Monmouth County Park Dept

What Monmouth County Park Dept does

The Monmouth County Park System is a department of Monmouth County government in New Jersey, established in 1961 by the Board of County Commissioners under NJSA 40:12-1 et seq. to oversee public park development, recreation facility management, and open space preservation across the county. It manages 18,506 acres across 43 parks and golf courses with 157.8 miles of trails, delivering 4,686 recreation programs and serving 9,225,775 visits in 2024 through a workforce of 337 full-time staff, 588 part-time seasonal staff, 88 program staff and instructors, and 823 volunteers contributing 19,000 hours annually.

The service portfolio spans six public golf courses (Bel-Aire, Charleston Springs, Hominy Hill, Howell Park, Pine Brook, and Shark River), Monmouth Cove Marina, the Turkey Swamp Park campground, two environmental centers (Huber Woods and Manasquan Reservoir), five historic sites, summer camps, therapeutic recreation for special needs individuals, and facility rentals for events and weddings. Technology infrastructure relies on third-party platforms (ForeUP Software for golf tee times, Campspot.com for campground reservations, ArcGIS Hub for historic site mapping) alongside an internal program registration portal; no proprietary technology or AI capability is disclosed.

Revenue is generated through usage-based fees (golf, marina, camping), program registration, and facility rentals, supplemented by county appropriations and the Open Space Trust Fund. The system also administers the Municipal Park Improvement Grant Program ($6 million annually, up to $500,000 per project) and the Municipal Land Preservation Incentive Program, channeling funding to 47 of 53 county municipalities. Three affiliated non-profits — Friends of the Parks (1991), Monmouth Conservation Foundation (1977), and SPUR (1981) — provide supplemental fundraising, land acquisition support, and therapeutic recreation delivery. The Park System holds the distinction of being the first agency in the United States to receive CAPRA accreditation in 1994 and has continuously maintained this status through the 2024 re-accreditation.

Name

Monmouth County Park Dept

Legal name

Monmouth County Park System

Website

https://monmouthcountyparks.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

The Monmouth County Park System is a county government department managing 18,506 acres across 43 parks, 6 golf courses, and recreation facilities in Monmouth County, NJ, serving 9.2 million annual visits through public programs, facility rentals, and environmental education.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Campgrounds (721211), Administration of Conservation Programs (92412)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Public park management
• Recreation programs
• Public golf courses
• Open space preservation
• Municipal grant administration

Headquarters

HQ city

Lincroft

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Operations: Revenue from 6 public golf courses including Bel-Aire Golf Course, Charleston Springs Golf Course, Hominy Hill Golf Course, Howell Park Golf Course, Pine Brook Golf Course, and Shark River Golf Course. Includes green fees, passes, tournament fees, and golf instruction programs.
2. Marina Operations: Revenue from Monmouth Cove Marina including dock fees, boat rentals, marine fuel sales, and related marine services.
3. Program Registration Fees: Fees from recreation programs including summer camps, after-school programs, sports instruction, nature programs, therapeutic recreation, and special events.
4. Facility Rentals: Revenue from room rentals, picnic area reservations, wedding ceremonies, athletic field rentals, and event venue bookings.
5. Campground Fees: Revenue from campsite reservations at Turkey Swamp Park campground.
6. Municipal Grant Program Administration: The Park System administers the Monmouth County Municipal Park Improvement Grant Program ($6 million/year) and Monmouth County Municipal Land Preservation Incentive Program for municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Monmouth County Park System is a county government department that owns, manages, and operates 43 public parks and 6 golf courses across 18,506 acres in Monmouth County, New Jersey. It provides year-round recreation programs (sports, nature, fitness, arts), summer day camps, environmental education at two centers, historic site interpretation, therapeutic recreation for special needs individuals, a full-service marina, a campground, and room/facility rentals, while also administering municipal open space grant programs for county municipalities.

Product overview

The Monmouth County Park System is a government park and recreation agency offering a unified portfolio of services centered on parks and recreational programming. The core offerings include six golf courses (Bel-Aire, Charleston Springs, Hominy Hill, Howell Park, Pine Brook, and Shark River), over 30 park areas spanning 18,000+ acres, and diverse recreation programs. Supporting services include summer camps, environmental education at two centers, historic site interpretation, therapeutic recreation with inclusion services, community programs with financial assistance through RecAssist, and facility rentals. The system also administers municipal grant programs for open space preservation and publishes the Green Heritage newsletter. All services operate under CAPRA accreditation and are accessible via online registration through the Park System's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Courses Six public golf courses (Bel-Aire, Charleston Springs, Hominy Hill, Howell Park, Pine Brook, Shark River) offering tee time reservations, golf passes, tournaments, clinics, lessons, and The First Tee youth development programs for golfers of all skill levels.
• Parks and Recreation Areas Over 30 park areas including nature preserves, waterfront parks, conservation areas, and recreational facilities spanning over 18,000 acres across Monmouth County, New Jersey, providing public access to trails, beaches, playgrounds, athletic fields, gardens, and off-leash dog areas.
• Recreation Programs Year-round recreational programs including sports instruction (soccer, basketball, t-ball, baseball, floor hockey), fitness classes, nature education, arts and crafts, cooking classes, and special needs programs, offered through the online registration portal.
• Summer Camps Day camps and specialized camps including general day camps at Dorbrook, Big Brook, and Fort Monmouth locations, Outdoor Adventures camp, Special Needs camps, and camp counselor programs for ages 5-17.
• Environmental Centers Huber Woods Environmental Center & Reptile House and Manasquan Reservoir Environmental Center offering nature programs, boat tours, kayak tours, and environmental education for residents and visitors.
• Historic Sites Interpretive historic sites including Historic Longstreet Farm, Historic Walnford, Holmes Hendrickson House, and Historic Portland Place, with access to the Monmouth County Historic Sites Inventory containing nearly 2,000 downloadable forms.
• Monmouth Cove Marina Full-service marina in Port Monmouth offering boat slips, marine fuel sales, boat launching, and seasonal dock support services for recreational boaters.
• Turkey Swamp Park Campground Public campground at Turkey Swamp Park offering campsite reservations booked through Campspot.com for families and outdoor recreationists seeking overnight camping experiences.
• Facilities Rental Room and facility rentals for events, weddings, and gatherings at Thompson Park Creative Arts Center, The Gallery at Thompson Park, picnic shelters, and athletic fields available for booking.
• Therapeutic Recreation Special needs programs and inclusion services providing adapted recreational opportunities for individuals with disabilities, including inclusion coaches, accessible facilities, and SPUR therapeutic horseback riding lessons at Sunnyside Equestrian Center.
• Municipal Open Space Grant Programs Grant programs administered by the Park System including the Monmouth County Municipal Park Improvement Grant Program (up to $500,000 per project, $6 million annually) and the Monmouth County Municipal Land Preservation Incentive Program for county municipalities seeking funding for local park development and open space acquisition.
• Community Recreation (RecAssist) RecAssist program offering discounted recreation programs to eligible county residents, including RecAssist for Individuals and Families and RecAssist for Groups, providing financial assistance access to park system programming.
• Outdoor Adventures Program Outdoor recreation program offering hiking, biking, archery, geocaching, canoeing, kayaking, stand-up paddleboarding, rock climbing, backpacking, and camping activities with equipment rentals.

Quantifiable outcome

• 9,225,775 total park visits in 2024
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Friends of the ParkscoreOthers · 1 January 1991Non-profit charitable organization formed in 1991 comprised of area citizens and businesses committed to supporting the Monmouth County Park System. Membership dues, donations, and fundraiser proceeds provide financial assistance for worthwhile goals.
• SPUR (Special People United to Ride)coreStrategic or Co-development Partner · 1 January 1981Non-profit organization established in 1981 that assists the Park System in serving individuals with physical and mental disabilities through therapeutic horseback riding lessons at Sunnyside Equestrian Center. Over 100 volunteers help with programs annually. Instructors are PATH International certified.
• Monmouth Conservation FoundationcoreStrategic or Co-development Partner · 1 January 1977The only county land trust dedicated to saving open space, creating parks, preserving farmland, protecting wildlife, and safeguarding waterways exclusively in Monmouth County. Founded in 1977, works closely with the Monmouth County Park System to acquire and expand park lands and natural areas.
• Volunteers in Parks (VIP)coreOthersVolunteers enrich the Monmouth County Park System annually with over 1000 individuals participating in the Volunteers in Parks program. They contribute to recreation programs, special events, and facilities operations.
• The First Tee of the Jersey ShoreminorOthersYouth development organization providing golf instruction and character education programs at Monmouth County Park System golf courses.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Trust for Public Land: National non-profit focused on land conservation and creating parks. Comparable to the Monmouth Conservation Foundation affiliate in mission around open-space acquisition and park creation, though operating nationally rather than as a single county.
• National Recreation and Park Association (NRPA): National membership association that administers the CAPRA accreditation under which Monmouth has held continuous accreditation since 1994. Comparable as the industry/trade body governing the same accreditation framework.

Direct peers

• Anne Arundel County Recreation and Parks: Maryland county parks and recreation agency managing parks, historic sites, and recreation programs. Closely comparable mix of historic preservation, recreation programming, and water-based facilities.
• Fairfax County Park Authority: County-level park and recreation agency operating one of the largest park systems in the U.S. (400+ parks, 23,000+ acres). Directly comparable to Monmouth as a public-sector park operator with golf courses, recreation programs, and historic sites.
• Hillsborough County Parks & Recreation: Florida county parks and recreation department operating preserves, regional parks, and recreation programming. Comparable county-government recreation delivery model.
• Westchester County Parks: County park system in New York operating multiple golf courses, pools, beaches, and recreation programs. Closely matches Monmouth's mix of golf operations, campgrounds, and broad recreation programming within a Northeastern U.S. county.
• Cobb County Parks: Georgia county park agency operating recreation centers, parks, athletic fields, and programming. Comparable as a mid-sized county park operator delivering direct-to-consumer recreation services to residents.
• Suffolk County Department of Parks: Long Island county parks operator with beaches, golf courses, marinas, and recreation programming. Comparable to Monmouth in providing coastal/waterfront park assets, marina services, and county-wide recreation programs.

Broad incumbents

• Miami-Dade County Parks, Recreation and Open Spaces: One of the largest county park systems in the U.S. with a similar portfolio of parks, golf, marinas, and recreation programming. Operates at materially larger scale than Monmouth but exercises the same county-government parks model.
• San Diego County Parks & Recreation: California county parks system with significant acreage, historic sites, and recreation programming. Larger scale but operates under the same county-government model with a similar service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Monmouth-County-Park-System/172049432834
• Instagraminstagram.com/monmouth_county_parks
• LinkedInlinkedin.com/company/monmouth-county-park-system

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monmouth County Park Dept