McKinney Soccer Association

What McKinney Soccer Association does

McKinney Soccer Association (MSA) is a private, community-based nonprofit founded in 1980 that organizes recreational youth and adult soccer programs in McKinney, Texas. Its core offerings include youth recreational leagues segmented across U4–U12 and U13–U19 age groups (Fall and Spring seasons), adult co-ed leagues (Summer and Fall), the annual McKinney Spring Cup tournament, the inclusive TOPSoccer program for athletes with disabilities, volunteer coaching resources, and the Roy Bruner Referee Scholarship Fund. MSA also serves as a feeder pathway into academy/club soccer through its partnership with Steel United TX.

MSA operates without proprietary technology. Its website is built on SportsEngine's Sports Relationship Management (SRM) platform, and all program registration, scheduling, and tournament management run through the third-party GotSport platform. The organization does not expose an API, mobile app, or proprietary AI/data systems, and its technology footprint is effectively limited to configuring these vendor tools.

The revenue model is entirely transaction-fee based, drawn from per-player registration fees priced at $105 (early bird), $115 (regular), and $125 (late) for youth recreational, plus adult league, tournament, and academy/club sign-ups. Distribution is primarily self-serve via the GotSport platform, supplemented by in-person community events such as the Fall Youth Coaches Meeting at the Collin College Conference Center. The organization is volunteer-driven and operationally dependent on City of McKinney Parks & Recreation for field access, with field closures directly gating game schedules. MSA is governed by a board of directors, with no disclosed parent company, institutional investors, or external funding rounds.

Name

McKinney Soccer Association

Legal name

McKinney Soccer Association

Website

https://mckinneysoccer.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

McKinney Soccer Association is a McKinney, Texas-based nonprofit founded in 1980 that runs youth recreational soccer leagues (U4–U19), adult co-ed leagues, the McKinney Spring Cup tournament, and a TOPSoccer adaptive program, operating via the GotSport platform and City of McKinney fields.

Ownership category

akta.pro rank

Product category

Community Youth & Adult Soccer Programs

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Youth recreational soccer
• Adult soccer leagues
• Community sports programs
• Adaptive soccer programs
• Soccer tournament organization

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Youth Recreational Registration Fees: One-time registration fees for youth players participating in seasonal recreational soccer programs (Fall and Spring seasons). Fees vary by registration period with early bird, regular, and late registration tiers.
2. Adult League Registration Fees: Registration fees for adult co-ed soccer league participation, including summer and fall seasons.
3. Tournament Registration: Fees for participation in the McKinney Spring Cup tournament and other tournament events organized by the association.
4. Club/Academy Registration: Fees for players registering with the Steel United TX academy/club program through the MSA partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McKinney Soccer Association organizes and runs seasonal recreational youth soccer leagues (U4–U19) and adult co-ed soccer leagues, hosts the McKinney Spring Cup tournament, and operates the inclusive TOPSOCCER program for players with disabilities. It supports participants with volunteer coaching resources and the Roy Bruner Referee Scholarship Fund, while registrations are processed through the GotSport online platform and field access is coordinated with the City of McKinney Parks & Recreation Department.

Product overview

McKinney Soccer Association operates as a community sports organization offering youth recreational soccer (U4-U19 age groups), adult co-ed and competitive leagues, an annual Spring Cup tournament, TOPSOCCER for players with disabilities, coaching resources for volunteers, and a referee scholarship fund. These programs are managed through partnerships with external registration platforms and operate on City of McKinney Parks & Rec fields under a school year age grouping system.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Recreational Soccer Programs Seasonal recreational soccer league for youth players organized by school year age groups (U4–U12 and U13–U19), with registration, scheduling, and volunteer coach support, served in McKinney, Texas.
• Adult Soccer Programs

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Steel United TXcoreStrategic or Co-development PartnerSteel United TX is a club/academy soccer program and proud partner of McKinney Soccer Association. The partnership provides MSA players access to academy and club soccer development in McKinney. Steel United TX focuses on maximizing player potential on and off the field, emphasizing both physical skills and personal character development. The partnership includes summer camp programs for MSA players.
• City of McKinney Parks & Recreation DepartmentcoreStrategic or Co-development PartnerThe City of McKinney Parks & Rec Department collaborates with MSA to determine the status of soccer playing fields. This partnership is essential for operational continuity as field conditions directly affect league schedules and cancellations. The department determines field status with input from MSA.
• North Texas SoccerminorChannel Partner/ Reseller/ DistributorNorth Texas Soccer is listed as a partner link on MSA's website. As the regional governing body for soccer in North Texas, this affiliation provides MSA with access to regional resources, certifications, and tournament sanctioning.
• US Youth SoccerminorChannel Partner/ Reseller/ DistributorUS Youth Soccer is listed as a partner link on MSA's website. As the national governing body for youth soccer, this affiliation provides MSA with access to national standards, player development resources, and tournament sanctioning.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Little League International: National nonprofit youth community sports organization using a similar volunteer-driven, fee-based, age-grouped league model; comparable structurally even though the sport is baseball/softball rather than soccer.
• US Youth Soccer: National governing body under which MSA is affiliated; comparable as the umbrella for amateur youth soccer in the U.S., though it is a federation rather than a direct local operator.
• USA Adult Soccer / U.S. Adult Soccer Association: National body organizing amateur adult soccer leagues and cups; comparable as the umbrella for MSA's adult co-ed league offerings and an alternative affiliation for adult participants.
• Dallas Texans Soccer Club: Established competitive youth soccer club in the broader DFW region; comparable as a higher-tier pathway option that MSA recreational players may graduate into, including through MSA's academy pathway.

Emerging players

• i9 Sports: Youth sports league franchise offering recreational leagues (including soccer) in suburban markets; comparable as an alternative community youth sports organizer competing for the same McKinney household registrations.
• Soccer Shots: Franchise-based youth soccer instruction provider for ages 2-8 operating across the U.S., including DFW-area locations; comparable as a paid youth soccer program competing for the youngest MSA participants.

Regional players

• North Texas Soccer: Regional soccer governing body serving North Texas and the umbrella for MSA; comparable as the regional amateur/youth soccer administrator with overlapping participant base and sanctioning authority.

Direct peers

• Steel United TX: Competitive club/academy soccer program and MSA's core partner operating in the same McKinney geography; comparable as a soccer-specific player-development program serving overlapping youth cohorts in the same market.
• American Youth Soccer Organization (AYSO): National nonprofit operating volunteer-led recreational youth soccer leagues with regional-area structures, directly comparable to MSA's youth recreational (U4-U19) model, fee-based registration, and community-organization governance.

Others

• TOPSoccer (US Youth Soccer Adaptive Program): Adaptive soccer program run under US Youth Soccer for athletes with disabilities, of which MSA's TOPSOCCER is a local chapter; comparable as the template program MSA implements for inclusive recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mckinney-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinney Soccer Association