What New Hampshire Bankers Association does

The New Hampshire Bankers Association (NHBA) is a private, not-for-profit statewide trade association that represents banking institutions operating in New Hampshire. Established as the recognized voice of the Granite State banking industry, NHBA serves approximately 30 chartered banks, savings banks, and trust companies, alongside an associate and partner member base of vendors serving the banking sector. The association operates under a four-pillar strategic framework — Advocate, Impact, Educate, and Engage — and is governed by a Board of Directors composed of member bank executives elected annually. NHBA is led by President and CEO Kristy Merrill with a small professional staff headquartered at 2 Eagle Square in Concord, NH, and operates the Community Bankers Association of NH (CBA-NH) as a wholly owned subsidiary representing community banks statewide.

NHBA's deliverables center on member services rather than proprietary technology. Core offerings include: (1) advocacy and government relations at the NH State House and federal level; (2) professional development programs such as ABA Training, the Leadership Foundations Certificate (launched January 2025 with UNH Peter T. Paul College of Business and Economics), OnCourse Learning, and career-phased learning pathways, collectively serving over 1,000 bankers annually; (3) events including the NH/VT Annual Conference, Women Lead Symposium with ABA, Capitol Day, Tri-State Mortgage Conference, and the Annual Meeting; (4) peer networking groups; (5) community engagement via the annual #NHBanksGiveBack month of service (fifth edition in October 2025 with 29 participating banks, 5,530 volunteer hours, and $578,836 donated); (6) the Community Banker of the Year award; and (7) a curated Preferred & Referral Partners directory of vendors including ABA Insurance, BankDirector, Compliance Alliance, ICBA Solutions, and others. NHBA also produces a monthly radio program on WFEA-AM and operates the "Bank Locally in NH" public awareness campaign. The technology stack is the third-party GrowthZone association management platform, with no proprietary technology product development.

NHBA generates revenue from four primary streams: recurring annual membership dues from bank, associate, and trust company members; event registration fees (e.g., NH/VT Annual Conference at $1,100-$1,300 for member bankers versus $2,200-$2,600 for non-members; Women Lead Symposium at $169 per banker or $599 for a group of 5); professional development program fees; and sponsorships and advertising from corporate partners. Distribution is direct, with staff and board-driven outreach to current and prospective member banks. NHBA's reach extends to approximately 6,000 employees across member institutions; in 2024 member banks issued $6.7 billion in home and small business loans, contributed $127 million in state and local tax revenues, and reinvested 99 cents of every dollar deposited back into NH communities — the highest rate in the nation per FDIC data. NHBA's advocacy has yielded three consecutive legislative wins (SB 333 in 2024, SB 85 in 2025, SB 622 in 2026).

Name

New Hampshire Bankers Association

Legal name

New Hampshire Bankers Association

Website

https://nhbankers.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Hampshire Bankers Association is a not-for-profit statewide trade association representing approximately 30 chartered banks, savings banks, and trust companies in New Hampshire, delivering advocacy, professional development, peer networking, and community engagement programs through dues, events, and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual dues and fees paid by bank members (commercial banks, savings banks, trust companies) and associate/partner members to access advocacy, professional development, peer networks, preferred partner discounts, and other member benefits.
2. Events and Conferences: Revenue generated from registration fees for the NH/VT Annual Conference, Women Lead Symposium, Capitol Day, Leadership Foundations Certificate Program, and other professional development events. Fees vary by membership status and session type, ranging from $600 to $2,600 per attendee.
3. Professional Development Programs: Fees from educational programs including ABA Training, Leadership Foundations Certificate (offered with UNH Paul College), OnCourse Learning, and other career-phased and job-focused learning pathways. Programs serve over 1,000 bankers annually.
4. Sponsorships and Advertising: Sponsorship revenue from corporate partners and associate members sponsoring events, conference sessions, lanyards, refreshment breaks, receptions, and the annual conference. Also includes advertising in event brochures and NHBA publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New Hampshire Bankers Association is a statewide not-for-profit trade association representing all banking institutions in New Hampshire. It sells bank and associate memberships, professional development programs (ABA Training, Leadership Foundations Certificate with UNH Paul College, OnCourse Learning), event registrations for the NH/VT Annual Conference and Women Lead Symposium, Preferred & Referral Partners directory placements, and sponsorship/advertising opportunities. Core deliverables include legislative advocacy, continuing education, peer networking, fraud and digital asset resources, financial literacy toolkits, and the #NHBanksGiveBack community service program.

Product overview

The New Hampshire Bankers Association is a statewide not-for-profit trade association representing banking institutions in New Hampshire. Rather than a unified technology product, it offers a portfolio of membership services including professional development programs (ABA Training, Leadership Foundations Certificate with UNH), advocacy and government relations, peer networking groups, event management (annual conferences, Women Lead Symposium), member directories, radio programming on WFEA-AM, community recognition programs (Community Banker of the Year), and the #NHBanksGiveBack community service initiative. The association also provides access to preferred vendor partners and resources covering digital assets, financial literacy, fraud protection, and workforce development.

Differentiator

Problem solved

Functional benefit

Products and services

• Bank Membership

Quantifiable outcome

• Member banks support 17,260 jobs and $1.02 billion in wages and benefits in NH.
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Vermont Bankers AssociationcoreStrategic or Co-development Partner · 14 September 2026NHBA co-hosts the annual NH/VT Annual Conference with the Vermont Bankers Association. The 2026 conference takes place September 14-16, 2026 at Mountain View Grand Resort, Whitefield, NH. Both associations jointly coordinate programming, sponsorships, and registration for the conference.
• American Bankers Association (ABA)coreGTM or Marketing Partner · 30 July 2026ABA partners with NHBA and other state bankers associations on the annual Women Lead Symposium, a virtual half-day leadership development program for banking professionals. The July 30, 2026 program attracted over 700 bankers from 43 states in 2025. Registration is processed through ABA; NHBA promotes and helps coordinate participation.
• University of New Hampshire – Peter T. Paul College of Business and EconomicscoreStrategic or Co-development PartnerNHBA collaborates with UNH Paul College on the Leadership Foundations Certificate Program, a six-month initiative launched January 2025 to cultivate the next generation of banking leaders in New Hampshire. The program includes leadership training at UNH, banking industry modules, and a hands-on bank simulation competition. Co-sponsored by ICBA and CBA-NH.
• Independent Community Bankers of America (ICBA)coreStrategic or Co-development PartnerICBA co-sponsors the Leadership Foundations Certificate Program alongside NHBA and CBA-NH. ICBA also provides CRA Solutions, Payments, and Securities resources featured in NHBA's preferred partner program. ICBA is a conference sponsor for the NH/VT Annual Conference 2026.
• Community Bankers Association of NH (CBA-NH)coreStrategic or Co-development PartnerCBA-NH is a wholly owned subsidiary of NHBA representing community banks across NH from the Seacoast to the Connecticut River to the Capitol and Lakes Region. It is operated through an elected Board of Directors and shares the mission of supporting community bank growth and strength. CBA-NH co-sponsors the Leadership Foundations Certificate Program.
• Preferred & Referral PartnersminorChannel Partner/ Reseller/ DistributorNHBA maintains a directory of Preferred & Referral Partners including ABA Insurance, BankDirector, BankTalentHQ, Check Printing Contract Consulting, Compliance Alliance, Fiverity, ICBA CRA Solutions, ICBA Payments, ICBA Securities, ICI Bank Technologies, Strategic Resource Management, and W.B. Mason. These partners provide products and services to NHBA member banks at negotiated rates.
• AFLACminorChannel Partner/ Reseller/ DistributorAFLAC is listed as a member service partner providing supplemental insurance products to NHBA member banks and their employees through the association's services offerings.
• NH Bankers Insurance TrustminorChannel Partner/ Reseller/ DistributorThe NH Bankers Insurance Trust is an association-sponsored insurance program offering coverage options to member banks. It is listed under the Services section of NHBA's member website.
• WFEA-AMminorGTM or Marketing PartnerNHBA produces a monthly radio program on WFEA-AM (1370 AM) featuring association leadership and member bank guests discussing banking topics, financial literacy, fraud protection, housing, and community impact. The show airs as 'The Morning Update' segment.
• Saint Anselm College – NH Institute of PoliticsminorStrategic or Co-development PartnerNH Institute of Politics at Saint Anselm College provides election analysis and policy perspectives featured in NHBA events and radio programming. Neil Levesque, Executive Director, spoke at the 2026 NH/VT Annual Conference on mid-term election analysis. The college's Initiative for Housing Policy and Practice also collaborates on housing policy discussions.
• New Hampshire Community Loan FundminorStrategic or Co-development PartnerNHBA collaborates with the NH Community Loan Fund on community lending initiatives. Featured in NHBA's monthly radio program, the partnership supports affordable housing, financial literacy, and community development efforts across New Hampshire.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American Bankers Association (ABA): National trade association representing the U.S. banking industry. Operates as a broad incumbent alongside NHBA; co-hosts the Women Lead Symposium with NHBA, provides ABA Training curricula, and represents a higher-tier umbrella organization that NHBA member banks typically also join.
• Independent Community Bankers of America (ICBA): National trade association focused on community banks. Co-sponsors NHBA's Leadership Foundations Certificate Program and is a conference sponsor; competes for member engagement at the national level while NHBA addresses state-specific issues.
• Bank Policy Institute: National advocacy organization for major banks. Operates as a broader policy and advocacy incumbent; complements rather than directly competes with NHBA at the state level but addresses overlapping federal policy issues.

Regional players

• Rhode Island Bankers Association: State banking trade association for Rhode Island. Directly comparable in scope (small New England state), member-driven revenue model, and advocacy focus.
• Pennsylvania Bankers Association: State banking trade association serving Pennsylvania banks. Comparable member/advocacy/education structure to NHBA but at materially larger scale, providing a benchmark for state-association operating models.
• New York Bankers Association: State banking trade association for New York. Similar membership/advocacy/education model but operates at substantially larger scale; provides reference point for how NHBA could grow within the same playbook.
• Connecticut Bankers Association: State banking trade association for Connecticut. Comparable member-driven advocacy and education model serving a New England banking market; not directly competing with NHBA but offers a regional comparison point for state-association economics.
• Massachusetts Bankers Association: State banking trade association for Massachusetts. Similar member-driven model focused on advocacy, education, and events for in-state banks, but operates in a larger and more urban banking market than NHBA.
• Maine Bankers Association: State banking trade association in adjacent New England state. Comparable structure to NHBA with member dues, advocacy, and education revenue streams, but serves Maine's banking market rather than New Hampshire.

Direct peers

• Vermont Bankers Association: State-level banking trade association for Vermont. Direct peer to NHBA — co-hosts the annual NH/VT Annual Conference, similar membership-based revenue model, comparable scale (small New England state banking sector), and overlapping regulatory environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nhbankers
• LinkedInlinkedin.com/company/new-hampshire-bankers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Bankers Association