D&B Supply
D&B Supply is a privately held regional farm-and-ranch, work-clothing, pet, and outdoor retailer founded in 1959, operating five stores across Idaho and Oregon plus a Magento e-commerce site with ship-to-home and BOPIS, serving farmers, homeowners, tradesmen, pet owners, and gardeners.
- Company typePrivate
- Founded1959
- HeadquartersCaldwell, ID, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What D&B Supply does
D&B Supply is a privately held, Idaho-domiciled regional retailer founded in 1959 by "Dutch and Bud" in Caldwell, Idaho, now operating five stores across Idaho (Caldwell, Twin Falls, Meridian, Emmett) and Oregon (Pendleton) with 315 employees and a Magento-based e-commerce site supporting ship-to-home and buy-online-pickup-in-store (BOPIS). The company operates as a one-stop shop for farm and ranch supplies, work clothing and footwear, tools, pet supplies, lawn and garden, outdoor and sporting goods, plus stoves, fireplaces, and grills, with installation and repair services delivered under its Forge & Flame service brand.
The business model is omnichannel specialty retail: revenue is generated primarily through in-store sales of multi-category merchandise, supplemented by direct e-commerce orders fulfilled via ship-to-home or in-store pickup. Vendor relationships with brands such as Traeger, Pit Boss, Ariat, Carhartt, STIHL, DeWALT, YETI, Purina, Nutrena, and Hill's Science Diet support assortment depth, while authorized service center status for Traeger and Pit Boss provides a recurring service-and-parts revenue stream. Strategic customer segments include farmers and ranchers, homeowners and suburbanites, tradesmen, pet owners, and gardeners. The company also offers installation and repair services for stoves, fireplaces, and smoker grills, and operates a 4-H/FFA partnership plus community sponsorships of rodeos and county fairs that reinforce rural customer loyalty.
Operating infrastructure includes a Magento commerce stack, Sezzle for buy-now-pay-later financing, VIP Petcare for in-store pet wellness clinics, Givex for gift card programs, and accessiBe for third-party web accessibility. The company is led by President Mark R. Schmitt and is privately held as an LLC, so no revenue, funding, or valuation disclosures are publicly available.
D&B Supply firmographics
Firmographics- Name
- D&B Supply
- Legal name
- D&B Supply LLC
- Website
- https://dbsupply.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- D&B Supply is a privately held regional farm-and-ranch, work-clothing, pet, and outdoor retailer founded in 1959, operating five stores across Idaho and Oregon plus a Magento e-commerce site with ship-to-home and BOPIS, serving farmers, homeowners, tradesmen, pet owners, and gardeners.
- Ownership category
- akta.pro rank
Where D&B Supply is headquartered
LocationHeadquarters
- HQ city
- Caldwell, ID
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D&B Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: D&B Supply generates revenue through the sale of physical products across multiple categories including farm and ranch supplies, livestock and poultry products, work clothing and footwear, lawn and garden equipment, pet supplies, sporting goods, tools, and home heating solutions (stoves, fireplaces). Sales occur through physical retail store locations and the company's e-commerce website. The company also offers repair and installation services for wood-burning stoves, pellet stoves, gas fireplaces, and smoker grills.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
D&B Supply product offering
Product offeringCore offering
D&B Supply is a regional retail chain that sells farm and ranch supplies, work clothing and footwear, outdoor power equipment, pet and livestock feed, lawn and garden products, tools, and home heating solutions (stoves and fireplaces) through physical stores in Idaho and Oregon and an e-commerce website. The company also offers repair, installation, and cleaning services for wood-burning stoves, pellet stoves, gas fireplaces, and smoker grills.
Product overview
D&B Supply is a retail store chain operating as a one-stop shop for farmers, ranchers, homeowners, and country lifestyle customers. The company offers a wide selection of products across multiple categories including work and safety footwear, livestock and poultry supplies, outdoor power equipment (chainsaws, lawn mowers, trimmers), cooling products, farm and ranch supplies, pet food and supplies, clothing and footwear, and tools. The company also provides repair and installation services for pellet stoves, gas fireplaces, wood-burning stoves, and smoker grills. D&B Supply carries numerous branded products from manufacturers such as Carhartt, STIHL, DeWALT, Cub Cadet, Purina, Nutrena, Hill's Science Diet, Ariat, Georgia Boot, Wrangler, YETI, and many others. The business operates physical store locations in Idaho and Oregon and maintains an e-commerce website.
Differentiator
Problem solved
Functional benefit
Products and services
- Work Clothing, Footwear and Western Wear
- Chainsaws and Outdoor Power Equipment
- Farm and Ranch Supplies
- Chicken Feed and Poultry Supplies
- Pet Supplies and Pet Food
- Tools and Hardware
Companies that use D&B Supply
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
D&B Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
D&B Supply partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- SezzleminorSezzle is a buy-now-pay-later payment service offered at checkout on dbsupply.com, allowing customers to split purchases into installments. This partnership enhances the e-commerce checkout experience and enables customers to manage cash flow for larger purchases.
- VIP PetcareminorVIP Petcare operates mobile pet vaccination and wellness clinics that visit D&B Supply store locations. This partnership provides added value to pet-owning customers by offering convenient on-site veterinary services.
- TraegercoreTraeger is a major brand of pellet grills and smokers sold at D&B Supply. The company also provides authorized Traeger smoker grill repair and service. Represents a key product category partnership for outdoor cooking enthusiasts.
- Pit BosscorePit Boss pellet grills and smokers are sold through D&B Supply stores as part of the company's smoker grill category. Authorized repair services are offered for Pit Boss products.
- AriatcoreAriat is a premium brand of Western and work footwear, apparel, and accessories prominently featured and promoted by D&B Supply. Featured as a 'Brand Boost' promotional partner with dedicated brand page.
- CarharttcoreCarhartt is a key work clothing brand sold at D&B Supply, featuring work wear for demanding work environments. Major brand presence on website and in stores.
- STIHLcoreSTIHL is a leading brand of chainsaws and outdoor power equipment sold through D&B Supply. Key brand in the lawn and garden equipment category.
- DeWALTcoreDeWALT is a major power tools brand carried by D&B Supply. Featured prominently with dedicated brand page and product selection.
- YETIminorYETI brand coolers and outdoor products are sold at D&B Supply. Currently running a contest promotion where customers can enter to win a YETI Package, driving engagement and brand awareness.
- PurinacorePurina is a major pet food and animal nutrition brand sold at D&B Supply. Key brand in the livestock feed and pet supplies categories.
- NutrenacoreNutrena is a leading animal feed and nutrition brand for livestock and poultry sold at D&B Supply. Key brand supporting the farm and ranch customer base.
- Hill's Science DietcoreHill's Science Diet is a premium pet food brand sold at D&B Supply, supporting pet health and nutrition offerings.
- 4-H and FFAcoreD&B Supply has a formal partnership with 4-H and FFA youth agricultural organizations, offering a 10% discount program for members' animal projects, annual awards programs, and community support. This partnership aligns with the company's agricultural heritage and community values.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
D&B Supply competitors and assessment
Company assessmentDirect peers
- Orscheln Farm and Home: Midwestern farm and home retailer carrying farm supplies, workwear, hardware, and pet categories. Comparable rural lifestyle retail format to D&B Supply.
- Tractor Supply Company: National farm-and-ranch lifestyle retailer serving farmers, ranchers, homeowners, and tradesmen across rural America. Most directly comparable public peer for D&B Supply's multi-category rural retail model.
- Murdoch's Ranch & Home Supply: Western US ranch, home, and outdoor retailer operating across multiple Mountain West states. Highly comparable Western-lifestyle positioning and customer mix to D&B Supply.
- Fleet Farm: Upper Midwest-based retail chain combining farm/ranch supplies, hardware, apparel, and outdoor recreation. Similar one-stop rural lifestyle model.
- Rural King: Midwest-based farm, home, and outdoor retail chain offering farm supplies, work wear, tools, pet, and lawn and garden categories. Closest scale and assortment comparable to D&B Supply.
- Blain's Farm & Fleet: Privately held Midwestern retail chain selling farm supplies, hardware, workwear, pet, and home goods. Comparable regional farm-and-fleet retail model.
- Runnings: Regional farm, ranch, and home retailer operating across the Upper Midwest and Mountain West. Similar multi-category assortment and customer base to D&B Supply.
Broad incumbents
- Ace Hardware: National hardware cooperative offering tools, hardware, and outdoor categories through thousands of independently owned stores. Overlaps with D&B Supply's hardware and outdoor power equipment categories.
Regional players
- Coastal Farm & Ranch: Pacific Northwest farm and ranch retailer with stores across Washington and Oregon. Directly adjacent geography and similar customer base to D&B Supply.
- Wilco (Wilco Farmers): Oregon-based farm store cooperative serving the Pacific Northwest agricultural community. Overlapping regional footprint and farm-supply customer base with D&B Supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
D&B Supply social profiles
Digital presenceD&B Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&B Supply leadership team
Management profileNumber of profiles
Profiles1 record
D&B Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&B Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&B Supply
What does D&B Supply do?
D&B Supply is a regional retail chain that sells farm and ranch supplies, work clothing and footwear, outdoor power equipment, pet and livestock feed, lawn and garden products, tools, and home heating solutions (stoves and fireplaces) through physical stores in Idaho and Oregon and an e-commerce website. The company also offers repair, installation, and cleaning services for wood-burning stoves, pellet stoves, gas fireplaces, and smoker grills.
Is D&B Supply a public or private company?
D&B Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D&B Supply founded?
D&B Supply was founded in 1959. It employs 251 to 500 people.
Where is D&B Supply based?
D&B Supply is headquartered in Caldwell, ID, United States, in the North America region.
How does D&B Supply make money?
One revenue line is on record: retail Product Sales.
Who are D&B Supply's main competitors?
Direct peers on record are Orscheln Farm and Home, Tractor Supply Company, Murdoch's Ranch & Home Supply, Fleet Farm, Rural King, Blain's Farm & Fleet and Runnings. Ace Hardware is listed as a broad incumbent. Regional players are Coastal Farm & Ranch and Wilco (Wilco Farmers).
Does D&B Supply have an API?
No public API is recorded for D&B Supply.