WEOC, Inc.

What WEOC, Inc. does

WEOC, Inc. operates Wings Etc. Grill & Pub, a franchise restaurant chain founded in 1994 and headquartered in Fort Wayne, Indiana. The company runs a sports-bar-and-grill concept centered on Buffalo wings, burgers, sandwiches, salads, and pub fare paired with a full beer and spirits bar program. As of recent reporting, Wings Etc. operates more than 75 locations across 13 U.S. states through a mix of company-owned and franchised units under a unified brand identity.

Name

WEOC, Inc.

Legal name

WEOC, Inc.

Website

https://wingsetc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

WEOC, Inc. (Wings Etc. Grill & Pub) is a franchise sports bar and grill chain founded in 1994, operating 75+ locations across 13 U.S. states. It serves Buffalo wings, burgers, and pub fare to casual diners and sports fans via dine-in, carryout, delivery, catering, and franchise development.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Casual dining restaurants
• Buffalo wings sports bar
• Franchise restaurant chain
• Sports bar and grill
• Wings and beer pub

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from dine-in, carryout, and delivery orders at corporate and franchise locations. Menu includes Buffalo wings, burgers, sandwiches, appetizers, and full bar service with domestic and craft beers.
2. Franchise Fees and Royalties: Initial franchise fees for new location openings plus ongoing royalty payments based on franchise location sales.
3. Catering Services: Large-group catering orders for parties and events through dedicated catering locations.
4. Gift Cards and Merchandise: Sales of gift cards through CardFoundry platform and WingsWear branded merchandise.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WEOC, Inc. operates the Wings Etc. Grill & Pub franchise chain, running full-service family-friendly sports bars and grills that serve award-winning Buffalo wings, sandwiches, burgers, wraps, appetizers, and kid-friendly meals alongside a full bar with domestic and craft beers. The company also operates a loyalty/online-ordering mobile platform (Wings Rewards), a carryout sub-brand (Wings Etc. 2Go), catering with a Dine-to-Donate fundraiser program, and WingsWear branded merchandise.

Product overview

Wings Etc. is a restaurant chain operating as Wings Etc. Grill & Pub, offering a unified dining experience centered on sports bar fare. The core product is the full-service Grill & Pub restaurant with award-winning Buffalo wings and American pub cuisine. The loyalty program (Wings Rewards) enhances customer engagement, while the 2Go concept provides dedicated carryout service. Catering services support large-group orders and fundraising events. The company also operates WingsWear, a merchandise line.

Differentiator

Problem solved

Functional benefit

Brands

• WingsWear: Merchandise brand selling apparel and accessories featuring Wings Etc. branding
• Wings Rewards

Products and services

• Wings Etc. Grill & Pub Full-service family-friendly sports bar and grill serving award-winning Buffalo wings, sandwiches, burgers, wraps, appetizers, and kid's meals, with full bar service including domestic and craft beers. Operates 75+ locations across 13 U.S. states.
• Wings Etc. 2Go

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gordon Food ServicecoreOthersWings Etc. announced a supplier-vendor relationship with Gordon Food Service for food distribution and supply chain operations across their restaurant locations.
• Jeremy Clements RacingcoreGTM or Marketing PartnerWings Etc. sponsors Jeremy Clements Racing #51 Camaro in the NASCAR Xfinity Series for multiple years, including Pennzoil 250 at Indianapolis Motor Speedway and Michigan International Speedway events. Fourth year of sponsorship as of 2024.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerWings Etc. Foundation partnered with St. Jude Children's Research Hospital in a $250,000 fundraising initiative. The partnership includes volleyball tournaments, cornhole tournaments, NASCAR race weekend fundraisers, and direct donations totaling over $150,000.
• Southeastern Missouri State UniversityminorGTM or Marketing PartnerWings Etc. has a sponsorship relationship with SEMO (Southeastern Missouri State University) embracing unexpected marketing opportunities.
• Stanz FoodserviceminorOthersWings Etc. partnered with Stanz Foodservice to lend a helping hand to Kentucky tornado victims through food donations and fundraising.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Chili's Grill & Bar: Chili's is a national casual-dining chain (1,000+ locations under Brinker International) with wings, burgers, and full bar service. It does not specialize in wings the way Wings Etc. does, but it competes broadly for the same casual-dining family and sports-watching occasions.
• Applebee's Neighborhood Grill + Bar: Applebee's (Dine Brands) operates 1,500+ U.S. casual-dining restaurants with full bar service. It is a broader incumbent competing for the same family casual-dining dollar with wings, burgers, and bar offerings, but without a wings-specialist identity.
• Dave & Buster's: Dave & Buster's is an eatertainment chain combining casual dining, beer, and games/TVs. It targets a similar sports-fan / social-grouping occasion but at higher price points and with a non-franchise corporate model, making it a broader adjacent competitor.
• TGI Fridays: TGI Fridays is a long-established casual-dining and bar chain with hundreds of U.S. locations. It competes with Wings Etc. for sports-bar / casual-grill occasions but operates as a broader bar-and-grill incumbent rather than a wing specialist.

Direct peers

• Twin Peaks Restaurant: Twin Peaks operates 80+ sports-lodge restaurants emphasizing wings, beer, and multiple TVs for sports viewing. It targets a very similar sports-fan / casual-dining customer and operates a comparable franchise growth model to Wings Etc.
• Buffalo Wild Wings: Buffalo Wild Wings (owned by Inspire Brands) is the largest U.S. sports-bar-and-wings franchise with 1,200+ locations. It is the closest direct peer to Wings Etc. in menu (wings + full bar), target customer (sports fans and families), and franchise model.
• Hooters: Hooters is a full-service sports bar chain known for wings, beer, and televised games, with several hundred U.S. locations. It overlaps directly with Wings Etc. on bar-centric sports-casual dining, full bar service, and chicken-wing menu focus.
• Wingstop: Wingstop is a publicly traded wings-focused QSR chain with thousands of U.S. locations. While its service model is more limited-service than Wings Etc., it directly competes for the wing-enthusiast customer and franchisee capital in overlapping geographies.
• Tilted Kilt Pub & Eatery: Tilted Kilt is a sports-themed pub franchise with locations concentrated in the Midwest and South. It competes for the same casual sports-bar dining occasion and franchisee profile as Wings Etc., particularly in shared regional markets.
• Beef 'O' Brady's: Beef 'O' Brady's is a family-friendly sports-pub franchise with 200+ locations across the U.S., many in Midwest and Southern states. It overlaps with Wings Etc. on sports-bar positioning, family-friendly atmosphere, and franchise-led unit growth in similar geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WingsEtc
• YouTubeyoutube.com/user/WingsEtc
• Facebookfacebook.com/WingsEtc
• Instagraminstagram.com/wingsetc
• TikToktiktok.com/@wingsetc
• LinkedInlinkedin.com/company/wings-etc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEOC, Inc.