Made To Flourish, Inc.

What Made To Flourish, Inc. does

Made To Flourish is a national 501(c)(3) nonprofit organization founded in 2015 by Tom Nelson and headquartered at 10901 Lowell Avenue, Suite 130, in Overland Park, Kansas. Its stated mission is to equip pastors and churches to integrate faith, work, and economic wisdom within their congregations and communities, and it reports a network of 11,533 pastors as of 2023. Governance is provided by founder Tom Nelson as Executive Chairman, President Matt Rusten, and a full executive team with vice presidents across Programs (Kevin Harlan), Marketing (Eric Rivier Jimenez), Development (Kimber Hartmann), and Finance and Operations (Janet Washam).

The organization's product and program portfolio spans free and paid offerings. Free distribution channels include "The Box" resource package (4,101 boxes sent in the most recent year) and the quarterly print Common Good Magazine (46,630 copies distributed in 2023). Paid offerings include Scatter, a SaaS survey and insights platform with subscription tiers from $99 to $999 per year and a $150-per-hour coaching add-on; the Church Practicum, a nine-month cohort program priced at $5,000 per church; in-person workshops at $1,200 per session; the Residency Accelerator (98 active pastoral residencies as of 2026, up from 77 the prior year, with 27 new launches in 2026); and book and digital publications with cumulative distribution exceeding 55,000 copies since 2015.

Revenue is generated through a hybrid nonprofit model that combines product and program fees with charitable donations. The portfolio is structured as a funnel: free resource distribution (Box, magazine) acquires pastors, who are subsequently converted into paid workshops, Church Practicum enrollments, Scatter subscriptions, residency programs, and bulk book orders. The highest-priced offerings are the Church Practicum at $5,000 and the Residency Accelerator, both of which embed churches in multi-month engagements and create the largest revenue lines relative to per-unit pricing, while Scatter subscriptions provide the only recurring SaaS-style revenue stream in the portfolio.

Name

Made To Flourish, Inc.

Legal name

Made to Flourish, Inc.

Website

https://madetoflourish.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Made To Flourish is a national nonprofit equipping pastors and churches to integrate faith, work, and economic wisdom through publications, training programs, pastoral residencies, and a SaaS survey platform, serving a network of over 11,500 pastors.

Ownership category

akta.pro rank

Product category

Pastoral & Church Ministry Resources

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

Keywords

• Pastoral ministry resources
• Church training programs
• Religious content publishing
• Congregation survey tools
• Pastoral residency programs

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales (Books & Publications): Sale of digital downloads and bulk physical books through the online shop. Products include Discipleship with Monday in Mind ($3.99 digital / $54.95 bulk of 10), Whatever You Do ($3.99 digital / $54.95 bulk of 10), Fertile Ground ($3.99 digital / $54.95 bulk of 10), Worked Up ($68.50 bulk of 10), Essays for the Common Good ($2.99 digital), and Common Good Conference 2020 recordings ($39.00).
2. Church Practicum Program: Nine-month Church Practicum program priced at $5,000 per church team. Includes Scatter assessment, three-day intensive with field experts, and four coaching sessions.
3. Workshop Delivery: Half-day interactive workshops booked at $1,200 per session with a minimum of 20 participants. Additional coaching available at $125/hour post-workshop.
4. Scatter Coaching Sessions: Individual 60-minute coaching sessions priced at $150 per hour to help churches interpret Scatter survey results.
5. Scatter Platform Subscriptions: Annual SaaS-style subscriptions for Scatter platform, tiered by weekly attendee count: Free (up to 50 responses), $99/yr (1-200), $299/yr (201-400), $699/yr (401-1,000), $999/yr (1,001+). Includes survey deployment, dashboard, filtering, and resources.
6. Donations and Charitable Giving: The organization relies on donor generosity to fund free box distribution to pastors. The Give page promotes monthly and one-time donation options at preset amounts ($50, $250, $500, $1,000) and custom values.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

Made to Flourish equips pastors and churches to integrate faith, work, and economic wisdom through a portfolio of programs: a free resource Box mailed to pastors, the Scatter SaaS survey and insights platform for understanding congregational vocations, a nine-month Church Practicum cohort program, the Residency Accelerator for pastoral training, half-day workshops, Common Good quarterly magazine, and a catalog of theological books and Bible studies.

Product overview

Made to Flourish offers a portfolio of interconnected programs, publications, and platforms designed to help pastors and churches integrate faith, work, and economic wisdom. The core offerings include The Box (free resource distribution), Common Good Magazine (quarterly publication), Scatter (survey insights platform), Church Practicum (nine-month cohort program), Residency Accelerator (pastoral training support), and Workshops (half-day training sessions). These products work together to help close the Sunday-to-Monday gap—equipping churches to disciple congregants in their daily work while providing practical resources including books like Worked Up, Whatever You Do, Discipleship with Monday in Mind, Fertile Ground, and Essays for the Common Good.

Differentiator

Problem solved

Functional benefit

Brands

• Scatter: A survey and insights platform that provides church leaders with detailed understanding of their congregation's daily work, skills, and passions.
• Common Good Magazine
• Church Practicum
• Residency Accelerator
• The Box

Products and services

• The Box
• Common Good Magazine
• Scatter Survey & Insights Platform
• Church Practicum
• Residency Accelerator
• Workshops
• Scatter Coaching Session
• Worked Up (Book)
• Whatever You Do (Book)
• Discipleship with Monday in Mind (Book)
• Fertile Ground (Book)
• Essays for the Common Good (Book)
• Common Good Conference Recordings (2020)

Quantifiable outcome

• 46,630 Common Good magazines distributed in 2023
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Gospel Coalition: Broad evangelical organization producing theological content, conferences, and pastor resources. Overlaps with MTF in serving pastors with faith-and-vocation content, but operates across a much wider theological footprint.
• Pushpay: Large church engagement platform providing giving, communication, and congregant data tools to mid-to-large churches. Comparable in selling SaaS into the same church buyer, with overlapping data and engagement functionality relevant to Scatter's roadmap.
• RightNow Media: Faith-based video streaming and curriculum library used by tens of thousands of churches for adult education and discipleship. Comparable in distributing content to the same pastor-and-church audience, but as a broader content platform rather than a faith-and-work specialist.

Direct peers

• IFWE (Institute for Faith and Work): Faith-and-work organization producing books, articles, and speaking content to equip Christians in vocation. Direct peer in content strategy and pastoral target audience.
• Q Ideas: Faith-and-work movement organization hosting conferences, publishing resources, and convening church leaders. Direct peer targeting the same pastoral audience and faith-work integration theme with overlapping conferences and content.
• Oikonomia Network: Network of seminaries and church leaders advancing faith-and-work theological education. Direct peer in equipping future pastors, overlapping with MTF's Residency Accelerator and seminary partnerships.
• Denver Institute for Faith & Work: Faith-and-work nonprofit producing content, courses, and vocational discernment resources for Christians and church leaders. Directly comparable mission with overlapping educational programs and pastoral audience.
• Theology of Work Project: Nonprofit producing faith-and-work biblical content, Bible studies, and resources for pastors and workplaces. Most direct peer in mission, audience (pastors and Christian professionals), and content offerings; competes for similar donor and congregation mindshare.

Emerging players

• Tithe.ly: Church giving, apps, and engagement software suite serving small-to-mid-sized churches. Adjacent SaaS competitor to Scatter in the same church buyer segment, with broader functionality but less faith-and-work specialization.
• Breeze ChMS: Church management software (ChMS) used by thousands of churches to manage people, donations, and communications. Adjacent SaaS player targeting the same church customers as Scatter and could expand into congregant insights features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MadeToFlourish
• YouTubeyoutube.com/channel/UCj9QOOp7TyE9v4UKsE5bCiA
• Facebookfacebook.com/madetoflourish.org
• LinkedInlinkedin.com/company/madetoflourish

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made To Flourish, Inc.