Link Business Brokers Wellington

What Link Business Brokers Wellington does

Link Business Brokers Wellington is the Wellington regional office of LINK Business Brokers, a New Zealand-headquartered business brokerage network founded in Auckland in 1996 and operated under LINK International Group Ltd. The firm connects business owners seeking to sell with prospective buyers across SME and mid-market segments, providing valuation, confidential marketing, buyer matching, negotiation, and transaction settlement services. The Wellington office is staffed by approximately three brokers (Dave Morgan, Rishi Sharma, Mike Hines) and operates within a broader network of 180+ brokers spanning New Zealand, Australia, and North America, with regional offices in Auckland, Wellington, Christchurch, Hamilton, Tauranga, and Dunedin.

The company's core technology consists of proprietary valuation tools developed over 30+ years of transaction history, including an online Business Value Calculator for sellers and a Business Affordability Calculator for buyers, complemented by a confidential listings platform, email alert registration system, and confidentiality agreement workflows. The firm does not employ AI or machine learning capabilities; its competitive differentiation is built on human advisory, broker relationships, and accumulated market data rather than algorithmic matching. Supporting tools include the Knowledge Hub content library, social media presence across LinkedIn, Facebook, Instagram, and YouTube, and SEO-optimized listings pages.

LINK's revenue model is commission-based brokerage, with fees negotiated per transaction and not publicly disclosed. The firm operates a tiered service architecture: standard brokerage for businesses of all values, a dedicated LINK Corporate division for transactions valued at $2M and above, and specialized services including franchise brokerage and Business Investor Visa (BIV) listings for international buyers seeking NZ residency. Distribution is primarily through regional broker offices with face-to-face advisory, supplemented by a website platform with online valuation tools and lead capture. A financial partnership with Onboard (Spring Finance) provides integrated acquisition financing for buyer clients. The network has facilitated over $6 billion in cumulative business sales, with a business reportedly sold every three hours on average across the platform.

Name

Link Business Brokers Wellington

Legal name

LINK International Group Ltd.

Website

https://linkbusiness.co.nz

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Link Business Brokers Wellington is the Wellington regional office of LINK Business Brokers, a New Zealand business brokerage network of 180+ brokers connecting SME and mid-market business sellers with buyers across New Zealand and Australia via commission-based advisory services.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

NAICS

Miscellaneous Intermediation (523910)

akta.pro primary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

akta.pro secondary industries

Sell-Side Business Brokerage (FSAEAIAC), Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA), Business Transfer Intermediation (Introducers/Deal Sourcing Networks) (FSAEAIAL)

Keywords

• Business brokerage services
• Business sales intermediation
• Business acquisition advisory
• Commercial property transactions
• M&A advisory services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Brokerage Commission: Commission-based fees from facilitating business sales and purchases. LINK Corporate brokers specialize in businesses valued at $2M+ with specialist services.
2. Business Investor Visa (BIV) Listings: Specialized listings reviewed against BIV criteria for international buyers seeking residency through business ownership

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Link Business Brokers Wellington is a regional office of New Zealand's largest business brokerage network, providing intermediary services connecting business owners selling their businesses with prospective buyers. The firm offers end-to-end transaction support including business valuation, confidential marketing, buyer matching, negotiation, and settlement support across multiple industries and price points, with specialist corporate brokerage for businesses valued at $2M and above.

Product overview

Link Business Brokers Wellington operates as a business brokerage service rather than a technology platform. The core offering is the LINK business brokerage network, which connects business buyers and sellers across New Zealand. The service includes the main LINK brokerage platform covering businesses of all values, the LINK Corporate division specializing in $2m+ transactions, and supplementary tools including online business valuation and affordability calculators. Additional services encompass Business Investor Visa assistance for immigrant buyers, email alert systems for new listing notifications, and confidentiality agreement processes for accessing detailed business information. The company facilitates sales across all major industries including hospitality, retail, professional services, manufacturing, and rural businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Brokerage Services Full-service business brokerage connecting buyers and sellers of businesses across multiple industry sectors and locations throughout New Zealand. Service includes valuation, confidential marketing, buyer matching, negotiation, and transaction settlement support.
• LINK Corporate

Quantifiable outcome

• $6B+ in business sales completed
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Sunbelt Business Advisors: Largest US-based business brokerage franchise network with a multi-region broker model serving SMB and mid-market business sales. Closest direct comparable to LINK by structure (large broker network, commission-based, franchise-style regional offices).
• BizBuySell: Largest online business-for-sale marketplace in North America, offering self-serve listing and buyer matching. Comparable to LINK's listings/buyer-alert functionality and represents the digital competitive threat to traditional broker networks.
• Murphy Business & Financial Corporation: US-based business brokerage and M&A advisory firm focused on main-street and lower middle-market business sales. Directly comparable to LINK on target deal size, broker-led delivery, and valuation-centric services.
• Transworld Business Advisors: Global business brokerage franchise with strong presence in the US, Canada, and Europe, specializing in lower middle-market business sales and franchise resales. Comparable broker-network structure and SMB-mid-market deal focus to LINK.
• VR Business Brokers / Mergers & Acquisitions: Long-established US business brokerage network with affiliated M&A services for mid-market transactions. Matches LINK's hybrid SMB-to-corporate broker model and commission-based fee structure.

Broad incumbents

• CBIZ (CBIZ M&A Advisors): Large diversified US professional services firm with a dedicated M&A advisory practice serving the lower middle market. Represents a broader incumbent that competes for the same corporate-tier deal flow as LINK Corporate.
• Houlihan Lokey: Global investment bank with strong mid-market M&A advisory practice. Represents the larger incumbent category competing for the upper end of LINK Corporate's addressable market and benchmarking fee structures in the M&A intermediation space.

Regional players

• Bayleys: Major New Zealand commercial real estate and business sales firm. Competes with LINK for NZ business and going-concern sales, particularly in the mid-market segment with corporate brokerage capability.
• Colliers International New Zealand: Global commercial real estate and investment services firm with NZ operations. Offers business and asset sale advisory overlapping with LINK's $2M+ Corporate division and broader M&A advisory in NZ.

Emerging players

• Flippa: Online marketplace for buying and selling websites, SaaS, and small digital businesses. Adjacent competitor pushing digital-first brokerage models that could eventually encroach on LINK's traditional SME deal flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC45qzE26POoQbVf9bEtD-9w
• Facebookfacebook.com/LINKBusinessBrokersNZ
• LinkedInlinkedin.com/company/link-business
• Instagraminstagram.com/linkbusinessbrokersnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Business Brokers Wellington