Elevated Brands Franchising, LLC

What Elevated Brands Franchising, LLC does

Elevated Brands Franchising, LLC is a privately held, founder-led wellness franchisor headquartered in San Antonio, Texas, operating the Massage Heights and Heights Wellness Retreat franchise systems across the United States and Canada. The company sells franchises to qualified investors (minimum $250,000 liquid capital and $1,000,000 net worth) and supports a network of 101 franchised and 1 company-owned Massage Heights locations, with a new full-stack Heights Wellness Retreat format in early-stage rollout (3 locations operating and 3 under construction as of March 2026).

The Heights Wellness Retreat concept integrates three complementary revenue layers under a single membership: (1) The Ascension Circuit, a touchless wellness technology platform offering cryotherapy, red light therapy, full spectrum sauna, halotherapy, and lymphatic drainage via the Balancer Pro compression system; (2) The Oasis, a hands-on massage and skincare environment delivered by trained therapists on vibroacoustic tables; and (3) The Well, a social community club intended to convert wellness into a daily lifestyle identity. Members engage through tiered multi-path memberships averaging $156 per month, with reported 93-95% monthly retention and a single location achieving $77,103 in monthly revenue by month four of operation. Curated Journeys such as Balance Journey and Cleanse Journey provide pre-designed multi-modality experiences that cross-sell across service categories.

The franchisor generates revenue through initial franchise fees ($935,895-$1,466,168 total initial investment per unit), recurring royalties and brand fund contributions on franchisee-level service and membership revenue, retail product sales, and gift cards. Franchisees receive five weeks of immersive training through the Heights Academy platform and a five-month Rise to Heights pre-launch marketing program. Average unit volume for mature Massage Heights locations is reported at $1.09 million annually per the April 2025 FDD Item 19. The company holds registered trademarks across Massage Heights, Heights at Home, Elevations, Wellnecessity, Cloud 9 Experience, and related brand assets.

Name

Elevated Brands Franchising, LLC

Legal name

Elevated Brands Franchising, LLC

Website

https://heightswellnessretreatfranchise.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wellness Franchise Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGACAG

Luxury Wellness & Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAMAJ

Corporate Wellness Retreats & Executive Health Programs

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

• Wellness franchise services
• Membership wellness platform
• Massage therapy franchises
• Cryotherapy wellness services
• Franchise business model

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Membership Dues: Recurring monthly membership revenue with tiered membership paths (Path One through Path Three) combining wellness technology and hands-on services. Average membership dues of $156/month with 93-95% monthly retention rate.
2. Service Revenue: Per-visit revenue from massage therapy, skincare/facials, cryotherapy, red light therapy, salt therapy, lymphatic drainage, and full spectrum sauna sessions.
3. Retail Products: Proprietary product lines sold at point-of-sale, enhancing bottom-line earning potential for franchise owners.
4. Gift Cards: Gift card sales providing additional revenue stream and customer acquisition channel.
5. Franchise Fees: Initial franchise fees from new franchisee acquisitions, with 10% discount for veteran franchisees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elevated Brands Franchising, LLC is the franchisor of the Heights Wellness Retreat and Massage Heights brands, selling franchise rights to entrepreneurs who operate membership-based wellness retreat locations. Each franchise combines a touchless wellness technology suite (The Ascension Circuit: cryotherapy, red light therapy, full-spectrum sauna, halotherapy, Balancer Pro lymphatic drainage), hands-on massage and skincare services (The Oasis), and a social club (The Well), sold to end consumers through a multi-path membership model averaging $156/month.

Product overview

Heights Wellness Retreat is a franchise-based wellness platform that evolved from Massage Heights, offering a hybrid full-stack model combining three complementary revenue streams: wellness technology (The Ascension Circuit), hands-on care (The Oasis), and social community (The Well). The integrated membership-driven model combines cryotherapy, red light therapy, full spectrum sauna, halotherapy, lymphatic drainage, massage therapy, skincare, vibroacoustic relaxation, and guided meditation. The platform operates through multiple membership paths and Curated Journeys that guide members through integrated wellness experiences. Franchisee support is provided through Heights Academy training and the Rise to Heights pre-launch marketing program.

Differentiator

Problem solved

Functional benefit

Brands

• The Ascension Circuit: Touchless wellness technology suite including cryotherapy, red light therapy, full-spectrum sauna, and halotherapy.
• The Oasis
• The Well
• The Drift Lounge
• Cloud 9 Experience

Products and services

• Heights Wellness Retreat Franchise The flagship franchise offering sold to prospective franchise owners (Qualified Franchise Investors with $250K+ liquid capital and $1M+ net worth). Each franchised Retreat delivers a membership-first wellness experience combining cryotherapy, red light therapy, salt therapy, lymphatic drainage, full-spectrum sauna, massage, facials, and guided meditation. Average unit volume: $1.09 million; membership dues average $156/month with 93–95% monthly retention. Initial investment per unit: $935,895–$1,466,168.
• Massage Heights Franchise The legacy franchise offering that remains operational in parallel with the new Heights Wellness Retreat concept, delivering membership-based massage therapy and skincare services. Sold to prospective franchise owners as part of the Elevated Brands franchise portfolio.
• Multi-Path Membership Model The recurring membership product sold by franchisees to end consumers. Tiered structure (Path One, Path Two, Path Three) bundles wellness technologies, hands-on services, and premium combined access, designed to drive predictable recurring revenue and weekly visit frequency.
• Cloud 9 Experience The branded premium membership experience combining wellness technology and hands-on services for end consumers at Heights Wellness Retreat and Massage Heights locations; a registered trademark.

Quantifiable outcome

• Average unit volume of $1.09 million annually for mature MH locations
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massage Envy: Massage Envy is the largest membership-based massage and skincare franchise in the U.S., operating thousands of franchised locations. It is the closest direct competitor to Elevated Brands' Massage Heights and Heights Wellness Retreat concepts, sharing a membership-driven service model.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a membership-based massage and facial spa franchise with several hundred U.S. locations. It directly overlaps with the hands-on massage and skincare positioning of the Heights Wellness Retreat membership model.
• Restore Hyper Wellness: Restore Hyper Wellness is a franchise combining cryotherapy, IV drip therapy, infrared sauna, and other recovery services under a membership. Its tech-led hybrid model is the most directly comparable peer to the Heights Wellness Retreat hybrid concept.
• The NOW Massage: The NOW Massage is a membership-based boutique massage franchise emphasizing upscale design and recurring revenue. It targets the same wellness-conscious consumer segment with a similar membership-driven model.
• Woodhouse Spa: Woodhouse Spa is a luxury day spa franchise offering massage, skincare, and wellness services in a club-style environment. It overlaps with the Oasis component of the Heights model and the broader premium wellness positioning.
• Elements Massage: Elements Massage is a franchised membership-based therapeutic massage brand with a national U.S. footprint. It competes head-to-head with Heights Wellness Retreat's hands-on massage path.

Emerging players

• StretchLab: StretchLab is an emerging assisted-stretching and recovery franchise operating on memberships within the broader wellness services category. It represents a niche but rapidly scaling wellness services concept adjacent to the Heights Wellness Retreat membership.
• Remedy Place: Remedy Place operates social wellness clubs combining recovery therapies, fitness classes, and community programming. Its club/community model parallels The Well social layer of the Heights Wellness Retreat concept.

Broad incumbents

• Life Time Fitness: Life Time is a national premium fitness and wellness operator offering recovery, spa, and longevity services to a high-income membership base. It serves as a broad incumbent reference point for premium wellness consumers that Heights targets.
• European Wax Center: European Wax Center is a scaled, publicly visible personal-care services franchise with a national footprint. While focused on waxing rather than wellness tech, it shares franchise unit economics, retail product attach, and personal-care customer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevated Brands Franchising, LLC