Orthounited

What Orthounited does

OrthoUnited is a private, physician-owned orthopaedic medical practice headquartered in North Canton, Ohio, formed from the merger of two legacy practices, Spectrum Orthopaedics and OMNI Orthopaedics, each with over 35 years of operating history in Northeast Ohio. The practice delivers comprehensive musculoskeletal care across twelve specialty areas (elbow, foot & ankle, hand & wrist, hip, knee, neck & spine, shoulder, sports medicine, orthopaedic trauma, pain management, physical medicine & rehabilitation, and SI joint), treating general orthopaedic patients, athletes, industrial/workplace injury cases, joint replacement candidates, and urgent orthopaedic walk-ins across five regional campus locations in Canton, North Canton, Akron, Alliance, and Dover.

The care delivery stack is vertically integrated: diagnostic imaging (MRI and digital X-ray), in-house surgical capacity at Ohio Specialty Surgical Suites (OS3) and OASIS Surgical Center, robotics-assisted joint replacement using third-party platforms (ROSA Knee System from Zimmer Biomet, MAKO Total Knee System from Stryker, NAVIO Surgical System), minimally invasive arthroscopy, casting and durable medical equipment, physical and occupational therapy, neuropsychology, and an orthopaedic-specific Express Care walk-in service. OS3 is the first ambulatory surgical center in the U.S. to receive advanced Joint Commission certification for total hip and knee replacement.

OrthoUnited generates revenue primarily through professional services billing to patients and third-party payers across consultations, imaging, surgical procedures, and rehabilitation. Distribution is regional and omnichannel: five physical campuses, online appointment scheduling, a patient portal, community education events, content marketing via blog and social channels, and a structured physician referral program from primary care providers. The patient base is overwhelmingly individual consumers rather than enterprise accounts, and pricing is quote-based per procedure, varying by insurance coverage and clinical complexity.

Name

Orthounited

Legal name

OrthoUnited

Website

https://orthounitedohio.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

OrthoUnited is a physician-owned orthopaedic medical practice operating five campuses across Northeast Ohio, delivering comprehensive musculoskeletal care — including robotic-assisted joint replacement, imaging, therapy, and urgent orthopaedic walk-ins — to individual patients across twelve specialty areas.

Ownership category

akta.pro rank

Product category

Orthopaedic Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI)

Keywords

• Orthopaedic care services
• Musculoskeletal treatment
• Joint replacement surgery
• Physical therapy services
• Sports medicine

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Services Revenue: Revenue generated from patient consultations, surgical procedures, diagnostic imaging, physical therapy, and other medical services. Services are billed to insurance providers and patients.
2. Surgical Center Services: Outpatient orthopaedic surgery performed at Ohio Specialty Surgical Suites (OS3), the first ambulatory surgical center in the country to receive advanced certification for total hip and knee replacement by The Joint Commission.
3. Physical and Occupational Therapy: Rehabilitation services including physical therapy and occupational therapy provided at multiple campus locations with extended hours.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OrthoUnited provides comprehensive orthopaedic medical care across 12 specialty areas (elbow, foot & ankle, hand & wrist, hip, knee, neck & spine, shoulder, sports medicine, orthopaedic trauma, pain management, physical medicine & rehabilitation, SI joint, and total joint replacement). Services span diagnosis (MRI, X-ray), surgical care (including robotic-assisted joint replacement using ROSA, MAKO, and NAVIO systems), rehabilitation (physical and occupational therapy), orthopaedic-specific urgent care (Express Care), and supporting services (casting, durable medical equipment, neuropsychology) delivered across five Northeast Ohio campus locations.

Product overview

OrthoUnited is a healthcare provider offering comprehensive orthopaedic care services across multiple campuses in Northeast Ohio. The organization provides a full range of orthopaedic specialties covering the entire musculoskeletal system, from sports medicine and pain management to complex surgical procedures including robotic joint replacement. Services include diagnostic imaging (MRI and X-rays), physical and occupational therapy, casting and durable medical equipment, neuropsychology, and an orthopaedic-specific Express Care urgent care facility. The surgical center, Ohio Specialty Surgical Suites (OS3), is an award-winning ambulatory surgical center specializing in outpatient orthopaedic surgery including arthroscopy and total joint replacement. The organization leverages advanced robotic surgical technologies including ROSA, MAKO, and NAVIO systems for knee replacement procedures. Patients can access care through online scheduling and a patient portal for managing appointments and records.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopaedic Specialties Comprehensive orthopaedic care covering 12 specialty areas: elbow, foot & ankle, hand & wrist, hip, knee, neck & spine, shoulder, sports medicine, orthopaedic trauma, pain management, physical medicine & rehabilitation, SI joint, and total joint replacement. For patients across Northeast Ohio with musculoskeletal conditions.
• Orthopaedic Surgery Surgical procedures including arthroscopy, robotic joint replacement, and traditional orthopaedic surgery performed at OrthoUnited's ambulatory surgical centers for patients requiring surgical intervention.
• Robotic Joint Replacement Robotics-assisted surgery using ROSA Knee System (Zimmer Biomet), MAKO Total Knee System (Stryker), and NAVIO Surgical System for partial and total knee replacement procedures with greater precision. For joint replacement candidates seeking precision surgical outcomes.
• MRI & Imaging Services On-site MRI diagnostics and digital X-ray imaging for diagnosing orthopaedic conditions and injuries. For patients requiring diagnostic musculoskeletal imaging as part of their care journey.
• Physical Therapy Personalized physical therapy plans tailored to individual recovery goals for post-surgical and non-surgical patients. Delivered at multiple campus locations with extended hours.
• Occupational Therapy Occupational therapy services to help patients regain independence in daily activities following orthopaedic injury or surgery.
• Express Care Walk-in Urgent Care Orthopaedic-specific urgent care for walk-in treatment of acute injuries (fractures, sprains, dislocations) without emergency room wait times. Available weeknights 5-10pm and Saturdays 8am-1pm.
• Ohio Specialty Surgical Suites (OS3) In-house, state-of-the-art ambulatory surgical center for outpatient orthopaedic surgery, recognized as the first ambulatory surgical center in the country to receive advanced certification for total hip and knee replacement by The Joint Commission. Performs arthroscopy and total joint replacement procedures on an outpatient basis.
• Casting & Durable Medical Equipment Services Casting services and durable medical equipment for orthopaedic treatment and recovery. For patients requiring bracing, casting, or supportive equipment as part of their orthopaedic care.
• Neuropsychology Neuropsychology services as part of the comprehensive orthopaedic care center. For orthopaedic patients requiring neuropsychological assessment or support.
• OASIS Surgical Center Surgical center subsidiary of OrthoUnited providing outpatient orthopaedic surgical services.
• Online Appointment Scheduling Simple online scheduling tool for making appointments at any OrthoUnited campus location, enabling patients to self-serve their booking.

Quantifiable outcome

• MAKO Partial Knee application shown to be two to three times more accurate than manual partial knee replacement procedures
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Twin Cities Orthopedics: Large, independently operated regional orthopaedic group with multiple clinics, an ASC, and physical therapy — comparable in structure, scale, and regional specialization to OrthoUnited.
• OrthoVirginia: Large, physician-owned regional orthopaedic specialty group with multiple locations, in-house imaging, therapy, and ambulatory surgery centers — directly comparable in structure and regional focus.
• Proliance Surgeons: Large physician-owned specialty surgical group in the Pacific Northwest including substantial orthopaedic service lines, ASCs, and PT — comparable multi-specialty, physician-owned operating model.
• Midwest Orthopaedics at Rush: Specialty orthopaedic physician practice offering comprehensive musculoskeletal care including joint replacement, sports medicine, and spine surgery — comparable in clinical scope to OrthoUnited's 12 specialty areas.
• Rothman Orthopaedic Institute: Large, multi-specialty orthopaedic physician group practice operating across multiple states with comprehensive subspecialty coverage, ASCs, and on-site imaging/PT — a directly comparable specialty-practice model to OrthoUnited at a larger scale.
• Andrews Sports Medicine & Orthopaedic Center: Multi-subspecialty orthopaedic and sports medicine group with surgery center and rehabilitation services — comparable to OrthoUnited as a regional, fellowship-led specialty practice.
• The CORE Institute: Multi-specialty orthopaedic and musculoskeletal specialty practice with comprehensive services including surgery, rehabilitation, and research — comparable to OrthoUnited's full-service musculoskeletal offering.
• Resurgens Orthopaedics: Multi-location orthopaedic specialty group in the Southeast offering physician services, imaging, physical therapy, and surgery centers — closely comparable to OrthoUnited's vertically integrated, multi-campus specialty practice model.

Broad incumbents

• Cleveland Clinic Orthopaedic Surgery: Major regional health system offering comprehensive orthopaedic services including joint replacement, sports medicine, and spine surgery — competes with OrthoUnited for patients in Northeast Ohio but as part of a broader hospital system.
• Hospital for Special Surgery: National specialty orthopaedic hospital system with comprehensive musculoskeletal services and a leading reputation — competes at the high end of the orthopaedic care market and represents the broader incumbent benchmark for specialty orthopaedic care delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orthounited.ohio
• Instagraminstagram.com/orthounitedohio
• LinkedInlinkedin.com/company/orthounited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthounited