AURIC CAPITAL LTD

What AURIC CAPITAL LTD does

Auric Capital Partners is an ultra-high-net-worth wealth management firm founded in 2022 and headquartered in Aliso Viejo, California. It is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC and operates within Sanctuary Wealth's partnered independence platform, which provides broker-dealer, RIA, custody, compliance, and client-portal infrastructure. The firm serves UHNW households — typically those with $2M or more in investable assets — across segments including business owners, executives and professionals, families in transition, retirees, and "right-fit" clients seeking personalized, barrier-free advice.

The firm delivers services entirely through human advisors rather than discrete software products. Core offerings include asset allocation, portfolio construction pairing active specialists with low-cost index strategies, continuous portfolio management and rebalancing, tax-aware strategy integration (asset location, loss harvesting), financial planning, multigenerational and estate planning, retirement income planning, concentrated-stock and equity-compensation strategies, and exit/business-sale planning. The technology stack is composed of third-party platforms: the Sanctuary Wealth client portal app, eMoney for financial planning, and custodians including BNY Mellon Pershing (NetXinvestor), Charles Schwab, and TriState Capital Bank. Differentiating capabilities cited are continuous (rather than periodic) rebalancing, tax-aware portfolio construction, and access to private/alternative strategies typically associated with institutional investors.

The business model is recurring advisory fees on assets under management — fees are not publicly disclosed but are typical of the RIA subscription model. Go-to-market is relationship-driven: the firm relies on referrals and curated small-group salon events (wine-and-dinner gatherings) for client acquisition, maintains an active CIO insights blog for top-of-funnel presence, and intentionally limits client load to preserve service quality. Revenue is generated solely through advisory relationships; no ancillary product, SaaS, or marketplace monetization is present.

Name

AURIC CAPITAL LTD

Legal name

Auric Capital Partners is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC

Website

https://auriccapital.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Auric Capital Partners is a UHNW wealth management firm founded in 2022 by four former Merrill Lynch advisors, serving clients with $2M+ investable assets via recurring advisory fees within Sanctuary Wealth's partnered independence platform in Orange County, California.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Portfolio management
• Private wealth advisory

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Advisory Fees: Auric Capital Partners operates as an SEC Registered Investment Advisor providing personalized wealth management services. Revenue is generated through investment advisory fees charged to clients for financial planning, portfolio management, and ongoing wealth advisory services. The firm is a DBA of Sanctuary Advisors, LLC and Sanctuary Securities, Inc., with securities offered through Sanctuary Securities, Inc., Member FINRA/SIPC.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Auric Capital Partners is an SEC-registered investment advisor providing personalized wealth management to ultra-high-net-worth individuals ($2M+ minimum). The firm delivers asset allocation, portfolio construction pairing active specialists with low-cost index strategies, continuous portfolio monitoring and rebalancing, tax-aware strategy integration, financial planning, multigenerational planning, retirement income planning, and exit/estate planning coordination. Services are delivered entirely through human advisors under a high-touch, advisor-led model.

Product overview

Auric Capital Partners is a wealth management firm offering a single, unified advisory platform. The firm does not offer discrete software products, sub-products, or modules. Its services are delivered entirely through human advisors and include: financial planning, tax minimization strategies, multigenerational planning, education and tuition planning, retirement income planning, liability management, self-employed retirement services, restricted and non-restricted stock strategies, monetizing strategies, estate planning, concentrated stock position management, and exit strategies. Investment management capabilities span asset allocation, portfolio structure (pairing active specialists with low-cost index strategies), continuous portfolio management, and tax-aware strategy. No named digital products, SaaS offerings, or modules were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Allocation Foundational service spreading client wealth across asset classes to drive long-term outcomes, serving as the backbone of the firm's investment approach.
• Portfolio Structure Construction of client portfolios that pair active investment specialists with low-cost index strategies to balance efficiency and edge.
• Continuous Portfolio Management Ongoing active monitoring and rebalancing of client portfolios rather than set-and-forget management, with continuous adjustments to keep investments aligned with goals.
• Tax-Aware Strategy Integration of tax-rate decisions throughout portfolio management, including asset location and tax loss harvesting, to support after-tax returns.
• Financial Planning and Wealth Advisory Comprehensive financial planning covering tax minimization, multigenerational planning, education/tuition planning, retirement income planning, liability management, restricted/non-restricted stock strategies, concentrated stock position management, and exit strategies.
• Estate Planning Coordination Coordinated estate planning services supporting wealth transfer and intergenerational strategies for client families.

Quantifiable outcome

• Over $1 billion in client assets managed by founding team upon joining Sanctuary Wealth in 2022

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Moneta Group: Large independent RIA serving UHNW clients through advisor teams. Comparable in client focus, comprehensive wealth planning services, and founder-led partnership culture.
• Hightower Advisors: Large partnership RIA platform with breakaway wirehouse advisors serving UHNW and HNW clients. Directly comparable to Auric in offering advisor-led wealth management with institutional infrastructure, though at significantly larger scale.
• Signature Estate & Investment Advisors: Boutique RIA headquartered in Southern California serving HNW and UHNW clients. Comparable in scale, target client profile, and comprehensive wealth management offering.
• Cresset Capital Management: Multi-family office and RIA serving UHNW families with comprehensive wealth services. Comparable in serving high-net-worth clients with an integrated platform including investment management, family office services, and estate planning.
• Mariner Wealth Advisors: Large national RIA serving UHNW clients through former wirehouse and independent advisors. Directly comparable in client segment, advisor-led delivery model, and comprehensive wealth planning capabilities.

Broad incumbents

• Sanctuary Wealth: Auric's parent platform offering partnered independence to breakaway advisors. Comparable as the broader ecosystem within which Auric operates; includes numerous partner firms serving similar UHNW segments across the country.
• Focus Financial Partners: Leading RIA partnership/roll-up platform aggregating breakaway advisor teams. Comparable business model of supporting independent advisor teams with institutional back-office infrastructure, though at vastly greater scale.
• Cetera Financial Group: Independent broker-dealer and RIA platform supporting breakaway advisors and independent practices. Comparable in providing infrastructure for wirehouse breakaways operating under a partner-firm model.
• Carson Group: National RIA and coaching platform serving independent financial advisors and their clients. Comparable in supporting advisor teams serving retail and HNW segments, though with a broader technology and coaching ecosystem.

Regional players

• Halbert Hargrove: Long-standing Orange County-based RIA serving UHNW individuals and families. Directly comparable in client segment and geographic focus, with similar emphasis on personalized service and continuous portfolio management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auric-capital-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURIC CAPITAL LTD