Lottery Agency, Maryland State

What Lottery Agency, Maryland State does

Maryland State Lottery Agency, legally the Maryland Lottery and Gaming Control Agency, is a state government enterprise established in 1973 that operates the official lottery for the State of Maryland. It offers a broad portfolio of lottery products including instant scratch-off tickets (priced $1–$50), multi-state jackpot draw games (Powerball, Mega Millions, Cash4Life), Maryland-specific draw games (Pick 3, Pick 4, Pick 5, Bonus Match 5, Multi-Match), monitor games (Keno, Racetrax), on-demand FAST PLAY games with progressive jackpots, CASH POP, and seasonal Holiday Raffles. The agency serves Maryland adult residents seeking entertainment and the chance to win prizes.

The agency's core technology stack centers on a Random Number Generator drawing system built by Smartplay International Lottery Systems and independently tested by Gaming Laboratories International. In December 2022, the agency transitioned its in-state game drawings (Pick 3, Pick 4, Pick 5, Bonus Match 5, Multi-Match) from mechanical ball-drawing machines to this RNG system, which is sealed within a tamper-detecting cabinet and operates as a closed system without internet connectivity. Player-facing technology includes two mobile applications: the Maryland Lottery App for draw-game tracking and ePlayslips, and the My Lottery Rewards App for scratch-off checking, second-chance entries, loyalty points, and subscription purchases.

Revenue is generated through ticket sales on a transaction-fee basis, with proceeds remitted to the State of Maryland. The agency has contributed $20.7 billion to the state since inception in 1973. Distribution operates through a multi-channel network of licensed retailers (including major chains such as 7-Eleven, Sheetz, Giant, and Royal Farms), over 400 Expanded Cashing Authority Program locations for prize redemption up to $5,000, six Maryland casinos for claims up to $25,000, vending machines, the My Lottery Rewards digital subscription channel, and the Baltimore headquarters Customer Resource Center for prizes exceeding $25,000. The agency holds the highest-level certification from the NASPL-NCPG Responsible Gambling Verification Best Practices Program.

Name

Lottery Agency, Maryland State

Legal name

Maryland Lottery and Gaming Control Agency

Website

https://mdlottery.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Maryland State Lottery Agency is a state government enterprise operating the official Maryland lottery since 1973. It sells instant scratch-offs, multi-state jackpot games (Powerball, Mega Millions), and Maryland-specific draw games through licensed retailers, casinos, and mobile apps, remitting proceeds to the State of Maryland.

Ownership category

akta.pro rank

Product category

State Lottery Operations

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

Keywords

• State lottery games
• Instant win tickets
• Draw games
• Lottery subscriptions
• Prize redemption services

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Ticket Sales: The Maryland Lottery generates revenue through the sale of various lottery products including scratch-off tickets, draw game tickets (Powerball, Mega Millions, Pick 3/4/5, Bonus Match 5, Multi-Match, Keno, Racetrax, FAST PLAY, CASH POP), and holiday raffle tickets. Revenue is derived from ticket sales with prices ranging from $1 to $50 depending on the game type.
2. State Contribution: The lottery contributes revenue to the State of Maryland, having contributed $20.7 billion since inception in 1973. Proceeds support various state programs and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Maryland Lottery operates a portfolio of state-run lottery games including instant scratch-off tickets, daily draw games (Pick 3, Pick 4, Pick 5, Bonus Match 5, Multi-Match), multi-state jackpot games (Powerball, Mega Millions, Cash4Life), monitor games (Keno, Racetrax), on-demand FAST PLAY games, CASH POP, and a Holiday Raffle. It also operates the My Lottery Rewards loyalty program and provides prize claim services through a statewide retail, casino, and headquarters network. Proceeds from ticket sales are contributed to the State of Maryland.

Product overview

The Maryland Lottery operates a diverse portfolio of lottery games under a state government agency. The core product offerings include instant Scratch-Offs, multi-state draw games (Powerball, Mega Millions, Cash4Life), and Maryland-specific draw games (Pick 3, Pick 4, Pick 5, Bonus Match 5, Multi-Match). Additional products include monitor games (Keno, Racetrax), on-demand FAST PLAY games with progressive jackpots, and CASH POP. The lottery supplements its games with a My Lottery Rewards loyalty program and mobile applications (My Lottery Rewards App for comprehensive ticket checking and loyalty features, and Maryland Lottery App for draw game tracking). Drawings are conducted using Random Number Generator (RNG) technology from Smartplay International for in-state games since December 2022, while multi-state games use traditional ball machines.

Differentiator

Problem solved

Functional benefit

Brands

• My Lottery Rewards: Player loyalty program that allows members to accumulate points, check tickets, enter second-chance promotions, and redeem prizes.
• My Lottery Rewards App

Products and services

• Scratch-Offs Instant lottery tickets that players scratch to reveal if they have won, available at price points of $1, $2, $3, $5, $10, $20, $30, and $50 with different prize tiers.
• Powerball Multi-state jackpot lottery game offering large annuity prizes and cash options, tickets start at $2 per play.
• Mega Millions Multi-state lottery game featuring multi-million dollar jackpots, tickets start at $2 per play.
• Pick 3 Daily draw game where players select three digits, with both midday and evening drawings; tickets start at $0.50 per play.
• Pick 4 Daily draw game where players select four digits, with midday and evening drawing opportunities; tickets start at $0.50 per play.
• Pick 5 Daily draw game featuring five numbers with various prize tiers; tickets start at $0.50 per play.
• Bonus Match 5 Daily draw game with five winning numbers plus a bonus number, included in evening drawings; drawings are RNG-based since December 2022.
• Multi-Match Maryland's in-state jackpot game where players match six numbers from two sets of 1-43; tickets start at $1 per play.
• Cash4Life Multi-state game offering $1,000 a day for life or $1 million cash prize.
• Keno Monitor game with frequent drawings where players select numbers and win based on matches; offers various play amounts.
• Racetrax Computer-animated horse racing simulation game offering various betting options including trifecta and superfecta bets.
• FAST PLAY On-demand lottery games printed by terminals and vending machines, similar to scratch-offs but generated electronically; some games feature progressive jackpots.
• CASH POP Game where players select a number or let the system quick pick, with various prize opportunities.
• Holiday Raffle Seasonal raffle game offered during the holiday period.
• My Lottery Rewards Loyalty Program Player loyalty program allowing members to enter non-winning tickets into second-chance promotions, earn points redeemable for prizes, and access promotional offers.
• My Lottery Rewards App Mobile application for iPhone and Android that allows checking all lottery tickets including scratch-offs, entering second-chance promotions, earning loyalty points, and managing subscriptions for Mega Millions, Multi-Match, and Powerball.

Quantifiable outcome

• $20.7 billion in total contributions to the State of Maryland since 1973
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Smartplay International Lottery SystemscoreTechnology or Integration · 19 December 2022Smartplay International built and supplies the Random Number Generator (RNG) system used by Maryland Lottery for conducting in-state game drawings (Pick 3, Pick 4, Pick 5, Bonus Match 5, Multi-Match). The system features hardware and software sealed within a cabinet with tamper-detection that disables the system if seals are broken.
• Gaming Laboratories International (GLI)coreTechnology or IntegrationGLI provides testing and verification services for the RNG drawing system, ensuring integrity and compliance with gaming industry standards. Maryland Lottery and Gaming has worked extensively with GLI for many years.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virginia Lottery: Neighboring Mid-Atlantic state lottery operating a comparable mix of draw games, scratch-offs, and digital tools (Virginia Lottery app with subscription and ticket-checking features). Directly comparable in scale, regulatory model, and product portfolio to Maryland Lottery.
• Massachusetts Lottery: New England state lottery with similar product breadth (scratch tickets, draw games, Keno-style monitor games). Comparable in operating model and the recent industry trend toward digital ticket checking and subscription offerings.
• Ohio Lottery: Mid-tier U.S. state lottery with comparable scratch-off, draw, and Keno/Racetrax-style monitor game offerings. Closely comparable on game portfolio breadth and retail-distribution model, providing a useful scale and operating benchmark.
• California State Lottery: Largest U.S. state lottery by sales. Directly comparable in product mix (scratch-offs, draw games, monitor games, advance play, subscription) and digital strategy, providing a scale-up reference for Maryland's trajectory.
• Pennsylvania Lottery: One of the larger U.S. state lotteries with a similar product mix (scratch-offs, draw games, monitor games, iLottery). Compares directly on multi-channel retail and digital distribution, and has historically been a leader in iLottery expansion — a relevant strategic reference for Maryland.
• Georgia Lottery Corporation: Operates the Georgia Lottery, including major jackpot draw games (Mega Millions and Powerball) and scratch-offs. Directly comparable as a state-run lottery enterprise with a similar revenue-to-beneficiary model (notably the HOPE Scholarship).
• Texas Lottery Commission: Operates one of the largest U.S. state lotteries with comparable scratch-off, draw game, and monitor game offerings. Highly relevant as a same-model peer operating in a different regional market, providing a useful scale and product-mix benchmark.
• New York State Gaming Commission (NY Lottery): Operates the New York Lottery, one of the largest U.S. state lotteries by revenue. Comparable product set (scratch-offs, Mega Millions/Powerball, Quick Draw monitor game, subscription and digital products) and similar regulatory structure, though materially larger in scale.

Broad incumbents

• IGT (International Game Technology): Global lottery technology vendor providing draw systems, retail terminals, and iLottery platforms to U.S. state lotteries including Maryland-adjacent peers. Comparable as a strategic counterparty and supplier ecosystem participant rather than a direct competitor — relevant for understanding Maryland Lottery's technology stack and roadmap.
• Scientific Games: Major supplier of instant scratch-off tickets, lottery systems, and iLottery platforms to U.S. state lotteries. Adjacent rather than competing directly with Maryland Lottery, but a key ecosystem participant in scratch-off printing, draw systems, and digital platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maryland-lottery-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottery Agency, Maryland State