The Pique Lab Pte. Ltd.

What The Pique Lab Pte. Ltd. does

The Pique Lab Pte. Ltd. is a Singapore-headquartered private tuition centre specialising in primary and secondary Science and Mathematics, serving parents of students aged roughly 9-16 preparing for the PSLE and GCE O-Level examinations. Founded in 2013, the company has grown from a two-founder operation to more than 100 team members organised across 17 teams and has reported over 16,938 cumulative students impacted, 78 Singapore primary schools reached, and a self-reported 84.6% distinction rate among its students.

Its core product suite centres on the Grade Accelerator Programme (GAP), a recurring weekly tuition programme delivered onsite at its GR.iD Mall headquarters and Serene Centre campus, digitally via Zoom, or in hybrid format. Delivery relies on the proprietary Complete Concept Integration (CCI) methodology — a trademarked, decade-developed teaching framework designed to teach systematic thought processes and answering techniques rather than content alone. The product surface also includes mandatory CCI holiday workshops, topic-specific masterclasses (Electrical Circuit, Experimental Techniques, Forces & Pressure, Cells & Levels of Organisation, etc.), an online Learning Portal with free notes and videos, a paid shop of suggested answers and practice booklets, and a LEGO Robotics & AI curriculum development line.

The business model is direct-to-consumer and largely subscription-style at its core, with weekly tuition fees of S$90-110 per lesson on a quarterly term cadence, supplemented by one-time CCI workshops (S$500-697), masterclass add-ons (S$247), a S$60 registration fee, pay-as-you-go replacement lessons for public-holiday disruptions, and a small e-commerce line for learning materials. GTM runs through owned channels: a 21,593-subscriber email list, YouTube content, blog, private Facebook parent community, and WhatsApp-first customer care, with Stripe handling payment. The company is bootstrapped and founder-owned, and operates a small international footprint beyond Singapore in China, the Philippines, Malaysia, and India.

Name

The Pique Lab Pte. Ltd.

Legal name

The Pique Lab Pte. Ltd.

Website

https://thepiquelab.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Pique Lab is a Singapore-headquartered D2C tuition centre delivering weekly Science and Mathematics classes for Primary 3 to Secondary 4 students preparing for PSLE and O-Level examinations, using its proprietary Complete Concept Integration (CCI) methodology. It supplements core tuition with CCI workshops, masterclasses, and a digital Learning Portal.

Ownership category

akta.pro rank

Product category

K-12 Science and Mathematics Enrichment Tutoring

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industry

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

Keywords

• PSLE Science tuition
• O-Level Math tuition
• Primary school tuition
• Secondary school tuition
• Exam preparation coaching

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Tuition Classes: Recurring weekly tuition fees for Grade Accelerator Programme across Primary 3 to Secondary 4, covering Science and Mathematics. Fees vary by level and class duration. Students enroll for minimum one term.
2. Complete Concept Integration (CCI) Workshops: Holiday intensive courses mandatory for P5 and P6 students, charged at fixed rates with early-bird discounts.
3. Masterclass Courses: Additional topical masterclass courses for specific examination topics such as Electrical Circuit and Experimental Techniques.
4. Additional Lessons: Chargeable supplementary lessons for students whose classes are affected by public holidays.
5. Learning Materials: Sale of suggested answers, practice booklets, video series, and wall posters through online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Pique Lab Pte. Ltd. operates a Singapore tuition centre delivering weekly Science and Mathematics classes for Primary 3 to Secondary 4 students preparing for PSLE and GCE O-Level examinations, using its proprietary Complete Concept Integration (CCI) methodology under the Grade Accelerator Programme (GAP) brand. Classes are offered onsite at GR.iD Mall, live via Zoom, or in a hybrid format, supplemented by CCI holiday workshops, topical Masterclasses (e.g., Electrical Circuit, Experimental Techniques), an online Learning Portal with notes and videos, and an e-commerce shop selling Suggested Answers, Practice Series, and Video Series materials.

Product overview

The Pique Lab Pte. Ltd. operates as a premier PSLE, O Level Science & Math Tuition Centre in Singapore offering a comprehensive suite of educational programmes for students aged 9 to 16. The core offering is the Grade Accelerator Programme (GAP), a weekly tuition system delivered through onsite, digital (Zoom), and hybrid formats. This is supplemented by the Complete Concept Integration (CCI) intensive workshop courses and specialized topic-specific Masterclasses covering areas such as Experimental Techniques, Electrical Circuits, Matter, Light, and Forces & Pressure. The company also provides a digital Learning Portal with free access to notes, videos, and a community platform. Additional products include purchasable Suggested Answers and Practice Series materials available through the online store, plus a free Care Package of study resources. The organization also develops supplementary programmes including LEGO Robotics & AI courses.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 84.6% distinction rate among students
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kumon: Global after-school Math and reading franchise with significant Singapore presence. Comparable as a recurring, multi-level K–12 enrichment offering, though focused on worksheets rather than exam-prep classroom tuition.
• Crimson Education: Singapore-origin global education services company covering university admissions consulting, mentoring, and tutoring. Overlaps with Pique Lab on the Singapore private education customer base but addresses a much older and broader student segment.
• TAL Education Group (Xueersi): China-based large-scale K–12 tutoring and education services group with global ambitions. Comparable as a scaled, multi-subject, multi-region tuition brand, though anchored in a very different regulatory environment.

Direct peers

• Aspire Hub Education: Singapore tuition centre offering small-group classes for primary and secondary Science, Math, and other subjects. Directly comparable GTM motion, customer segment (PSLE/O-Level parents), and delivery model.
• Tutor City: Singapore tutoring marketplace connecting parents with tutors across primary and secondary subjects. Overlaps with Pique Lab on target customer and exam prep categories, though operates an aggregator model rather than a proprietary curriculum.
• Best in Class Education Center: Singapore-based small-group enrichment and tuition centre for primary and secondary Science and Math. Comparable operating model, customer segment, and exam-prep orientation.
• The Learning Lab: Singapore-based enrichment and tuition centre for primary and secondary students covering core subjects including Science and Math. Operates a multi-centre, weekly-class model very similar to Pique Lab's GAP programme.
• MindStretcher: One of Singapore's largest tuition centre chains, offering weekly classes for primary and secondary Science and Math targeting PSLE and O-Level. Highly comparable as a head-to-head competitor in the same Singapore exam-prep tuition category.
• Kevin Kweim Tuition Centre: Singapore boutique tuition centre focused on Science tuition for PSLE and O-Level. Directly comparable on subject focus, exam orientation, and small-group weekly class delivery.

Emerging players

• Koobits: Singapore-headquartered adaptive online Math learning platform used widely in Singapore schools. An emerging digital substitute for traditional Science/Math tuition that competes for the same parent wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCspNmXu3nN0vhqWmEm6Ej_g
• Facebookfacebook.com/ThePiqueLab
• LinkedInlinkedin.com/company/thepiquelab
• Instagraminstagram.com/thepiquelab_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pique Lab Pte. Ltd.