ELITE LEISURE LIVING LTD.

What ELITE LEISURE LIVING LTD. does

Elite Leisure Living Ltd. is a privately held caravan and motorhome workshop and retailer operating from a single site on Lidget Lane in Thurcroft, Rotherham, South Yorkshire. Founded in 2009, the business targets individual owners of touring caravans and motorhomes in the South Yorkshire region, delivering a vertically integrated mix of services and retail: annual servicing and warranty work, mobile repairs, water ingress detection and remediation, bodywork and paint, motor mover supply-and-fit, custom campervan/dayvan conversions, used caravan sales (brands including Swift, Bailey, Elddis, Sprite, Lunar, and Sterling), parts, and a newly opened on-site leisure accessories shop. customers engage via phone and arrange site visits, with part exchange and finance available on vehicle purchases.

Name

ELITE LEISURE LIVING LTD.

Legal name

Elite Leisure Living Ltd.

Website

https://eliteleisure.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Elite Leisure Living Ltd. is a private, single-site caravan and motorhome workshop and retailer in Thurcroft, Rotherham, providing servicing, repairs, water ingress remediation, paintwork, van conversions, used caravan sales, parts, and accessories to individual leisure vehicle owners across South Yorkshire.

Ownership category

akta.pro rank

Headquarters

HQ city

Thurcroft, Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Caravan Sales: Sale of used caravans and motorhomes from their current stock inventory. Part exchange accepted. Finance available.
2. Servicing and Warranty Work: Annual servicing, repairs, warranty-based work for caravans and motorhomes. NCC-approved service, PDI, handover included with sales.
3. Parts Department: Large and extensive parts department sourcing all caravan business needs including motor movers, air con units, solar panels, tyres, bike racks.
4. Leisure Shop: Brand new on-site leisure shop for caravan and motorhome accessories and supplies.
5. Damage Repair and Paintwork: Full bodywork repairs, paint services, dent repairs, panel replacements with guarantee.
6. Motor Mover Supply and Fitting: Supply and professional fitting of caravan motor movers ranging from self-buy to complete supply-and-fit services.
7. Water Ingress Solutions: Expert detection and warranted solutions for water ingress and damp problems in touring caravans.
8. Van Conversions: Custom campervan conversions including dayvans, crewcabs, windows, rock n roll beds, kitchen units, seating, and full in-house conversions with pop top roofs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Elite Leisure is a caravan and motorhome Approved Workshop Scheme member that provides annual servicing, warranty and insurance repairs, water ingress detection and remediation, motor mover supply-and-fit, bodywork and paintwork, mobile servicing, and custom campervan/dayvan conversions. The company also retails used touring caravans from brands such as Swift, Bailey, Elddis, Sprite, Lunar, and Sterling, alongside a parts department and an on-site leisure shop for accessories. Operations are centered at a single workshop and showroom site in Thurcroft, Rotherham.

Product overview

Elite Leisure is a caravan and motorhome approved workshop providing a unified portfolio of services and retail products. The core offering combines workshop services (caravan servicing, water ingress repair, bodywork/paintwork, motor mover installation) with retail operations (used caravan sales, parts department, leisure shop). Caravan sales feature multiple branded product lines including Swift, Bailey, and Elddis models sold as specific units. All services are delivered through their AWS-certified workshop facility, with mobile services available for customer convenience.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wellhouse Leisure: UK campervan conversion company offering dayvan and full campervan builds. Directly comparable to Elite's custom van conversion offering.
• Motorhome Depot: UK-wide used motorhome brokerage and dealer network. Comparable to Elite's used leisure vehicle retail motion though operating via a broker model.
• WildAx Motorhomes: UK-based campervan conversion specialist building bespoke vans on multiple base platforms. Comparable to Elite's van conversion service line (dayvans, crewcabs, pop top roofs).
• Perryman's Caravans: Independent UK caravan dealer offering new and used units plus servicing. Similar independent, multi-line caravan retail and service model to Elite.
• Don Amott Leisure Kingdom: UK caravan, motorhome, and holiday home dealer with on-site servicing and parts. Comparable as an integrated caravan retailer-workshop operator.
• Lowdhams: Long-established UK caravan and motorhome retailer with servicing, parts, and workshop facilities. Directly comparable in combining new/used sales with multi-brand service capability.
• Marquis Leisure: One of the UK's largest caravan and motorhome dealer groups with multiple sites offering sales, servicing, and accessories. Comparable as a multi-service caravan retailer, though larger and multi-site.
• Venture Caravans: UK caravan and motorhome retailer with workshop, accessories, and part-exchange. Comparable in combining used sales, servicing, and accessory retail.

Emerging players

• Caravanguard: UK caravan servicing and repair specialist. Comparable to Elite's workshop-side capability, particularly water ingress and habitation servicing, though focused on service rather than retail.

Broad incumbents

• Swift Group: Major UK caravan and motorhome manufacturer whose brands (Swift, Bailey, Sprite, Sterling, Lunar) Elite retails and services. Comparable as a counterparty on warranty work and as the dominant supply source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELITE LEISURE LIVING LTD.