Population and Survey Analysts

What Population and Survey Analysts does

Population and Survey Analysts (PASA) is a privately held professional services firm founded around 1985 and headquartered in College Station, Texas. The company provides demographic analysis, enrollment forecasting, GIS mapping, attendance zone planning, and long-range facilities strategy exclusively to K-12 public school districts in Texas. Over its 40+ year history, PASA has supported more than 100 Texas school districts and analyzed 2.5M+ student data points. The firm operates with a team of approximately 13 members spanning demography, GIS coordination, projections, operations, and client engagement.

PASA's core offering is anchored by a Demographic Study product that combines student address geocoding, housing and land use analysis, birth trend assessment, and evaluation of alternative educational opportunities. This foundation supports recurring Demographic Updates, Attendance Zone Planning, Long-Range Facility Planning, and an Optimization Assessment add-on that evaluates facility utilization and capacity alignment. The firm runs an ArcGIS-powered Interactive Dashboard and web-based attendance zone mapping tools, and has codified a proprietary "Demographic Lifecycle" framework that categorizes district enrollment patterns into Emerging Growth, High Growth, Approaching Stabilization, and Stabilization stages.

PASA generates revenue through customized, quote-based professional services engagements. Engagement structures typically begin with a full Demographic Study and continue through two-year or multi-year update cycles, with supplementary services such as Apartment Impact Studies, Online Map Hosting, and GIS technical data services sold as add-ons. Distribution is entirely direct, with no channel partners or resellers, and marketing is driven by educational content resources, TASB (Texas Association of School Boards) conference presence, and superintendent testimonials. There is no evidence of external funding, and operations remain concentrated exclusively within Texas.

Name

Population and Survey Analysts

Legal name

Population and Survey Analysts

Website

https://pasatx.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Population and Survey Analysts is a Texas-based professional services firm that provides demographic studies, ten-year enrollment forecasting, GIS mapping, attendance zone planning, and long-range facilities strategy exclusively to K-12 public school districts across Texas.

Ownership category

akta.pro rank

Product category

Educational Planning Consulting

NAICS

Educational Support Services (6117), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Education Reporting, Dashboards & Business Intelligence (BI) (EDADAIAC)

Keywords

• Demographic studies services
• Enrollment forecasting consulting
• School district planning
• GIS mapping services
• Facilities planning consulting

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Demographic Studies and Planning Services: Professional services revenue from comprehensive demographic studies, enrollment forecasting, boundary planning, and long-range facilities planning services delivered to Texas school districts. Services are structured as full studies followed by two-year or multi-year update cycles.
2. GIS and Technical Data Services: Additional services including student address geocoding, online map hosting, and apartment impact studies offered as supplementary services to core demographic studies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PASA delivers demographic studies, ten-year enrollment forecasting, attendance zone planning, and long-range facilities planning services exclusively to Texas K-12 public school districts. Services are supported by GIS-based mapping, student address geocoding, online map hosting, apartment impact studies, and interactive dashboards that visualize enrollment trends, housing growth, and demographic shifts. Engagements are structured as full studies followed by two-year or multi-year update cycles, with supplementary GIS and technical data services layered on top.

Product overview

PASA is a demographic and educational planning consultancy offering a unified suite of services centered on enrollment forecasting and school district planning. The core offering comprises Demographic Studies and Updates that provide foundational enrollment analysis, supplemented by specialized services including Attendance Zone Planning, Long-Range Planning Services, and Optimization Assessments for facilities strategy. The portfolio also includes Enrollment Forecasting (Ten-Year Forecasts and Enrollment Analysis), GIS and Technical Data Services (Student Address Geocoding, Online Map Hosting, and Apartment Impact Studies), and Interactive Dashboards for data visualization. These services build from accurate demographic analysis to long-range strategy, with GIS technology and ArcGIS-powered interactive tools enabling districts to plan, present, and act with confidence.

Differentiator

Problem solved

Functional benefit

Products and services

• Demographic Study
• Demographic Update
• Ten-Year Enrollment Forecast
• Enrollment Analysis
• Attendance Zone Planning
• Long-Range Planning Services
• Optimization Assessment
• Student Address Geocoding
• Online Map Hosting
• Apartment Impact Study
• Interactive Dashboards
• GIS Mapping

Quantifiable outcome

• Supporting 100+ Texas school districts with demographic planning
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Frontline Education: Frontline Education is a broad K-12 software platform serving school districts with HR, operations, and planning tools. Its portfolio includes planning and analytics capabilities adjacent to PASA's enrollment forecasting services.
• PowerSchool: PowerSchool is a broad K-12 EdTech incumbent offering SIS, enrollment, and analytics platforms to school districts. While not a pure demographic consultancy, its analytics and enrollment modules overlap with elements of PASA's planning services.

Direct peers

• RSP & Associates: RSP & Associates is a demographic and enrollment forecasting consultancy serving school districts nationwide. It is the closest direct competitor to PASA, offering similar services including enrollment projections, attendance zone planning, and long-range facility planning, though it operates beyond Texas.
• SchoolWorks: SchoolWorks provides educational planning services including enrollment projections, demographic studies, and facility planning to K-12 school districts, comparable to PASA's professional services portfolio.
• FLO Analytics: FLO Analytics specializes in enrollment forecasting, demographic analysis, and GIS-based planning for school districts. It competes directly with PASA in providing data-driven enrollment projections and boundary analysis services.
• Davis Demographics & Planning: Davis Demographics & Planning delivers enrollment projections, demographic studies, and school facility planning services to K-12 districts. It is a direct peer offering comparable consulting services to PASA's customer base.
• Templeton Demographics: Templeton Demographics provides demographic studies, enrollment projections, and GIS mapping services for school districts across multiple U.S. states. It competes directly with PASA's core offerings in enrollment forecasting and boundary planning.
• MCH Strategic Data: MCH Strategic Data provides demographic and enrollment data, GIS tools, and analytics to K-12 school districts nationwide. Its productized data and software approach competes with PASA's professional services model.
• DecisionInsite: DecisionInsite provides enrollment forecasting, demographic studies, and school planning analytics to K-12 districts. Its productized analytics platform overlaps with PASA's dashboard and forecasting capabilities.
• Cropper GIS: Cropper GIS provides GIS consulting and mapping services for school districts, including attendance zone mapping and demographic visualization. It overlaps with PASA's GIS mapping and dashboard capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/population-and-survey-analysts

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Population and Survey Analysts