Waste & Washroom Ltd

What Waste & Washroom Ltd does

Waste & Washroom Ltd is a UK-based waste management and washroom services broker founded in 2012 and registered in Warrington. The company operates an asset-light brokerage model: rather than running its own collection fleets, it aggregates a network of national waste operators (Biffa, Veolia, SUEZ, Viridor, FCC Environment) alongside regional independents, and matches UK businesses to providers using real service and performance data from the customer's postcode area. Its core technology is a comparison and matching engine that analyses existing customer invoices, benchmarks them against the broker's negotiated rates, and can often retain the customer's current provider while switching pricing onto a better contract. Revenue is generated through commissions or margins on the negotiated contracts; the service is offered at no upfront cost to the customer.

The company offers eight core waste and washroom service lines: general waste, mixed recycling, confidential waste, glass recycling, food waste, hazardous waste, sanitary waste, and washroom services. These are packaged into vertical-specific bundles for small businesses, hotels, sports clubs, golf clubs, care homes, and dental practices. The go-to-market is sales-led and direct, combining a website quote form, a phone line, and email as primary acquisition touchpoints, supplemented by referral partnerships with Golf Management Group, England Golf, and Wales Golf. Each customer is assigned a dedicated account manager for ongoing service. Operational scale signals include 1,500+ businesses supported, 650+ golf clubs on the books, and 282,620+ scheduled lifts projected for 2026.

The value proposition centres on three outcomes: an average of 20%+ savings on waste collection costs, zero service disruption during switching, and a single point of contact for compliance-heavy documentation including waste transfer notes and duty-of-care paperwork. The company positions a zero-landfill commitment across all waste streams as a sustainability differentiator, supported by sector-specific expertise such as dental clinical waste handling and care-home compliance. It is a privately held private limited company with 11-50 employees and no disclosed institutional funding, parent company, or acquisition history.

Name

Waste & Washroom Ltd

Legal name

Waste & Washroom Ltd

Website

https://wasteandwashroom.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Waste & Washroom Ltd is a UK-based waste management and washroom services broker that matches businesses with a network of national and regional waste providers, securing averaged 20%+ cost savings across 1,500+ customers in sectors including golf, hospitality, healthcare, and small business.

Ownership category

akta.pro rank

Product category

Commercial Waste Brokerage Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

Keywords

• Business waste brokerage
• Commercial waste collection
• Washroom services
• Recycling services
• Hazardous waste management

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage/Managed Service Commission: Waste & Washroom acts as a broker between UK businesses and waste collection providers. The company generates revenue by negotiating preferential pricing through its aggregated buying power across multiple providers, with the margin captured from the difference between negotiated rates and standard market pricing. There is no cost to customers for using the service. The company can often retain existing providers while moving accounts onto negotiated pricing structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Waste & Washroom brokers business waste collection and washroom services for UK organisations across multiple waste streams. The company analyses customer invoices, compares pricing across a network of national and local waste providers, and manages the entire switch and ongoing service delivery on behalf of the customer. Services include general waste, mixed recycling, confidential waste, glass recycling, food waste, hazardous waste, sanitary waste, and washroom services, with sector-specific bundles for small businesses, hotels, sports clubs, golf clubs, care homes, and dental practices.

Product overview

Waste & Washroom Ltd operates as a broker service connecting UK businesses with a network of national and local waste collection providers. The company offers eight core waste collection and washroom services: General Waste Collection, Mixed Recycling Collection, Confidential Waste Collection, Glass Recycling Collection, Food Waste Collection, Washroom Services, Hazardous Waste Collection, and Sanitary Waste Collection. These services are delivered through a network of third-party licensed waste providers, with Waste & Washroom managing the procurement, contract switching, and ongoing account management. The company also provides sector-specific service bundles for Small Businesses, Hotels, Sports Clubs, Golf Clubs, Care Homes, and Dental Practices. Key value propositions include 20%+ average savings, a dedicated account manager, and a zero-landfill commitment across 282,620+ scheduled lifts projected for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• General Waste Collection Collection of non-recyclable business waste including low-grade plastics, contaminated cardboard, mixed packaging, and general refuse, delivered through licensed commercial providers in 240L to 1100L bins.
• Mixed Recycling Collection Combined collection of recyclable materials including cardboard, paper, plastics, cans and tins in a single bin, processed at specialist recycling facilities.
• Confidential Waste Collection Secure collection and destruction of sensitive documents including contracts, financial records, HR files and customer data through licensed providers with full audit documentation.
• Glass Recycling Collection Collection of glass bottles and jars from commercial premises for licensed recycling, available in 240L to 1100L bins with flexible collection schedules.
• Food Waste Collection Separate collection of food waste for composting or anaerobic digestion, helping businesses reduce general waste costs and comply with UK recycling regulations.
• Washroom Services Managed washroom services including sanitary waste collection, hygiene unit servicing, and consumables supply to maintain UK-compliant hygiene standards.
• Hazardous Waste Collection Collection of hazardous waste including chemicals, oils, batteries, aerosols and fluorescent tubes through licensed carriers with full compliance documentation.
• Sanitary Waste Collection Compliant collection and disposal of sanitary hygiene products including sanitary pads, tampons and incontinence products with discreet servicing.
• Small Business Waste Services Waste and washroom collection services tailored for small businesses, startups and sole traders with scalable, flexible contracts.
• Hotel Waste Services Waste collection services for hotels including general waste, recycling, food waste and glass recycling with flexible scheduling to match occupancy fluctuations.
• Sports Club Waste Services Waste management for sports clubs including collections from clubhouses, bars, changing rooms and external bins with flexible services around fixtures and seasonal demand.
• Golf Club Waste Services Waste collection for golf clubs covering clubhouse, course maintenance and external bins with seasonal adjustments and support for over 650 UK golf clubs.
• Care Home Waste Services Compliant waste collection for care homes including general waste, recycling and washroom services designed around regulatory requirements and resident wellbeing.
• Dental Practice Waste Services Waste collection for dental practices including clinical waste, sharps, amalgam waste and confidential waste with consistent, compliant collections.

Quantifiable outcome

• 20%+ average savings on waste collection costs
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Golf Management GroupcoreGTM or Marketing PartnerWaste & Washroom works closely with the Golf Management Group to support golf clubs with waste and washroom services. This partnership helps reach golf club decision-makers through a trusted industry association channel.
• England GolfcoreGTM or Marketing PartnerPartnership to support golf clubs affiliated with England Golf, ensuring clubs receive reliable service, competitive pricing, and expert support for their waste management needs.
• Wales GolfcoreGTM or Marketing PartnerPartnership to support golf clubs affiliated with Wales Golf, ensuring clubs receive reliable service, competitive pricing, and expert support for their waste management needs.
• National and Local Waste Providers NetworkcoreOthersWaste & Washroom maintains relationships with both national waste management companies (Biffa, Veolia, SUEZ, Viridor, FCC Environment) and trusted local waste collection providers across different UK regions. This diverse network allows matching businesses with optimal providers based on location, cost, and reliability requirements.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Biffa: One of the UK's largest waste management companies, providing commercial waste collection, recycling and hazardous waste services with its own fleet and infrastructure. Operates upstream as one of Waste & Washroom's provider partners but competes at the enterprise end of the market where customers may contract directly.
• Veolia UK: Major UK waste management and resource recovery operator offering commercial waste, recycling and environmental services. Functions as a provider partner to Waste & Washroom but competes for enterprise accounts that bypass the broker layer.
• SUEZ Recycling and Recovery UK: Large UK waste and recycling services provider operating commercial collection, materials recovery and treatment facilities. Comparable in waste service breadth but with much larger scale, own infrastructure, and direct enterprise sales capability.
• FCC Environment: UK waste management and recycling operator serving municipal and commercial customers with collection, treatment and disposal infrastructure. Operates as a provider partner to brokers like Waste & Washroom while also competing for direct commercial accounts at scale.

Direct peers

• PHS Group: UK provider of washroom, hygiene and waste services to businesses, with a strong direct-operations model rather than brokerage. Comparable in washroom services portfolio and multi-sector UK customer base; competes head-to-head in the washroom services bundle.
• BusinessWaste.co.uk: UK-based business waste broker offering commercial waste collection, recycling and washroom services to SMEs across sectors. Closest comparable to Waste & Washroom in broker-led model, UK SME focus, multi-stream waste offering, and no-cost-to-customer acquisition approach.
• WasteCare: UK waste management provider serving commercial customers with general waste, recycling, hazardous and washroom services. Directly comparable in service mix, target customer (UK businesses) and bundled waste-plus-washroom offering.
• Waste Managed: UK commercial waste management company providing waste collection, recycling and compliance services to businesses. Comparable in customer base (UK SMEs), service breadth (multi-stream waste) and managed-service positioning, though with more direct operational ownership.
• Countrywide Waste Solutions: UK commercial waste broker arranging collections, recycling and washroom services for businesses nationwide. Closely comparable broker-led model, multi-stream waste offerings and SME targeting approach.

Others

• Rentokil Initial (Initial Washroom Services): Global hygiene and pest control group with a UK washroom services division offering sanitary waste, hygiene units and consumables to businesses. Directly competes in the washroom services bundle and has the brand and scale to bundle waste services into enterprise contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waste-and-washroom
• Instagraminstagram.com/wasteandwashroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waste & Washroom Ltd