M.p.m. International Oil Company B.v.

What M.p.m. International Oil Company B.v. does

MPM International Oil Company B.V. is a Dutch private limited company headquartered in Delft, Netherlands, founded in 1994 and operating as a subsidiary of the Emotive Group conglomerate. The company manufactures and distributes a broad portfolio of lubricants and petroleum-based products spanning automotive motor oils (mineral, semi-synthetic, and premium synthetic grades), gearbox and differential oils, brake fluids, hydraulic oils, greases, screenwash, aerosols, fuel and oil additives, hand cleaners, and chemicals, alongside specialized ranges for motorcycles, scooters, mopeds, quads, and maritime applications. MPM holds ISO 9001:2015 and EELQMS quality certifications and has introduced a proprietary Bag-in-Box 20-liter packaging format marketed as 100% recyclable with up to 90% transport-space reduction versus rigid containers.

The company's business model is B2B distribution-led: MPM sells through a network of authorized dealers and distributors across 35+ countries spanning Western, Northern, Southern, Central, and Eastern Europe, the Middle East, Asia-Pacific (including Singapore, South Korea, and Taiwan), and North America (Canada and the United States). Each market is supported by a country-specific regional website, a dealer locator, and dedicated distributor account types managed through the sales department. Pricing is not publicly disclosed and is handled via account-based distributor relationships. Complementary revenue lines include branded merchandise (clothing, accessories, signage) and dispensing equipment/racks, while an online Product Recommendation Tool supports vehicle-specific product identification by license plate, make/model, or keyword.

Marketing is anchored in motorsports sponsorships across the Dakar Rally (Coronel Dakar Team, Dakar Team Spierings), the British Supersport Championship (TAG Racing Honda, previously MPM Routz Racing), the FIA European Pro Modified Championship (J.W.R. Racing), tractor pulling (MPM Seaside Affair), and windsurfing (TU Delft team), supplemented by LinkedIn, Facebook, Instagram, YouTube, email newsletter, and a corporate blog. Distribution is wholly indirect via channel partners and resellers, with no direct enterprise customer concentration disclosed in the source material.

Name

M.p.m. International Oil Company B.v.

Legal name

MPM International Oil Company B.V.

Website

https://mpmoil.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

MPM International Oil Company B.V., founded 1994 in Delft, Netherlands, manufactures and distributes automotive, motorcycle, maritime, and industrial lubricants and oils through dealer and distributor networks across 35+ countries. It is a subsidiary of the Emotive Group and markets its products via motorsports sponsorships and country-specific regional websites.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

Keywords

• Industrial lubricants
• Automotive motor oils
• Maritime oils
• Hydraulic fluids
• Lubricant greases

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Lubricant and Oil Product Sales: Sale of automotive, maritime, and industrial lubricants, oils, chemicals, greases, and related products through distributor and dealer networks
2. Merchandise Sales: Branded merchandise including clothing, accessories, and promotional items sold to customers and partners

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MPM International Oil Company B.V. formulates, manufactures, and distributes a comprehensive range of lubricants, motor oils, greases, brake fluids, hydraulic oils, and related petroleum products for automotive, motorcycle, maritime, and industrial applications. The company sells its products B2B through a global dealer and distributor network spanning more than 35 countries, complemented by an online product recommendation tool and environmentally friendly Bag-in-Box packaging.

Product overview

MPM International Oil Company is a lubricant and oil products company offering a comprehensive portfolio of automotive, maritime, and industrial products. The core product lines include motor oils in three tiers (mineral, semi-synthetic, and premium synthetic grades), gearbox and differential oils, brake fluids, hydraulic oils, greases, screenwash, aerosols, additives, hand cleaners, and chemicals. The company provides specialized product ranges for motorcycles, scooters, mopeds, quads, and maritime applications. MPM also offers Bag-in-Box environmentally-friendly 20-liter packaging as an alternative to traditional plastic containers. Beyond lubricants, MPM sells branded merchandise and provides an online vehicle-specific product recommendation tool. The company is part of Emotive Group and operates across multiple international markets with country-specific websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Oil — Automotive — Mineral Mineral-based motor oils for automotive engines, including products such as 01000, 01000A, 01000B, 02000, 02000A, 02000B, 02000HZ, 03000D. Sold B2B through dealers to automotive workshops and service centers.
• Motor Oil — Automotive — Semi Synthetic Semi-synthetic motor oils for automotive engines, including products 04000, 04000HM, 04000S. Sold through dealer and distributor network.
• Motor Oil — Automotive — Premium Synthetic Premium synthetic motor oils for automotive engines, covering extensive product codes (05000 series, 08000 series) with multiple viscosities and specifications.
• Gearbox Oil and Differential Oil Gearbox and differential oils for various automotive and industrial applications.
• Brake Fluid Brake fluids for automotive applications, including products 19000, 20000, 20000LV, 21000, 21000LV, 25000, 26000.
• Motorcycle, Scooter, Moped and Quad Oils Specialized lubricants for motorcycles, scooters, mopeds, and quads.
• Maritime Oils Lubricants and oils specifically formulated for maritime and marine applications, addressing harsh marine environment requirements.
• Hydraulic Oil Hydraulic oils for industrial and equipment applications.
• Grease Grease products for various automotive and industrial lubrication needs, including products 60000, 61000, 62000, 63000, 64000, 64000A, 65000A, 65000B, 65000H, 65000HDB, 66000, 66000CR.
• Screenwash Screenwash products for vehicle windscreens, including products 73000, 74000, 84000, 85000, 85000BG, 89000.
• Additives Fuel and oil additives including AD01000 through AD26000 product codes.
• Aerosols Aerosol products for various automotive care applications, including A101, A103, A200, A201, A202, A203, A300, A400, A401.
• Bag-in-Box Packaging Environmentally friendly 20-liter Bag-in-Box packaging as an alternative to traditional plastic containers. The packaging is 100% recyclable, takes up 90% less transport space when compressed, and fits existing MPM racks.
• MPM Merchandise Branded merchandise including notebooks, car decals, T-shirts, polo shirts, sweaters, vests, softshell jackets, baseball caps, LED wall signs, beanies, wall signs, and accessories.

Quantifiable outcome

• 90% less transport space required for Bag-in-Box packaging compared to traditional packaging
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Coronel Dakar TeamflagshipStrategic or Co-development Partner · 26 November 2024MPM is a proud sponsor of the Coronel Dakar Team for Dakar Rally competitions. The team, led by Tim and Tom Coronel, competes in the Dakar Rally with Century CR6 vehicles. MPM provides technical sponsorship and support for motorsports activities.
• LKQ FourceflagshipStrategic or Co-development Partner · 26 November 2024Co-sponsor with MPM of the Coronel Dakar Team for Dakar Rally 2025. LKQ Fource is a major automotive parts distributor partnering with MPM for joint motorsports sponsorship.
• TAG Racing HondacoreStrategic or Co-development Partner · 7 February 2024Jaimie van Sikkelerus, previously with MPM Routz Racing team, switched to TAG Racing Honda. MPM continues supporting Jaimie's racing career in the British Supersport Championship.
• Dakar Team SpieringscoreStrategic or Co-development Partner · 20 November 2023MPM, along with ERA and Optimal, is a proud sponsor of Dakar Team Spierings. The team competes in the Dakar Rally with Paul van der Stelt and Jan Pieter van der Stelt. Team has achieved top 15 placements.
• MPM Traxx Racing TeamcoreStrategic or Co-development Partner · 1 January 2023Based in Lint, Belgium, the MPM Traxx Racing Team has been around for over 32 years. Led by Christiaan Voet, the team is known for passion, precision work and steering in motorsports.
• MPM Windsurfing Team (TU Delft)minorStrategic or Co-development Partner · 1 January 2023MPM sponsors the TU Delft windsurfing team, supporting talented surfers and engineers. Team competes in windsurfing events and represents MPM in Denmark, Portugal, and other locations.
• TelstarminorStrategic or Co-development Partner · 11 July 2016MPM International Oil Company was main sponsor of Telstar motorsports team, a professional racing team competing in various motorsport disciplines.
• J.W.R. RacingcoreStrategic or Co-development Partner · 1 January 2013J.W.R. Racing team led by Marc Meihuizen competing in FIA European Pro Modified Championship. MPM has been a long-term sponsor of Marc Meihuizen's Pro Modified racing efforts.
• MPM Routz RacingcoreStrategic or Co-development Partner · 1 January 2013Racing team supporting Jaimie van Sikkelerus in the British Supersport Championship with CBR600RR motorcycles.
• Seaside AffaircoreStrategic or Co-development Partner · 1 January 2013MPM Seaside Affair team won Dutch Championship and European Championship in the Light Modified class after 45 years. Team competes in tractor pulling events.
• Emotive GroupflagshipOthersMPM Oil is part of Emotive Group, a parent company overseeing multiple brands. The group operates under the tagline 'Moving Things Forward' with various subsidiary companies including MPM Oil.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liqui Moly: Liqui Moly is a German independent lubricant and additive manufacturer with a similarly broad automotive product range (motor oils, gear oils, additives, greases) and a strong motorsports marketing presence. It is the closest comparable independent mid-sized European lubricant brand to MPM in terms of product breadth, channel model, and motorsport-led brand building.
• Wolf Oil Corporation: Wolf Oil Corporation is a Belgian independent lubricant blender headquartered in Belgium with global distribution, offering motor oils, industrial lubricants, greases, and coolants. Its size, geographic reach through distributors, and product breadth closely mirror MPM's profile in the independent mid-tier European lubricants segment.
• Motul: Motul is a French independent lubricant manufacturer with deep motorsports sponsorship heritage (Le Mans, Dakar, MotoGP) and a product line spanning automotive motor oils, motorcycle lubricants, and industrial fluids. It competes directly with MPM in synthetic motor oils, motorcycle lubricants, and motorsport-driven brand positioning.
• Bardahl: Bardahl is a Belgian-founded independent lubricant and additive manufacturer with global distribution, motorsports sponsorship tradition, and a product portfolio spanning motor oils, additives, and industrial fluids. It is comparable to MPM as a similarly sized independent European blender with a racing-led brand identity.
• Comma Oil & Chemicals: Comma Oil & Chemicals is a UK-based independent lubricant blender specializing in motor oils, gear oils, and ancillary fluids for the aftermarket, distributed through dealers and motor factors. Its product mix, channel-led GTM, and UK/European focus make it a direct comparable to MPM in the independent automotive-aftermarket lubricant segment.

Broad incumbents

• Valvoline: Valvoline is a US-headquartered global lubricants brand owned by Aramco, offering motor oils, industrial lubricants, and a global quick-lube service network. It competes with MPM in passenger-car and heavy-duty motor oils through similar distributor-led channels in Europe and the Americas.
• Fuchs Petrolub: Fuchs Petrolub is the largest independent lubricant manufacturer worldwide, offering a broad portfolio across automotive, industrial, and specialty lubricants. While much larger than MPM, Fuchs competes across the same product categories and channels and represents the broader incumbent that independent mid-sized brands like MPM are measured against.
• TotalEnergies Lubricants: TotalEnergies Lubricants is the lubricants division of TotalEnergies, offering automotive (Total Quartz, Elf), industrial, and specialty lubricants globally. It is one of the major oil-company-owned lubricant brands competing head-to-head with MPM in workshops and industrial accounts across Europe, the Middle East, and Africa.
• Castrol (BP): Castrol is the lubricants arm of BP and a global market leader in passenger-car motor oils, motorcycle lubricants, and industrial fluids. It is the dominant brand MPM competes against at the workshop and OEM-approval level, with much deeper marketing and R&D resources.

Emerging players

• Millers Oils: Millers Oils is a UK-based independent lubricant manufacturer focused on performance, motorsport, and specialist oils with strong technical-service positioning. It overlaps with MPM's high-performance and motorsport sponsorship strategy and represents a focused emerging competitor in the specialty segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/mpmoil
• Facebookfacebook.com/pages/MPM-International-Oil-Company/174419812604873
• LinkedInlinkedin.com/company/mpm-international-oil-company-b-v
• Instagraminstagram.com/mpmoil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.p.m. International Oil Company B.v.