Golf Management Group

What Golf Management Group does

Golf Management Group (GMG), founded in 2010 and headquartered in Poynton (with operations registered in Warrington), UK, operates a purchasing alliance for UK sports clubs, anchored in golf. GMG aggregates the procurement demand of over 1,000 golf clubs — with collective purchasing spend exceeding £50 million — to negotiate preferential rates across energy (gas, electricity), waste and washroom services, insurance, food and beverage, branding, telecoms, IT and additional categories. The platform pairs a free, cloud-based Contracts Manager portal (document storage, traffic-light alerts on contract end dates, notice-period logging) with a specialist Energy Club covering gas/electricity supply, EV charging, solar PV installations (including 15-year PPAs from as little as 18p/kWh) and sustainability services. Distribution is anchored on endorsements from England Golf, Wales Golf and Scottish Golf, complemented by a network of seven regional directors (Regions A–G) covering the UK and a hybrid sales-led / channel-partner go-to-market.

Name

Golf Management Group

Legal name

Golf MG (UK) Ltd

Website

https://golfmanagementgroup.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Management Group is a UK purchasing alliance serving over 1,000 golf clubs, plus rugby, tennis and gymnastics clubs, through collective procurement of energy, waste, insurance, food and beverage, and ancillary services, supported by a free cloud-based Contracts Manager portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Poynton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supplier Commission: GMG passes ALL savings established directly back to members and receives a commission payment from the supplier. This is the primary revenue mechanism. The company does not mark up prices — savings are passed through in full.
2. Annual Membership Fee: GMG reserves the right to charge an annual membership fee of £149 plus VAT, agreed at the outset. The company guarantees that if savings do not exceed three times this fee (£447), the membership fee is refunded in full.
3. Refuse Collection Brokerage: GMG holds a broker's licence for refuse collection services. Ordering and payment for all other goods and services is handled directly by the golf club with approved suppliers informed of the club's inclusion by GMG.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Golf Management Group (legal entity: Golf MG (UK) Ltd) operates a purchasing alliance for UK golf clubs and other sports clubs, leveraging collective buying power to negotiate competitive rates on utilities, insurance, waste collection, food and beverage, branding, and other operational categories. The company combines this brokerage activity with a proprietary Contracts Manager web portal that lets affiliated clubs track supplier contracts and renewal dates, and runs the Energy Club, which pools members' energy consumption into a single buying group.

Product overview

Golf Management Group (GMG) operates as a purchasing alliance and service platform for UK golf clubs, combining a proprietary Contracts Manager tool with an Energy Club service as its primary revenue driver. The core offering pairs free contracts management software with negotiated supplier rates across energy, insurance, waste, branding, food & beverage, and additional professional services. GMG's value proposition centers on collective purchasing power, transparent pricing with no hidden terms, and free membership access supported by a £149 annual fee. The company is endorsed by England Golf, Wales Golf, and Scottish Golf, and has expanded to serve other sports clubs including rugby through the RFU Buying Group.

Differentiator

Problem solved

Functional benefit

Brands

• GMG Energy Club: Specialized energy team offering gas and electricity supply, EV Charging, solar installations, and energy management services for golf clubs.
• Contracts Manager

Products and services

• Contracts Manager Proprietary free-to-use web portal from Golf Management Group that lets golf clubs record and monitor their service contracts, renewal dates and supplier details in a single place, helping prevent missed renewals and unmanaged price increases.
• Energy Club Collective energy procurement service that pools the energy consumption of affiliated golf clubs into a single buying group, allowing GMG to negotiate more competitive rates on gas and electricity than individual clubs could secure alone.
• Insurance Services Insurance brokerage service that negotiates and arranges cover tailored to golf clubs (property, liability, equipment and other operational risks) through specialist partner providers, leveraging collective purchasing to obtain favourable terms.
• Waste & Washroom Services Procurement service covering waste collection, recycling and washroom consumables for affiliated golf and sports clubs, delivered through negotiated supplier agreements.
• Food & Beverage Procurement Collective procurement service for club catering operations, sourcing competitively priced food and beverage supply contracts on behalf of affiliated members.
• Branding & Collateral Branding, signage, merchandise and printed collateral sourced on behalf of golf and sports clubs through negotiated partner agreements at preferential rates.
• Solar Solutions Solar panel installation service offered to affiliated clubs through partner suppliers, helping them generate on-site renewable energy and reduce electricity costs.
• Electric Vehicle Charging Electric vehicle charging point installation service for golf and sports clubs, supplied through partner providers to support member and visitor EV charging.
• Energy Audit Energy audit service that reviews a club's energy usage and supplier arrangements to identify cost reduction and efficiency opportunities, often used as an entry point to the Energy Club collective purchasing offer.
• Additional Services (Telecoms, IT, etc.) Additional negotiated procurement categories beyond the core list, including telecoms, IT, marketing and other back-office services, delivered through partner suppliers at preferential rates.
• Zellar Sustainability Platform Sustainability platform offered to GMG-affiliated clubs through a partnership with Zellar, enabling members to measure their carbon footprint and access tools for reducing environmental impact across club operations.
• RFU Buying Group Buying group offering for rugby clubs, delivered in partnership with the Rugby Football Union (RFU), extending Golf Management Group's collective procurement model to rugby venues with negotiated rates on utilities, insurance, branding and other operational categories.
• LTA Buying Group Buying group offering for tennis clubs, delivered in partnership with the Lawn Tennis Association (LTA), giving tennis venues access to GMG's negotiated supplier rates for utilities, insurance, branding and other categories.
• British Gymnastics Buying Group Buying group offering for gymnastics clubs, delivered in partnership with British Gymnastics, extending GMG's collective procurement model to gymnastics venues.

Quantifiable outcome

• Over £1.3 million in savings delivered to golf clubs in 2023 through England Golf partnership
• +14 more outcomes

Named customers60 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• England GolfcoreStrategic or Co-development Partner · 1 January 2010GMG works in partnership with England Golf. All England Golf affiliated golf clubs receive complimentary access to GMG membership. The partnership delivers significant cost savings to golf clubs, reported at over £1.3 million in 2023. England Golf also supports GMG's sustainability platform initiatives.
• Wales GolfcoreStrategic or Co-development Partner · 1 January 2010GMG works in partnership with Wales Golf to provide all Wales Golf affiliated golf clubs with complimentary access to GMG's purchasing alliance services.
• Scottish GolfcoreStrategic or Co-development Partner · 1 January 2010GMG works in partnership with Scottish Golf to provide all Scottish Golf affiliated golf clubs with complimentary access to GMG's purchasing alliance services.
• ZellarcoreStrategic or Co-development PartnerGMG partnered with Zellar to provide golf clubs with an online digital sustainability platform enabling them to plan, activate, measure, report, and share their sustainability journey. GMG members receive a 10% exclusive discount. Zellar's platform serves over 70 Golf and Sport Clubs and over 1,000 UK organisations.
• Project Better EnergycoreStrategic or Co-development PartnerGMG partnered with Project Better Energy to enhance the GMG Energy Club with EV charging installations, Solar PV installations, and renewable heating solutions for clubhouses. Project Better Energy is the largest retailer of solar panels in the UK and a leading EV charging provider. GMG Energy Club works with over 500 golf clubs.
• EO ChargingmajorTechnology or IntegrationGMG partnered with EO Charging to provide turnkey Electric Vehicle charging solutions for golf clubs. EO Charging is one of Europe's fastest growing EV charging companies, supplying solutions for Amazon, Aviva, and Microsoft. Solutions are scalable, reliable, and affordable.
• Cactus EnergymajorTechnology or IntegrationGMG partnered with Cactus Energy to provide full solar power solutions for golf clubs along with green energy supply. Cactus Energy provides preferential rates on solar PV panel installations for all GMG member clubs.
• Environmental Solutions International (ESi)coreStrategic or Co-development PartnerGMG partnered with Environmental Solutions International (ESi) to provide comprehensive energy audits to golf clubs. ESi has worked since 2009 helping clients reduce energy consumption and CO2 emissions through stakeholder engagement, low-cost technology upgrades, and capital projects. GMG Energy Club customers receive complimentary Scope 1 and Scope 2 emissions reports.
• EnergysmajorStrategic or Co-development PartnerGMG partnered with Energys to provide retrofitted boiler controls for golf clubs, reducing fuel consumption by 15%-30% with payback times within 2 years. Average cost approximately £1,500 per unit.
• Waste & Washroom LtdcoreStrategic or Co-development PartnerGMG partners with Waste & Washroom Ltd for waste collection and washroom hygiene services. Waste & Washroom works with hundreds of service providers covering every UK postcode, negotiating the best rates for GMG members. Over 400 golf clubs use this service. Also partnered on the BOG STANDARD initiative supporting Prostate Cancer UK for male incontinence facilities.
• Clere GolfmajorStrategic or Co-development PartnerGMG partners with Clere Golf for creatively led design, marketing, and premium branded golf products. Clere Golf has over 10 years of experience supporting UK and European golf clubs and resorts, providing scorecards, websites, marketing collateral, signage, and club branding.
• Circle Golf / Preston Insurance BrokersmajorStrategic or Co-development PartnerGMG's approved insurance partner provides specialist golf insurance through Circle Golf and Preston Insurance Brokers. The partnership offers comprehensive cover for golf clubs' courses, clubhouses, equipment, and members, with access to multiple underwriters for competitive premiums.
• Dunlop HeywoodmajorStrategic or Co-development PartnerGMG partnered with Dunlop Heywood to provide business rates advice to golf clubs. Dunlop Heywood has saved over £1.5 million for golf clubs and helps clubs navigate the 2026 Revaluation, Retail & Hospitality Relief changes, and incorrect rate demands.
• E-FoodsmajorStrategic or Co-development PartnerGMG partnered with E-Foods to provide a unique clubhouse food procurement solution for golf clubs. E-Foods offers budget management, recipe and allergy control tools, menu construction, and access to a £100 million spend pool.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerGMG partnered with the RFU to create the RFU Buying Group, providing rugby clubs across the UK with cost-effective procurement solutions across energy, waste, insurance, and other categories. The partnership leverages GMG's supplier network and procurement expertise.
• Lawn Tennis Association (LTA)majorStrategic or Co-development PartnerGMG partnered with the LTA to create the LTA Buying Group, providing tennis clubs with collective purchasing solutions. This expands GMG's buying power with suppliers, benefiting all member clubs.
• National Gymnastic Governing BodiesminorStrategic or Co-development PartnerGMG partnered with the National Gymnastic Governing Bodies to create a buying group for gymnastics clubs, extending GMG's procurement services to this sector.
• Multiple Energy Suppliers (20+)coreTechnology or IntegrationGMG works with over 20 major energy suppliers including British Gas, EDF Energy, EON, Shell Energy, SSE, Scottish Power, Npower, Gazprom, Ecotricity, and others to secure competitive rates for golf clubs.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foremost Golf: UK and Ireland golf group-buying organization representing independent golf retailers and professionals, providing negotiated supplier deals and marketing support. Operates a similar member-based collective purchasing model for the golf trade.
• TGI Golf: UK golf retail and club buying group offering members preferential rates on equipment, apparel, and services. Directly comparable to GMG's golf-club collective purchasing model, operating in the same UK golf vertical.

Emerging players

• Zellar: UK digital sustainability platform for SMEs, currently used by 70+ golf and sport clubs. A GMG partner that could either remain a complement or evolve into a competing sustainability-and-energy procurement gateway for the same club base.
• Bravo Solutions: Procurement and supplier-management technology provider offering e-sourcing, contract lifecycle management, and supplier information tools. A more software-focused adjacent player that competes for the same contract-management use case that GMG's Contracts Manager addresses.

Broad incumbents

• Crescent Purchasing Consortium (CPC): UK further-education and public-sector purchasing consortium providing framework agreements and procurement support. Comparable procurement-alliance model, but for education rather than sports clubs.
• YPO (Yorkshire Purchasing Organisation): One of the UK's largest public-sector buying organizations, procuring a wide range of goods and services on behalf of schools, charities, and other organizations. A broader, more established incumbent of the group-purchasing model that GMG applies to the sports vertical.
• Crown Commercial Service: UK government buying organization providing framework agreements and procurement services across the public sector. A large-scale incumbent of the collective purchasing / framework model GMG runs privately for golf clubs.
• Pagabo: UK procurement framework provider offering dynamic purchasing systems and framework agreements to public and private sector clients. A broader procurement-services incumbent competing for the same kind of "managed procurement" budget as GMG.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC63nDU2uLR-EfOFQY4ngWaw
• Xx.com/GolfMG
• Facebookfacebook.com/golfmanagementgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Management Group