Interflora Eesti

What Interflora Eesti does

Interflora Eesti, legally registered as Fleurop-Interflora NE Europe OÜ, operates an online flower and gift delivery e-commerce platform headquartered in Tallinn, Estonia. Founded in 1993 as the Estonian node of the global Fleurop-Interflora network (established 1926), the company has provided flower and gift courier services for over 30 years, serving individual consumers and corporate clients in Estonia. The platform supports same-day domestic delivery and routes international orders through 58,000 partner flower shops across 150+ countries.

The platform (interflora.ee) is a self-serve e-commerce storefront available in Estonian, Russian, and English, integrating a product catalog spanning seasonal bouquets, roses, cut flowers, indoor plants (Botanicum), gourmet baskets, wines and champagnes, confectionery, sympathy flowers, and wedding arrangements. Orders are fulfilled by a network of 400+ independent local florists who handcraft and personally deliver bouquets across all Estonian counties, municipalities, and cities. The technology stack includes Google OAuth and Facebook for authentication, third-party live chat for customer service, Google Analytics for traffic analysis, and bank payment gateways alongside SimplePay for payment processing. No APIs, SDKs, or mobile applications are exposed.

Revenue is generated through transaction-based pricing on flower sales (€32-€190 range), gourmet baskets (€65-€110), delivery fees (€9+ domestic, €12-€16 international), and add-on gifts. The go-to-market combines direct-to-consumer e-commerce with a channel-partner model: domestic orders are routed to local florist partners, while international orders are fulfilled via the Fleurop-Interflora network. Marketing channels include content marketing (Lilleblogi), email reminders and seasonal campaigns through the My People loyalty service (offering 2% off reminder-driven orders), social media, and search. The company holds GDPR and CCPA-aligned privacy compliance, supporting cross-border data handling for international orders.

Name

Interflora Eesti

Legal name

Fleurop-Interflora NE Europe OÜ

Website

https://interflora.ee

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Interflora Eesti is an Estonian online flower and gift e-commerce platform operated by Fleurop-Interflora NE Europe OÜ, serving individual consumers and corporate clients with same-day domestic delivery and international delivery to 150+ countries via a 400+ florist network.

Ownership category

akta.pro rank

Product category

Floral delivery and gift retail

NAICS

Florists (45931), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Flower delivery service
• Gourmet gift baskets
• Floral arrangements
• Same-day delivery
• Online plant shop

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Flower and Bouquet Sales: Core revenue from selling fresh flower bouquets, arrangements, and cut flowers. Products range from seasonal bouquets (€32-48) to luxury Deluxe collections. Add-on products include chocolates, wines, champagne, and gift items.
2. Delivery Services: Revenue from delivery fees: €9.00+ within Estonia, €12-16 for international deliveries. Same-day delivery available for orders placed before cut-off times.
3. Gourmet and Gift Add-ons: Supplemental revenue from gift items including gourmet baskets (€65-110), artisan chocolates, wines, champagne, and confectionery products that can be added to flower orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Interflora Eesti operates an online flower and gift delivery e-commerce platform selling bouquets, roses, cut flowers, the premium Deluxe Collection, indoor plants (Botanicum and Kokedama), gourmet gift baskets, champagne and wine, confectionery, and occasion-based floral arrangements (birthday, wedding, sympathy, seasonal). Orders are fulfilled by a network of 400+ local Estonian florists who handcraft and personally deliver bouquets, with same-day delivery available when ordered before 4 PM weekdays or 12 PM Saturdays, and international delivery to 150+ countries via the global Fleurop-Interflora network.

Product overview

Interflora Eesti is a flower and gift delivery e-commerce platform operated by Fleurop-Interflora NE Europe OÜ. The core offering is flower delivery service with same-day delivery across Estonia and international delivery to 150+ countries through a network of local florists. The product portfolio includes: (1) Core flower products - bouquets (summer, mixed, single-color, modern), roses, cut flowers (lilies, chrysanthemums, carnations, gerberas, tulips, orchids), sympathy/funeral flowers, and wedding flowers; (2) Luxury line - the Deluxe Collection featuring award-winning master florist arrangements with personal courier delivery; (3) Gourmet & gifts - gourmet baskets (Italian, Estonian, cheese), confectionery (handmade Chocolala chocolates, Levier cakes, Ferrero Rocher, Rafaello), champagne & wine (including Moët & Chandon, Besserat Brut), and custom gift boxes; (4) Plants - Botanicum indoor plant collection with air-purifying, blooming, and pet-friendly varieties plus Kokedama moss ball arrangements; (5) Seasonal collections - Christmas/New Year and Easter themed arrangements; (6) Value-added services - My People reminder service (with 2% loyalty discount) and educational Flower Blog. The platform operates as a consumer e-commerce site without exposed APIs, allowing ordering via desktop, tablet, and mobile.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Delivery Service Same-day and scheduled local flower delivery across all Estonian counties, municipalities and cities, fulfilled and personally delivered by 400+ local florist partners, with international delivery to 150+ countries via the Fleurop-Interflora network.
• Summer Bouquets Seasonal bouquets featuring fresh summer flowers, handcrafted by local Estonian florists for gifting occasions.
• Roses Rose bouquets available in multiple colors and stem lengths, from single stems to large quantities, for romantic and celebratory occasions.
• Mixed Bouquets Mixed flower arrangements combining multiple seasonal varieties such as tulips and other blooms.
• Cut Flowers Individual cut flower stems including lilies, chrysanthemums, carnations, gerberas, tulips and orchids, sold individually for custom arrangements.
• Bouquet of the Day Daily-changing seasonal bouquet created by local florists using the freshest available flowers, unique each day.
• Deluxe Collection Premium luxury floral arrangements made exclusively by award-winning Estonian master florists, featuring rose bouquets, bridal bouquets, floral jewelry and funeral wreaths, delivered with personal courier service and luxurious packaging.
• Elegant Flower Boxes Bouquets delivered in stylish cardboard flower bags that double as a vase, removing the need for a separate vase.
• Botanicum - House Plants Indoor plants and potted plants for home and office decoration, including air-purifying, blooming and pet-friendly varieties.
• Picnic Baskets Pre-filled picnic baskets with gourmet contents for outdoor dining occasions.
• Gourmet Baskets Gourmet gift baskets including Italian gourmet, Estonian products, cheese selections and custom configurations, priced €65-110.
• Champagne & Wine Selection of champagne and quality wines including Moët & Chandon, Besserat Brut, Graham Beck Rose and local Estonian wines, available as add-ons to flower orders.
• Confectioners - Cakes & Sweets Handmade chocolates and cakes including award-winning Estonian Chocolala truffles, Levier pastries, Ferrero Rocher, Rafaello and specialty cakes as add-on gifts.
• Sympathy & Funeral Flowers Funeral wreaths, sympathy bouquets and memorial floral arrangements for condolences, delivered respectfully and on time.
• Wedding Flowers Bridal bouquets and wedding floral arrangements including floral jewelry and decorative pieces for ceremonies and receptions.
• Christmas & New Year Collection Holiday seasonal arrangements including Christmas wreaths, poinsettias, winter bouquets and gift sets with champagne and chocolates.
• Easter Collection Spring Easter flower arrangements paired with marshmallow cakes, eclairs and celebratory bouquets.
• Kokedama Japanese-style moss ball plant arrangements - plants grown in decorative moss balls rather than pots, suitable for hanging or display.
• My People - Reminder Service Customer-facing reminder service that stores important dates and recipient preferences for friends, family and colleagues, sends notifications when occasions approach, recommends suitable flowers, and offers a 2% loyalty discount on orders placed through the service.
• International Delivery Flower delivery service to 150+ countries worldwide, fulfilled through the Fleurop-Interflora global network of 58,000 partner flower shops, with Estonian-originating orders routed by Interflora Eesti.

Quantifiable outcome

• Same-day delivery available for orders placed by 4 PM on weekdays or 12 PM on Saturdays
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Fleurop-Interflora Global NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 1926Fleurop-Interflora NE Europe OÜ operates as the Estonian entity within the global Fleurop-Interflora network established in 1926. The network comprises 58,000 partner flower shops in 150+ countries and processes over 25 million orders annually worldwide. The company uses the global network infrastructure for international flower delivery orders originating from or destined for Estonia.
• Interflora Inc and FTD Companies InccoreChannel Partner/ Reseller/ DistributorFor international orders, Fleurop-Interflora NE Europe shares data with affiliates Interflora Inc and FTD Companies, Inc. and their subsidiaries in various countries. International orders may also involve third-party fulfillment partners for delivery.
• Estonian Florist Network (400+ florists)coreChannel Partner/ Reseller/ Distributor400+ florists working in Interflora flower shops across Estonia cover all counties, municipalities and cities. These independent florists craft and personally deliver orders, providing the localized fulfillment capability that distinguishes Interflora from other flower services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teleflora: Long-standing US flower delivery network that aggregates orders and routes to local member florists, similar in network architecture to Fleurop-Interflora. Provides a comparable benchmark for the network-based flower delivery model.
• 1-800-Flowers.com: Large US online gifting and floral retailer operating multiple consumer brands including 1-800-Flowers, Harry & David, and Personal Creations. Relevant as a broad incumbent in online gifting and a reference point for category extension beyond flowers.
• FTD (now part of Global Net): Historic US flower delivery brand and former part of FTD Companies, an affiliate of the Fleurop-Interflora network for international routing. Comparable incumbent online flower delivery platform with similar partner-florist architecture.

Direct peers

• Bloom & Wild: UK-founded online flower delivery brand known for letterbox flowers and a digitally native, vertically integrated model. A direct competitor to Interflora Eesti's online gifting proposition and a benchmark for digital-led flower commerce in Europe.
• Interflora (UK): The UK arm of the same Fleurop-Interflora network; operates an identical e-commerce flower and gift delivery model with local florist fulfillment, making it the closest geographic and structural parallel to Interflora Eesti.
• Euroflorist: European online flower and gift delivery platform operating across multiple countries with a network of local florist partners. Direct competitor to Interflora Eesti in cross-border European flower delivery.
• Arena Flowers: UK online florist offering bouquets, plants, and gifts with same-day and next-day delivery. Comparable in product mix (flowers, plants, gifts) and digital-first direct-to-consumer model to Interflora Eesti.
• The Bouqs Co. US-based online flower delivery brand that sources directly from farms and ships nationwide. A direct e-commerce flower competitor illustrating the digitally native alternative to the network-based model Interflora Eesti operates.
• Fleurop (Germany): German arm of the Fleurop-Interflora network offering the same flower-delivery-via-local-florists e-commerce model. Comparable in operating logic and product mix to Interflora Eesti, just at larger scale in a bigger market.

Regional players

• Lillede.ee (Estonian local online florists): Estonian online florist operating in the same domestic market as Interflora Eesti, offering direct local flower delivery. Direct regional competitor that competes for the same Estonian consumer and occasion-based demand.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interflora Eesti