New York Pizza Development Group, Llc
New York Pizza Development Group operates NYPD Pizza, a Central Florida franchise brand founded in 1996 that sells authentic New York-style pizza at approximately five franchise locations, serving local families, individual consumers, and prospective franchisees.
- Company typePrivate
- Founded1996
- HeadquartersCincinnati, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What New York Pizza Development Group, Llc does
New York Pizza Development Group, LLC operates the NYPD Pizza franchise brand, founded in 1996 by Paul Russo with the first location in downtown Orlando, FL. The company sells authentic New York-style pizza through a network of approximately five franchise-operated restaurants across Central Florida (Lake Cay, Winter Park, The Villages, Hunter's Creek, Winter Garden), plus the recently opened Apopka free-standing location; the long-running Metro West unit closed in October 2025 after lease terms could not be renewed. The menu centers on specialty pies (Margherita, Bayside Bianca, Staten Island Stuffed, Killer Bee with Mike's Hot Honey, Quattro Formaggi) supported by pasta, salads, wings, and subs, with promotional programs such as "2 for Tuesday" and "Kids Night" on Wednesdays.
The technology stack is composed entirely of third-party, off-the-shelf solutions: Toast for online ordering and point-of-sale at most locations, SpeedDine for some franchisee ordering flows, and a proprietary mobile app providing loyalty rewards and quick-order functionality. There is no disclosed proprietary technology, AI/ML capability, or platform architecture beyond these integrations; the NYPD name is licensed inbound from the City of New York as a registered trademark.
The business model is a classic franchise structure. New York Pizza Development Group earns revenue from retail pizza sales (transaction-based) at restaurant locations and from franchise fees plus ongoing royalty payments (licensing model) charged to franchisees such as the Shamseddinis (Hunter's Creek), the Longos (Lake Cay), Paul Overeem (Winter Garden), Atal Patel (Apopka), and Valerie Abreu (Winter Park). Franchisee qualification thresholds are $1M minimum net worth and $500K in liquid assets, with single-unit, multi-unit, full-service dine-in, takeout/delivery, and express formats offered. Customer segments are predominantly families and local communities seeking authentic New York-style pizza, individual consumers using dine-in, takeout, delivery, or mobile ordering channels, and franchisee entrepreneurs looking for an established regional brand. The company is privately held, founder-controlled, with no institutional investors, parent company, or public-market listing indicated.
New York Pizza Development Group, Llc firmographics
Firmographics- Name
- New York Pizza Development Group, Llc
- Legal name
- New York Pizza Development Group LLC
- Website
- https://nypdpizzeria.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- New York Pizza Development Group operates NYPD Pizza, a Central Florida franchise brand founded in 1996 that sells authentic New York-style pizza at approximately five franchise locations, serving local families, individual consumers, and prospective franchisees.
- Ownership category
- akta.pro rank
New York Pizza Development Group, Llc industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Pizza QSR (THAFAAAB)
Keywords
Where New York Pizza Development Group, Llc is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Pizza Development Group, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Pizza Sales: Direct retail sales of pizza, specialty pizzas, pasta dishes, salads, wings, and subs at franchise restaurant locations. Revenue generated from dine-in, takeout, and delivery orders at individual locations.
- Franchise Fees and Royalties: NYPD Pizza generates revenue through franchise fees from new franchisees joining the system, as well as ongoing royalty payments from existing franchise locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Single-Unit Franchise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New York Pizza Development Group, Llc product offering
Product offeringCore offering
New York Pizza Development Group, LLC operates the NYPD Pizza brand, a chain of authentic New York-style pizzerias across Central Florida selling hand-tossed pizza, specialty pies, pasta, salads, wings, and subs through dine-in, takeout, and delivery. The company also sells franchise rights to entrepreneurs, providing training, site selection, marketing, and operational support under a boutique franchise model.
Product overview
NYPD Pizza is a Central Florida-based pizzeria franchise offering authentic New York-style pizza through multiple restaurant locations. The company operates a franchise system with single-unit and multi-unit options, supported by proprietary mobile app technology featuring loyalty rewards and quick-order capabilities. The core product portfolio centers on specialty pizzas including Margherita Pie, Bayside Bianca Pie, Staten Island Stuffed Pie, Killer Bee Pie, and Quattro Formaggi Pie, complemented by promotional offerings like the 2 for Tuesday deal and Kids Night. Franchise operations are supported by state-of-the-art point-of-sale technology and online ordering platforms. The company was founded in 1996 by Paul Russo and has grown to multiple Central Florida locations.
Differentiator
Problem solved
Functional benefit
Products and services
- NYPD Pizza Franchise Program B2B franchise offering that grants entrepreneurs the right to operate an NYPD Pizza location, with required net worth of $1M and liquid assets of $500K, plus hands-on training, site selection assistance, marketing support, and operational playbooks.
- Specialty New York-Style Pizzas Hand-tossed authentic New York-style specialty pizzas including Margherita, Bayside Bianca, Staten Island Stuffed, Killer Bee, and Quattro Formaggi, sold by the slice or whole pie to dine-in, takeout, and delivery customers across Central Florida locations.
- NYPD Dine-in, Takeout, and Delivery Service Full-service restaurant experience offering dine-in seating, takeout ordering, and delivery service for the full NYPD menu including pizza, pasta, salads, wings, and subs, available across all company and franchise locations.
Quantifiable outcome
- TripAdvisor Travelers' Choice Award winner for 5 consecutive years (2020-2024)
- +3 more outcomes
Companies that use New York Pizza Development Group, Llc
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
New York Pizza Development Group, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
New York Pizza Development Group, Llc partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PepsicoreNYPD Pizza made a company-wide switch to Pepsi brand products across all stores. This beverage partnership provides customers with a wider range of Pepsi products and flavors not previously available.
- Sysco FoodscoreNew York Pizza Development Group was awarded 'Partners in Success' by Sysco Foods in 2015, recognizing their strong supplier relationship. Sysco is a major foodservice distribution partner.
- ToastcoreToast tab online ordering platform powers online ordering at most NYPD Pizza locations (Winter Park, Villages, Hunters Creek, Winter Garden). Lake Cay uses a separate Toast site.
- United States Pizza TeamminorNYPD Pizza Lake Cay hosted the US Pizza Team meet & greet on November 5, 2024 ahead of the 2024 Pizza Tomorrow Summit. Previously hosted the 2012 American Pizza Championship.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
New York Pizza Development Group, Llc competitors and assessment
Company assessmentEmerging players
- Blaze Pizza: Fast-casual build-your-own pizza franchise with hundreds of locations. Comparable as a fast-casual pizza concept with franchise growth ambitions, though differentiated by speed-of-service model rather than authentic NY-style positioning.
- MOD Pizza: Fast-casual artisan pizza franchise. Comparable as a pizza-focused franchise concept with dine-in and takeout models, with overlapping customer segments but a different value proposition.
Direct peers
- Anthony's Coal Fired Pizza: Coal-fired pizza restaurant chain with multiple Florida locations. Comparable as a Florida-based, authentic-style pizza concept targeting dine-in occasions with similar regional concentration.
- Grimaldi's Pizzeria: Coal-fired, NY-style pizzeria chain with locations across the U.S. Comparable as an authentic NY-style pizza concept with dine-in service model and franchise-style expansion.
- Jet's Pizza: Michigan-based deep-dish and NY-style square pizza franchise with hundreds of U.S. locations. Comparable as a regional pizza franchise with similar product positioning and franchise expansion strategy.
- Marco's Pizza: U.S. pizza franchise founded in 1978 with a focus on authentic Italian-style pizza and strong franchise growth. Highly comparable as a multi-unit pizza franchise operator in similar geographic markets with comparable unit economics and franchisee support model.
Broad incumbents
- Pizza Hut: Yum! Brands-owned national pizza QSR with thousands of U.S. locations. Comparable as a scaled pizza franchise system competing for consumer pizza occasions, though NYPD positions as authentic NY-style rather than mass-market.
- Papa John's: Global pizza franchise with thousands of franchised and company locations. Directly comparable as a pizza franchise model competing for delivery and dine-in occasions, but at significantly larger scale.
- Sbarro: Established NY-style pizza chain with mall and foodservice presence. Comparable as a long-standing NY-style pizza brand operating in franchise/licensed formats, though with a different distribution model (food courts, travel hubs).
Regional players
- Anthony's Pizza & Pasta: Regional Italian-American restaurant concept with NY-style pizza offerings. Comparable as a Florida-adjacent pizza and Italian restaurant operator targeting similar family/casual dining occasions.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New York Pizza Development Group, Llc social profiles
Digital presenceNew York Pizza Development Group, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Pizza Development Group, Llc leadership team
Management profileNumber of profiles
Profiles1 record
New York Pizza Development Group, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Pizza Development Group, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Pizza Development Group, Llc
What does New York Pizza Development Group, Llc do?
New York Pizza Development Group, LLC operates the NYPD Pizza brand, a chain of authentic New York-style pizzerias across Central Florida selling hand-tossed pizza, specialty pies, pasta, salads, wings, and subs through dine-in, takeout, and delivery. The company also sells franchise rights to entrepreneurs, providing training, site selection, marketing, and operational support under a boutique franchise model.
Is New York Pizza Development Group, Llc a public or private company?
New York Pizza Development Group, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New York Pizza Development Group, Llc founded?
New York Pizza Development Group, Llc was founded in 1996.
Where is New York Pizza Development Group, Llc based?
New York Pizza Development Group, Llc is headquartered in Cincinnati, United States, in the North America region.
How does New York Pizza Development Group, Llc make money?
Two revenue lines are on record. Retail Pizza Sales are the primary driver. The others are franchise Fees and Royalties.
Who are New York Pizza Development Group, Llc's main competitors?
Emerging players on record are Blaze Pizza and MOD Pizza. Direct peers are Anthony's Coal Fired Pizza, Grimaldi's Pizzeria, Jet's Pizza and Marco's Pizza. Broad incumbents are Pizza Hut, Papa John's and Sbarro. Anthony's Pizza & Pasta is listed as a regional player.
Does New York Pizza Development Group, Llc have an API?
No public API is recorded for New York Pizza Development Group, Llc.
What industry is New York Pizza Development Group, Llc in?
New York Pizza Development Group, Llc's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5810.