novinet gmbh & co. kg

What novinet gmbh & co. kg does

Novinet GmbH & Co. KG is a privately-held German limited partnership (GmbH & Co. KG) headquartered at Waldhofstraße 16, 93309 Kelheim, founded in 2003 and operated under managing director Daniel Steffen. The company sells a combined product and services bundle for German-mandated compliance in three adjacent regulatory domains: data protection (GDPR / DSGVO), IT security (NIS-2 directive), and AI compliance (EU AI Act / KI-VO), plus the German Whistleblower Protection Act (Hinweisgeberschutzgesetz).

Its core assets are two proprietary SaaS products — NOVICADEMY.PRO, an e-learning platform delivering short compliance videos, multiple-choice tests, and participation certificates, and NOVIBLOWER.PRO, a digital whistleblower intake and case-management system — alongside a CyberRisikoCheck assessment tool. The technology stack is described as cloud-based SaaS with responsive design, SSL/TLS encryption, and exclusive German-server hosting to ensure DSGVO conformity, with no public APIs, SDKs, or AI/ML components disclosed.

Revenue is generated through two streams: recurring SaaS subscriptions for NOVICADEMY.PRO and NOVIBLOWER.PRO (offered with a 30-day free trial via a product-led growth motion), and professional services — external data protection officer mandates, IT security audits, NIS-2 and AI compliance consulting, and in-house or online training workshops — sold through a consultative enterprise sales motion on multi-year contracts. No pricing is publicly disclosed, no revenue or headcount figures are available, and no external funding rounds have been raised; the company serves exclusively the German market and operates related sub-brands (NOVIDATA, NOVICADEMY, NOVIBLOWER) under the Novinet parent.

Name

novinet gmbh & co. kg

Legal name

NOVINET GmbH & Co. KG

Website

https://novinet.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Novinet GmbH & Co. KG is a German compliance-focused software and services firm that sells SaaS products (NOVICADEMY.PRO e-learning, NOVIBLOWER.PRO whistleblower system) and consulting (external DPO, NIS-2, AI Act) to German businesses required to meet DSGVO, NIS-2, Hinweisgeberschutzgesetz, and EU AI Act obligations.

Ownership category

akta.pro rank

Product category

Compliance Software

NAICS

Software Publishers (513210), Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Cloud & SaaS Security Awareness (e.g., M365/Google Workspace) (EDABAGAG)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

Keywords

• Data protection compliance
• IT security consulting
• Whistleblower system software
• GDPR compliance services
• Compliance e-learning platform

Headquarters

HQ city

Kelheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscriptions: Revenue from subscription-based access to proprietary SaaS products including NOVICADEMY.PRO (e-learning platform) and NOVIBLOWER.PRO (whistleblower system). Customers pay recurring fees for platform access.
2. Professional Services: Revenue from consulting services including external data protection officer (Externer Datenschutzbeauftragter), data protection audits, IT security consulting, NIS-2 compliance support, AI compliance implementation, and professional in-house and online training sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NOVINET develops and sells cloud-based SaaS products (NOVICADEMY.PRO e-learning platform for compliance training and NOVIBLOWER.PRO digital whistleblower system) and delivers professional consulting services including external data protection officer, external information security officer, NIS-2 compliance, AI compliance (KI-VO), and training workshops for German businesses navigating DSGVO/GDPR, NIS-2, and EU AI Act requirements.

Product overview

Novinet GmbH & Co. KG offers a portfolio of digital solutions combining data protection, IT security, and AI compliance services. The core products include NOVICADEMY.PRO (E-Learning platform with training videos and certificates) and NOVIBLOWER.PRO (digital whistleblower system for internal reporting offices). Supporting services include external data protection officer, external information security officer with NIS-2 support, AI compliance consulting, and professional training workshops. All products are developed in Germany with cloud-based SaaS delivery, responsive design, and hosting on German servers.

Differentiator

Problem solved

Functional benefit

Brands

• NOVICADEMY: E-Learning platform for training employees on data protection, IT security, and AI compliance with short training videos, multiple-choice tests, and participation certificates.
• NOVIBLOWER

Products and services

• NOVICADEMY.PRO Cloud-based e-learning SaaS platform that trains and sensitizes employees on data protection, IT security, and AI compliance through short training videos, multiple-choice tests, and participation certificates. Offered with a 30-day free trial and aimed at organizations that need to convert their workforce into a first line of defense against data breaches, cyber threats, and AI incidents.
• NOVIBLOWER.PRO Digital whistleblower system (Hinweisgebersystem) that enables organizations to receive, manage, and securely process confidential whistleblower reports in accordance with the German Whistleblower Protection Act (Hinweisgeberschutzgesetz), supporting the setup and operation of an internal reporting office. Offered with a 30-day free trial and designed as a simple, secure, and cost-effective turnkey solution.
• CyberRisikoCheck Cyber risk assessment tool used by NOVINET to evaluate an organization's cybersecurity posture, typically delivered as part of the external information security officer (Externer Informationssicherheitsbeauftragter) and NIS-2 compliance engagement.
• Externer Datenschutzbeauftragter (External Data Protection Officer) Managed service providing an external data protection officer (Datenschutzbeauftragter) to German organizations, covering legal compliance with GDPR/DSGVO obligations, ongoing advisory, and data protection audits. Sold as a recurring engagement to companies that prefer outsourced DPO coverage.
• Externer Informationssicherheitsbeauftragter / NIS-2 Compliance Managed service providing an external information security officer (Informationssicherheitsbeauftragter) to German organizations, including CyberRisikoCheck assessments and structured support for NIS-2 directive compliance implementation and ongoing information security governance.
• KI-Compliance (AI Compliance) Consulting service supporting German companies in introducing AI systems and implementing the requirements of the EU AI Regulation (KI-VO/AI Act), covering governance, risk classification, and operational controls for responsible AI deployment.
• Schulungen & Workshops (Training & Workshops) Professional training services delivered as in-house sessions or online workshops to German businesses, covering data protection, IT security, and AI compliance topics to build organizational competence alongside NOVINET's SaaS products.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• OneTrust: Large global privacy, security, and GRC platform offering consent management, DPO tooling, and AI governance modules. Comparable to NOVINET in the data protection / AI compliance space but at significantly greater scale and breadth, serving enterprise accounts worldwide.
• KnowBe4: Global security awareness training leader offering simulated phishing and compliance e-learning. Comparable to NOVICADEMY.PRO on training content and delivery model but serving much larger enterprise customers with a broader content library.
• Proofpoint Security Awareness: Global enterprise security vendor offering security awareness training, phishing simulations, and compliance content. Comparable to NOVICADEMY.PRO's IT-security training modules but at enterprise scale and pricing.
• WhistleB (by NAVEX Global): Global ethics & compliance platform offering whistleblower hotlines and case management. Direct competitor to NOVIBLOWER.PRO on the Hinweisgeberschutzgesetz requirement but at much larger enterprise scale.

Direct peers

• signit (by SecurNet): German SaaS provider of digital whistleblower / Hinweisgebersystem solutions for HinSchG compliance. Direct competitor to NOVIBLOWER.PRO with very similar positioning toward German SMBs and midmarket.
• HiSolutions AG: German consultancy offering external information security officer services, NIS-2 advisory, ISO 27001, and CyberRisikoCheck-style assessments. Closely overlaps NOVINET's IT security / NIS-2 consulting line for the German Midmarket.
• EQS Group (EQS Integrity Line): German-listed provider of whistleblower systems (Integrity Line), compliance software, and investor relations tools. Direct competitor to NOVIBLOWER.PRO in the German Hinweisgeberschutzgesetz market with overlapping DPO/governance software offerings.
• DSB (Datenschutz Beck): German provider of external data protection officer services and DSGVO/GDPR consulting targeting small and mid-sized German companies. Direct competitor in NOVINET's primary "Externer Datenschutzbeauftragter" service line.
• SoSafe: European cybersecurity awareness and training platform delivering e-learning on phishing, data protection, and secure behavior. Direct competitor to NOVICADEMY.PRO with a stronger PLG/SMB motion and significantly larger venture backing.

Regional players

• Haufe Group (Haufe Akademie): Large German provider of compliance, HR, and professional training content and workshops. Overlaps with NOVINET's Schulungen & Workshops line and Datenschutz training, particularly in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@novidata
• LinkedInlinkedin.com/company/agentur-novinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about novinet gmbh & co. kg