Movability
Movability is a nonprofit Transportation Management Association serving Central Texas, providing commuter programs, mobility planning, and grant-funded transportation demand management services to 70+ employer members across a six-county region.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Movability does
Movability is a nonprofit Transportation Management Association (TMA) founded in 2011 and headquartered in Austin, Texas, serving as the designated regional coordinator for transportation demand management across a six-county Central Texas footprint (Bastrop, Burnet, Caldwell, Hays, Travis, and Williamson). It operates a membership-based model selling employer and individual memberships, supplemented by event sponsorships and grant-funded programming, with a member base of 70+ employer organizations spanning semiconductor, financial services, higher education, real estate, and SMB customers including Google, AMD, Cirrus Logic, Silicon Labs, University of Texas at Austin, and several regional credit unions.
The organization's core product portfolio includes GoGrant (up to $7,500 in financial assistance per employer project for mobility infrastructure and planning), MovePass (administrative services for bulk CapMetro and CARTS transit pass purchasing and tracking), Guaranteed Ride Home (reimbursement up to $75 per ride, five times annually, for sustainable commuters facing emergencies), SchoolPool (carpool/bikepool/walkpool matching for families built on Go Together technology), Mobility Camps (guided transit education outings for 10-40 participants), TDM Planning (custom consulting), Commute Rewards, and the Best Workplaces for Commuters employer recognition program. Its technology stack is built on third-party platforms — RideAmigos for the Get There Central Texas commuter engagement platform, Carbon Cred for carbon credit tracking (introduced in 2024), and ConnectSmart/Metropia for carpool matching — with Movability providing the program layer, member relationships, and coordination role rather than proprietary technology development.
Revenue mechanics combine membership dues (employer and individual tiers, with free student memberships), event sponsorship tiers ranging from $1,000 Bronze to $15,000 Presenting, pass-through management of EPA Climate Pollution Reduction Grant and City of Austin funds through GoGrant and Construction Mitigation programs, and supplementary program funding from corporate donors including Google and Bank of America. The go-to-market blends direct employer outreach with an event-driven thought leadership platform anchored by the annual Movability Summit (positioned as Texas' largest transportation thought leadership event), Movability Breakfast, Central Texas Commuter Awards, and quarterly Pecha Kucha-style programming. Movability has been assessed by Nelson\Nygaard as one of the top five most effective TMAs in the country.
Movability firmographics
Firmographics- Name
- Movability
- Legal name
- Movability
- Website
- https://movabilitytx.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Movability is a nonprofit Transportation Management Association serving Central Texas, providing commuter programs, mobility planning, and grant-funded transportation demand management services to 70+ employer members across a six-county region.
- Ownership category
- akta.pro rank
Movability industry classification
Industry- Product category
- Transportation Demand Management Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Corporate & Employee On-Demand Ride Programs (Managed Mobility) (THAIAGAI)
- akta.pro secondary industry
- Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)
Keywords
Where Movability is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movability business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Annual membership fees for employers and individuals providing access to mobility planning, transit discounts, GoGrant eligibility, networking events, and recognition programs.
- Event Sponsorships: Sponsorship revenue from events including the Movability Summit, Movability Breakfast, Commuter Awards, and Quarterly events. Sponsorship tiers range from Bronze ($1,000) to Presenting ($15,000).
- GoGrant Program Management: GoGrant provides up to $7,500 in financial assistance to employers for mobility infrastructure (bike racks, lockers) and mobility planning projects. Funded by City of Austin, EPA Climate Pollution Reduction Grant, and individual donors.
- Event Tickets: Revenue from ticket sales for events including the Movability Summit and Commuter Awards.
- MovePass Administrative Services: Administrative support for bulk transit pass purchasing, distribution, and tracking. Small businesses receive additional subsidy funded by Google and Bank of America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Presenting Sponsorship - Top tier event sponsorship |
| Subscription | Annual | Platinum Sponsorship |
| Subscription | Annual | Gold Sponsorship |
| Subscription | Annual | Silver Sponsorship |
| Subscription | Annual | Bronze Sponsorship |
| Other | Multi-year contract | GoGrant Funding |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Movability product offering
Product offeringCore offering
Movability is a nonprofit Transportation Management Association (TMA) serving Central Texas that helps employers and individuals reduce drive-alone commuting. It sells employer and individual memberships, delivers custom TDM (Transportation Demand Management) planning consulting, administers the GoGrant financial assistance program (up to $7,500 per project), the MovePass bulk transit pass program, the Guaranteed Ride Home emergency ride reimbursement, SchoolPool carpool matching, Mobility Camps hands-on transit education, employer recognition awards, and thought-leadership events including the Movability Summit.
Product overview
Movability is Central Texas' Transportation Management Association (TMA) offering a comprehensive suite of mobility programs and services for employers and individuals. The core offerings include GoGrant (up to $7,500 in financial assistance for infrastructure or mobility planning), SchoolPool (school-based carpool/bikepool matching), Mobility Camps (hands-on transit education), TDM Planning (custom mobility consulting), MovePass (bulk transit pass management), Guaranteed Ride Home (emergency ride reimbursement), Commute Rewards (incentive programs), and Employer Recognition (awards and Best Workplaces for Commuters designation). These programs work together to help employers and individuals reduce drive-alone commutes through financial incentives, matching platforms, education, and emergency backup services.
Differentiator
Problem solved
Functional benefit
Brands
- MovePass: Transit discount program that handles transit pass purchasing, distribution, and usage tracking for employers using CapMetro for Business and CARTS bulk pass purchasing.
- GoGrant
- SchoolPool
- Best Workplace for Commuters
- Mobility Camps
Products and services
- GoGrant Grant program providing up to $7,500 in financial assistance to Austin employers (up to 49 employees or under $10M revenue) for projects that result in fewer drive-alone trips. Includes two funding types: Infrastructure (permanent structures such as bike racks, lockers, repair stations) and Mobility Planning (custom TDM research and planning). Funded by City of Austin and EPA Climate Pollution Reduction Grant.
- MovePass Administrative service handling transit pass purchasing, distribution, and usage tracking for employers using CapMetro for Business and CARTS bulk pass purchasing. Provides additional subsidies for eligible small businesses, funded by Google and Bank of America.
- Guaranteed Ride Home Emergency ride home reimbursement program for sustainable commuters, reimbursing up to $75 per ride up to 5 times per year when commuters cannot use their normal active or shared transportation mode due to qualifying emergencies.
- SchoolPool School-based carpool, bikepool, and walkpool matching program offering tools, marketing, and financial incentives to help parents save time and money while reducing school congestion and air pollution. Developed in collaboration with Go Together and Clean Air Force of Central Texas.
- Mobility Camps Hands-on learning experiences with active and shared transportation designed to reduce drive-alone commutes. Customizable group outings for 10-40 people using buses, commuter rail, bikes, or micromobility to various destinations with guided transit instruction.
- TDM Planning Custom mobility planning services including employee transportation surveys, sustainable behavior-shaping activity design, strategic planning, implementation training, and ongoing evaluations for employer members.
- Commute Rewards Annual and ongoing commuter challenges with fun, reward-driven programs that encourage sustainable travel, including cash rewards for participating in transportation options such as the Get There Central Texas challenges.
- Construction Mitigation Services for larger employers (more than 49 employees or above $10M revenue) providing free and subsidized mobility planning and programming, funded by an EPA Climate Pollution Reduction Grant to mitigate impacts of regional transportation construction projects.
- Employer Recognition Annual Central Texas Commuter Awards recognizing employers with Best Workplaces for Commuters designation and other commute benefit program awards at the Central Texas Commuter Awards event.
- Commuter Support Free personalized commute consulting for Central Texans helping explore options like carpooling, transit, biking, and more based on individual schedules and priorities, including assistance connecting with employers about commute benefits.
- Movability Research Research reports and case studies including annual Central Texas Commuter Surveys, carpool focus group findings, SchoolPool pilot reports, COVID-19 transportation behavior surveys, and employer case studies demonstrating TDM program outcomes.
- Movability Events Event programming including annual Movability Summit (Texas' largest transportation thought leadership event), Movability Quarterly series (Pecha Kucha presentations and book talks), Movability Breakfast, and Central Texas Commuter Awards.
Quantifiable outcome
- Top 5 TMA effectiveness rating nationally (Nelson\Nygaard assessment)
- +4 more outcomes
Companies that use Movability
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Movability technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Movability partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered founding partner, platinum sponsor, gold sponsor, silver sponsor, bronze sponsor and platform partner.
- CapMetrofounding partnerCapital Metro is a founding partner and platinum sponsor. Movability works closely with CapMetro to promote transit usage, integrate CapMetro services into employer commute programs, and coordinate on regional mobility initiatives including Project Connect.
- City of Austinfounding partnerCity of Austin is a founding partner and platinum sponsor. Provides funding through the Climate Pollution Reduction Grant and transportation department coordination for regional TDM initiatives.
- CTRMA (Central Texas Regional Mobility Authority)platinum sponsorCTRMA is a platinum/presenting sponsor and board member. Works on regional mobility projects and construction mitigation initiatives.
- Ridepandaplatinum sponsorRidepanda is a platinum sponsor and partner providing e-bike benefits platform access for employer programs.
- RideAmigosgold sponsorTechnology partner providing the myCommute Solutions platform for Get There Central Texas commuter tracking and engagement platform.
- Metropia (ConnectSmart)gold sponsorTechnology partner providing ConnectSmart app for carpool matching and coordinating employer commute programs through Employer Commute Suite.
- Carbon Credgold sponsorTechnology partner for carbon credit tracking app that allows commuters to monetize their carbon savings from sustainable travel.
- Downtown Austin Alliancegold sponsorGold sponsor and construction mitigation partner working on multi-year communication and business support program during downtown construction projects.
- WeDriveUgold sponsorShuttle and transit solutions partner offering fixed route transit, paratransit, commuter shuttles, and demand responsive solutions.
- Austin Transit Partnershipsilver sponsorSilver sponsor implementing Project Connect transit program and providing strategic coordination on regional transit development.
- Limebronze sponsorMicromobility partner offering electric scooter and bike rentals; discounts available for Movability individual members.
- HNTBsilver sponsorInfrastructure consulting firm and silver sponsor providing transportation planning expertise for regional projects.
- Kimley-Hornsilver sponsorEngineering and planning consultancy and silver sponsor supporting transportation demand management initiatives.
- VW/MOIAsilver sponsorSilver sponsor providing innovative mobility solutions through Volkswagen Group's MOIA subsidiary.
- Enterprise Mobilitybronze sponsorBronze sponsor providing car sharing and mobility solutions integrated into employer programs.
- Keolisbronze sponsorBronze sponsor and public transport operator providing transit services in the region.
- Go Togetherplatform partnerTechnology partner providing the SchoolPool platform for school-based carpool, walkpool, and bikepool matching for Central Texas families.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Movability competitors and assessment
Company assessmentDirect peers
- RideAmigos: Provider of the myCommute Solutions commuter engagement platform that actually powers Movability's Get There Central Texas program. It is a direct technology peer competing for the same employer TDM software budgets.
- Metropia (ConnectSmart): Developer of the ConnectSmart carpool-matching and Employer Commute Suite platform, integrated with Movability for carpool and employer commute programs. Competes directly for employer mobility-software contracts.
- Luum: Commute-management and mobility-benefits platform sold to employers. Comparable to Movability's MovePass and employer mobility planning offerings, though structured as a for-profit SaaS rather than a nonprofit TMA.
- GoTogether (SchoolPool technology partner): Carpool-matching platform vendor that powers Movability's SchoolPool program. Comparable peer in the school and employer carpool coordination space.
Others
- Best Workplaces for Commuters (national program): National employer recognition framework that Movability administers locally. Movability is a delivery partner rather than a competitor, but the program shapes the awards ecosystem in which Movability operates.
- Lime: Micromobility operator and Movability Bronze Sponsor that offers member discounts on scooters and bikes. Adjacent ecosystem participant in shared mobility rather than a direct TMA competitor.
- Ridepanda: E-bike benefits platform and Movability Platinum Sponsor that integrates employer micromobility benefits. Adjacent enabling partner in the employer mobility stack rather than a direct TMA peer.
Regional players
- Houston TMA (HOV/H-GAC Commute Solutions): Regional TMA serving the Houston metropolitan area with employer commute programs, rideshare matching, and TDM services. Closest comparable TMA peer in another Texas metro, useful as a regional benchmark.
- Transportation Management Association of Lake County: Long-established regional TMA in suburban Chicago serving employers and commuters with TDM programs. Comparable nonprofit TMA model outside Texas.
Emerging players
- MoveTogether: Corporate mobility and TDM consulting platform serving employers with commute programs and sustainability reporting. Overlaps with Movability's employer mobility planning service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Movability social profiles
Digital presenceMovability financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movability leadership team
Management profileNumber of profiles
Movability funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movability M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movability
What does Movability do?
Movability is a nonprofit Transportation Management Association (TMA) serving Central Texas that helps employers and individuals reduce drive-alone commuting. It sells employer and individual memberships, delivers custom TDM (Transportation Demand Management) planning consulting, administers the GoGrant financial assistance program (up to $7,500 per project), the MovePass bulk transit pass program, the Guaranteed Ride Home emergency ride reimbursement, SchoolPool carpool matching, Mobility Camps hands-on transit education, employer recognition awards, and thought-leadership events including the Movability Summit.
Is Movability a public or private company?
Movability is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Movability founded?
Movability was founded in 2011. It employs 1 to 10 people.
Where is Movability based?
Movability is headquartered in Austin, United States, in the North America region.
How does Movability make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are event Sponsorships, goGrant Program Management, event Tickets and movePass Administrative Services.
Who are Movability's main competitors?
Direct peers on record are RideAmigos, Metropia (ConnectSmart), Luum and GoTogether (SchoolPool technology partner). Others are Best Workplaces for Commuters (national program), Lime and Ridepanda. Regional players are Houston TMA (HOV/H-GAC Commute Solutions) and Transportation Management Association of Lake County. MoveTogether is listed as an emerging player.
Does Movability have an API?
No public API is recorded for Movability.
What industry is Movability in?
Movability's product category is Transportation Demand Management Services. Its primary akta.pro industry code is THAIAGAI, Corporate & Employee On-Demand Ride Programs (Managed Mobility), with a secondary code of TLAFAMAI, Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes). Its NAICS code is 5614 and its SIC code is 8600.