NARI Milwaukee, Inc.

What NARI Milwaukee, Inc. does

NARI Milwaukee, Inc. is a 501(c)(6) nonprofit professional trade association founded in 1961 as the Milwaukee chapter of the National Association of the Remodeling Industry (NARI). Headquartered in Wauwatosa, Wisconsin, the organization represents 500+ member companies and approximately 3,000 industry employees across southeast Wisconsin, providing membership services, education, certification pathways, and consumer-facing events for the remodeling industry. Its primary constituents are regional remodeling contractors, designers, and trade professionals, with a secondary consumer audience of homeowners seeking vetted contractors through the Find a Contractor directory.

The association's product portfolio centers on large-scale consumer home shows (Spring Home Improvement Show with ~10,000 attendees and 250 exhibitors; Fall Home & Remodeling Show with ~5,000 attendees; Tour of Homes featuring 20+ projects), industry events (Remodeler & Supplier Expo, Remodeler of the Year competition), and professional development programs (NARI Business 201, seven NARI certification tracks, monthly NARI After 5 networking). Underlying technology is a DotNetNuke-based website with member portal access, an online Find a Contractor directory, event registration systems, and Slayte-based competition submission tooling — there is no proprietary technology, AI capability, or data flywheel evident in the source material.

Revenue is generated through five streams: recurring membership dues (bundled with NARI National), transaction-based event revenue (booth fees ranging $1,350-$13,500, ticket sales, and RotY entry fees at $255 per project), corporate sponsorships, foundation donations, and education/certification fees. Distribution is dual-channel: a B2C channel connecting homeowners to vetted contractors via shows and the Find a Contractor portal, and a B2B channel recruiting and retaining remodeling professionals through membership benefits, networking, and savings programs (Aflac insurance, Kwik Trip fuel discounts, Home Depot Pro Xtra rebates, Frankenmuth commercial insurance). The NARI Milwaukee Foundation operates as a separately incorporated charitable arm focused on workforce development, scholarships, and trades-career outreach.

Name

NARI Milwaukee, Inc.

Legal name

NARI Milwaukee, Inc.

Website

https://narimilwaukee.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

NARI Milwaukee, Inc. is a 501(c)(6) nonprofit trade association founded in 1961, serving as the Milwaukee chapter of NARI National and representing 500+ remodeling contractor member companies across southeast Wisconsin through consumer home shows, professional certification, networking events, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for contractors and home improvement professionals. Members receive access to all association benefits including education, networking, marketing exposure, and savings programs. NARI Milwaukee membership also includes NARI National membership.
2. Event Revenue: Revenue from consumer home shows (Spring Home Improvement Show, Fall Home & Remodeling Show, Tour of Homes) through exhibitor booth fees, sponsorship packages, and consumer ticket sales. Also includes industry events like Remodeler & Supplier Expo and Remodeler of the Year competition entry fees.
3. Sponsorships: Corporate sponsorships for events and programs at various investment levels. Sponsors receive visibility, digital exposure, and brand placement across NARI Milwaukee marketing channels.
4. Foundation Donations: The NARI Milwaukee Foundation accepts individual and corporate contributions to support workforce development, scholarships, and community initiatives in the remodeling trades.
5. Education and Certification: Continuing education programs, NARI certification courses, NARI Business 201 classes, and various professional development offerings that help members maintain credentials and advance their skills.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

NARI Milwaukee, Inc. is a nonprofit 501(c)(6) professional trade association serving as the Milwaukee chapter of the National Association of the Remodeling Industry. It provides membership services including education, certification, networking, advocacy, and peer-recognition programs for remodeling contractors and home improvement professionals in southeastern Wisconsin, while also operating a Find a Contractor directory and annual home show that connect homeowners with vetted member contractors.

Product overview

NARI Milwaukee is a professional trade association serving as the Milwaukee chapter of the National Association of the Remodeling Industry. Rather than a single unified product, the organization offers a portfolio of member services including the annual Remodeler of the Year Awards (RotY) competition, Spring and Fall Home Improvement Shows, Tour of Homes, and the Remodeler & Supplier Expo. Education offerings include NARI Business 201 courses and seven NARI certification programs. The NARI Milwaukee Foundation supports workforce development through scholarships and fundraising events. Additional services include an online Inspiration Gallery, monthly NARI After 5 networking events, The Remodeling Pathway homeowner guide, and a member careers/job board. The association connects homeowners with qualified remodeling professionals through its Find a Contractor service.

Differentiator

Problem solved

Functional benefit

Products and services

• NARI Milwaukee Membership Annual membership in the Milwaukee chapter of the National Association of the Remodeling Industry, providing remodeling contractors and design/build professionals with access to certification programs, continuing education, networking events, advocacy, peer recognition, and referrals from the Find a Contractor directory.
• Annual Home Show Public home show event that brings together member remodelers, designers, and home improvement exhibitors to display products, services, and project ideas to homeowners in the Milwaukee metro area.
• Professional Certification Programs Standalone professional certification programs such as Certified Remodeler Specialist (CRS) and Certified Kitchen and Bath Remodeler (CKBR) awarded to member contractors who meet experience, education, and business-practice standards.
• Continuing Education Programs Paid educational courses, workshops, and seminars delivered to member contractors and design professionals to support continuing education requirements and industry best practices.

Quantifiable outcome

• 92% of home show attendees came with a home improvement project in mind
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• NARI Milwaukee FoundationcoreStrategic or Co-development PartnerThe charitable and educational arm of NARI Milwaukee, dedicated to workforce development, scholarships, and community initiatives in the remodeling industry. Hosts fundraising events (Tee Up for the Trades, Shoot Clays for the Trades, Holiday Auction) and outreach programs including Next-Gen Trades Challenge. Board is elected by NARI Milwaukee, Inc.
• NARI NationalcoreStrategic or Co-development PartnerNational Association of the Remodeling Industry provides the broader organizational structure, national certification programs, national awards competitions, industry advocacy, and member benefits. Your 2-in-1 Membership includes both local chapter and national association benefits.
• MIAD (Milwaukee Institute of Art & Design), MATC (Milwaukee Area Technical College), WCTC (Waukesha County Technical College)minorStrategic or Co-development PartnerTechnical colleges and art/design schools participating in the Interior Design Portfolio Contest at Spring Home Improvement Show, supporting workforce development and student exposure to the remodeling industry.
• Aflac / Ep6ixminorGTM or Marketing PartnerHealth, dental, vision, and pet insurance partner providing exclusive NARI Milwaukee member insurance benefits. Created through partnership with Ep6ix, SBA, and GIG.
• Mid-State InsuranceminorGTM or Marketing PartnerHealth insurance partner offering plans to NARI members. NARI has partnered with Mid-State Insurance to offer health insurance to its members.
• The Home DepotminorGTM or Marketing PartnerMembers enrolled in Pro Xtra Loyalty Program receive 2% rebate on qualifying purchases with payouts every 6 months. Also gain access to pro-only pricing, volume discounts, and business tools like HOVER.
• Kwik TripminorGTM or Marketing PartnerFuel discount program offering members up to $0.06 off per gallon of gas and 10% off most in-store merchandise.
• Frankenmuth InsuranceminorGTM or Marketing PartnerCommercial lines discount on Commercial Auto, Commercial Package, and Business Protector policies. Provides rebate to NARI Milwaukee based on positive/low loss experience of the group quarterly.
• SCOREminorStrategic or Co-development PartnerNonprofit association dedicated to helping small businesses grow through education and mentorship. With 300+ chapters and 10,000+ volunteer mentors nationwide, supported by the U.S. Small Business Administration, provides confidential business guidance at no cost to NARI members.
• Safe Families for Children Greater MilwaukeeminorStrategic or Co-development PartnerCharitable nonprofit for which NARI Milwaukee members designed and renovated a space. NARI members contributed professional remodeling services and materials to support the organization's work with families.
• MKE Lifestyle, Milwaukee Magazine, Conley MediaminorGTM or Marketing PartnerMedia partnerships for advertising and special features helping NARI Milwaukee reach broader consumer audience through local publications.
• Wisconsin State Fair ParkcoreChannel Partner/ Reseller/ DistributorVenue partner hosting the Spring Home Improvement Show and Fall Home & Remodeling Show at the Exposition Center. Provides facilities, utilities (gas, water, electrical hookup, sign hanging) for the events.
• Brookfield Conference CentercoreChannel Partner/ Reseller/ DistributorVenue host for the Remodeler & Supplier Expo. Located at 325 S Moorland Rd, Brookfield, WI 53005, approximately 17 miles from General Mitchell Airport.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Houzz: Digital platform combining contractor directory, project photo inspiration gallery, and marketplace — directly competitive with both NARI's Find a Contractor service and Inspiration Gallery, but delivered through software rather than association membership.
• Better Business Bureau of Wisconsin: Regional consumer trust signal organization providing business accreditation and dispute resolution — overlapping with NARI's grievance resolution and code of ethics functions for homeowners seeking trustworthy contractors.
• Angi (formerly Angie's List): National digital marketplace connecting homeowners with vetted contractors via reviews and lead generation. Competes directly with NARI's Find a Contractor directory and home-show lead-gen channels, but operates at scale through technology rather than membership.

Regional players

• American Institute of Architects Wisconsin (AIA Wisconsin): State-level professional association for architects with similar membership dues, continuing education, advocacy, and awards programming. Comparable organizational structure serving a different but adjacent design/construction profession.

Broad incumbents

• National Association of Home Builders (NAHB): National trade association serving home builders and remodelers with similar advocacy, education, certification, and member-benefit offerings. Broader scope than NARI (includes new construction) but functionally comparable on the remodeling side.

Direct peers

• Home Builders Association of Greater Milwaukee (HBA): Local trade association for home builders in the Milwaukee metro with overlapping membership base, similar event programming (home shows, Parade of Homes), and identical member-services model. Strongest same-geography peer.
• Master Builders Association of Milwaukee: Local construction trade association serving commercial and residential builders with overlapping membership base, apprenticeship programs, and consumer-facing advocacy. Same geography, same trade, comparable association model.
• NARI Chicago: Sister regional NARI chapter serving the Chicago metro remodeling market with identical operating model, certification programs, and consumer event programming. Closest operational peer in a different geography.
• National Association of the Remodeling Industry (NARI National): Parent national organization of which NARI Milwaukee is the local chapter. Operates the same membership, certification, and awards model across 5,000+ member companies nationwide. Most directly comparable peer.

Others

• Qualified Remodeler (magazine / media brand): Industry media brand serving the remodeling trade with editorial, awards (Master Design Awards), and contractor recognition — analogous to NARI Milwaukee's Remodeler of the Year competition and member spotlight content functions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NARIMilwaukee
• LinkedInlinkedin.com/company/milwaukee-nari-home-improvement-council-inc.
• Instagraminstagram.com/narimilwaukee
• Pinterestpinterest.com/narimilwaukee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NARI Milwaukee, Inc.