The Zuri Hotels & Resorts

What The Zuri Hotels & Resorts does

The Zuri Hotels & Resorts is a privately-held Indian luxury hospitality company operating a three-property, 5-star portfolio anchored in Goa and Bengaluru, with a third resort footprint in Kumarakom, Kerala. Its Goa asset — The Zuri White Sands, Goa Resort & Casino — is a 37-acre beachfront resort on Varca Beach with 154 rooms, 4 suites, six F&B outlets, the Maya Spa, and an onshore casino offering poker, blackjack, roulette, and slots. The Bengaluru asset — The Zuri Whitefield — is a 162-key business hotel on ITPL Road in the Whitefield IT corridor with five F&B outlets, Maya Spa, and corporate meeting and banquet facilities; the Kerala property (referenced but limited in disclosure) extends the brand into the backwater leisure segment. Customer segments served include luxury leisure travelers (domestic and inbound), corporate and IT-business travelers, destination wedding and social-event hosts, and Bengaluru staycationers.

Revenue is generated across five streams: room revenue (the primary stream, sold at quote-based pricing with promotional discount tiers offering 15–30% off across Last Minute Steal, Stay More Save More, and Preferred Advance Purchase rate plans), food and beverage (10 restaurant and bar concepts across the two flagship properties), casino gaming (Goa only), Maya Spa treatments and salon memberships (INR 10,500–1,20,000 for package tiers), and corporate events, conferences, and destination weddings. Distribution relies on a direct-first stack — the thezurihotels.com website running on the Synxis booking engine, phone reservations, WhatsApp chat commerce, corporate sales inquiry forms, and the iPrefer loyalty program (Preferred Hotels & Resorts / IHG-affiliated network, enrollment code BLRTZ) — supplemented by travel agent and OTA partnerships and earned media on TripAdvisor.

The underlying technology stack is conventional for the segment and offers no proprietary differentiation: Synxis powers online reservations, and no public API, mobile app, in-house data flywheel, or AI/ML capability is disclosed. Marketing is multi-channel across Facebook, X, YouTube, Instagram, LinkedIn, SEO, and a content blog. Brand equity is supported by four consecutive Carlson President's Awards (Goa), a Certificate of Excellence, and three consecutive years of Great Place To Work certification (Bengaluru), alongside a 4.5/5 TripAdvisor rating with 99% guest recommendation across 45 reviews.

Name

The Zuri Hotels & Resorts

Legal name

Zuri Hotels & Resorts

Website

https://thezurihotels.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Zuri Hotels & Resorts is a privately-held Indian luxury 5-star hospitality company operating three properties across Goa (beach resort with casino), Bengaluru (business hotel in the Whitefield IT corridor), and Kerala, serving leisure travelers, corporate clients, and wedding/event customers with rooms, F&B, spa, gaming, and banqueting.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Resort Services

NAICS

Casino Hotels (721120), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGACAA

Beachfront & Island Luxury Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGACAJ

Luxury Casino Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAI

Beachfront & Coastal Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Luxury hotel accommodations
• Resort and casino operations
• Spa and wellness services
• Wedding and event venues
• Corporate hospitality services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: The primary revenue stream is generated through the rental of hotel rooms and suites across their properties in Goa and Bengaluru. Rooms are offered at different tiers including Standard Rooms, Club Rooms, Junior Suites, and Presidential Suites with varying price points and inclusions.
2. Food & Beverage: Multiple on-property restaurants and bars across both properties generate revenue through dining. Restaurants include Pan-Asian, Italian, multi-cuisine, poolside, lounge bar, and beach-front options. Alcoholic beverages and cocktails are also sold across F&B outlets.
3. Casino Gaming: The Zuri White Sands, Goa Resort & Casino features an onboard onshore casino offering games including poker, blackjack, roulette, and slot machines, contributing to resort revenue.
4. Maya Spa Services: The signature Maya Spa offers massage packages (10, 20, 30 hours), salon services, and spa memberships generating additional revenue from both resident and non-resident guests. Packages range from INR 10,500 to INR 1,20,000.
5. Events & Banquets: Revenue is generated through hosting corporate meetings, conferences, seminars, and weddings. Multiple halls and outdoor venues are available for booking with customized catering and event planning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Zuri Hotels & Resorts operates luxury 5-star hotel and resort properties in India, including The Zuri White Sands, Goa Resort & Casino (a 37-acre beachfront resort with 154 rooms, 4 suites, an onshore casino, and 6 restaurants), The Zuri Whitefield, Bengaluru (a 156-room business hotel with 5 F&B outlets), and The Zuri Kumarakom, Kerala Resort & Spa. The portfolio sells room accommodations, multiple food and beverage outlets, the signature Maya Spa wellness treatments (Ayurveda, holistic, and signature rituals), casino gaming, corporate meetings and conference facilities, and destination wedding venues through direct channels, travel partners, and the iPrefer loyalty program.

Product overview

The Zuri Hotels & Resorts is a portfolio of two luxury 5-star properties in India: The Zuri White Sands, Goa Resort & Casino (a 37-acre beachfront resort with 154 rooms, 4 suites, casino, and 6 restaurants) and The Zuri Whitefield, Bengaluru (a business hotel with 156 rooms, 2 Junior suites, and 4 executive suites, plus 5 restaurants). Both properties share the Maya Spa signature wellness brand offering Ayurveda, holistic, and signature treatments, along with iPrefer loyalty program integration. The portfolio also includes comprehensive event and wedding services, corporate meeting facilities, and multiple dining concepts spanning multi-cuisine, Italian, Pan-Asian, and specialty restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Maya Spa: Signature spa brand offering Ayurveda and Western-style massages and treatments at Zuri properties in Goa and Bengaluru
• Carlson President's Award

Products and services

• The Zuri White Sands, Goa Resort & Casino A 5-star luxury beachfront resort spread across 37 acres on Varca Beach in South Goa, featuring 154 well-furnished rooms and 4 luxury suites across multiple categories (Superior/Garden View, Premium, Deluxe, Executive Suite, Zuri Suite), multiple restaurants and bars, the Maya Spa signature wellness brand, an onshore casino, and extensive event and wedding venues. Targets luxury leisure travelers, couples, families, and casino guests.
• The Zuri Whitefield, Bengaluru A 5-star luxury business hotel in Whitefield, Bengaluru near ITPB and major IT hubs, featuring 156 guest rooms, 2 Junior Suites, and 4 Executive Suites (Zuri Rooms, Club Rooms, Junior Suites, Presidential Suites), five F&B outlets (Karibu, Incanto, Sake, Bling, Infinity), Maya Spa, business center, and meeting/event facilities. Targets corporate travelers, IT corridor visitors, and urban staycation customers.
• The Zuri Kumarakom, Kerala Resort & Spa A Zuri Hotels & Resorts property in Kumarakom, Kerala offering resort and spa experiences. Referenced in the privacy policy under guest conduct and within booking flows on the official website.
• Maya Spa Signature wellness sub-brand of Zuri Hotels offering Ayurveda, Western-style massage, body treatments, wraps, scrubs, facials, and signature rejuvenation rituals. Operates at both The Zuri White Sands Goa and The Zuri Whitefield Bengaluru, with separate steam rooms, saunas, and Jacuzzis for men and women. Available to both resident guests and non-resident guests via packages ranging from INR 10,500 to INR 1,20,000.
• Onshore Casino at The Zuri White Sands, Goa Onshore casino at The Zuri White Sands, Goa Resort & Casino featuring poker, blackjack, roulette, and slot machines. Marketed as the only onshore casino in South Goa offering a high-luxury gaming experience. Open to resort guests and outside visitors subject to applicable gaming regulations.
• Corporate Meetings, Conferences & Events Business and MICE services including ballrooms, meeting rooms, the divisible Phoenix Ballroom at Bengaluru, business center with high-speed internet, Wi-Fi, fax, printing, secretarial support, and LCD projectors. Customized catering, event planning, and dedicated corporate sales coordination available at both Bengaluru and Goa properties. Targets corporate clients, IT and MNC companies, training organizers, and event planners.
• Destination Weddings & Social Events Wedding and milestone celebration services including venue rental at the Unicorn ballroom, Oyster rooms, lawns, and beachfront ceremony spaces in Goa, and the divisible Phoenix Ballroom and event spaces in Bengaluru. Includes customized catering, event planning, and on-site luxury accommodation for wedding guests. Targets couples, families, and professional wedding planners.
• Goa F&B Portfolio (Waterfall Cafe, Tangerine, Blue Lagoon, Fins Rambooze, Sake) Six restaurants and bars at The Zuri White Sands, Goa including multi-cuisine (Waterfall Cafe), Indian (Tangerine), pool bar (Blue Lagoon), beachfront seafood and cocktails (Fins Rambooze), and Pan-Asian (Sake) concepts. Serve resident guests as well as outside diners, generating ancillary F&B revenue for the resort.
• Bengaluru F&B Portfolio (Karibu, Incanto, Sake, Bling, Infinity) Five F&B outlets at The Zuri Whitefield including multi-cuisine Karibu, Italian Incanto, Pan-Asian rooftop Sake, lounge bar Bling, and poolside Infinity restaurant. Serve resident guests, corporate event attendees, and local Bengaluru diners.
• iPrefer Loyalty Program Participation Enrolment and participation in the global iPrefer hotel rewards program for Zuri guests (enrolment code BLRTZ), offering points earning on stays, redemption across member properties, elite status benefits, and exclusive member perks in coordination with Preferred Hotels & Resorts network partners.

Quantifiable outcome

• 99% of guests recommend this hotel (based on guest reviews)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• iPrefer (IHG)coreChannel Partner/ Reseller/ DistributorThe Zuri Hotels & Resorts participates in the IPrefer loyalty program, a global hotel rewards program operated by InterContinental Hotels Group (IHG). Guests can enroll using code BLRTZ and earn points on stays, redeemable across all IPrefer member properties worldwide. The program is prominently featured on the hotel website and e-brochures, indicating a core distribution and loyalty partnership.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Leela Palaces, Hotels and Resorts: Indian luxury hotel group with properties in Goa and Bengaluru, signature fine-dining outlets, and luxury spa offerings. Direct competitor to Zuri for premium leisure, corporate, and wedding segments with similar asset-heavy model.
• ITC Hotels: Operates luxury and business hotels across India including Goa and Bengaluru with multiple F&B concepts, Kaya Kalp spa brand, and large MICE/event infrastructure. Direct competitor in the same luxury Indian hospitality category.
• Deltin Hotels & Casinos (Delta Corp): Goa's largest onshore and offshore casino operator. Direct competitor to Zuri's casino business in Goa, often co-marketed with hotel partners; relevant for casino gaming market share and regulatory dynamics.
• Hyatt Regency Goa Resort and Spa: Luxury beach resort in South Goa and Hyatt Regency Bengaluru offer comparable 5-star leisure and business hotel experiences with multiple restaurants, spa, and event facilities competing directly with Zuri's Goa and Bengaluru properties.
• Radisson Blu Resort Goa / Radisson Bengaluru: Direct peer given Zuri's history within the Carlson Rezidor network (Carlson President's Award). Comparable 5-star full-service beach and business hotels with spa, multiple F&B outlets, and event venues in the same markets.
• The Oberoi Group (EIH Limited): Operates luxury 5-star resorts and business hotels in India including Goa and Bengaluru, with comparable room count per property, multiple restaurants, spa brands, and event facilities. Closest direct competitor to Zuri on positioning and target customer.

Broad incumbents

• Taj Hotels (Indian Hotels Company Limited): India's largest luxury hotel operator with beach, business, and palace properties including in Goa and Bengaluru. Directly comparable on luxury positioning, multiple F&B outlets, and signature spa/wellness brands, but with far greater scale and global brand recognition than Zuri.
• Marriott Goa / Bengaluru: Operates multiple luxury and upper-upscale brands (Ritz-Carlton, JW Marriott, Marriott, Courtyard) in Goa and Bengaluru, competing for the same business and leisure guests with the advantage of Marriott Bonvoy scale and corporate RFP reach.

Emerging players

• CGH Earth Hotels (Kerala): Kerala-focused boutique luxury and wellness resort operator with Ayurveda spa programs, comparable to Zuri's Kumarakom property and Maya Spa concept on wellness-driven leisure demand.

Regional players

• Casino Pride Group: Goa-based onshore and offshore casino operator with attached hospitality offerings. Regional competitor to Zuri's casino gaming experience and associated F&B/nightlife spend in South Goa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/zurihotels
• YouTubeyoutube.com/channel/UCXxjZ-f7LTEMchpvECctUKg?view_as=subscriber
• Facebookfacebook.com/thezurihotels
• LinkedInlinkedin.com/company/the-zuri-hotels-&-resorts
• Instagraminstagram.com/thezurihotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zuri Hotels & Resorts