Whitespace Creative Studios Limited

What Whitespace Creative Studios Limited does

Whitespace Creative Studios Limited is a Brighton-based creative agency founded in 2017 by three co-founders — Milly Stone (Managing Director), Steve Elford (Director of Web Development), and James Morrison (Creative Director) — that provides integrated digital, web, branding, design, and strategic marketing services to UK-based SMEs, charities, and educational institutions. The firm's offering spans brand identity creation (typically starting with bespoke workshops), bespoke website design and development, visual design for print and digital media, and brand/marketing strategy with measurable milestones. Customer engagements range from full brand builds and refresh projects to complex interactive platforms such as the Clean Growth UK carbon calculator and the University of Brighton Spotlight Tool.

The agency operates on two pieces of proprietary technology. Traffic is an in-house Content Management System conceived and built by Steve Elford that powers client websites. Blend is a bespoke CRM and client portal platform also developed in-house, featuring tabbed project stage tracking, document uploads, automated sign-off workflows, and integration with Dropbox for large-file management; Blend was co-developed with animation studio Ticktockrobot. These platforms are supported by a curated network of specialist collaborators covering storytelling, AI strategy, marketing strategy, SEO, PR, and design.

Commercially, Whitespace runs a sales-led, professional-services model with bespoke project scoping and quoting rather than fixed pricing or recurring subscriptions. Demand generation relies on a portfolio of work, client testimonials, word-of-mouth referrals, content marketing through blog and social channels, and selective regional awards participation (including National Digital Awards finalist status in 2024 and Sussex Business Awards sponsorship). The company is privately held by its founders with no disclosed external investment or institutional shareholders.

Name

Whitespace Creative Studios Limited

Legal name

Whitespace Creative Studios Ltd.

Website

https://whitespace.studio

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitespace Creative Studios Limited is a Brighton-based creative agency providing digital, web, branding, design, and strategic marketing services to UK SMEs, charities, and educational institutions, supported by its proprietary Traffic CMS and Blend CRM platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Whitespace generates revenue through providing professional creative services including brand strategy, design, web development, and digital marketing. Projects are typically bespoke engagements tailored to client needs, with services spanning from full brand creation and website builds to ongoing marketing support and refresh projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Whitespace is a Brighton-based creative agency that delivers bespoke branding, design, website development, and digital marketing services for businesses, charities, and educational institutions. The agency operates an integrated service model spanning brand strategy workshops, visual identity creation, custom website builds, and ongoing marketing support, supported by in-house proprietary platforms including the Traffic CMS and Blend CRM.

Product overview

Whitespace Creative Studios Limited is a Brighton-based creative agency founded in 2017 offering an integrated portfolio of digital, design, branding, and strategy services. The core product offering centres on bespoke website design and development complemented by proprietary technology platforms: their CMS called Traffic and CRM platform called Blend. The Blend platform serves as a modular tool that powers client-facing portals with features including project stage tracking, document management, deadline calendars, and sign-off workflows. Their service portfolio spans brand identity creation (beginning with custom workshops), visual design across print and digital media, and strategic marketing planning. Projects range from standard websites to complex interactive tools like the Carbon Calculator platform and University of Brighton Spotlight Tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Bespoke website design and development services including custom websites, web applications, WordPress themes, e-commerce platforms, and email campaigns, delivered with equal attention to front-end design and underlying code quality. Aimed at businesses, charities, and educational institutions seeking custom digital platforms.
• Branding Services Brand identity creation including logo design, narrative development, unique visual language, colour palette, and brand voice, starting with a bespoke brand workshop comprising audit, market health check, and stakeholder sessions. Targeted at organisations seeking distinctive brand identities.
• Design Services Visual design services for both online and offline applications including brand identity, corporate brochures, exhibition systems, and websites, focused on simplifying complex content and creating purposeful, high-quality design solutions.
• Strategy Services Brand and marketing strategy services including workshops exploring brand purpose, target audience, positioning, personality, and voice, and developing roadmaps for growth with clear milestones and KPIs.

Quantifiable outcome

• Delivered complex interactive web-based platform for Clean Growth UK that exceeded expectations
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Inside Stories (Terry Bower)minorStrategic or Co-development PartnerBusiness storytelling consultancy that helps organizations uncover and articulate the narrative at the heart of their brand through immersive narrative workshops and tailored story frameworks.
• Betterment Agency (Jason Edge)minorStrategic or Co-development PartnerMarketing strategy consultancy focused on helping businesses make better commercial decisions across positioning, messaging, pricing, customer acquisition and retention.
• Monogram (Kris McKnight)minorStrategic or Co-development PartnerMultidisciplinary brand design and creative studio trusted by lifestyle, luxury and heritage clients globally, bringing strategic clarity and creative excellence.
• Purely PR (Sarah Henderson)minorGTM or Marketing PartnerPR and communications consultancy helping organisations create and shape conversations with key stakeholders, build visibility and strengthen and protect reputations.
• TicktockrobotcoreStrategic or Co-development PartnerAnimation studio collaborator. Whitespace built their website and continues to evolve it, including the Totem section for post-production work. Also co-developed bespoke client portal using Blend CRM.
• Clean Growth UKcoreStrategic or Co-development PartnerLong-standing client partnership for sustainability and net-zero focused digital projects including carbon calculator and website platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manifest London: London-based creative agency providing branding, design, and digital services to a similarly broad UK business audience, competing on the same briefs as Whitespace.
• Distinction: UK digital agency delivering brand, web design, and digital marketing to SME and enterprise clients; similar horizontally-segmented GTM across industries.
• Ragged Edge: London-based independent brand agency focused on brand strategy and identity work for ambitious UK and global brands; directly comparable brand-led boutique offering.
• Reason Digital: Brighton-based digital creative agency serving charities, public sector, and purpose-led brands with design, web, and digital marketing services — same geography, similar client profile, comparable team size.
• Bureau Creative: Independent design and branding studio offering strategy, identity, and digital design services to UK and international clients at a comparable boutique scale.
• Nixon Design: Bristol-based independent creative agency offering branding, digital, design, and strategy services to UK businesses; directly comparable boutique positioning and service mix.
• Five by Five: Independent creative agency with UK roots offering brand strategy, creative, and digital services; comparable boutique independent positioning.
• Output Creative Group: Brighton-based creative and digital agency delivering branding, web, and content services to UK brands; same city, overlapping service portfolio, similar scale.

Broad incumbents

• Pentagram: Global independent design agency operating across branding, digital, and strategy; relevant as the dominant incumbent in the brand-led boutique space Whitespace occupies.
• ustudio: Established UK design and digital studio with a much larger footprint, offering strategy, product, and brand services overlapping with Whitespace but at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitespaceBtn
• LinkedInlinkedin.com/company/whitespacebtn
• Instagraminstagram.com/whitespacebtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitespace Creative Studios Limited