Grand Hotel Huis ter Duin

What Grand Hotel Huis ter Duin does

Grand Hotel Huis ter Duin is a five-star luxury hotel located on the highest dune of Noordwijk aan Zee, Zuid-Holland, approximately 20 minutes from Amsterdam Schiphol Airport. The property consists of two connected structures — the Historic wing (5 floors, 4 with rooms) and the Grand Hotel wing (11 floors, 9 with rooms) — operating 255 keys across 230 luxury rooms, 20 suites, and 5 penthouses. Family-owned by the Noorlander family since the 1960s, the business traces its origins to 1887 and was reopened by Princess Margriet in 1984 after a major renovation. A fire in January 1990 led to the current two-wing configuration. The property employs approximately 196 people and operates 19 multifunctional meeting rooms with a maximum capacity of 2,500 persons.

The hotel's commercial offer spans four F&B outlets (Michelin-starred Restaurant Latour, Brasserie La Terrasse, Breakers Beach House, and Van Diepeningen Lounge), the MC Wellness Centre with pool, sauna, and Techno Gym/Life Fitness equipment, the MC Boutique retail concept, 20 EV charging stations, and event/wedding facilities. Distribution is hybrid: direct via the hotel's own Synxis-powered booking engine, through the Preferred Hotels & Resorts L.V.X. collection and I Prefer loyalty program, through OTAs, and via a dedicated banquet sales team handling MICE RFPs from groups of 45 persons upward. Pricing varies by room category (Charming rooms through Imperial Suite and Penthouses), season, and view (sea vs. land), with suites and penthouses quoted on request.

Revenue mechanics rest on six streams: room revenue, F&B (including minibar and terrace bar), meetings and events, spa and wellness, ancillary services (parking at €17.50/day, EV charging at €0.52/kWh, pet fees of €47.50–€62.50/night, bike rentals, gift vouchers), and membership programs (Guest Card at €525/year; I Prefer loyalty). A mandatory SDG Transition Fee of €8.56 per person per night (children 4–12 at 50%, under 4 free) was introduced on 1 January 2023 to fund transparent contributions to the UN's 17 Sustainable Development Goals, with cumulative SDG investment of €601,827.89 reported on the NOW platform and EarthCheck Gold certification held as an ESG proof point. The clientele is a mix of affluent leisure travelers, corporate groups and event planners, wedding and celebration clients, and historically high-profile guests including presidents and dignitaries.

Name

Grand Hotel Huis ter Duin

Legal name

Grand Hotel Huis Ter Duin

Website

https://huisterduin.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

101–250 employees

Short description

Five-star family-owned luxury hotel on the dunes of Noordwijk aan Zee, Netherlands, operating 255 rooms (including 20 suites and 5 penthouses), three restaurants, a Michelin-starred venue, and meeting facilities for up to 2,500 guests, serving affluent leisure, corporate/MICE, and wedding clientele.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Meeting event venues
• Spa wellness services
• Beachfront hospitality

Headquarters

HQ city

Noordwijk aan Zee

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Revenue from 255 rooms including 230 luxury rooms, 20 suites, and 5 penthouses. Room categories range from Charming Rooms to Imperial Suite, with pricing varying by season, view (sea or land), and room size.
2. Food & Beverage: Revenue from four dining venues: Michelin-starred Restaurant Latour, Brasserie La Terrasse, Breakers Beach House, and Van Diepeningen Lounge, plus breakfast service, minibar sales, and terrace bar operations.
3. Meetings & Events: Revenue from 19 multifunctional meeting rooms with maximum capacity of 2,500 persons, including conference facilities, banquet services, and custom event packages for corporate events, weddings, and celebrations.
4. Spa & Wellness Services: Revenue from MC Wellness Centre including treatments, health centre access, swimming pool and sauna, plus MC Boutique retail products and Arti Hairstylisten hair salon services.
5. Ancillary Services: Parking fees (€17.50/day max), electric vehicle charging (€0.52/kWh), pet accommodation fees (€47.50-62.50/night), bike rentals, taxi services, and gift vouchers including patisserie products.
6. Membership Programs: Guest Card Membership at €525/year including free parking, room upgrades, early check-in/late check-out, VIP treatment, 10% F&B discount, and sunbed reservation privileges.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Grand Hotel Huis ter Duin operates a five-star luxury beachfront hotel in Noordwijk aan Zee, Netherlands, offering 255 accommodation units (230 luxury rooms, 20 suites, 5 penthouses) across multiple categories, three restaurants including Michelin-starred Restaurant Latour, an in-house wellness and spa centre, and 19 multifunctional meeting rooms with capacity for up to 2,500 persons. The property is part of the Preferred Hotels & Resorts L.V.X. collection and provides integrated hospitality services spanning leisure stays, corporate events, weddings, and curated Dutch coastal experiences.

Product overview

Grand Hotel Huis ter Duin is a 5-star luxury hotel offering an integrated portfolio of hospitality services centered around accommodation, dining, wellness, and events. The hotel features 230+ luxury rooms across 9 room categories (Charming, Historic, Charming Large, Historic Large Seaside rooms, Suite Landview, Suite Seaview, Imperial Suite, and 5 Penthouses), complemented by 3 distinctive restaurants including Michelin-starred Restaurant Latour, Brasserie La Terrasse, and Breakers Beach House. Additional services include MC Wellness Centre (spa, pool, sauna, fitness), comprehensive meeting and event facilities (19 rooms, capacity up to 2,500), wedding services, The Dutch Experience local tours, gift vouchers, loyalty program (I Prefer/Guest Card), and a sustainability initiative (SDG Transition Fee). The product ecosystem connects guests through multiple touchpoints: direct booking via Synxis, restaurant reservations via ZenChef, payment processing through major card networks, and transportation via TaxiID and public transit apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Hotel Accommodation
• Restaurant Latour

Quantifiable outcome

• 209+ million liters of clean drinking water provided through Made Blue partnership
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorGrand Hotel Huis ter Duin is a member of Preferred Hotels & Resorts L.V.X. collection, providing global distribution across 750+ hotels in 85 countries. This partnership enables worldwide marketing reach, reservation systems, and the I Prefer loyalty program connecting travelers with luxury properties globally.
• EarthCheckcoreStrategic or Co-development PartnerEarthCheck provides sustainability certification and benchmarking for Grand Hotel Huis ter Duin. The hotel has achieved Gold certification, demonstrating compliance with international environmental and social standards. EarthCheck evaluates initiatives against UN Sustainable Development Goals.
• NOW (It Must Be Now)coreStrategic or Co-development PartnerNOW is a sustainability platform providing Grand Hotel Huis ter Duin with transparent reporting capabilities for SDG investments and environmental performance. The hotel maintains a dedicated NOW profile showcasing €601,827.89 in SDG investments and detailed sustainability initiatives.
• Made BlueminorStrategic or Co-development PartnerMade Blue creates clean drinking water in developing countries through water sales. Grand Hotel Huis ter Duin has provided over 209 million liters of clean drinking water since Q3 2017 and has donated €8,466.40. Plastic deposit bottles are also donated to Made Blue (500L water per 0.5L bottle).
• REVOLTminorStrategic or Co-development PartnerREVOLT provides electric vehicle charging infrastructure and sustainable mobility solutions. Grand Hotel Huis ter Duin expanded from 4 to 16 charging stations in 2021, supporting the transition to electric mobility.
• Hotels For TreesminorStrategic or Co-development PartnerHotels For Trees plants trees for guests who skip daily room cleaning. Grand Hotel Huis ter Duin has planted 300 trees to compensate CO2 emissions as part of its climate action initiatives.
• FLEETCORminorStrategic or Co-development PartnerFLEETCOR Clean Advantage program enables Grand Hotel Huis ter Duin to offset CO2 emissions from its 8 hotel vehicles through carbon compensation projects. The hotel offset 5.34 tonnes of CO2 in 2017.
• MC WellnesscoreTechnology or IntegrationMC Wellness operates the hotel's in-house wellness centre offering relaxing treatments for body and face, swimming pool, sauna, fitness facilities, and MC Boutique retail. MC Wellness immerses guests in luxury with an extensive program of effective treatments.
• MC Health CentrecoreTechnology or IntegrationMC Health Centre provides swimming pool (15m x 6m, 29°C), sauna, relaxation room, and fitness facilities with Techno Gym and Life Fitness equipment. Open Monday to Sunday from 07:00 to 21:00.
• Speakers AcademyminorChannel Partner/ Reseller/ DistributorPreferred supplier for inspiring speakers and moderators for events at Grand Hotel Huis ter Duin. Offers a wide range of international speakers and experienced moderators to expertly guide events.
• We Are NatureminorChannel Partner/ Reseller/ DistributorBeach clean-up activity provider for conferences, strategy sessions, and group programs. Participants collect waste from the beach, contributing to cleaner coastlines and local community engagement.
• Gamestudio (RLRacing)minorChannel Partner/ Reseller/ DistributorProvides the Huis ter Duin Gamestudio—an exclusive space in the lower ground floor with race simulators and sports viewing for team building and entertainment during stays or events.
• Plasticvrij (Plastic Free Terrace)minorStrategic or Co-development PartnerOrganization encouraging catering businesses to eliminate single-use plastic. Grand Hotel Huis ter Duin replaced plastic straws, honey sticks, mashers, and milk cups with sustainable alternatives on all terraces.
• Grondstofjutters (Commodity Beachcombers)minorStrategic or Co-development PartnerCircular economy project encouraging beach walkers to collect plastic with jute bags. Grand Hotel Huis ter Duin participates at Breakers Beach House, with walkers receiving homemade chocolate bars for full bags of collected waste.
• The Good RollminorStrategic or Co-development PartnerSustainable toilet paper company providing 100% tree-free recycled paper. 50% of net profits support toilet construction projects in African countries. Grand Hotel Huis ter Duin uses The Good Roll throughout the property.
• EcocreationminorStrategic or Co-development PartnerProvides innovative composting systems that convert bio-waste into compost on-site. Grand Hotel Huis ter Duin invested in an Ecocreation machine to process food waste into high-quality natural compost for supplier soil improvement.
• Stichting Hulphond Nederland (Service Dogs Foundation)minorStrategic or Co-development PartnerHelps people with physical or mental disabilities through assistance dogs. Grand Hotel Huis ter Duin provides Flip the cuddle dog stuffed animal to guests with young children, with proceeds supporting assistance dog training.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• NH Collection Grand Hotel Krasnapolsky: Five-star historic luxury hotel on Amsterdam's Dam Square with large-scale meeting/event capacity and multiple F&B venues. Comparable Dutch heritage luxury hotel with similar MICE and F&B ecosystem.
• Le Touquet Westminster: Five-star luxury beachfront hotel in northern France, popular with affluent European and British travelers. Comparable heritage coastal luxury product with similar leisure/event split, though in a different geography.

Direct peers

• The Grand Amsterdam: Five-star historic luxury hotel in Amsterdam with multiple restaurants, spa, and meeting/event spaces. Comparable Dutch heritage luxury property with similar multi-revenue ecosystem and event focus.
• Hôtel Negresco: Iconic five-star luxury beachfront hotel in Nice with Michelin-starred dining, heritage pedigree, and gallery-style property. Directly comparable European beachfront luxury heritage hotel with similar positioning.
• Grand Hotel Amrâth Kurhaus: Luxury beachfront hotel in Scheveningen (Dutch coast), offering comparable five-star accommodation, wellness, and extensive meeting/event facilities. Most direct geographic and segment competitor in the Netherlands.
• Carlton Cannes: Legendary five-star luxury hotel on the Croisette in Cannes with beachfront positioning, MICE capacity, and gourmet restaurants. Comparable European luxury beachfront resort with similar high-end leisure and event business mix.
• Hotel Okura Amsterdam: Five-star luxury hotel in Amsterdam with Michelin-starred Ciel Bleu restaurant, wellness center, and substantial MICE facilities. Comparable Dutch luxury hospitality product with similar F&B and event capabilities.

Others

• Preferred Hotels & Resorts (Benchmark): While a partner rather than competitor, the broader L.V.X. collection defines the luxury peer benchmark for Huis ter Duin's positioning, rate card, and I Prefer-driven demand mix.

Broad incumbents

• Kempinski Hotels: Global operator of luxury hotels including The Hague's Hotel des Indes; provides comparable five-star accommodations, Michelin-level dining, and event infrastructure at scale across Europe.
• Consortia / Rosewood Hotels: Luxury hotel operator with properties like De Durgerdam (Amsterdam area) and Hôtel de Crillon (Paris). Comparable ultra-luxury positioning with strong heritage, F&B, and event credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grand-hotel-huis-ter-duin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Hotel Huis ter Duin