NEUROINCLUSIVE ADVISORY LTD

What NEUROINCLUSIVE ADVISORY LTD does

Neuroinclusive Advisory Ltd, trading as "All Minds Matter", is a UK-based for-profit company founded in 2024 by two neurodivergent co-founders, Rach (AuDHD) and Oli Stevens (autistic). The company builds practical tools for two distinct customer segments: workplaces seeking to audit, train, and certify neuroinclusion practice, and the education sector — including teachers, SENCOs, students, and families — from Reception through to PhD. The workplace product line centres on a 45-question Neuroinclusion Assessment across nine evidence-based domains, which generates domain scores, maturity banding, an AI-generated action plan, and a branded PDF compliance report, with Bronze–Platinum certification awarded at 30%, 50%, 70%, and 85% thresholds. This assessment is supplemented by a 12-module e-learning collection (SCORM-compatible), a policy and guidance template pack, a manager toolkit, and an organisation bundle. The education line comprises Mindforge, a gamified study platform for GCSE and A-Level students aged 14+, alongside a four-tool SENCO AI suite — Instruction Translator, EHCP Evidence Pack Generator, Executive Function Scaffold Builder, and SENCO Workload Automator — plus an Educator CPD & Guide Collection.

The technology stack is a Next.js web platform hosted on Vercel, with Supabase providing database and authentication (with row-level security enforcing per-organisation data isolation) and Stripe handling payments. AI features across both product lines are powered by the Anthropic Claude API under an ephemeral, no-retention model, with Resend handling transactional email. The assessment methodology is explicitly mapped to six regulatory and standards frameworks — the Equality Act 2010, WCAG 2.2, BSI PAS 6463:2022, the EU Accessibility Act, CIPD/ACAS guidance, and Disability:IN research — positioning the products as compliance-reportable tools rather than generic awareness training.

Revenue mechanics blend one-off purchases (assessment, e-learning modules, policy templates, manager toolkit, organisation bundle) with annual per-user subscriptions (SENCO tools, Mindforge) and fixed-scope fixed-price professional services for custom consulting engagements. Pricing is not publicly disclosed — most product pages display "Coming soon" — and customer enquiries are routed through a single shared inbox ([email protected]). Go-to-market combines product-led self-serve for the assessment and tools with a deliberate sales-led consulting motion and a content-led community channel built around an 18-article founder-authored library. The company is founder-owned, with no external investors, no disclosed funding, and no headcount beyond the two co-founders.

Name

NEUROINCLUSIVE ADVISORY LTD

Legal name

Neuroinclusive Advisory Ltd

Website

https://niadvisory.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Neuroinclusive Advisory Ltd (trading as All Minds Matter) is a UK founder-led company that builds workplace neuroinclusion assessment, e-learning, certification, and AI-powered SENCO/student tools for employers, educators, and learners.

Ownership category

akta.pro rank

Product category

Neuroinclusion & Diversity Software

NAICS

Educational Support Services (61171), Computer Training (61142), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (54)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

akta.pro secondary industries

AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC), Executive Functioning & Self-Regulation Coaching (OT) (EDAKAFAI), Executive Functioning, Study Skills & Coaching for Gifted/2e (EDAKALAG), ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

Keywords

• Workplace neuroinclusion software
• Neurodiversity HR tools
• D&I SaaS platform
• SEN education software
• Neuroinclusive training tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Neuroinclusion Assessment + Report: One-off purchase including branded PDF compliance report and Bronze–Platinum certification pathway. Organisations can retake the assessment quarterly to track progress and generate updated reports. Valid certification for 12 months with a digital badge and certificate.
2. E-Learning Module Collection: 12 interactive modules (~20 minutes each), SCORM-compatible for LMS integration. Sold per module with bundle pricing available. Progress tracking per learner with manager and employee versions.
3. Policy & Guidance Template Pack: One-off lifetime access purchase including neurodiversity policy templates, reasonable adjustments guides, disclosure and confidentiality guidance, recruitment accessibility checklists, and manager conversation frameworks.
4. Manager Toolkit: One-off per-manager purchase including 1:1 conversation guide templates, adjustment request workflow, strengths-based performance framework, team communication style guide, and quick reference cards.
5. SENCO Professional Tools (Annual Subscriptions): Four AI-powered SENCO tools and educator CPD guides sold as annual per-user subscriptions. School licences covering entire SEND teams available on request. DPA (Data Processing Agreement) provided as standard.
6. Mindforge (Student Learning Platform): Gamified study platform for GCSE and A-Level students aged 14+. Revenue model likely annual subscription per student or via school licence, though specific pricing not yet publicly disclosed.
7. Professional Services / Custom Consulting: Fixed-scope, fixed-price consulting engagements covering process redesign, business case development, manager capability programmes, and HR team workshops. Outcomes are agreed upfront and measured at the end of each engagement.
8. Organisation Bundle: One-off bundled purchase combining assessment, e-learning for up to 25 learners, policy template pack, and manager toolkit for up to 10 managers — plus priority email support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Neuroinclusive Advisory Ltd (trading as All Minds Matter) builds and sells a SaaS platform of neuroinclusion tools: a workplace product for HR leaders and people teams to assess and support neurodivergent employees, and Mindforge, an education product for neurodivergent students. The offering combines AI-assisted workflows with ready-to-use templates and training content for employers, educators, and learners.

Product overview

All Minds Matter operates as a unified neuroinclusion platform with two distinct product lines: the workplace platform (All Minds Matter) for organisations seeking to audit, train, and certify their neuroinclusion practices, and Mindforge for education. The workplace platform centres on the Neuroinclusion Assessment (45-question audit generating branded reports and Bronze-Platinum certification) supplemented by an E-Learning Module Collection (12 modules), Policy & Guidance Template Pack, and Manager Toolkit—available individually or bundled as the Organisation Bundle. The education side offers Mindforge, a gamified study app for GCSE/A-Level students, alongside professional tools for SENCOs including the Instruction Translator, EHCP Evidence Pack Generator, Executive Function Scaffold Builder, and SENCO Workload Automator—all AI-powered using Anthropic Claude with ephemeral processing—and the Educator CPD & Guide Collection, available separately or bundled as the SENCO Professional Bundle.

Differentiator

Problem solved

Functional benefit

Brands

• Mindforge: A gamified study platform for GCSE and A-Level students.

Products and services

• All Minds Matter Workplace Neuroinclusion Platform SaaS platform that gives HR leaders, people teams, and line managers ready-to-use, AI-assisted tools to assess, train, and support neurodivergent employees, operationalising neuroinclusion beyond policy statements.
• Mindforge Education Product Consumer-facing educational tool for neurodivergent students and learners, designed to support study, focus, and self-understanding through AI-assisted workflows.

Quantifiable outcome

• 164% increase in ND-related Employment Tribunal claims over 4 years (making compliance tooling urgent)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core infrastructure, core product feature, core commerce, operational, infrastructure and evidence/standards.

• Supabasecore infrastructureTechnology or IntegrationSupabase provides database and authentication services for the All Minds Matter platform and Mindforge. Handles account data, assessment responses, scores, and study progress. Supabase's row-level security ensures users can only access their own organisation's data.
• Anthropiccore product featureTechnology or IntegrationAnthropic Claude API powers AI features across both the workplace assessment platform and the Mindforge student platform — generating action plans, study tools, SENCO automator outputs, and content. Anthropic does not train on customer inputs and operates a strict no-retention policy for API calls. This is a key trust and privacy differentiator communicated to customers.
• Stripecore commerceTechnology or IntegrationStripe handles payment processing and subscription management for All Minds Matter products. Processes billing name, email, and payment details. Card numbers are never stored by Neuroinclusive Advisory Ltd. Critical for compliance with payment security standards.
• ResendoperationalTechnology or IntegrationResend provides transactional email delivery for the All Minds Matter platform, handling invitation emails, account notifications, and support responses. Only email addresses are shared with Resend.
• VercelinfrastructureTechnology or IntegrationVercel provides platform hosting and deployment for niadvisory.co.uk and both the workplace and Mindforge platforms. Technical usage data passes through Vercel's hosting infrastructure. Vercel's edge network and security features are relied upon for platform availability.
• Disability:INevidence/standardsTechnology or IntegrationThe Neuroinclusion Assessment methodology is grounded in Disability:IN research, alongside BSI PAS 6463, CIPD, ACAS, and WCAG 2.2. Disability:IN provides the evidence base that underpins the assessment framework. Every domain and question in the 45-question audit maps to Disability:IN research.
• BSI (British Standards Institution)evidence/standardsTechnology or IntegrationBSI PAS 6463:2022 (Design for the Mind — Neurodiversity and the Built Environment) is one of six regulatory frameworks that the Neuroinclusion Assessment maps to. PAS 6463 covers sensory environment, wayfinding, lighting, acoustics, and flexible space in workplaces. The All Minds Matter assessment is described as 'AMM aligned' with this standard.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seneca Learning: UK-based gamified GCSE and A-Level revision platform serving the same student demographic as Mindforge, including courses covering SEND-relevant subjects. Closest direct competitor in the UK 14+ study platform category.
• Business Disability Forum: UK employer-led membership body providing disability and neurodiversity advisory, training, and benchmarking. Closest competitor in UK workplace neuroinclusion advisory, sharing target buyers (HR/L&D) and the same regulatory framing (Equality Act 2010).
• Revisely: UK GCSE and A-Level revision platform with structured study resources for students. Comparable to Mindforge's gamified student-side offering for 14+ exam-stage learners.
• B Squared: UK SEND assessment and progress-tracking software used by SENCOs and schools. Closest direct competitor to the SENCO AI Tool Suite (Instruction Translator, EHCP Evidence Pack Generator, Executive Function Scaffold Builder, Workload Automator).
• EW Group: UK-based diversity, equity and inclusion consultancy offering training, advisory, and inclusion programmes. Competes head-on with Neuroinclusive Advisory's consulting engagements, e-learning, and manager-toolkit offerings for enterprise DEI budgets.
• The Clear Company: UK D&I consultancy providing assessments, training, and accreditation. Comparable as a direct competitor in workplace D&I diagnostics, training, and certification pathways.
• Purple Space: UK disability and neurodiversity inclusion membership and consulting body for employers. Directly comparable to All Minds Matter's workplace neuroinclusion assessment, training, and certification line; overlapping customer base (HR, D&I leads) and overlapping frameworks (Disability:IN, BSI).

Broad incumbents

• Texthelp: Established UK-headquartered literacy and assistive technology vendor serving schools and employers (Read&Write, EquatIO). Competes with Neuroinclusive Advisory's instruction-translation and accessibility tooling as a broader portfolio incumbent.
• Quizlet: Global gamified study and revision platform with deep adoption among GCSE and A-Level students. Competes broadly with Mindforge on attention and time spent by the same student demographic; significant incumbent with vastly greater scale.

Others

• Disability:IN: Global disability inclusion nonprofit whose Disability Equality Index research underpins Neuroinclusive Advisory's assessment methodology. Functions as evidence/standards ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUROINCLUSIVE ADVISORY LTD