Mcveigh Global Meetings And Events, Llc

What Mcveigh Global Meetings And Events, Llc does

McVeigh Global Meetings and Events (MGME), founded in 1992 and headquartered at 225 W 34th Street in New York City, is a full-service corporate event management and experiential marketing agency operating as a wholly owned subsidiary of InteleTravel since January 2024. The company serves Fortune 1000 enterprises across pharmaceuticals and life sciences, telecommunications, technology, media, aviation, healthcare, and beverage industries, producing over 1,000 events annually across more than 70 countries with team members located in 25 countries. Service offerings span conferences and tradeshows, corporate incentive travel, corporate meeting management, life sciences events, events at sea, fan festivals, experience design and strategy, production, and ticketing (Tickitto), supported by proprietary programs including Air Logic (automated air travel management), SourceCraft (sourcing methodology), ONboard & UPward (client onboarding), P.I.E. (Partner Ideas Exchange), and E.A.R.T.H. sustainability initiative with the Pitch Carbon Calculator.

MGME generates revenue through a mix of professional services fees (project-based or retained engagement contracts for event management, incentive travel, SMMP consulting, and production), percentage-of-program-cost pricing on incentive travel, and transaction fees on air travel bookings through Air Logic. Pricing is custom-quoted via an RFP/RFQ process with no public pricing disclosed; the sales cycle for large corporate events typically runs 6-12 months. The company operates a B2B enterprise field sales motion supplemented by qualified leads from InteleTravel's 100,000+ travel advisor network and thought leadership content marketing via blog and industry conferences.

The company's scale is anchored by managing over $500 million in annual travel and hospitality spend and booking over 100,000 hotel room nights per year, providing supplier negotiating leverage. MGME has earned recognition on MeetingsNet's CMI 25 list for 16+ consecutive years and Inc. 5000 in 2020 (No. 382) and 2024 (No. 3,531). Geographic footprint was expanded through the November 2021 acquisition of PRIME Event Partners (Toronto and Vancouver) and a creative agency partnership with Marble LDN (London). Notable customers include Verizon, IBM, HBO, IATA, Eli Lilly, GSK, Novartis, Novo Nordisk, Merck & Co., and CVS-Aetna.

Name

Mcveigh Global Meetings And Events, Llc

Legal name

McVeigh Global Meetings and Events, LLC

Website

https://mgmeconnect.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

MGME is a full-service corporate event management agency delivering meeting planning, incentive travel, event production, and Strategic Meeting Management consulting to Fortune 1000 enterprises across pharma, tech, telecom, media, and aviation globally.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Operational Planning & Business Reviews (QBRs, Annual Planning, PMO/Portfolio) (THAHAMAI)

akta.pro secondary industries

Company All-Hands, Town Halls & Leadership Offsites (THAHAIAB), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Corporate event management
• Meeting planning services
• Incentive travel programs
• Event production services
• Experiential marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meeting & Conference Management Services: MGME provides full-service event management including event strategy, experience design, production, logistics management, conference planning, speaker coordination, attendee registration, and post-event analytics for corporate clients. Revenue is generated through professional services fees, typically project-based or retained engagement contracts.
2. Incentive Travel Programs: Design and execution of corporate incentive travel programs rewarding employees with exclusive travel experiences, including destination research, logistics, activities planning, accommodations, and event experiences. Revenue earned as a percentage of program cost or flat professional fees.
3. Air Travel Management (Air Logic): Automated air travel management for meetings and events, including ticketing, approval workflows, and travel logistics. Generates revenue through service fees on booked travel or as part of bundled event management contracts.
4. Strategic Meeting Management (SMM) Consulting: MGME's consulting practice helps enterprises design and implement Strategic Meetings Management Programs (SMMPs), including baseline assessment, program design, implementation roadmap, technology guidance, and ongoing measurement. Billed as professional consulting engagements.
5. Event Production & Creative Services: Audiovisual production, stage design, lighting, multimedia experiences, event branding, creative design, immersive environments, and experiential brand activations. Revenue generated as professional production fees or included in full-service event contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

McVeigh Global Meetings and Events (MGME) is a full-service corporate event management agency that plans, designs, and produces in-person, virtual, and hybrid meetings, conferences, incentive travel programs, and experiential brand activations for enterprise clients. The firm manages every aspect in-house—from event strategy, sourcing, and creative design to logistics, production, attendee management, and post-event analytics—serving Fortune 1000 corporations primarily across life sciences, technology, telecommunications, and financial services verticals globally.

Product overview

MGME is a full-service corporate event management and experiential marketing agency offering a comprehensive portfolio of event services and proprietary programs. The core service offerings include Conferences & Tradeshows, Corporate Incentive Travel, Corporate Meeting Management, Event Management, Events at Sea, Experience Design & Strategy, Fan Festivals, Life Sciences Events, Production, and Tickitto. These are complemented by proprietary technology and programs including Air Logic (automated travel logistics), P.I.E. (Partner Ideas Exchange collaborative sessions), E.A.R.T.H. (sustainability/carbon offset program), ONboard & UPward (client onboarding), and SourceCraft (sourcing methodology). The company also supports hybrid and virtual event formats and provides event technology including apps, livestreaming, digital engagement tools, and event analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Conferences & Tradeshows Full-service conference and tradeshow management including event strategy, production, logistics, booth design, and attendee engagement for corporate exhibitions and conventions.
• Corporate Incentive Travel Corporate incentive travel programs that reward high-performing employees or partners with exclusive travel experiences, including destination research, logistics, activities planning, accommodations, and immersive brand experiences.
• Corporate Meeting Management Enterprise meeting management including executive meetings, leadership summits, and company-wide gatherings, supported by Strategic Meeting Management Program (SMMP) consulting, baseline assessment, program design, and ongoing measurement.
• Event Management Full-service event management handling every aspect from strategy and design to logistics and on-site execution for corporate clients across industries.
• Events at Sea Event management services for cruise ships and charter events at sea, including group travel logistics, on-board programming, and destination coordination.
• Experience Design & Strategy Creative design and strategic planning services for event themes, visual identities, immersive environments, and experiential brand activations aligned with client business goals.
• Fan Festivals Large-scale experiential events designed to engage audiences through entertainment, technology, and brand experiences for consumer-facing corporate clients.
• Life Sciences Events Specialized event management for pharmaceutical, biotech, and healthcare industries including medical congresses, sales training, clinical meetings, and product launches with compliance requirements.
• Production Audiovisual production, stage design, lighting, multimedia experiences, and technical production services delivered as part of full-service event contracts.
• Tickitto Ticketing platform for event registration and attendee management offered to corporate clients.
• Air Logic Automated air travel management platform for meetings and events that streamlines approvals, accelerates ticketing, manages approval paths, and scales from 100 to 5,000 travelers.
• E.A.R.T.H. (Environmental Awareness Restoring Threatened Habitats) Sustainability initiative partnering with EverTreen to offset carbon emissions from the RFP pitch process, including the world's first Pitch Carbon Calculator that measures emissions across the full RFP pitch cycle.

Quantifiable outcome

• MGME manages over 1,000 events annually across 70+ countries with over $500M in annual travel/hospitality spend
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered major and core.

• Hickory Global PartnersmajorGTM or Marketing Partner · 1 January 2023Hickory Global Partners is a corporate travel alliance acquired by InteleTravel a year prior to the MGME acquisition. Hickory member agencies and travel departments gain access to MGME's award-winning event production, meeting planning, and creative development services. Hickory 365 staffing solution provides air fulfillment for MGME events, and combined companies consolidate supply partner contracts for hotel, air, car, and cruise bookings.
• PRIME Event PartnersmajorOthers · 5 November 2021MGME acquired PRIME Event Partners, a leading Canadian full-service event management company with 30-year history and offices in Toronto and Vancouver. PRIME earned numerous industry awards including SITE Crystal and ICE awards. PRIME brings deep expertise in life sciences, financial services, IT/telecom, and automotive sectors. PRIME continues operating under its own brand as a wholly owned subsidiary.
• EverTreencoreStrategic or Co-development PartnerMGME has partnered with EverTreen, a global reforestation organization, to support the E.A.R.T.H. (Environmental Awareness Restoring Threatened Habitats) sustainability initiative. Together, they developed the world's first Pitch Carbon Calculator to determine how many trees are needed to offset carbon emissions from the RFP pitch process. For every RFP MGME answers, they commit to donating to threatened habitats via EverTreen to offset pitch-based carbon emissions.
• Marble LDNmajorStrategic or Co-development PartnerMGME and Marble LDN formed a global creative agency partnership. MGME operates a London office in partnership with Marble LDN to expand creative and event production capabilities in Europe. Marble LDN contributes creative expertise while MGME provides global event management and logistics capabilities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Maritz Global Events: Maritz Global Events is a long-established full-service corporate event, incentive travel, and meeting management company serving Fortune 500 clients, with deep pharma and financial services expertise — directly comparable to MGME's enterprise focus and vertical mix.
• ConferenceDirect: ConferenceDirect is a global meeting sourcing and event management company serving corporate, association, and government clients — comparable to MGME on the meeting sourcing/management side, particularly for associations and mid-market enterprise clients.
• BCD Meetings & Events: BCD Meetings & Events is one of the largest global corporate meeting and event management agencies, offering full-service meeting planning, incentive travel, and event production for enterprise clients — directly comparable to MGME's core offering and a frequent CMI 25 co-listing competitor.
• PRA Business Events: PRA Business Events is a global corporate event management agency specializing in meetings, incentive travel, and conferences for large enterprises, with notable pharma sector presence — comparable to MGME on service portfolio, vertical specialization, and client base.
• Freeman: Freeman is a global event production and experiential marketing company providing audiovisual, design, and event management services for large-scale corporate events and trade shows — directly comparable to MGME's production and trade show service lines.
• ITA Group: ITA Group is a corporate engagement, incentive, and event solutions company specializing in loyalty programs, incentive travel, and meetings for enterprise clients — comparable to MGME on incentive travel and corporate engagement program management.
• CWT Meetings & Events (now part of American Express GBT): CWT Meetings & Events was a top-three global corporate meetings and events agency prior to its integration into American Express Global Business Travel, serving large multinational clients with full-service event management — directly comparable in scale and service portfolio to MGME.
• George P. Johnson Experience Marketing: George P. Johnson is a leading experience marketing agency designing brand experiences, events, and experiential activations for large enterprise clients (notably tech), closely comparable to MGME's experiential marketing and corporate event production capabilities.

Broad incumbents

• Cvent: Cvent is an enterprise event management technology platform providing registration, venue sourcing, and virtual/hybrid event software used by corporate event planners — comparable as a broad incumbent whose technology stack overlaps with portions of MGME's service offering and adjacent supply chain.
• American Express Global Business Travel: Amex GBT is a global business travel and meetings management incumbent offering travel, expense, and meeting services as part of a much broader corporate travel portfolio — comparable as a broad incumbent competing for enterprise meetings contracts alongside MGME.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mcveigh Global Meetings And Events, Llc