Knrm B.v.

What Knrm B.v. does

KNRM B.V. is the legal entity operating the Koninklijke Nederlandse Redding Maatschappij, a Dutch charitable foundation (Stichting) founded in 1824 and headquartered in IJmuiden, Netherlands. The organization provides free search-and-rescue (SAR), beach lifeguard (Strandbewaking), coastal assistance (Kusthulpverlening), and radio medical services across Dutch territorial waters and inland waterways. Operations are delivered through a network of 50+ rescue stations (reddingstations) staffed by approximately 1,500 trained professional volunteers who are available 24 hours per day, 365 days per year, executing roughly 2,300 rescue operations annually and assisting approximately 3,500 people and 100 animals per year.

KNRM's technology stack is centered on a fleet of purpose-built rescue boats (including classes such as Nh1816, Arie Visser, Johannes Frederik, Valentijn, Nikolaas, Van Wijk, Atlantic, Chaterina-D, Float 500, and Tjepke Ekkelboom), Kusthulpverleningsvoertuig (KHV) coastal rescue vehicles, and digital tools including the KNRM Helpt mobile application, the Be Traceable identification sticker program, and the Hotspotkaart hazard-mapping tool. The organization holds ANBI (public benefit) status and CBF certification, is governed by a Raad van Toezicht (supervisory board), and is led by Directeur Jacob Tas.

The organization's business model is entirely donation-funded; it receives no government subsidies. Revenue is generated through individual donor memberships (monthly tiers from €8 to €100 or custom amounts; annual equivalents), one-time gifts, bequests and legacies, the Jonge Redders youth membership program (€12/year), corporate partnerships anchored by an annual Reddersgala gala, and the KNRM Reddingwinkel merchandise webshop. The recipients of rescue services — recreational boaters, beach visitors, professional maritime crew, and commercial shipping — receive services free of charge, making donor acquisition, retention, and corporate sponsorship the primary commercial activities.

Name

Knrm B.v.

Legal name

Stichting Koninklijke Nederlandse Redding Maatschappij (KNRM)

Website

https://knrm.nl

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KNRM B.V. operates the Dutch Royal Lifeboat Institution, providing free 24/7 search-and-rescue, beach lifeguard, and coastal assistance services across Dutch waters through 50+ rescue stations and 1,500+ trained volunteers, funded entirely by voluntary donations.

Ownership category

akta.pro rank

Product category

Maritime Search and Rescue Services

NAICS

Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Emergency Response & Search-and-Rescue (SAR) (BPAGAAAA)

akta.pro secondary industries

Search & Rescue (Urban/Water/Wilderness) Coordination (HLAJAGAJ), Emergency Response & Incident Command (Oil Spill/HAZMAT, SAR Support) (TLAHAIAC), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Maritime rescue services
• Sea rescue operations
• Beach lifeguard services
• Volunteer search rescue
• Water safety education

Headquarters

HQ city

Ijmuiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Primary funding source from individual donors who contribute through periodic (monthly/annual) or one-time donations. No government subsidies received.
2. Youth Membership: Jonge Redders youth membership program at €12 per year including magazine and gifts
3. Bequests and Legacies: Inheritance gifts and legacy donations from supporters
4. Corporate Partnerships: Support from maritime and corporate sponsors including event partnerships like Reddersgala

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KNRM provides free search and rescue (SAR) services 24/7, 365 days a year on Dutch seas and inland waterways through a network of volunteer-staffed rescue stations operating a fleet of specialized rescue boats, beach lifeguards, coastal assistance vehicles, and a radio medical consultation service. The organization is funded entirely by voluntary donations, youth memberships, bequests, and corporate sponsorships, and supplements its rescue operations with water safety education, the KNRM Helpt mobile app, Be Traceable identification stickers, and an interactive safety hotspot map.

Product overview

KNRM (Koninklijke Nederlandse Redding Maatschappij) operates as a non-governmental humanitarian organization providing free sea rescue services. The core offering consists of a fleet of rescue boats across multiple stations throughout the Netherlands, supplemented by beach lifeguard services, radio medical services, and coastal assistance units. The organization offers digital products including the KNRM Helpt mobile app, hotspot mapping tools, and Be Traceable identification stickers for watersport safety. Public engagement is facilitated through youth programs (Jonge Redders), annual events like Reddingbootdag, and various fundraising campaigns including the Wie Maak Jij Onvergetelijk naming campaign. The organization is entirely funded by voluntary donations through donor membership programs and does not receive government subsidies.

Differentiator

Problem solved

Functional benefit

Brands

• KNRM Reddersgala: Annual gala event for networking and celebrating with partners and supporters of the KNRM rescue work.
• Reddingbootdag
• Jonge Redders
• KNRM Helpt App
• Be Traceable

Products and services

• Search and Rescue (SAR) Operations Professional 24/7 search and rescue operations on Dutch seas and inland waterways, conducted free of charge by 1,500+ trained volunteer crews from a network of 50+ rescue stations. Intended for anyone in distress on Dutch waters, including recreational boaters, sailors, swimmers, commercial crews, and others in emergencies.
• Strandbewaking (Beach Lifeguard Services) Seasonal beach lifeguard services at Dutch coastal locations providing water safety supervision, drowning prevention, and emergency response for swimmers and beach visitors.
• Radio Medische Dienst (Radio Medical Service) Remote medical consultation service delivered via radio for maritime vessels, providing emergency medical advice and coordination for medical emergencies at sea. Available to professional maritime crews and others in distress on Dutch waters.
• Kusthulpverlening (Coastal Assistance) Coastal rescue and emergency medical assistance services along the Dutch coastline, delivered using specialized Kusthulpverleningsvoertuig (KHV) coastal rescue vehicles for beach access and rapid on-scene response. Targeted at beach visitors and swimmers in coastal emergencies.
• KNRM Helpt Mobile App Mobile application providing water safety information, distress signaling capability, and guidance to users on Dutch waters and beaches. Available to individual water users as a companion tool to KNRM's rescue services.
• Jonge Redders (Youth Membership Program) Youth membership subscription program for children at EUR 12 per year, providing the Jonge Redders magazine (three issues per year), welcome gifts including tickets to the rescue museum and an activity book, and participation in Reddingbootdag events. Designed to educate children about rescue work and water safety.
• Be Traceable Stickers Identification stickers distributed to watersport users (notably surfers) that allow lost or separated equipment to be traced back to its owner via an attached contact reference, helping to prevent unnecessary search operations. Targeted at surfers, pleasure boaters, and other watersport participants.
• Hotspotkaart (Interactive Safety Hotspot Map) Interactive online map displaying water safety hotspots and hazard areas throughout Dutch waters, helping water users (surfers, divers, boaters, swimmers) plan safer activities.
• Veiligheid & Preventie (Water Safety Education) Water safety education programs and prevention initiatives targeting surfers, pleasure boaters, divers, beach visitors, and other water users, including lessons on life jackets, distress signals, and safe water practices.
• Donateurschap (Donor Membership) Voluntary donor membership program enabling individuals to support KNRM through monthly or annual recurring donations or one-time gifts, with benefits including newsletters, magazines, and invitations to events such as Reddingbootdag.
• Wie Maak Jij Onvergetelijk Campagne (Commemorative Naming Campaign) Fundraising campaign that allows donors to commemorate a person by placing their name on a rescue boat sticker, with proceeds supporting KNRM rescue operations.
• Reddingbootdag (Annual National Rescue Boat Open Day) Annual national open day at all KNRM rescue stations across the Netherlands, where the public can meet volunteers, tour rescue boats, watch demonstrations, and experience rescue work firsthand, supporting volunteer recruitment and public engagement.
• KNRM Reddersgala (Annual Corporate Gala) Annual networking and fundraising gala event for KNRM's corporate sponsors and supporters, particularly maritime industry partners, providing corporate visibility, networking, and fundraising opportunities.

Quantifiable outcome

• 3,500+ people rescued annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ballumerbocht CommunitycoreStrategic or Co-development Partner · 8 May 2026Local community supporters, donors, and sponsors who contributed to the construction of the new sustainable rescue station boothuis at Ballumerbocht on Ameland
• Grand Hotel Huis ter DuinminorGTM or Marketing PartnerAnnual venue partner for KNRM Reddersgala corporate fundraising event
• Damen Shipyards GroupminorGTM or Marketing PartnerMaritime industry supporter and Reddersgala gala participant
• Port of RotterdamminorGTM or Marketing PartnerMaritime port authority supporter of KNRM rescue operations
• Van OordminorGTM or Marketing PartnerMaritime contractor and Reddersgala gala participant
• BoskalisminorGTM or Marketing PartnerMaritime services company and Reddersgala gala participant
• MammoetminorGTM or Marketing PartnerHeavy maritime transport company and Reddersgala gala participant
• ABN AMROminorGTM or Marketing PartnerBanking partner and Reddersgala gala participant
• HEBO MaritiemminorGTM or Marketing PartnerMaritime salvage company that took over rescued vessel after Blaricum rescue operation
• KNRM ReddingwinkelminorChannel Partner/ Reseller/ DistributorOfficial KNRM merchandise webshop for rescue-related products

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Deutsche Gesellschaft zur Rettung Schiffbrüchiger (DGzRS): Germany's volunteer-operated maritime search and rescue organization. Directly comparable to KNRM in mission (SAR at sea), funding model (donations, no government subsidy), and operational structure across German coastal and adjacent waters.
• Norwegian Society for Sea Rescue (Redningsselskapet): Norway's volunteer sea rescue organization operating rescue boats along the Norwegian coast. Highly comparable to KNRM in volunteer-based model, fleet of rescue vessels, and donation-driven finances.
• Société Nationale de Sauvetage en Mer (SNSM): France's volunteer sea rescue association, providing SAR along French coasts with similar volunteer-crewed lifeboats, donation-based funding, and free-of-charge rescue services to the public.
• Royal National Lifeboat Institution (RNLI): The UK's volunteer-based sea rescue charity; the closest international analogue to KNRM, with a comparable Royal heritage, volunteer crew model, donation-funded structure, and 24/7 lifeboat rescue mission across UK and Irish waters.
• National Sea Rescue Institute (NSRI): South Africa's volunteer sea rescue organization providing coastal emergency response and water safety education. Comparable to KNRM as a donation-funded volunteer SAR charity operating a station network.
• Swedish Sea Rescue Society (SSRS): Sweden's volunteer maritime rescue charity operating rescue stations along Sweden's coastline. Comparable to KNRM in mission scope, volunteer-led SAR operations, and donor-supported funding model.

Others

• International Maritime Rescue Federation (IMRF): Global umbrella body coordinating maritime SAR organizations worldwide. KNRM is a member; IMRF is comparable as an industry/institutional counterpart rather than a direct operational peer, supporting knowledge sharing, training, and standards across SAR organizations.

Emerging players

• Royal Life Saving Society UK (RLSS): UK charity focused on drowning prevention, water safety education, and lifeguard training. Overlaps with KNRM's Strandbewaking beach lifeguard and Veiligheid & Preventie education activities, but is more prevention- and training-oriented than operational SAR.
• Estonian Volunteer Rescue Association (EVRA): Volunteer rescue organization providing inland water and sea rescue in Estonia. Comparable volunteer-based SAR model, though smaller in scale and operating in a different Baltic context from KNRM.

Regional players

• Hellenic Rescue Team: Greek volunteer rescue organization providing land and maritime search and rescue. Comparable volunteer-driven SAR mission, though operating primarily in Greece and the Eastern Mediterranean rather than Dutch waters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights9 records

Customer concentration

• LinkedInlinkedin.com/company/knrm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knrm B.v.