Missouri Park And Recreation Assn

Name

Missouri Park And Recreation Assn

Legal name

Missouri Park & Recreation Association

Website

https://mopark.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from Individual Professional members, Agency/Organization members, and Student members
2. Ticket Consignment Program: Partnership with theme parks (SuperSplash USA, Silver Dollar City, White Water, Raging Rivers) to provide discounted tickets to members, with agencies receiving commission on sales
3. Splash Pass Program: Annual fundraiser selling Splash Passes at $75 each for St. Louis area pools, with proceeds benefiting MPRA
4. Conference & Events: Annual Conference & Expo with registration fees, educational sessions, and sponsorship opportunities
5. Certification Prep Courses: CPRP ($125) and CPRE ($150) virtual exam prep courses through partnership with Illinois Recreation and Park Association

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MPRA is a nonprofit membership association that provides Individual Professional, Agency/Organization, and Student memberships to Missouri parks and recreation professionals and agencies. Its core deliverable is advocacy, continuing education, and professional development — including NRPA-affiliated certification programs (CPRP, CPRE, AFO, CPSI), an annual conference and expo, leadership development, and member resources — paired with revenue-generating programs such as a long-running ticket consignment partnership with regional theme parks and a Splash Pass fundraiser.

Product overview

Missouri Park & Recreation Association (MPRA) operates as a nonprofit professional association rather than a product company. Its offerings center on membership services, professional development, certifications, and member programs. Core services include annual conferences and events, NRPA certification programs (AFO, CPSI, CPRP, CPRE), career center resources, and business directories. Key member programs include the Ticket Consignment Program offering discounted theme park tickets, Splash Pass fundraising passes, conference scholarships, mentorship programs, and the MRP Hall of Fame recognition program. The association also provides I.D.E.A. (Inclusion, Diversity, Equity, Accessibility) initiatives and Showcase Awards for member recognition.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services
• Annual Conference & Expo

Quantifiable outcome

• Ticket Consignment Program providing discounted theme park tickets to member agencies for over 20 years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Recreation and Park Association (NRPA)coreStrategic or Co-development PartnerMPRA is an affiliate member of the NRPA, gaining access to national certification programs (CPRP, CPRE), resources, and advocacy support. This affiliation positions MPRA within the broader national parks and recreation community.
• Illinois Recreation and Park Association (IPRA)coreStrategic or Co-development PartnerPartnership to provide MPRA members access to online certification exam prep courses (CPRP and CPRE) through IPRA's platform using discount code MPRA26. Includes six classes per session plus optional practice exams.
• RCX SportsminorStrategic or Co-development PartnerListed as Strategic Partner for Youth Sports Programming on MPRA website.
• SuperSplash USAminorGTM or Marketing PartnerTheme park partner in MPRA's Ticket Consignment Program. Located in Linn Creek, Missouri with season May 23 - September 7, 2026. MPRA receives discounted tickets to pass savings on to member agencies.
• Silver Dollar CityminorGTM or Marketing PartnerTheme park partner in MPRA's Ticket Consignment Program. Located in Branson, MO with season March 13, 2026 - January 3, 2027. MPRA passes discounted admission savings on to participating agencies.
• White WaterminorGTM or Marketing PartnerWater park partner in MPRA's Ticket Consignment Program. Located at 3505 W. 76 Country Blvd. MPRA receives discounted tickets to offer member agencies.
• Raging Rivers Water ParkminorGTM or Marketing PartnerWater park partner in MPRA's Ticket Consignment Program. Located in Grafton, Illinois. MPRA provides discounted tickets to member agencies for sale to staff and communities.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Georgia Recreation and Park Association (GRPA): GRPA is the Georgia state association serving parks and recreation professionals and agencies. Comparable structure: statewide nonprofit trade association providing certifications, training, advocacy, networking events, awards, and member benefits within a single state footprint.
• Florida Recreation and Park Association (FRPA): FRPA is the Florida state affiliate for parks and recreation professionals. Closely comparable to MPRA: nonprofit, statewide membership association offering certifications, an annual conference, legislative advocacy, and member programs to municipal agencies and individual practitioners.
• New York State Recreation and Park Society (NYSRPS): NYSRPS is the New York state association for parks and recreation professionals. Comparable in mission, structure, and offerings: nonprofit statewide trade association delivering certifications, annual conference, advocacy, member benefits, and awards to municipal agencies and individuals.
• Illinois Recreation and Park Association (IPRA): IPRA is the Illinois state counterpart to MPRA and an active operating partner (co-delivering CPRP/CPRE virtual exam prep). Highly comparable: nonprofit membership association serving municipal parks/recreation professionals and agencies with certifications, conferences, advocacy, and member programs.
• California Park & Recreation Society (CPRS): CPRS is the California state-level professional association for parks and recreation. Directly comparable as a nonprofit trade association offering certifications, conferences, advocacy, awards, and member services to municipal agencies and professionals in its state.
• Texas Recreation and Park Society (TRAPS): TRAPS is the Texas state-level professional association for parks, recreation, and leisure services. Directly comparable nonprofit membership model with advocacy, certification pathways, annual conference, awards, and member benefits for municipal agencies and professionals.
• Pennsylvania Recreation and Park Society (PRPS): PRPS is the Pennsylvania state-level association for parks and recreation professionals and agencies. Closely comparable as a statewide nonprofit membership organization providing certifications, conferences, legislative advocacy, awards, and member development programming.
• Ohio Parks and Recreation Association (OPRA): OPRA is the Ohio state association for parks, recreation, and conservation professionals. Directly comparable: nonprofit professional membership organization with state-level advocacy, certifications, conference, awards, and member services for municipal agencies.
• North Carolina Recreation and Park Association (NCRPA): NCRPA is the North Carolina state-level professional association for parks and recreation. Directly comparable nonprofit membership organization providing certifications, conferences, advocacy, awards, and member services to municipal agencies and practitioners.

Broad incumbents

• National Recreation and Park Association (NRPA): NRPA is the national umbrella body for parks and recreation in the United States and MPRA's affiliate parent. Comparable because it operates the same membership/trade-association model, owns the CPRP/CPRE/AFO/CPSI certification suite that MPRA markets, and provides advocacy, conferences, and professional development at the federal level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@MPRAAwards
• Facebookfacebook.com/4MPRA
• LinkedInlinkedin.com/company/4mpra
• Instagraminstagram.com/moparkrecassn

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Park And Recreation Assn