What Yamaha Indonesia Motor Mfg does

PT. Yamaha Indonesia Motor Manufacturing (YIMM) is the wholly-owned Indonesian manufacturing and distribution subsidiary of Yamaha Motor Company, Japan, established in Indonesia in 1974 and headquartered in Cakung, Jakarta Timur. YIMM manufactures and sells motorcycles under the Yamaha brand across six product categories — MAXi, Classy, Matic, Sport, Off-Road, and Moped — with flagship products including the Grand Filano Hybrid (Classy), NMAX TURBO Tech Max and XMAX Connected (MAXi), MX King 150 and R15M Connected/ABS (Sport), and the WR155R (Off-Road). Powertrains are based on the parent's internal combustion engineering, including the Blue Core Hybrid 125cc electric-assisted combustion system, Yamaha Electric CVT (YECVT), Variable Valve Actuation (VVA), and electronic fuel injection, supported by features such as ABS, TFT instrument panels, mono-shock suspension, and USB charging.

YIMM's revenue model combines hardware sales of motorcycles (with OTR Jakarta pricing spanning from roughly Rp 28 million for entry mopeds to Rp 475 million for the TMAX 25th Livery), sales of Yamaha Genuine Parts, YAMALUBE lubricants, helmets, apparel, and accessories, fee-bearing service and maintenance programs (SKY/KSB) at authorized centers, and a recurring engagement layer via the My Yamaha Motor Members loyalty program and mobile app. Distribution is conducted entirely through an authorized dealer network across Indonesia supplemented by the yamaha-motor.co.id website (dealer locator, credit simulation, consultation, service booking) and dealer-arranged consumer financing. The customer base is individual consumers and micro-businesses segmented horizontally into urban commuters, premium and sport scooter enthusiasts, off-road riders, and young or new riders, supported by lifestyle and racing-community marketing (bLU cRU, Classy Hangout Day, MAXi Tour Boemi Nusantara) and parent-level MotoGP and World Superbike sponsorship.

Name

Yamaha Indonesia Motor Mfg

Legal name

PT. Yamaha Indonesia Motor Manufacturing

Website

https://yamaha-motor.co.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT. Yamaha Indonesia Motor Manufacturing (YIMM) manufactures and distributes Yamaha motorcycles across Indonesia through an authorized dealer network, spanning commuter, premium MAXi, sport, off-road, and moped segments powered by Blue Core, hybrid, and turbo powertrains.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle manufacturing
• Motorcycle distribution
• Two-wheeler vehicles
• Motorcycle parts accessories
• Motorcycle dealer services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Motorcycle Sales: Primary revenue from manufacturing and selling motorcycles across various segments including MAXi, Classy, Matic, Sport, Off-Road, and Moped categories
2. Genuine Parts and Accessories: Sales of Yamaha genuine parts, YAMALUBE lubricants, helmets, apparel, and accessories through dealer network
3. Service and Maintenance: Revenue from authorized service centers providing maintenance, repairs, and SKY/KSB service programs
4. Membership Program: My Yamaha Motor Members loyalty program generating engagement and repeat business through points system

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PT. Yamaha Indonesia Motor Manufacturing manufactures and distributes Yamaha motorcycles across Indonesia through an extensive authorized dealer network. The company sells multiple product categories including MAXi, Classy, Matic, Sport, Off-Road, and Moped models, complemented by genuine parts, YAMALUBE lubricants, accessories, after-sales service programs, and a member loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Filano Hybrid Neo Entry-level Classy hybrid scooter (Rp 28,665,000 OTR Jakarta) powered by Blue Core Hybrid 125cc engine technology for Indonesian riders seeking fuel-efficient urban commuting. Delivers 60.1 km/liter (WMTC) and 27-liter storage.
• Grand Filano Hybrid Lux Premium Classy hybrid scooter variant (Rp 29,145,000 OTR Jakarta) powered by Blue Core Hybrid 125cc engine technology, offering upgraded styling and features for urban riders.
• Yamaha TMAX 25th Livery Flagship Yamaha MAXi sport scooter in 25th anniversary special edition livery (Rp 475,000,000 OTR Jakarta), designed for premium commuting, touring, and lifestyle expression with connected features.
• Yamaha XMAX Connected Mid-size MAXi scooter (Rp 68,615,000 OTR Jakarta) with connected features, YECVT and VVA powertrain technology, targeting riders seeking premium comfort and technology.
• Yamaha NMAX TURBO Tech MAX Premium MAXi scooter (Rp 44,865,000 OTR Jakarta) featuring turbo technology for enhanced performance, fuel efficiency, and connected features for premium commuters and touring riders.
• NEO S Accessible MAXi scooter variant (Rp 35,155,000 OTR Jakarta) offering premium scooter styling and technology at a more accessible price point.
• NEO Entry-level MAXi scooter variant (Rp 34,165,000 OTR Jakarta) that brings premium scooter design and features to the entry segment.
• MX King 150 70th Anniversary Sport street motorcycle in 70th anniversary special livery (Rp 28,325,000 OTR Jakarta) for sport and performance riders. Features include VVA powertrain technology.
• R15M Connected/ABS Sport motorcycle (Rp 46,600,000 OTR Jakarta) with connected features and ABS, targeting performance-oriented riders seeking racing-inspired technology and design.
• Aerox Alpha Turbo Sport matic scooter (Rp 39,950,000 OTR Jakarta) featuring turbo technology for performance-oriented riders seeking sport scooter design.
• XSR 155 Heritage sport motorcycle (Rp 39,665,000 OTR Jakarta) featuring classic styling and modern performance for heritage-style motorcycle enthusiasts.
• WR155R Off-road motorcycle for adventure riding and recreational use, designed for durability on rough terrain and non-paved surfaces.
• Gear Ultima Utility moped in Yamaha Indonesia's Moped category, designed for affordable, lightweight transportation suited to entry-level and utility use cases.
• Fazzio Modern Yamaha Indonesia scooter in the Classy/Matic lineup, featuring contemporary styling and features for daily urban riders.
• Lexi LX 155 Mid-size Yamaha Indonesia scooter in the Matic category, positioned for daily urban mobility with a balance of comfort and practicality.
• Yamaha Service & Maintenance (SKY/KSB Programs) Authorized after-sales service and maintenance through the dealer network, including SKY (premium) and KSB (standard) service programs for motorcycle repair, periodic maintenance, and warranty support.
• Yamaha Genuine Parts and Accessories Yamaha Genuine Parts (YGP), branded helmets, apparel, and accessories sold through authorized dealers for motorcycle owners seeking authentic replacement parts and lifestyle products.
• YAMALUBE Lubricants Yamaha-branded YAMALUBE lubricants and oils sold through the dealer network, formulated for Yamaha motorcycles to support engine performance and longevity.
• My Yamaha Motor Members Loyalty Program Membership loyalty program for Yamaha motorcycle owners, offering points accumulation, dealer vouchers, SKY service benefits, exclusive merchandise, warranty extension, and invitations to special events via the My Yamaha Motor mobile app.

Quantifiable outcome

• Grand Filano Hybrid achieves 60.1 km/liter fuel efficiency (WMTC)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• TVS Motor Company: Indian two-wheeler manufacturer expanding into Indonesia with competitive scooters and commuter motorcycles. Targets the same entry- and mid-tier price points as Yamaha's Matic, Moped, and Classy ranges with an emerging distribution buildout.
• KTM Indonesia: Brings KTM Duke, RC, and Adventure models into Indonesia. Competes with Yamaha's sport and off-road lineup (R15, MT series, WR155R) for performance-oriented younger riders.

Direct peers

• Piaggio Indonesia (Vespa): Sells Vespa and Piaggio scooters in Indonesia. Directly competes with Yamaha's Classy and entry MAXi segments (Grand Filano, Fazzio) for style- and lifestyle-driven urban scooter buyers.
• Kawasaki Motor Indonesia: Sells Kawasaki motorcycles (Ninja, KLX, W175, D-Tracker) in Indonesia. Overlaps with Yamaha in sport and off-road segments and competes for performance-oriented riders in the same dealer ecosystem.
• Suzuki Indonesia (PT Suzuki Indomobil Sales): Distributes Suzuki motorcycles in Indonesia (Address, NEX, Satria, GSX-R150). Competes head-to-head with Yamaha in the underbone/scooter and small-displacement sport categories through an authorized dealer network.
• PT Astra Honda Motor: The dominant motorcycle manufacturer and distributor in Indonesia, jointly owned by Astra International and Honda. Directly competes with Yamaha Indonesia across scooter (Beat, Vario, PCX), sport (CBR), and moped segments with a deeper dealer and financing footprint.

Broad incumbents

• BMW Motorrad Indonesia: Imports premium and large-displacement BMW motorcycles into Indonesia. Competes with Yamaha's premium MAXi tier (TMAX) and large-displacement sport offerings for affluent, brand-conscious riders.
• Harley-Davidson Indonesia: Operates authorized dealerships for Harley-Davidson cruiser and touring motorcycles in Indonesia. Competes with Yamaha for the premium/lifestyle rider segment, though at a much higher price point than Yamaha's MAXi tier.
• Honda Motor Co. (Global Parent): Japanese parent of PT Astra Honda Motor and Yamaha's largest global competitor. Comparable because Honda's technology roadmap (hybrid, EV) directly shapes the competitive set that Yamaha Indonesia must counter in the local market.
• Ducati Indonesia: Distributes Ducati premium sport and lifestyle motorcycles in Indonesia. Overlaps with Yamaha's Sport and XSR premium tiers in the high-displacement, lifestyle-led segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yamahaindonesia
• YouTubeyoutube.com/@yamahamotorindonesia
• Facebookfacebook.com/yamaholigan
• Instagraminstagram.com/yamahaindonesia
• LinkedInlinkedin.com/company/pt-yamaha-indonesia-motor-mfg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yamaha Indonesia Motor Mfg