What Plus Music Pr does

Plus Music PR is a UK-based boutique music public relations and digital marketing agency founded in 2018 by Lewis Abbott and operated through the legal entity Eighty-Two Media LTD. The company delivers press coverage in leading music publications (CLASH, NME, Billboard, COLORS Studios, Complex, Notion, Earmilk) and paid advertising campaigns on Instagram, TikTok, Spotify, and YouTube, alongside consultancy on distribution, label strategy, and long-term artist planning. Its core go-to-market is a consultative sales motion: prospective clients request a quote via the website contact form, receive a video consultation to scope pain points, and are then issued a bespoke written proposal; pricing is not publicly disclosed and contracts appear to span multi-campaign or multi-year horizons.

The company serves three primary customer segments — independent musicians, artist management companies, and record labels — and works with a long tail of individual artists across at least eight countries including the UK, USA, Ireland, Sweden, the Netherlands, Jamaica, Austria, and Japan. Notable roster credentials include Brit Award-nominated artist Charlotte Plank (Black Butter/Sony Music), Klangkarussell (1.3 billion streams on 'Netzwerk'), Cassia (75 million Spotify streams), and Grammy-nominated Lisa Yaro, alongside 'trusted by' associations with Brit Awards, Sony Music, Universal, Warner, TikTok, and Platoon. The team consists of three people: founder Lewis Abbott (Director, PR & Advertising), Sarah Comerford (Director), and Noor Ayoub (Client Manager).

Plus Music PR is privately held, founder-owned, and bootstrapped with no disclosed external funding, parent company, or institutional investors. Revenue is not publicly disclosed and the company operates without proprietary technology platforms, APIs, or software products; delivery is labor-based through its small senior team. Distribution is direct-to-client via website inquiry, with all communication routed exclusively through @plusmusicpr.com email channels.

Name

Plus Music Pr

Legal name

Eighty-Two Media LTD

Website

https://plusmusicpr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Music PR is a UK-based boutique PR and digital marketing agency founded in 2018 that secures press coverage and runs paid advertising on Instagram, TikTok, Spotify, and YouTube for independent musicians, management companies, and record labels across eight countries.

Ownership category

akta.pro rank

Product category

Music Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Music public relations
• Artist press coverage
• Music marketing services
• Social media advertising
• Spotify playlist pitching

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Music PR Services: Press and digital marketing services for musicians including music PR campaigns, securing partnerships with press outlets for coverage in publications such as CLASH, NME, Billboard, and Notion.
2. Social Media Advertising: Paid advertising services across Instagram, TikTok, Spotify, and YouTube platforms to help artists reach new audiences and grow their fanbase.
3. Consultancy Services: Expert industry advice covering distribution, record labels, management companies, and strategic planning for artists. Includes video consultation and written proposal.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Plus Music PR secures high-profile editorial press coverage for independent musicians in publications such as CLASH, NME, Billboard, Complex, COLORS Studios, and Notion, and runs paid advertising campaigns on Instagram, TikTok, Spotify, and YouTube. The agency also provides consultancy on distribution, label strategy, and career planning. All services are sold as bespoke engagements following a video consultation.

Product overview

Plus Music PR offers a unified suite of music PR and digital marketing services for independent artists. The core offering consists of Music PR (press and editorial coverage) and Consultancy (strategic industry guidance), complemented by four social/digital advertising services: Instagram Ads, TikTok Ads, Spotify Ads, and YouTube Ads. The company positions itself as a cost-effective, honest alternative for artists seeking press coverage and audience growth across streaming platforms and social media.

Differentiator

Problem solved

Functional benefit

Products and services

• Music PR Core PR service that secures partnerships with press outlets such as CLASH, NME, COLORS Studios, Complex, Notion, and Billboard to generate high-profile editorial coverage for independent musicians.
• Consultancy Expert industry advice and strategic guidance covering campaign planning, distribution, record labels, management companies, and long-term strategic planning for artists, including video consultation and written proposal.
• Instagram Ads Social media advertising service focused on increasing engagement and follower numbers through bespoke ad campaigns tailored to each artist's audience on Instagram.
• TikTok Ads Paid advertising service on TikTok aimed at reaching new potential audiences, with a stated methodology that increases engagement by 142% versus traditional advertising.
• Spotify Ads Audio or video advertising campaigns on Spotify targeting more than 200 million monthly users without paid subscriptions, aimed at growing reach and algorithmic streams.
• YouTube Ads Advertising campaigns focused on generating views and attention to music videos through bespoke targeting and retargeting on YouTube.

Quantifiable outcome

• Multiple artist tracks reaching 10K+ streams per month via Spotify editorial playlists
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Eighty-Two Media LTDcoreOthersLegal parent company for Plus Music PR. Footer information indicates © 2025 Plus Music PR | Eighty-Two Media LTD
• Merino StudiominorImplementation/ SI/ Consulting PartnerCreative agency credited with website development. Listed as 'Made by Merino Studio' in website footer.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AWAL: Sony-owned artist services platform providing distribution, marketing, and PR support for independent artists. Overlaps with Plus Music PR's label-services and consultancy offerings at much larger scale.
• TuneCore: Major independent music distribution platform offering marketing and promotional services alongside distribution. A scaled alternative artists consider alongside boutique PR firms for audience growth.
• Believe Digital: Global independent music distribution and marketing company offering label services including PR and audience development. Represents the scaled, technology-enabled competitor in the indie artist services space.
• The Orchard: Global music distribution and label services company owned by Sony Music offering PR, marketing, and distribution at scale. Represents the larger incumbent alternative that independent artists weigh against boutique PR agencies like Plus Music PR.

Direct peers

• Cyber PR: US-based music PR and digital marketing agency focused on independent artists with press, social media, and playlist services. Direct competitor in same niche with similar indie-artist positioning.
• Grand Method PR: London-based music PR and digital marketing agency serving independent artists with press, playlist pitching, and social campaigns. Same customer base and service stack as Plus Music PR.
• Infectious Music: Independent UK record label with in-house PR and marketing services for its roster. Overlaps with Plus Music PR's press and label-services offering while operating as a label rather than pure agency.
• Toast PR: UK-based independent music PR agency offering press campaigns for indie artists and labels. Closely comparable in size, geography, and service mix (music PR, social advertising) to Plus Music PR.
• Syntax Creative: Independent music marketing and PR firm offering press campaigns, social media advertising, and digital strategy for indie artists and labels. Comparable service mix and target customer.

Emerging players

• Human Person: Boutique music marketing agency offering PR, social media, and digital strategy with a focus on emerging artists. Smaller and more niche than Plus Music PR but with overlapping service stack and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plusmusicpr
• LinkedInlinkedin.com/company/plus-music-pr
• Instagraminstagram.com/plusmusicpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Music Pr