Newtown Recreation

What Newtown Recreation does

Newtown Recreation is a non-profit, self-supported youth athletic organization founded in 1999 that serves children ages 4-18 and their families in the City of Johns Creek and broader North Fulton County, Georgia. It delivers year-round recreational sports programming across twelve disciplines — baseball, basketball, flag football, lacrosse (boys and girls, field and indoor), soccer (outdoor and indoor), softball, tennis, and specialty offerings including Newtown TOTS, Girls On The Run, and NSSL street soccer — organized by age group and offered across Spring, Summer, Fall, and Winter seasons. Programs are delivered at Newtown Park, local Fulton County schools, and partner facilities, using volunteer coaches overseen by a 3-person full-time staff and a volunteer Board of Directors.

The organization has no proprietary technology. It uses the third-party PlayMetrics platform for online registration, payment processing (Visa/Mastercard), and team communications, with phone registration as a secondary channel. There is no mobile application owned by Newtown Recreation, no API, and no AI/ML components.

Revenue is generated through two primary streams: per-participant, per-sport registration fees collected from families, and local business sponsorships (with Dick's Sporting Goods named publicly). Pricing is unit-based with a $30 processing fee on refunds before the season begins. Distribution is community-led: program information is disseminated via the company website (newtownrec.com), annual print brochures, email communications, and grassroots referrals, with strategic affiliations to GRPA, NRPA, and NAYS providing reputational legitimacy rather than material distribution lift. The customer base consists of individual families rather than enterprise accounts, and the organization is operationally dependent on its municipal partnership with the City of Johns Creek for primary venue access.

Name

Newtown Recreation

Legal name

Newtown Recreation

Website

https://newtownrec.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Newtown Recreation is a non-profit youth athletic organization, founded in 1999, that delivers year-round recreational sports programs across twelve disciplines to children ages 4-18 and their families in Johns Creek and North Fulton County, Georgia, funded primarily by registration fees and local sponsorships.

Ownership category

akta.pro rank

Product category

Youth Sports & Recreation Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports programs
• Recreational athletics
• Youth sports camps
• Community sports leagues
• Nonprofit athletic organization

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Registration fees collected from families for youth sports programs including baseball, basketball, flag football, lacrosse, soccer, softball, and tennis. Accepts Visa and Mastercard.
2. Sponsorships: Local business sponsors provide financial and in-kind support. Dick's Sporting Goods is a named sponsor. Sponsorship opportunities are available through a sponsorship application.
3. Non-profit self-support: Self-supported, non-profit organization serving the City of Johns Creek and broader North Fulton community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newtown Recreation delivers structured youth athletic programs and seasonal summer camps for children ages 4-18 across baseball, basketball, flag football, lacrosse, soccer, softball, tennis, and specialty programs including Newtown TOTS, Girls On The Run, NSSL, and Georgia Outlaws. Programs are organized by age group and run across Spring, Summer, Fall, and Winter seasons at Newtown Park and local Fulton County schools in North Fulton County, Georgia. Registration is processed online via the PlayMetrics platform or by phone.

Product overview

Newtown Recreation is a non-profit youth athletic organization serving the City of Johns Creek and North Fulton County, offering a comprehensive portfolio of youth sports programs across twelve distinct disciplines. The organization operates as a single unified service providing structured recreational athletics rather than a platform-plus-modules architecture. Its core offerings include Baseball (T-Ball through Player Pitch), Basketball, Flag Football, Soccer (indoor and outdoor), Lacrosse (boys and girls, field and indoor), Softball, Tennis, and specialty programs including Newtown TOTS for toddlers, Girls On The Run, and NSSL. The portfolio also encompasses seasonal Summer Camps offering intensive instruction across multiple sports. Programs are organized by age group and geographic division, with scheduling managed through the PlayMetrics registration platform. The organization primarily serves youth athletes from preschool through high school age, with offerings structured across Spring, Summer, Fall, and Winter seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseball Programs Youth baseball program for boys and girls in North Fulton County offering age-divided divisions (T-Ball through Player Pitch) with seasonal play across Spring, Summer, and Fall. Targets children ages 4-11 seeking introductory and developmental baseball experience.
• Basketball Programs Youth basketball program for boys and girls across four age divisions (7/8, 9/10, 11/12, 13/14) with Winter season schedules and tournament play. Serves children in North Fulton County seeking structured recreational basketball.
• Flag Football Programs Co-ed youth flag football program offering divisions for ages 6-18, including girls-specific divisions and tournament play across Winter and Fall seasons. Targets youth athletes in North Fulton County seeking non-contact football experience.
• Soccer Programs Youth soccer program offering co-ed and gender-specific divisions for ages U4 through U12 across Fall outdoor, Spring outdoor, and Winter Indoor seasons. Serves North Fulton County families seeking structured recreational and developmental soccer for young children.
• Lacrosse Programs Boys and girls youth lacrosse program spanning 1st through 8th grade with regional field divisions (Northeast, Central, West) and indoor variants. Targets school-age children in North Fulton County seeking structured lacrosse instruction and competition.
• Softball Programs Youth girls softball program offering age-appropriate divisions across Spring and Fall seasons. Serves girls in North Fulton County seeking recreational and developmental softball experience.
• Tennis Programs Youth tennis program for ages 4-16 offering beginner through advanced instruction delivered in partnership with Tennis Academy of the South. Serves North Fulton County families seeking structured tennis development.
• Newtown TOTS Toddler and preschool sports introduction program providing age-appropriate fundamental athletic skills for the youngest children just beginning their athletic journey. Targets preschool-age children in North Fulton County.
• Girls On The Run Character-development and movement-based program designed for girls combining physical activity with personal development curriculum. Serves girls in North Fulton County seeking athletics combined with social-emotional learning.
• NSSL (National Street Soccer League) Street soccer league program offering an alternative soccer format and structure to traditional field soccer. Provides additional youth soccer participation option for North Fulton County athletes.
• Georgia Outlaws Girls lacrosse program affiliated with the Lady Outlaws Lacrosse organization providing competitive lacrosse opportunities for girls. Targets female youth athletes seeking competitive lacrosse in North Fulton County.
• Summer Camps Seasonal summer camp programs offering intensive skill development across multiple sports (All Star, Baseball, Basketball, Soccer, Flag Football, Lacrosse, Youth Tennis) during school summer break. Targets youth athletes in North Fulton County seeking concentrated athletic instruction and development.

Quantifiable outcome

• Programs serving thousands of children annually

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tennis Academy of the SouthcoreStrategic or Co-development PartnerDirects Newtown Recreation Summer Tennis Camps. Provides instruction for all ages and abilities with tennis drills, team building, crafts, and games. Camps include Baseline Beginners (ages 4-5), Ups and Comers (ages 6-8), Hot Shots (ages 9-11), and Heavy Hitters (ages 12-16).
• FCA Lacrosse GeorgiacoreStrategic or Co-development PartnerRuns Newtown Recreation Boys Lacrosse Summer Camp. Provides instruction to help campers learn and develop lacrosse skills and technique through fun drills and games.
• Georgia Recreation and Parks Association (GRPA)minorGTM or Marketing PartnerState-level professional organization for recreation and parks agencies. Listed as a partner resource link on Newtown Recreation website.
• National Recreation and Parks Association (NRPA)minorGTM or Marketing PartnerNational professional organization for recreation and parks. Listed as a partner resource link on Newtown Recreation website.
• National Alliance for Youth Sports (NAYS)minorGTM or Marketing PartnerAmerica's leading advocate for positive and safe sports for children. Listed as a partner resource link on Newtown Recreation website.
• City of Johns CreekcoreGTM or Marketing PartnerMunicipal partner. Newtown Recreation is a youth athletic organization of the City of Johns Creek. Programs held at Newtown Park and local Fulton County schools.
• Liberty University D1 Girls Lacrosse PlayerscoreStrategic or Co-development PartnerGirls Lacrosse Summer Camp run by D1 players from Liberty University. Provides opportunity to learn and develop lacrosse skills, technique, and strategies through drills and game-like situations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• i9 Sports: National youth-sports league franchise offering flag football, basketball, soccer, baseball, and cheer for ages 3-14. Most directly comparable to Newtown Recreation in terms of multi-sport, community-based, age-group-organized programming, though operating as a franchised for-profit rather than a single-site non-profit.
• USA Youth Sports: National youth multi-sport franchise operator offering recreational leagues and camps across soccer, basketball, flag football, and t-ball. Closely comparable in sport mix, recreational (non-elite) positioning, and age-group programming model to Newtown Recreation.

Others

• National Alliance for Youth Sports (NAYS): National advocacy and training organization for youth sports. Already a partner of Newtown Recreation; comparable in mission (positive, safe youth sports experiences) and provides industry standards, coach training, and programming resources used by community leagues like Newtown.

Emerging players

• Challenger Sports: British-American youth soccer franchise running camps and clinics in the U.S. Overlaps with Newtown Recreation's soccer programming and summer-camp delivery model, though more focused on soccer instruction and coach education.
• Skyhawks Sports Academy: National youth sports instruction provider offering multi-sport camps and clinics for ages 3-12 across the U.S. Comparable in product mix (multi-sport camps, recreational instruction) and customer base, though operates as a franchised/for-profit program rather than a community non-profit.
• Kidokinetics: Mobile youth sports and fitness program offering multi-sport classes at preschools, schools, and parks. Comparable in delivering introductory multi-sport instruction to young children (toddler through early elementary), overlapping with Newtown TOTS.

Broad incumbents

• YMCA of Metropolitan Atlanta: Large multi-site youth recreation provider in the Atlanta metro offering youth sports, camps, swim, and instructional programs. Comparable mission (community-based youth development through sports) and similar recreational league structure, but broader in scope and facility-heavy.

Regional players

• Johns Creek Parks and Recreation: Municipal recreation department for the City of Johns Creek — Newtown Recreation's home city. Operates complementary youth programming and shares facility footprint at Newtown Park, making it both a partner and a partial substitute for Newtown Recreation's offerings.
• Alpharetta Recreation and Parks Department: Adjacent municipal recreation department serving the City of Alpharetta with youth sports leagues and camps. Operates in the same North Fulton geography with overlapping sport offerings and similar registration-based seasonal programming model.
• British American Soccer (BAS) Atlanta: Regional youth soccer programs in metro Atlanta including indoor and outdoor play. Comparable in delivering age-grouped soccer leagues to families in North Georgia and overlapping directly with Newtown Recreation's indoor soccer product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newtown-recreation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newtown Recreation