Rema 1000 Danmark

What Rema 1000 Danmark does

REMA 1000 Danmark A/S is a discount grocery retail chain operating 430+ stores across Denmark under a franchise model in which independent local grocers (købmænd) manage individual stores. Founded in Denmark in 1994 as an extension of the Norwegian REITAN Group (which traces its origins to 1948 in Trondheim), the company employs more than 17,000 people and is headquartered at Marsallé 32, Horsens. It serves everyday Danish consumers seeking affordable quality groceries, supported by weekly promotional flyers, a private label product range, and a stated brand positioning of 'Discount med holdning' (Discount with attitude) that pairs low pricing with social and environmental responsibility.

The company's operations span physical retail, an e-commerce platform at shop.rema1000.dk, a mobile app integrating shopping list management and Scan Selv self-checkout, the Vigo crowdsourced personal shopping and delivery service (via wholly-owned Vigo.dk ApS), and Køb & Hent click & collect at select locations. Logistics are handled by REMA Distribution Danmark A/S from a centralized distribution center in Horsens, where the company operates 42 electric trucks covering 28 million kilometers annually and has invested millions in securing electricity capacity for a planned transition of 200+ trucks to electric within four years. Store development is managed through REMA Etablering A/S in partnership with Dansk Butikstjeneste A/S. Supporting digital properties include the Baby & Børneklub membership club for families with children aged 0-5, Vinunivers (a wine discovery platform with 150+ wines), and Mad & Drikke (recipe and food inspiration).

Revenue is generated primarily through one-time retail grocery sales at point-of-sale in physical stores and online, with ancillary revenue from delivery service fees on the Vigo platform and digital transactions processed via Nets, MobilePay, Apple Pay, and Google Pay. The customer base is a broad consumer market segmented into general households, families with young children, and adult purchasers of age-restricted products. Brand strength is independently validated by Denmark's strongest brand ranking on YouGov Best Brands in 2023, 2024, and 2025, nine consecutive Loyalty Awards from 2016-2024, three consecutive years as the most sustainable brand in the grocery sector on the Sustainable Brand Index, and #1 ranking in B.T.'s discount pristjek price comparison.

Name

Rema 1000 Danmark

Legal name

REMA 1000 Danmark A/S

Website

https://rema1000.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

REMA 1000 Danmark operates 430+ discount grocery stores across Denmark under a franchise model, serving everyday Danish consumers with private label and branded groceries via physical retail, online shop, mobile app, and Vigo crowdsourced delivery.

Ownership category

akta.pro rank

Product category

Discount Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Regional / Local Hard Discount Chains (CRAHADAJ)

akta.pro secondary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Discount grocery retail
• Franchise supermarket
• Online grocery delivery
• Mobile self-checkout
• Consumer packaged goods

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Grocery Sales: REMA 1000 generates revenue primarily through retail sales of groceries and daily consumer goods across its chain of more than 420 physical stores in Denmark, operated under a franchise model with independent local grocers. Additional revenue derives from online grocery sales via shop.rema1000.dk with home delivery (Vigo) and click & collect (Køb & Hent) services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

REMA 1000 Danmark operates a nationwide chain of more than 420 discount supermarkets in Denmark, selling everyday groceries and household goods at low prices under a franchise model with independent local grocers (købmænd). The company complements its physical stores with an integrated digital ecosystem including the shop.rema1000.dk online store, the REMA 1000 mobile app, Scan Selv self-checkout, the Vigo crowdsourced personal shopping and home delivery service, and Køb & Hent click & collect.

Product overview

REMA 1000 Danmark is a nationwide discount grocery retail chain operating over 420 stores under a franchise model. The company offers a unified customer experience across physical stores and digital channels, comprising the core REMA 1000 discount store network, the shop.rema1000.dk e-commerce platform, the REMA 1000 mobile app with integrated Scan Selv self-checkout, Vigo grocery delivery and personal shopping service, Køb & Hent buy-and-collect, Baby & Børneklub family membership, Vinunivers wine discovery, and Mad & Drikke recipe inspiration. The digital ecosystem is anchored by a unified customer profile that spans the app, online shop, and in-store services.

Differentiator

Problem solved

Functional benefit

Brands

• Baby- og børneklubben: A free baby and child club offering newsletters about pregnancy, babies and children, birthday gifts for children aged 1-5, an online universe with inspiration for life with babies and children, and free baby start packages for members.
• Vigo
• Scan Selv
• Køb & Hent

Products and services

• REMA 1000 Physical Stores Nationwide discount grocery retail chain with more than 420 stores in Denmark operated under a franchise model with independent local grocers managing each store. Targets everyday Danish consumers seeking quality groceries at low prices across fresh produce, meat, fish, dairy, frozen goods, baby products, wine and household items.
• Shop.rema1000.dk (Online Grocery Shop)

Quantifiable outcome

• Denmark's strongest brand (YouGov Best Brands) for 2023, 2024, and 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dansk Butikstjeneste A/ScoreImplementation/ SI/ Consulting PartnerDansk Butikstjeneste A/S serves as the building consultant for REMA Etablering A/S, supporting the development and construction of new REMA 1000 stores across Denmark. This partnership is integral to REMA 1000's ongoing store expansion strategy.
• Uno-X MobilityminorGTM or Marketing PartnerUno-X Mobility is REMA 1000's official partner and sponsor team for the Tour de France. REMA 1000 leverages this sponsorship to promote its mobile app and family shopping experience under the 'indkøbsTOUR' campaign.
• LegehelteneminorGTM or Marketing PartnerREMA 1000 serves as head sponsor (hovedsponsor) for the 'Bag for en Sag' charity initiative supporting Legeheltene, which works with hospitalized or disadvantaged children. REMA 1000 customers collectively support this cause through their purchases.
• Vigo.dk ApScoreTechnology or IntegrationVigo.dk ApS (CVR: 38013564) is the data controller responsible for personal data collected through Vigo's webshop, support center, and app — the platform that powers REMA 1000's crowdsourced personal shopping and delivery service.
• REMA Distribution Danmark A/ScoreTechnology or IntegrationREMA Distribution Danmark A/S (CVR: 39554216) is the data controller for personal data collected through remadistribution.dk. It handles the logistics and distribution operations supporting REMA 1000 stores.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/rema1000danmark
• Facebookfacebook.com/REMA1000DK
• LinkedInlinkedin.com/company/rema-1000-danmark
• Instagraminstagram.com/rema_1000_danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rema 1000 Danmark