National Ayurvedic Medical Association

What National Ayurvedic Medical Association does

The National Ayurvedic Medical Association (NAMA) is a U.S.-based nonprofit professional membership association founded in 1998 and headquartered in Sacramento, California. It serves as the primary national body representing Ayurvedic medicine in the United States, with a registered membership exceeding 1,600 professionals plus an outreach footprint of 25,000+ reached through conference marketing. The organization administers three core programmatic arms: NAMACB, the certification board that administers board exams for Ayurvedic Health Counselors and Practitioners; the Ayurvedic Accreditation Commission (AAC), which accredits Ayurvedic educational programs; and PACE (Professional Ayurvedic Continuing Education), a structured continuing education program with an LMS for recordings, quizzes, and credit submissions tied to a two-year ethics quiz cycle.

The technical platform is straightforward association SaaS: a WordPress/Squarescape-style website at ayurvedanama.org integrated with MemberClicks for membership management, a connected LMS (mclms.net) for educational content and credit tracking, and event registration systems for webinars and the annual conference. There is no disclosed proprietary AI, machine-learning, or advanced technology layer; the stack is best characterized as standard membership-association infrastructure augmented by video/webinar delivery (Zoom-based SIA monthly webinars, Grand Rounds, and Professional Member Mingles) plus an e-commerce front for past conference and SIA recordings.

NAMA operates a diversified revenue model across five streams: recurring membership dues from four individual tiers (Vaidya, Professional, Student, General) plus Organizational membership; one-time conference and event registration (non-members $399, members $349, students $279, with pre-conference practicums); tiered conference sponsorships and exhibitor fees; PACE program fees from credit submissions and course listings; and sales of past conference and seminar recordings. The customer base spans individual Ayurvedic professionals, students, accredited schools and clinics, organizational members (e.g., Kerala Ayurveda USA, Banyan Botanicals, LifeSpa), and an affiliate network of 19+ state and international associations including APA (UK), TAPAS, AAW, AUM, COLORAMA, and AAF. Paid staff is approximately 6 full-time-equivalent roles supplemented by 70+ volunteers across 15+ committees and subcommittees.

Name

National Ayurvedic Medical Association

Legal name

National Ayurvedic Medical Association

Website

https://ayurvedanama.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Ayurvedic Medical Association is a U.S. nonprofit professional membership association founded in 1998 that certifies Ayurvedic practitioners through NAMACB, accredits schools through AAC, and delivers continuing education via PACE to over 1,600 members across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from Vaidya, Professional, Organizational, General, and Student membership categories. Organizational members and discount providers pay additional fees.
2. Conference and Event Registration: Revenue from annual conference tickets (non-member $399, member $349, student $279), pre-conference practicums, and special events like Ayurveda Day Summits.
3. Sponsorships and Exhibitor Fees: Three-tiered sponsorship levels for annual conference and events providing live event benefits and year-round exposure. Sponsors include Ayurvedic companies, supplements, and wellness brands.
4. PACE Program Fees: Revenue from PACE credit submissions and course listings. Members earn credits through topics in Ayurveda, wellness, and sister sciences.
5. Conference Recordings and Past Content: Sale of past conference recordings, SIA recordings, and educational content. Past conferences include four annual conferences and 2020 Ayurveda Day Event.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The National Ayurvedic Medical Association (NAMA) is a 501(c)(3) nonprofit professional membership association representing Ayurvedic medicine practitioners in the United States. Founded in 1998 and headquartered in Sacramento, California, NAMA sells tiered professional memberships, the NAMACB certification credential, AAC accreditation for schools and clinics, PACE-approved continuing education, and an annual conference (SIA), supported by 1,600+ members and 70+ volunteers on 15+ committees.

Product overview

NAMA offers a membership-based professional organization focused on advancing Ayurvedic medicine in the USA through interconnected programs. The core portfolio includes PACE (Professional Ayurvedic Continuing Education) as the primary continuing education system, NAMACB certification board for professional credentialing, AAC accreditation for Ayurvedic schools, and annual conferences. Additional offerings include monthly Seminars in Ayurveda (SIA) webinars, Grand Rounds clinical case presentations, Ayurveda Day Summit, Professional Member Mingles networking events, an Insights Blog with articles and member spotlights, DEI training, and an Ethics Quiz. The organization also provides a Member Directory for finding certified professionals and an LMS for course recordings and quizzes.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership (Vaidya, Professional, Organizational, General, Student tiers) Tiered annual membership program for practicing Ayurvedic professionals, Ayurvedic schools and clinics, general supporters, and students, providing access to member resources, advocacy, networking, and continuing education.
• NAMACB Certification (National Ayurvedic Medical Association Certification Board) National board certification for Ayurvedic practitioners, providing a recognized credential that validates competency standards and supports professional practice in the United States.
• AAC Accreditation (Ayurvedic Accreditation Commission) Accreditation program for Ayurvedic schools, training programs, and clinics that evaluates programs against national standards and signals quality to students, employers, and regulators.
• PACE-Approved Continuing Education Programs PACE-approved continuing education courses that allow Ayurvedic professionals to earn required CE credits for license renewal and certification maintenance.
• Annual SIA Conference (Sages in Ayurveda) Annual multi-day national conference providing continuing education sessions, keynote presentations, networking, and an exhibit hall for Ayurvedic professionals and related vendors.
• Grand Rounds Webinar Series Recurring online webinar series providing clinical case discussions and continuing education to Ayurvedic practitioners.
• Seminars in Ayurveda Topical seminars offering in-depth instruction in Ayurvedic medicine topics, available to members and the broader professional community.
• Ayurveda Day Summit Annual summit event held around Ayurveda Day featuring educational sessions and community gatherings for Ayurvedic professionals.
• DEI Training Program Training program on diversity, equity, and inclusion provided to NAMA members and Ayurvedic professionals to support inclusive practice.
• Annual Ethics Quiz Annual ethics assessment required of members to reinforce professional ethics and practice standards within the Ayurvedic profession.

Quantifiable outcome

• Members can earn 15 PACE credits for attending full annual conference, plus 3 additional for post-conference practicum
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Kerala Ayurveda USAcoreGTM or Marketing PartnerPlatinum sponsor of NAMA. Academy Director Jayarajan Kodikannath serves as NAMA President. Responsible for all academic programs conducted internationally by Kerala Ayurveda.
• Banyan BotanicalscoreGTM or Marketing PartnerFeatured sponsor and partner providing member discounts. Major Ayurvedic herbal company supporting NAMA events and conferences.
• LifeSpa.com (Dr. John Douillard)coreGTM or Marketing PartnerConference sponsor and partner. LifeSpa.com is one of the leading Ayurvedic health and wellness resources. Dr. Douillard hosts the LifeSpa Podcast where ancient Ayurvedic wisdom meets modern science.
• Texas Ayurveda Professionals Association (TAPAS)coreStrategic or Co-development PartnerCo-host of 2025 NAMA Conference at Marriott Las Colinas in Irving, Texas. State affiliate organization with cooperation agreement. Hosts VEDA MELA annual events.
• Ayurveda Practitioners Association (APA)majorStrategic or Co-development PartnerUK-based affiliate organization hosting webinars and events. Co-presents professional development content with NAMA.
• Ayurveda Association of Wisconsin (AAW)majorStrategic or Co-development PartnerState affiliate organization hosting educational events including chanting workshops, business mastery series, and Ayurveda presentations.
• Ayurveda Union of Midwest (AUM)majorStrategic or Co-development PartnerAffiliate organizational member enabling state-level chapters in Midwestern states and promoting Ayurveda awareness across the Midwest.
• Colorado Ayurvedic Medical Association (COLORAMA)majorStrategic or Co-development PartnerState affiliate organizing annual conferences including 'Ayurveda & Integrative Approaches to Mental Health' in Boulder, Colorado.
• Ayurveda Association of Florida (AAF)majorStrategic or Co-development PartnerState affiliate hosting annual conferences at Warren Willis Conference and Retreat Center in Fruitland Park, Florida.
• International Association of Yoga Therapists (IAYT)majorStrategic or Co-development PartnerInvited to participate in 2025 roundtable on professional recognition. IAYT paved the way for yoga therapy recognition in US with 175+ accredited schools. NAMA adopted similar Ayurvedic Yoga Therapist professional category.
• Ayurvedic Accreditation Commission (AAC)coreStrategic or Co-development PartnerIndependent accreditation body for Ayurvedic educational programs. Jim Ventresca serves as President. AAC is recognized as independent entity working toward third-party recognition.
• NAMACB Certification BoardcoreStrategic or Co-development PartnerNAMA's certification board administering exams for Ayurvedic Health Counselors and Practitioners. S. Prasad Vinjamury serves as Chair. Goal is to become financially independent and seek NCCA accreditation.
• Global Council for Ayurveda ResearchminorStrategic or Co-development PartnerResearch organization developing Code of Ethics needs assessment survey. Celebrates Ayurveda Day with free events.
• Lyef WellnessminorGTM or Marketing PartnerNewest organizational member and discount provider. Guides clients on wellness journey. NAMA members receive 20% discount site-wide.
• Ayurbliss Wellness CenterminorGTM or Marketing PartnerFeatured small Ayurveda business in NAMA sponsor program.
• Kerala AyurvedaminorGTM or Marketing PartnerMember discount provider offering educational programs and products to NAMA members.
• KottakkalminorGTM or Marketing PartnerMember discount provider offering Ayurvedic products to NAMA members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Botanical Council: Herbal-medicine-focused nonprofit with educational, certification, and advocacy functions analogous to NAMA. Serves a related but broader herbal practitioner/educator community.
• Academy of Integrative Health & Medicine (AIHM): Interdisciplinary professional organization for integrative and complementary medicine practitioners. Overlaps with NAMA's broader mission of legitimizing non-conventional healthcare professions in the US.
• American Chiropractic Association: Established national professional association for a complementary/integrative health discipline with state-level advocacy, CE programs, and a long institutional history — a mature version of NAMA's role for Ayurveda.
• American Herbal Products Association (AHPA): Established US trade association representing the herbal products industry — overlapping membership base with NAMA (herbal companies, Ayurvedic brands). Broader scope but comparable governance, advocacy, and continuing education model.
• American Massage Therapy Association (AMTA): Larger US professional membership association for a complementary therapy with similar membership, continuing education, and advocacy structures. Useful comparable for NAMA's potential scaling trajectory.

Direct peers

• National Certification Board for Therapeutic Massage and Bodywork (NCBTMB): Certification body for massage/bodywork practitioners — directly analogous to NAMACB in operating national board exams and pursuing NCCA-style recognition for a complementary therapy profession.
• Ayurvedic Practitioners Association (APA): UK-based peer association for Ayurvedic practitioners, with a reciprocal affiliate/cooperation relationship with NAMA. Operates parallel membership, events, and professional standards for the same discipline in a different geography.
• Council for Ayurveda Credentialing (CAC): Competitor Ayurvedic certification body in the US. Most directly comparable to NAMA as an alternative standards-setting organization for the same profession — defines NAMA's competitive set within the niche.
• International Association of Yoga Therapists: Direct peer as a US-based national professional membership association for a complementary therapy discipline (yoga therapy). IAYT accredits 175+ schools and runs a recognized certification — NAMA explicitly cites IAYT's model for its own Ayurvedic Yoga Therapist category.
• International Association for Colon Hydrotherapy: Smaller US professional membership association for an adjacent complementary therapy — NAMA's Membership Director (Gail Naas) is its past president. Directly comparable in operating model and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ayurvedanama
• LinkedInlinkedin.com/company/national-ayurvedic-medical-association

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Ayurvedic Medical Association