Pharo Heating & Cooling

What Pharo Heating & Cooling does

Pharo Heating & Cooling is a family-owned residential HVAC contractor headquartered in Waunakee, Wisconsin, serving Madison and the broader Dane and Columbia County markets. The company installs, services, and maintains heating and cooling systems for homeowners, with a portfolio that spans gas furnaces, boilers, central air conditioners, geothermal systems, ductless mini-splits, and indoor air quality products (whole-home humidifiers, dehumidifiers, air filtration, air purification, and controls). Bryant is the primary installed equipment brand, with Aprilaire supplying indoor air quality components; technicians are factory-trained on Bryant systems. Business operations are supported by Wisconsin HVAC contractor licensing, HVAC qualifier and refrigerant handling certifications, lead-safe renovator credentials, and an A+ BBB rating, along with consecutive Angie's List Super Service Awards in 2010, 2011, and 2012.

The firm generates revenue through two streams: one-time installation projects (furnaces, ACs, boilers, geothermal, mini-splits, IAQ add-ons) and ongoing repair and maintenance services, including 24/7 emergency coverage for existing customers. Free on-site estimates are offered on new HVAC systems, and customer financing is available through a partnership with Marine Credit Union. Distribution is direct-to-consumer via in-home field service across a multi-town service area; marketing is driven by service-area landing pages, blog content, and Google customer reviews.

Ownership is concentrated within the Pharo family across four generations of HVAC work in Madison dating to 1913, with William "Bill" Pharo founding the current company in 1983 and his son Clint representing the fourth generation in the business. The company employs between 11 and 50 people, with 15+ full-time technicians supplemented by high school and college apprenticeships. No external institutional investment, funding rounds, or M&A activity are disclosed.

Name

Pharo Heating & Cooling

Legal name

Pharo Heating Company

Website

https://pharoheating.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Pharo Heating & Cooling is a family-owned residential HVAC contractor in Waunakee, Wisconsin, installing, servicing, and maintaining Bryant furnaces, boilers, air conditioners, geothermal, mini-splits, and indoor air quality systems for homeowners across Dane and Columbia counties since 1983.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

HVAC System Replacement & Change-Outs (HSAOAGAB)

Keywords

• Residential HVAC services
• Furnace installation
• Air conditioning repair
• Indoor air quality
• Heating system maintenance

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. HVAC Installation Services: Revenue from new HVAC system installations including furnaces, air conditioners, boilers, and indoor air quality systems for residential customers
2. HVAC Repair and Maintenance Services: Ongoing repair and maintenance services for existing HVAC systems, with 24/7 emergency service available

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pharo Heating & Cooling is a residential HVAC contractor that installs, replaces, repairs, and maintains heating, cooling, and indoor air quality systems in homes across Madison, Dane County, and Columbia County, Wisconsin. The company sells and services gas furnaces, boilers, central air conditioners, geothermal systems, and ductless mini-splits, primarily using Bryant equipment complemented by Aprilaire indoor air quality products, delivered through factory-trained technicians with 24/7 emergency response and free new-system estimates.

Product overview

Pharo Heating & Cooling is a residential HVAC (heating, ventilation, and air conditioning) service company offering installation, repair, and maintenance for various climate control systems. Their core product portfolio includes gas furnaces and boilers for heating, air conditioners for cooling, and geothermal and mini-split (ductless) systems as alternatives. The company also provides indoor air quality solutions including whole-home humidifiers, dehumidifiers, air filtration, and air purification systems. These products are designed to work together as integrated home comfort systems, with thermostats and controls providing centralized management. Pharo serves the residential new construction and replacement markets across Dane County and surrounding areas in southern Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Gas Furnaces Natural gas furnace systems for residential heating, including Bryant-brand high-efficiency models reaching up to 98.3% AFUE, installed and serviced by Pharo's factory-trained technicians for Madison-area homeowners seeking to replace aging or inefficient heating equipment.
• Boilers Boiler systems that heat water and circulate it through pipes to radiators, baseboard units, or radiant floor tubing for steady, draft-free residential heating, installed by Pharo for Madison-area homes.
• Air Conditioners Central air conditioning systems for residential cooling, compatible with existing furnace ductwork, offered as new installations and replacements that can deliver up to 40% energy savings versus older equipment.
• Garage Heaters Heating solutions specifically designed for residential garage spaces, installed by Pharo for Madison-area homeowners seeking to condition workshop or storage areas.
• Geothermal Systems Geothermal heating and cooling systems that utilize the earth's thermal energy for efficient residential climate control, installed by Pharo as an alternative to conventional furnaces and air conditioners.
• Mini-Split Units (Ductless HVAC) Ductless mini-split systems for zoned residential heating and cooling without the need for ductwork, installed by Pharo for homes or additions lacking traditional duct systems.
• Whole-Home Air Filtration Whole-home air filtration systems installed by Pharo to capture particles and allergens and improve indoor air quality throughout the residence.
• Whole-Home Air Purification Whole-home air purification systems installed by Pharo to remove contaminants and improve overall residential indoor air quality.
• Whole-Home Humidifiers Aprilaire-brand whole-home humidifiers integrated with the existing HVAC system by Pharo to maintain controlled humidity levels throughout the residence.
• Whole-Home Dehumidifiers Whole-home dehumidification systems installed by Pharo to reduce excess moisture in residential indoor spaces.
• Controls and Thermostats Thermostats and control systems installed by Pharo to manage HVAC operations and improve residential energy efficiency.
• AC Installation Service Professional residential air conditioning installation service performed by Pharo's factory-trained technicians for new systems and replacements in Madison-area homes.

Quantifiable outcome

• Modern air conditioners can offer energy savings of up to 40%
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BryantcoreChannel Partner/ Reseller/ DistributorBryant is the primary brand of heating and cooling equipment sold and installed by Pharo Heating. Factory-trained technicians specialize in Bryant HVAC systems including gas furnaces reaching up to 98.3% AFUE efficiency ratings.
• AprilairecoreChannel Partner/ Reseller/ DistributorAprilaire provides whole-home humidifiers and indoor air quality solutions that Pharo Heating installs for residential customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aire Serv: Neighborly-affiliated residential HVAC service franchise operating multiple locally owned locations in N.A. markets. Comparable as a direct competitor in the residential HVAC repair/installation category, operating a similar homeowner-focused service model and serving as a useful reference for customer-acquisition-cost and unit-economics benchmarking.
• One Hour Heating & Air Conditioning: Large U.S. residential HVAC service franchise under Authority Brands, offering installation, repair, and maintenance to homeowners through hundreds of local operators. Closely comparable to Pharo as a residential HVAC service provider targeting similar homeowners with installation-plus-service revenue models; relevant for benchmarking operating scale, brand-driven marketing, and franchise-versus-independent trade-offs.

Broad incumbents

• Goodman Manufacturing: Volume-focused residential HVAC manufacturer (Amana, Goodman brands) operated within Daikin's global heating and cooling portfolio. Comparable as the value-tier equipment incumbent whose product mix—often specified by commodity competitors—sets the price benchmark that Pharo's premium Bryant positioning must clear in installation-bid evaluations.
• Trane Technologies: Major residential and commercial HVAC manufacturer (Trane, American Standard brands) competing against Bryant/Carrier for dealer relationships and contractor mindshare. Comparable because competing factory-trained dealer networks in the same regional market directly shape pricing, training access, and equipment availability for residential installation contractors.
• Carrier Global: Diversified global climate-solutions manufacturer and the parent of the Bryant brand that Pharo carries. Directly comparable as the supplier-side incumbent whose dealer economics, product roadmap (e.g., Infinity, Greenspeed), and IRA-aligned rebate programs drive Pharo's product mix, training, and installation economics.
• Rheem Manufacturing: Major U.S. manufacturer of residential HVAC and water-heating equipment sold through independent dealers. Comparable as a competing incumbent whose dealer program, training, and rebate structure set the competitive floor on equipment pricing and dealer economics for residential installation contractors.
• Lennox International: Major U.S. HVAC equipment manufacturer (residential, commercial, refrigeration) operating the Dave Lennox Signature Collection and broader Lennox brand. Comparable as the manufacturer-side incumbent whose product roadmap, dealer program, and rebate structure shape pricing and consumer-brand competition for installed-base projects in the Madison market that Pharo serves.

Others

• ServiceTitan: Vertical SaaS platform serving residential HVAC, plumbing, and electrical contractors including field-service management, pricing, dispatch, and marketing. Not a competitor but an enabler of operating efficiency and lead conversion at firms like Pharo; relevant for assessing where digital tooling could lift installation close-rates and dispatcher productivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/PharoHeating
• Facebookfacebook.com/PharoHeating

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharo Heating & Cooling