Ducati Indonesia
- Company typePrivate
- Founded-
- HeadquartersBologna, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Ducati Indonesia firmographics
Firmographics- Name
- Ducati Indonesia
- Legal name
- Ducati Motor Holding S.p.A.
- Website
- https://ducatiasiapacific.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ducati Indonesia industry classification
Industry- Product category
- Premium Motorcycles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industries
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Ducati Indonesia is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Ducati Indonesia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Motorcycle Sales: Primary revenue from selling premium motorcycles across multiple segments including sport bikes (Panigale), adventure bikes (Multistrada), naked bikes (Monster, Streetfighter), cruiser bikes (Diavel, XDiavel), and scrambler bikes
- Accessories and Parts: Genuine spare parts and Ducati Performance accessories for customization
- Apparel and Merchandise: Motorcycle wear, casual wear, and branded merchandise through Ducati shops
- Ducati SuMisura Custom Suits: Bespoke leather suit customization service for riders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Scrambler models starting price range |
| One time/ perpetual license | Pay-as-you-go | Mid-range motorcycles (Monster, Hypermotard) |
| One time/ perpetual license | Pay-as-you-go | High-performance flagship models (Panigale V4, Superleggera V4) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Ducati Indonesia product offering
Product offeringCore offering
Ducati Indonesia operates as the regional market presence for Ducati Motor Holding S.p.A., selling premium Italian motorcycles across sport (Panigale), adventure (Multistrada, DesertX), naked (Monster, Streetfighter), cruiser (Diavel, XDiavel), Supermotard (Hypermotard), heritage (Formula 73), and motocross (Desmo MX) segments through authorized dealerships in Indonesia. The offering is complemented by genuine spare parts, Ducati Performance accessories, branded apparel and merchandise, the Ducati SuMisura custom suit program, the Ducati Approved certified pre-owned program, and the Ducati Riding Experience (DRE) training academy.
Product overview
Ducati Indonesia operates as the regional representative for Ducati Motor Holding S.p.A., offering an extensive portfolio of premium motorcycles across multiple segments. The product lineup includes: DesertX family (adventure dual-sport), Diavel V4 and XDiavel V4 (cruisers), Formula 73 (neo-retro heritage), Hypermotard (Supermotard), Monster and Monster+ (naked sport), Multistrada V2 and V4 (adventure touring), Panigale V2 and V4 family (supersport), Streetfighter V2 and V4 (naked sport), Superleggera V4 Centenario (flagship limited edition), Desmo450 MX and Desmo250 MX (motocross), and Scrambler sub-brand (lifestyle naked bikes). Supporting products include e-bikes (MIG-S, TK-01RR, FUTA, Powerstage RR), mobile apps (MyDucati, Ducati Link, Ducati Connect, X-Link), Ducati Configurator for online customization, SuMisura custom suit program, DRE riding academy, Ducati Factory Made personalization, and Ducati Approved certified pre-owned program. The 2026 Collezione 100 celebrates Ducati's centenary with special limited editions across model families.
Differentiator
Problem solved
Functional benefit
Brands
- Scrambler Ducati: A sub-brand dedicated to entry-level and lifestyle motorcycles, positioned as 'The Land of Joy'. Includes models like Icon, Full Throttle, Nightshift, and special editions.
Products and services
- DesertX Adventure Motorcycle Adventure dual-sport motorcycle designed for off-road exploration, featuring dual-sport capabilities with long-travel suspension and rally-inspired design.
- Diavel V4 Cruiser Dark cruiser motorcycle combining sport performance with cruiser comfort, featuring a V4 engine producing 168 hp.
- Formula 73 Heritage Motorcycle Neo-retro inspired motorcycle paying homage to Ducati's heritage, featuring a 73 hp engine and classic design elements.
- Hypermotard 698 Mono Supermotard Entry-level Supermotard motorcycle with a 698cc single-cylinder engine producing 77.5 hp, designed for urban and light off-road use.
- Hypermotard V2 Supermotard Mid-range Supermotard with twin-cylinder engine producing 120.4 hp, balancing performance and versatility.
- Monster Naked Sport Motorcycle Iconic naked sport motorcycle featuring the L-twin engine, representing the essence of sport motorcycle riding with 111 hp output.
- Multistrada V4 Adventure Touring Motorcycle Flagship adventure touring motorcycle with V4 engine producing 170 hp, featuring advanced electronics and comfort features.
- Panigale V4 Supersport Motorcycle Flagship supersport motorcycle featuring a 1103cc V4 engine producing 215+ hp, with cutting-edge electronics and aerodynamics.
- Panigale V2 Supersport Motorcycle Entry-level supersport motorcycle featuring a 955cc twin-cylinder engine producing 120 hp, designed for road riding.
- Streetfighter V4 Naked Sport Motorcycle High-performance naked sport motorcycle with V4 engine producing 214 hp, featuring advanced electronics.
- XDiavel V4 Sport Cruiser Sport cruiser featuring the Ducati Testastretta DVT V4 engine with relaxed ergonomics and advanced electronics.
- Superleggera V4 Centenario Limited Edition Ultra-limited flagship motorcycle celebrating 100 years of Ducati, featuring carbon fiber construction and 234 hp with full racing exhaust.
- Desmo450 MX Motocross Motorcycle Racing motocross motorcycle featuring the Desmo valve system, 449.6cc engine producing 63.5 hp.
- Scrambler Icon Sub-Brand Motorcycle Iconic entry-level motorcycle blending retro aesthetics with modern engineering, part of the Scrambler sub-brand lifestyle lineup.
- Ducati E-Bikes (MIG-S, TK-01RR, FUTA, Powerstage RR) Electric bicycle lineup including the MIG-S full-suspension mountain bike (Shimano Steps E8000), TK-01RR high-performance e-MTB (Shimano EP8), FUTA lightweight electric gravel bike, and Powerstage RR premium e-MTB with Race Mode.
- Ducati SuMisura Bespoke Leather Suit Service Custom suit program allowing users to personalize their riding gear including racing leather suits through bespoke customization.
- Ducati Approved Certified Pre-Owned Program Certified pre-owned motorcycle program ensuring quality and authenticity of used Ducati motorcycles through authorized dealer inspection and certification.
- Ducati Riding Experience (DRE) Academy Riding training programs and courses for Ducati motorcycle owners at various skill levels, including adventure touring experiences.
- Ducati Factory Made Customization Program Customization program offering exclusive colors, options and accessories for the Multistrada V4 directly from the Borgo Panigale factory.
- Ducati Unica Bespoke Motorcycle Program One-of-a-kind motorcycle customization program allowing customers to design exclusive unique motorcycles.
Quantifiable outcome
- 22nd WorldSBK Manufacturers' Championship title achieved
- +1 more outcomes
Companies that use Ducati Indonesia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Ducati Indonesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Ducati Indonesia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- BulgariflagshipBulgari X Ducati collaboration producing exclusive luxury sports watches that combine Swiss watchmaking excellence with Ducati's Italian racing heritage and design language
- SupremeflagshipSupreme X Ducati limited edition capsule collection featuring streetwear incorporating Ducati racing aesthetics and branding
- LEGO TechniccoreLEGO Technic x Ducati collaboration creating detailed Panigale V4 S building sets that appeal to both motorcycle enthusiasts and collectors
- PiquadrocorePiquadro X Ducati partnership developing bags, cases, and accessories with innovative design combining functionality and Ducati branding
- MacroncoreMacron X Ducati sportswear collection bringing Italian sporting performance aesthetics to casual and sports apparel
- Carrera EyewearminorCarrera Eyewear X Ducati collaboration creating sunglasses and optical frames featuring motorcycle-inspired designs
- Gerald CharlesminorGerald Charles X Ducati Maestro 4.0 watch celebrating the 30th anniversary of the iconic Ducati 916 motorcycle
- KappaminorKappa X Ducati limited edition ski collection marking Ducati's debut in winter sports apparel
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ducati Indonesia competitors and assessment
Company assessmentDirect peers
- MV Agusta: Italian premium sport motorcycle peer with the most direct brand-DNA overlap to Ducati (Italian heritage, desmodromic-like exclusivity, boutique volumes). Targets the same high-cc, high-margin sport segment.
- KTM AG: Direct premium performance motorcycle peer with strong off-road, supermoto, and naked-sport overlap. Similar racing-derived technology positioning and overlapping dealer footprint in Southeast Asia, including Indonesia.
- BMW Motorrad: Direct premium motorcycle peer under a European automotive parent, offering comparable sport, adventure, touring, and heritage segments. Operates through a similar authorized-dealer model with strong premium brand positioning in Indonesia and across APAC.
- Triumph Motorcycles: Direct premium motorcycle peer with comparable modern-classic and performance heritage positioning. Competes for the same premium lifestyle and adventure-touring rider in APAC markets with authorized-dealer sales.
- Harley-Davidson: Direct premium motorcycle peer with comparable authorized-dealer distribution, lifestyle-brand marketing, and high-margin hardware/accessories/apparel revenue mix. Both compete for affluent riders in emerging Asian markets including Indonesia.
- Indian Motorcycle: Direct premium motorcycle peer (Polaris-owned) competing primarily in cruiser and touring — segments where Ducati also competes via Diavel, XDiavel, and Multistrada. Operates an analogous premium dealer network globally.
Emerging players
- Royal Enfield: Premium mid-market motorcycle brand with strong retro/heritage positioning that overlaps with Ducati's Scrambler sub-brand and Formula 73. Aggressive APAC expansion, including Indonesia, makes it a fast-growing adjacent competitor at a lower price point.
- Zero Motorcycles: Premium electric motorcycle specialist with the most direct EV-powertrain overlap to Ducati's MotoE program. Represents the long-run competitive threat if Ducati's electrification roadmap underdelivers.
Broad incumbents
- Yamaha Motor: Broad incumbent with deep APAC motorcycle share, premium sport (R-series), adventure (Ténéré), and motocross lines. Yamaha's premium sub-segments compete directly with Ducati's higher-volume Multistrada and adventure offerings.
- Kawasaki Heavy Industries (Motors): Broad incumbent with strong premium sport (Ninja H2), naked (Z-series), and adventure (Versys) lines. Competes with Ducati in Indonesia through the same authorized-dealer channels and shares the supersport customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ducati Indonesia social profiles
Digital presenceDucati Indonesia compliance and trust
Trust signalCompliance1 record
Ducati Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ducati Indonesia leadership team
Management profileNumber of profiles
Ducati Indonesia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ducati Indonesia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ducati Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ducati Indonesia
What does Ducati Indonesia do?
Ducati Indonesia operates as the regional market presence for Ducati Motor Holding S.p.A., selling premium Italian motorcycles across sport (Panigale), adventure (Multistrada, DesertX), naked (Monster, Streetfighter), cruiser (Diavel, XDiavel), Supermotard (Hypermotard), heritage (Formula 73), and motocross (Desmo MX) segments through authorized dealerships in Indonesia. The offering is complemented by genuine spare parts, Ducati Performance accessories, branded apparel and merchandise, the Ducati SuMisura custom suit program, the Ducati Approved certified pre-owned program, and the Ducati Riding Experience (DRE) training academy.
Is Ducati Indonesia a public or private company?
Ducati Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was Ducati Indonesia founded?
Ducati Indonesia was founded in -1. It employs 11 to 50 people.
Where is Ducati Indonesia based?
Ducati Indonesia is headquartered in Bologna, Italy, in the Europe region.
How does Ducati Indonesia make money?
Four revenue lines are on record. Motorcycle Sales are the primary driver. The others are accessories and Parts, apparel and Merchandise and ducati SuMisura Custom Suits.
Who are Ducati Indonesia's main competitors?
Direct peers on record are MV Agusta, KTM AG, BMW Motorrad, Triumph Motorcycles, Harley-Davidson and Indian Motorcycle. Emerging players are Royal Enfield and Zero Motorcycles. Broad incumbents are Yamaha Motor and Kawasaki Heavy Industries (Motors).
Does Ducati Indonesia have an API?
No public API is recorded for Ducati Indonesia.
What industry is Ducati Indonesia in?
Ducati Indonesia's product category is Premium Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 441227 and its SIC code is 3751.