What appGenerics GmbH does

appGenerics GmbH is a Röthenbach an der Pegnitz (Nürnberg area)-based software firm founded in 2019 by Frank Hauptlorenz as a sole proprietorship and converted to a GmbH in 2021. The company specializes in implementing, customizing, and extending the Vertec CRM/ERP platform for service-provider businesses in the German-speaking DACH region. Vertec, developed by Vertec AG since 1996, is used by more than 1,200 companies in the region and underpins appGenerics' deliveries; appGenerics itself acts both as a Vertec channel partner and a Vertec cloud-development partner.

The firm's product architecture is a platform-plus-modules model. On top of the Vertec core, appGenerics sells a portfolio of proprietary add-on connectors built on Microsoft .NET — AiConnector (Azure OpenAI-powered invoice/expense recognition), beAConnector (German lawyer postal system integration), EbicsConnector (bank connectivity), MailMonkey (personalized email/Teams automation), OfficeConnector (Exchange/Outlook/Teams sync), SignatureConnector (DocuSign and Signius integration), Anzen DMS (document management), and XMLConnector (developer API). It also offers a specialized migration service, including the proprietary julitecMigrator, for customers switching from legacy systems such as julitecCRM Classic. The stack integrates with more than 20 third-party systems across accounting (SAP, Sage 50, DATEV LODAS), HR/travel (Personio, TravelPerk, Navan, Egencia, Expensya), collaboration (HubSpot, Nextcloud, SharePoint, OpenProject), identity (Azure AD), and payments (PayPal, CAMT, EBICS).

Commercially, appGenerics combines a consultancy-led direct-sales motion for HOAI-compliant engineering firms and consulting companies with self-serve 30-day trials and an online price calculator on its website. Revenue comes from per-user or per-connector annual subscriptions and one-time perpetual licenses (e.g., XMLConnector at EUR 699), supplemented by implementation, migration, and support services billed at EUR 150 per hour in 5-minute increments. Distribution is DACH-only with named reference customers including Zühlke Engineering AG, REA Beratende Ingenieure GmbH, Tempowerk, Cyber Resilience Solutions GmbH, omegaConsulting GmbH, and ibak Hamburg GmbH.

Name

appGenerics GmbH

Legal name

appGenerics GmbH

Website

https://appgenerics.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

appGenerics GmbH is a DACH-based software firm that implements, customizes, and extends the Vertec CRM/ERP platform for engineering and consulting firms via proprietary .NET-based connector add-ons covering AI-powered invoice recognition, banking, email, legal, and digital-signature workflows.

Ownership category

akta.pro rank

Product category

Business Process Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• CRM ERP customization
• Vertec integration services
• Business process automation
• Document management software
• Accounting system connectors

Headquarters

HQ city

Röthenbach An Der Pegnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licenses and Subscriptions: Annual or perpetual licenses for proprietary connectors (AiConnector, beAConnector, EbicsConnector, MailMonkey, OfficeConnector, SignatureConnector, XMLConnector) sold as user-based subscriptions or one-time licenses.
2. Vertec Implementation and Consulting: Professional services including CRM/ERP implementation, data migration, process analysis, custom development, and ongoing support for Vertec deployments.
3. Training and Support Services: Customer support, training, and configuration services billed at 150 EUR per hour with 5-minute billing increments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

appGenerics develops and customizes CRM, ERP and DMS solutions around the Vertec platform, selling proprietary add-on connectors (AiConnector, MailMonkey, OfficeConnector, beAConnector, EbicsConnector, SignatureConnector, XMLConnector) and the Anzen DMS, alongside Vertec implementation, migration and consulting services primarily for engineering firms and consultancies in the DACH region.

Product overview

appGenerics GmbH is a Vertec-certified partner offering a platform-plus-modules product architecture centered on the Vertec CRM/ERP system (the core product), enhanced by a portfolio of proprietary add-on modules (Connectors) that extend functionality for specific use cases including document management (Anzen), AI-powered invoice/expense recognition (AiConnector), legal communication (beAConnector), banking automation (EbicsConnector), email marketing (MailMonkey), Office integration (OfficeConnector), digital signatures (SignatureConnector), and developer API access (XMLConnector). The company also provides julitecCRM Classic migration services. Founded in 2019 as a sole proprietorship and reorganized to GmbH in 2021, appGenerics operates as a specialized IT services and software company serving the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertec Integrated CRM and ERP platform for service providers managing customer relationships, projects, time tracking, invoicing, and business processes. Highly customizable and available as cloud or on-premises solution, certified to ISO 27001.
• Anzen Document Management System (DMS) solution for Vertec that provides centralized document storage and management capabilities for service companies.
• AiConnector AI-powered automatic invoice and expense receipt recognition add-on for Vertec using Azure OpenAI. Extracts data (amounts, supplier, IBAN, BIC, VAT), creates or updates supplier records, and generates incoming invoices from scanned, PDF, or photographed documents.
• beAConnector Integration of the German 'Besonderes elektronisches Anwaltspostfach' (beA) lawyer mailbox directly into Vertec. Enables receipt, processing, and sending of legal messages with automatic assignment to cases based on case numbers and SAFE-ID management.
• EbicsConnector Direct bank connectivity add-on for Vertec via the EBICS standard. Automates payment processing including transfers, direct debits, account statement retrieval, and automatic payment-to-invoice matching.
• MailMonkey Email and Microsoft Teams messaging automation add-on for Vertec. Generates personalized HTML email and Teams messages to address entries, supports bounce detection, and enables scheduled delivery via SMTP, SendGrid, or GraphAPI.
• OfficeConnector Microsoft Office ecosystem connector for Vertec. Synchronizes contacts, activities, and absences between Vertec and Exchange/Microsoft Outlook/Microsoft Teams, with IMAP-based automated email filing supporting various mail clients.
• SignatureConnector Digital signature add-on for Vertec enabling sending contracts, quotes, and other documents for electronic signature via DocuSign (with Adobe Acrobat Sign planned). Tracks signature status and triggers follow-up processes on document return.
• XMLConnector Programming API for Microsoft .NET (.NET 4.7.2 and .NET 5.0+) enabling developers to query, create, edit, and delete data from Vertec. Features Unicode support, Fluent interface, support for custom classes and fields, and thread-safe parallel processing.
• julitecCRM Classic Replacement Service Specialized migration service for replacing julitecCRM Classic installations with Vertec. Includes the proprietary julitecMigrator tool that imports data, automatically creates missing data structures, and supports incremental migrations for testing and quality verification.

Quantifiable outcome

• Successfully migrated over 900,000 history entries/documents and nearly 30,000 addresses in single customer migration project
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Vertec AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Primary partner for Vertec CRM/ERP platform in Germany. Provides sales, implementation, customization, and ongoing support services for Vertec customers. Developed multiple proprietary extensions (connectors) that complement the Vertec platform.
• DocuSigncoreTechnology or IntegrationTechnology integration partner for digital signature functionality. SignatureConnector enables document signing workflows directly from Vertec using DocuSign service.
• Microsoft AzurecoreTechnology or IntegrationAzure OpenAI service used by AiConnector for AI-powered invoice and expense recognition. Also utilizes Azure Active Directory for extended user management integration.
• SAPmajorTechnology or IntegrationSAP integration for accounting synchronization with Vertec, enabling automated invoice posting and payment data synchronization for companies using SAP ERP.
• PersoniomajorTechnology or IntegrationHR management system integration for employee data synchronization with Vertec, including staff master data, absences, and automated activation/deactivation.
• HubSpotmajorTechnology or IntegrationMarketing automation platform integration for bi-directional synchronization of addresses, projects, and history entries between HubSpot and Vertec.
• NextcloudmajorTechnology or IntegrationDocument management system integration enabling Vertec-generated documents to be automatically stored in Nextcloud DMS with direct access to Nextcloud web interface.
• Microsoft SharePointmajorTechnology or IntegrationExtended SharePoint integration beyond Vertec standard, enabling enhanced document copy and read operations for documents and folders.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Atos: Major European IT services and consulting firm with broad enterprise application capabilities including CRM/ERP transformation. Overlaps with appGenerics' enterprise application services but at vastly greater scale and scope.
• T-Systems: Deutsche Telekom's enterprise IT services arm, offering large-scale CRM/ERP, cloud, and digital transformation services across DACH. Comparable at the level of CRM/ERP enterprise services, though at far greater scale and with a broader portfolio.
• Allgeier: Larger German IT services group offering enterprise application, CRM, and digital transformation services to mid-market and enterprise customers across DACH. Overlaps with appGenerics on CRM/ERP implementation but operates across a much wider portfolio.
• Capgemini: Global IT services and consulting firm with significant DACH presence and CRM/ERP transformation practices. Competes indirectly for the same mid-market customers and offers similar application services, but as part of a much broader portfolio.
• msg: Established German IT consulting group with significant enterprise application, CRM/ERP, and industry-specific software practices serving insurance, banking, and adjacent verticals. Comparable on enterprise application services, but with broader industry coverage and substantially more scale.

Others

• Vertec AG: Swiss vendor of the Vertec CRM/ERP platform that appGenerics builds on. Included as an ecosystem participant rather than a competitor: appGenerics is a core channel and co-development partner, making Vertec AG both the firm's most important platform dependency and its largest reference customer.

Emerging players

• LOBSTER (Lobster GmbH): German vendor of data integration, EDI, and process automation tools with DACH mid-market focus. Comparable in the sense of building proprietary integration/interoperability tools for enterprise platforms — similar technology stack philosophy to appGenerics' connector suite.

Direct peers

• mgm technology partners: German software consultancy with deep enterprise application expertise and a similar mid-market/DACH focus. Comparable to appGenerics in building domain-specific extensions on top of third-party enterprise platforms, but at materially larger headcount.
• PRODYNA: German-headquartered CRM and digital transformation consultancy working with mid-market and enterprise customers on platforms such as Microsoft Dynamics, Salesforce, and ServiceNow. Directly comparable to appGenerics in the DACH mid-market CRM/ERP implementation niche, though at significantly larger scale.
• CENIT: German-listed IT consulting firm specializing in enterprise application consulting, PLM, and digital transformation. Directly comparable on the enterprise applications / vertical solutions axis, though focused on larger enterprises and different platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChuuX1W26iiZ6bv5IOgpPJA
• LinkedInlinkedin.com/company/appgenerics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about appGenerics GmbH