go-to-market combines enterprise field sales via a regionally distributed team of nutritional consultants (covering Idaho, Montana, Oregon, Washington, and dairy operations) with an authorized dealer and co-operative distribution network that extends the company's reach into Texas, Nebraska, Wyoming, California, and Utah. Customers are managed through inside sales and customer service staff reachable via a single 800 number and dedicated email, with monthly minimum on-site visits for nutritional analysis clients reinforcing account stickiness.
Performix Nutrition Systems, Llc firmographics
Firmographics- Name
- Performix Nutrition Systems, Llc
- Legal name
- Performix Nutrition Systems, LLC
- Website
- https://performixnutrition.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerforMix Nutrition Systems is a Western US manufacturer of custom liquid and dry cattle feed supplements, serving feedlot, dairy, cow-calf, and stocker operations through four regional plants, an owned delivery fleet, and nutritional consulting.
- Ownership category
- akta.pro rank
Performix Nutrition Systems, Llc industry classification
Industry- Product category
- Livestock Feed Supplements
- NAICS
- Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Vitamin-Mineral (VM) Premixes (AFADAGAC)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Calf & Starter Feed (Milk Replacers, Creep Feed) (AFADAAAA), Dairy Cattle Feed (Lactation, Transition, Dry Cow) (AFADAAAB)
Keywords
Where Performix Nutrition Systems, Llc is headquartered
LocationHeadquarters
- HQ city
- Nampa
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Performix Nutrition Systems, Llc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Feed Supplements: Custom-formulated liquid and dry feed supplements sold to commercial beef, feedlot, dairy, cow-calf, and stocker operations. Products include Rumax (liquid), Cattleman's Choice (dry mineral), TopPeak (dairy), CafBoost (calf), BunkStart (feedlot), and Rumax Bovibox (protein mineral blocks). Pricing is custom-quoted based on nutritional requirements, forage analysis, and delivery method.
- Nutritional Analysis Services: Consulting services including ration and ingredient sampling, bunk management, record analysis, mixer testing, and monthly on-site visits. Includes feed value comparison, least cost ration formulation, projections, and feeding break-even scenarios.
- Equipment and Delivery Services: Value-added services including supplement storage systems, dispensing equipment provision and maintenance, inventory management support, and supplement delivery using company fleet of trucks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom formulation pricing based on nutritional needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Performix Nutrition Systems, Llc product offering
Product offeringCore offering
Performix Nutrition Systems manufactures and delivers custom-formulated liquid and dry feed supplements for commercial cattle operations, including feedlots, dairies, cow-calf ranches, and stocker operators. The company supplements regional forage-based rations with products addressing trace mineral deficiencies, protein gaps, and rumen health, supported by nutritional analysis services, on-site consulting, equipment provision, and direct fleet-based delivery across the Western United States.
Product overview
PerforMix Nutrition Systems offers a portfolio of liquid and dry feed supplements for feedlot, dairy, cow-calf, and stocker operations. The core product lineup includes Rumax (liquid supplement with suspension technology), Rumax Bovibox (combining liquid and dry mineral benefits), Cattleman's Choice (dry mineral formulations), TopPeak (dairy-specific supplements), CafBoost (calf growth supplement), and BunkStart (feedlot arrival supplement). The company also provides Oils Fats and Tallow products. These products are supported by nutritional analysis services, equipment provision, inventory management, and delivery services. Products are manufactured at facilities in Nampa, Fruitland, and Rupert, Idaho and Moses Lake, Washington.
Differentiator
Problem solved
Functional benefit
Brands
- PerforMix Nutrition Systems: Primary commercial brand name for cattle feed supplements and nutrition services
- TopPeak
- Cattleman's Choice
- Rumax
- Rumax Bovibox
- CafBoost
- BunkStart
Products and services
- Rumax Bovibox Complete high protein mineral supplement combining the benefits of liquid supplements with dry mineral flexibility, containing 30% crude protein to maximize forage digestion in commercial cattle operations of all sizes.
- CafBoost Stable fat source supplement that promotes healthy calf growth by adding nutrition to milk replacer, derived from high-quality edible fats and coconut oil for an enhanced fatty acid profile. Designed for dairy and beef calf-rearing operations.
- Cattleman's Choice Regionally formulated dry mineral supplement available in multiple blends including Premium Trace Mineral, Rumax Mineral Block, Brood Cow 6P, and Brood Cow 12P, designed to address specific regional trace mineral deficiencies in cattle.
- Rumax Customizable liquid supplement designed to boost rumen health in beef cattle, featuring PerforMix suspension technology that prevents ingredient separation so each dose delivers consistent nutrition.
- TopPeak Innovative line of dairy supplements tailored for each class of dairy livestock, delivered uniformly suspended in a molasses carrier as part of a total herd nutritional program.
- BunkStart High energy, highly palatable aromatic supplement designed to start young cattle on feed during the first 14 days in the feedlot.
- Oils Fats and Tallow Vegetable oils, animal fats, tallow, and blended fat products supplied to cattle operations, with sourcing and delivery capabilities for heated fat storage vessels and delivery systems.
- Nutritional Analysis and Consulting Services Ration and ingredient sampling, bunk management, record analysis, mixer testing, least-cost ration formulation, projections, and feeding break-even scenarios delivered through monthly on-site consultant visits to commercial cattle operations.
Quantifiable outcome
- Over 500,000 head daily supplement capacity per major facility
- +2 more outcomes
Companies that use Performix Nutrition Systems, Llc
Customer profileSegments4 records
Ideal customer profiles3 records
Performix Nutrition Systems, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performix Nutrition Systems, Llc partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ProvendercorePerforMix and Provender joined forces, combining their expertise in the feed supplement industry to provide enhanced products and services to customers.
- Key AgminorAuthorized dealer located in Murtaugh, Idaho, distributing PerforMix supplements to local cattle operations.
- Medicine Creek Bovine Health Solutions & ConsultingminorAuthorized dealer and consultant (Bob Sager) located in Wilsall, Montana, providing bovine health solutions and PerforMix product distribution.
- Platform CattleminorAuthorized dealer located in North Platte, Nebraska, distributing PerforMix supplements to regional cattle operations.
- Milano Livestock ExchangeminorAuthorized dealer located in Milano, Texas, distributing PerforMix supplements to regional cattle operations.
- Muleshoe Animal ClinicminorAuthorized dealer and animal health provider located in Muleshoe, Texas, distributing PerforMix supplements.
- M Lazy Heart Feed StoreminorAuthorized dealer located in Torrington, Wyoming, distributing PerforMix supplements to local cattle operations.
- Sargent Show CattleminorAuthorized dealer located in Denison, Texas, distributing PerforMix supplements to show cattle operations.
- Imhof Tractor ServicesminorAuthorized dealer located in Pleasanton, California, distributing PerforMix supplements alongside tractor services.
- D&B SupplyminorAuthorized dealer located in Caldwell, Idaho, distributing PerforMix supplements to regional cattle operations.
- Mountain West AgminorAuthorized dealer (Jerry Schlesser) located in Garneill, Montana, distributing PerforMix supplements to regional cattle operations.
- IFA Country Stores Co-OpminorAuthorized dealer and co-operative with locations across Utah (1147 West 2100 South, Salt Lake City, UT 84119), distributing PerforMix supplements through their retail store network.
- Agri BeefcoreParent company of PerforMix Nutrition Systems. The initial goal was to improve the quality and service of the supplement supply to Agri Beef Co. feed yards. Agri Beef is headquartered in Boise, Idaho.
- Oregon State UniversityminorOngoing involvement with research projects at the Animal Science Department. Oregon State University has conducted research on protein supplementation with Pacific Northwest forages.
- Washington State UniversityminorOngoing involvement with research projects at the Animal Science Department. Sponsor of Washington State University Cougar Cattle Feeders Program. Guest lectures at WSU School of Veterinary Medicine.
- University of IdahominorOngoing involvement with research projects at the Animal Science Department. University of Idaho Steer-A-Year donor. Guest lectures at University of Idaho Department of Animal and Veterinary Sciences.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Performix Nutrition Systems, Llc competitors and assessment
Company assessmentBroad incumbents
- Cargill Animal Nutrition: Cargill operates one of the largest global animal nutrition platforms with beef and dairy feed offerings, representing the largest broad incumbent peer against which PerforMix competes in custom regional formulations.
- ADM Animal Nutrition: ADM Animal Nutrition is a major global feed and premix manufacturer offering beef, dairy, and specialty livestock nutrition products, overlapping with PerforMix's premix and supplement portfolio at the broader-market level.
- Purina Animal Nutrition (Land O'Lakes): Purina/Land O'Lakes is a national leader in animal nutrition with beef and dairy supplement lines; it competes broadly with PerforMix through its dealer network but does not specialize in regional Pacific Northwest liquid supplementation.
Direct peers
- Hubbard Feeds: Hubbard Feeds offers a comprehensive line of beef and dairy cattle nutrition products including mineral and protein supplements, making it a comparable peer in custom-formulated cattle supplementation.
- Kent Nutrition Group: Kent Feeds is a regional Midwest US feed manufacturer offering beef and dairy supplements including mineral and protein products, making it a comparable regional peer with a dealer-distribution model similar to PerforMix.
- Quality Liquid Feeds (QLF): Quality Liquid Feeds is a major North American manufacturer of liquid feed supplements for beef and dairy cattle, making it one of the closest direct competitors to PerforMix's Rumax and TopPeak product lines.
- Westway Feed Products: Westway produces liquid feed supplements, molasses-based products, and feed mill services for the livestock industry, directly overlapping with PerforMix's liquid supplement portfolio and tank delivery model.
- SweetPro Premium Feeds: SweetPro manufactures lick-block protein and mineral supplements for cattle, directly overlapping with PerforMix's Rumax Bovibox protein-mineral block offering.
- VitaFerm / Biozyme Inc. VitaFerm (Biozyme) produces vitamin and mineral supplements for beef cattle, including Amaferm and other branded nutritional technologies, with comparable custom formulation and dealer-distribution models.
- Midwest Liquid Feeds: Midwest Liquid Feeds manufactures and distributes liquid feed supplements and related livestock nutrition products across multiple US regions, competing directly with PerforMix in the liquid supplement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Performix Nutrition Systems, Llc social profiles
Digital presencePerformix Nutrition Systems, Llc compliance and trust
Trust signalCompliance1 record
Performix Nutrition Systems, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performix Nutrition Systems, Llc leadership team
Management profileNumber of profiles
Profiles13 records
Performix Nutrition Systems, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performix Nutrition Systems, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performix Nutrition Systems, Llc
What does Performix Nutrition Systems, Llc do?
Performix Nutrition Systems manufactures and delivers custom-formulated liquid and dry feed supplements for commercial cattle operations, including feedlots, dairies, cow-calf ranches, and stocker operators. The company supplements regional forage-based rations with products addressing trace mineral deficiencies, protein gaps, and rumen health, supported by nutritional analysis services, on-site consulting, equipment provision, and direct fleet-based delivery across the Western United States.
Is Performix Nutrition Systems, Llc a public or private company?
Performix Nutrition Systems, Llc is a private company. It is classified as corporate owned and is currently operating.
When was Performix Nutrition Systems, Llc founded?
Performix Nutrition Systems, Llc was founded in 1987. It employs 11 to 50 people.
Where is Performix Nutrition Systems, Llc based?
Performix Nutrition Systems, Llc is headquartered in Nampa, United States, in the North America region.
How does Performix Nutrition Systems, Llc make money?
Three revenue lines are on record. Feed Supplements are the primary driver. The others are nutritional Analysis Services and equipment and Delivery Services.
Who are Performix Nutrition Systems, Llc's main competitors?
Broad incumbents on record are Cargill Animal Nutrition, ADM Animal Nutrition and Purina Animal Nutrition (Land O'Lakes). Direct peers are Hubbard Feeds, Kent Nutrition Group, Quality Liquid Feeds (QLF), Westway Feed Products, SweetPro Premium Feeds, VitaFerm / Biozyme Inc. and Midwest Liquid Feeds.
Does Performix Nutrition Systems, Llc have an API?
No public API is recorded for Performix Nutrition Systems, Llc.
What industry is Performix Nutrition Systems, Llc in?
Performix Nutrition Systems, Llc's product category is Livestock Feed Supplements. Its primary akta.pro industry code is AFADAGAC, Vitamin-Mineral (VM) Premixes, with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 311119 and its SIC code is 200.