Lovewell Fence & Deck

What Lovewell Fence & Deck does

Lovewell Fence & Deck, operating under the legal entity Lovewell Fencing, Inc., is a private residential and commercial outdoor improvement company founded in 1973 and headquartered in Davenport, Iowa. The company designs, fabricates, and installs fencing (vinyl, chain link, aluminum, and wood), decking using Timbertech Advanced PVC, custom-fabricated aluminum and vinyl railings, privacy screens, pergolas (shade, rain-proof, modern, and eyebrow variants), automated and custom gates, guardrails, multi-family railings, sports fencing, and dumpster enclosures. It operates an in-house manufacturing footprint covering aluminum and vinyl production, a welding shop, and custom gate fabrication, supported by a physical showroom and a separate wholesale materials facility in Davenport. Since 2023 the company has been employee-owned following its prior multi-decade run as a family-operated business.

The company's go-to-market combines a retail showroom at 21060 Holden Drive with free in-home sales estimates across Eastern Iowa and the Quad Cities of Illinois, an instant online fence estimate tool, and a wholesale materials channel serving area contractors and municipalities. Residential deck projects typically price in the $12,000-$40,000+ range, with PVC decking installed in the upper $40s to low $50s per square foot. Commercial services extend throughout much of the Midwest and beyond. The firm positions itself on 50+ years of regional operating history, exclusive use of Timbertech Advanced PVC decking, in-house manufacturing, and an augmented-reality Virtual Fence Visualizer that lets customers preview fence styles in their actual yard during the sales visit. Revenue is generated through project-based installation services, materials wholesale, and ancillary offerings (financing, automated gate operators, guardrail), with no subscription or recurring software component.

Name

Lovewell Fence & Deck

Legal name

Lovewell Fencing, Inc.

Website

https://lovewellfence.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Lovewell Fence & Deck is a Davenport, Iowa-based, employee-owned installer and fabricator of residential and commercial fencing, decking, railings, pergolas, and automated gates serving Eastern Iowa, the Quad Cities, and broader Midwest commercial customers since 1973.

Ownership category

akta.pro rank

Product category

Outdoor Construction and Fencing Services

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Deck Design & New Deck Construction (HSAIAJAE), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)

Keywords

• Residential fence installation
• Commercial fencing services
• Deck construction
• Pergola installation
• Wholesale fence materials

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Fence Installation: Installation of residential fencing including vinyl, chain link, aluminum, and wood fences for homeowners.
2. Residential Deck Installation: Deck building and installation services using Timbertech Advanced PVC decking materials. Includes deck replacement, resurfacing, and new construction.
3. Commercial Fence and Railing: Commercial fencing, railing, automated gates, and guardrail installation for businesses, industrial facilities, and municipalities.
4. Wholesale Materials: Sale of fence and deck materials to contractors, municipalities, and other industries. Includes Timbertech Azek decking, chain link fencing, aluminum ornamental fencing, vinyl fencing, pergolas, railings, and custom gates.
5. Pergola and Shade Structure Installation: Installation of shade pergolas and rain-proof pergola patio covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lovewell Fence & Deck installs residential and commercial fencing (vinyl, chain link, aluminum, wood), Timbertech Advanced PVC decking, railings, pergolas, privacy screens, automated gates, highway guardrails, and sports fencing. The company also operates an in-house manufacturing operation for aluminum and vinyl products and runs a wholesale materials division that supplies contractors and municipalities with fence, deck, pergola, and railing materials.

Product overview

Lovewell Fence & Deck is a physical products and installation services company offering a comprehensive portfolio of outdoor living products. Their core offerings include fencing (vinyl, chain link, aluminum, and wood), decking (Timbertech Advanced PVC), railings, privacy screens, and pergolas (traditional shade, rain proof, modern, and eyebrow styles). They serve both residential and commercial markets with products ranging from residential fences and decks to commercial fencing, automated gates, guardrails, and sports fencing. The company also operates a wholesale division for contractors and offers a Virtual Fence Visualizer tool using augmented reality technology to help customers preview fence installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Fencing

Quantifiable outcome

• Deck projects starting around $12k-$14k on average
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Long Fence: Established regional fence installation company serving the DC/MD/VA market. Similar product mix including vinyl, chain link, wood, and ornamental fencing plus deck and railing work, with comparable residential and light commercial segments in a different region.
• Frederick Fence Company: Regional fence and deck installation company serving the Mid-Atlantic region. Offers similar mix of residential and commercial fencing, decking, and railing with a comparable service model, customer segments, and product mix, but in a different geography.

Others

• CertainTeed: Major building products manufacturer producing fencing, railing, decking, and exterior building products under the Saint-Gobain umbrella. Competes indirectly as a brand alternative to Lovewell's preferred suppliers in the vinyl fencing and railing categories.

Emerging players

• Ergeon: Tech-enabled residential fence installation company serving California and other western markets. Competes for similar residential fence customers with an online-first sales process, contrasting Lovewell's AR-driven in-home sales approach and traditional installation model.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer with professional installation services for fencing, decking, and railings. Overlaps with Lovewell's residential customer base and product categories, though at much larger scale and broader product portfolio.
• Home Depot: Largest U.S. home improvement retailer offering fence and deck installation services as part of a broader home improvement portfolio. Competes with Lovewell for DIY customers and offers professional installation in service areas overlapping Lovewell's Eastern Iowa territory.
• ActiveYards: Vinyl and aluminum fence manufacturer with a national installer network and direct professional channels. Highly comparable in product offerings (vinyl fencing, aluminum fencing, railings) and competes for both residential and commercial fence customers at a larger national scale.

Direct peers

• Northland Fence: Regional fence and deck installation company serving the upper Midwest. Offers a similar mix of vinyl, aluminum, chain link, and wood fencing plus deck installation, with comparable customer segments and average project sizes. Closest pure-play comparable to Lovewell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgrHv2InmyxN5Rlk00q4vtQ
• Facebookfacebook.com/LovewellFenceDeck
• LinkedInlinkedin.com/company/3891858
• Instagraminstagram.com/lovewellfencedeck
• Pinterestpinterest.com/LovewellFence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lovewell Fence & Deck