What Merino Studio does

Merino Studio is a privately held, bootstrapped digital agency founded in 2017 and headquartered in Melbourne, Australia, operating as a small team of 1-10 employees under director Jaime Berrill. The company delivers web design and development, custom app development, branding, online advertising, SEO and AEO (Answer Engine Optimization), Webflow migration, white-label agency services, ongoing maintenance, and business automations to a globally distributed client base spanning more than 20 countries and over 200 organizations since inception. Core technology centers on the Webflow CMS for website builds, Figma for design, the Glide platform for custom mobile and desktop applications, and Zapier and Make.com for workflow automation; integrations extend to HubSpot for CRM, Google Analytics, Webflow eCommerce, and Canada Helps for nonprofit donations.

The business operates four revenue streams: project-based one-time fees ranging from $1,500 for small projects to $25,000+ for enterprise builds, monthly maintenance retainers, white-label professional services performed under partner agency brands, and hourly consulting billed at $150 AUD per work-hour outside agreed scope. Sales are conducted through a direct, sales-led motion anchored on the company website contact form, supplemented by case-study-driven content marketing, SEO, Google reviews (5-star), and referrals from long-tenured clients; many clients have engaged the studio for several years.

Customer segments are deliberately diversified across Tech/SaaS/Startups, Professional Services, Social Causes & Non-profits, Construction & Manufacturing, Health/Sport/Fitness, and Trades/Service Businesses. Notable logos include Football Australia (enterprise website for the 2026 AFC Women's Asian Cup launched in July 2025 to 25,000+ launch-day visitors), Hapana and Checkbox (SaaS WordPress-to-Webflow migrations), Doyle Manufacturing and Fresh Scent NorCal (custom Glide-built internal apps), and nonprofits Nesika and Community Builders. The agency has no disclosed funding, no parent company, no subsidiaries, and no M&A activity, operating entirely on organic client revenue.

Name

Merino Studio

Legal name

Merino Studio

Website

https://merinostudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Development: One-time project fees for website design/development, app development, branding, and migration services. Projects range from $1,500 for small projects to $25,000+ for large enterprise projects.
2. Ongoing Support and Maintenance: Monthly retainer arrangements for ongoing website maintenance, updates, and support services. Clients can choose ad-hoc or monthly basis support packages.
3. White Label Services: Agency partnership model where Merino Studio performs work under the client's brand, allowing other agencies to scale their service offerings.
4. Hourly Consulting: Additional work outside agreed scope billed at $150 AUD per hour

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Merino Studio is a Melbourne-based digital agency that designs and builds websites, custom business applications, brand identities, and supporting digital marketing for business clients worldwide. Core deliverables include website design and development on Webflow, custom app development on Glide, branding, SEO and AEO, online advertising campaigns, Webflow migrations, white label services for partner agencies, ongoing maintenance and support retainers, and business process automations using Zapier and Make.com.

Product overview

Merino Studio is a digital agency offering a comprehensive suite of web and app development services. Their core offerings include Website Design & Development, App Development, Branding, Online Advertising, SEO & AEO, Webflow Migration, White Label Services, Maintenance & Support, and Business Automations. The agency specializes in custom solutions including Glide-based mobile apps (e.g., Fresh Scent inspection app) and custom internal business applications (e.g., Doyle Manufacturing KPI app). They primarily build on the Webflow platform for websites and use Glide for mobile applications. Services are delivered through a structured 5-step process: Discovery, Planning, Implementation, Review & Launch, and Ongoing Support. Project budgets range from $1,500 for small projects to $25,000+ for enterprise engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development

Quantifiable outcome

• 200+ projects delivered across 20+ countries
• +4 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WebflowcoreTechnology or IntegrationPrimary website development platform partner. Merino Studio is an expert in Webflow CMS, offering website design, development, and migration services using the Webflow platform.
• GlidecoreTechnology or IntegrationMobile app development platform used for building custom business apps. Featured in case studies for Fresh Scent NorCal and other clients requiring mobile solutions.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Operand: Webflow Enterprise Partner and digital agency building custom websites and growth-focused web experiences. Comparable in services, platform specialization, and target market.
• Welance: Webflow-certified agency designing and developing custom websites and landing pages. Similar boutique operating model and tech-stack focus to Merino Studio.
• Finsweet: Webflow-focused agency and product studio offering custom web development, design systems, and certified Webflow services. Similar niche focus and tooling to Merino Studio.
• ODS (Office Design Studio): Australian Webflow Enterprise Partner offering custom web design, development, and branding. Direct geographic and service-line competitor to Merino Studio in the Australian market.
• Luro: Small Webflow-specialist agency delivering custom websites, migrations, and design work. Competes head-to-head with Merino Studio for mid-market Webflow projects.
• Lollipop: Webflow design and development agency that builds custom websites and web apps. Comparable in platform focus, project types, and target customer segments.
• PaperTiger: Webflow-focused agency providing custom web design, development, and SEO services to growth-stage and enterprise clients. Comparable on platform specialization and service mix.
• Icelab: Webflow Enterprise Partner agency that designs, builds, and migrates custom websites and web apps. Closely comparable to Merino Studio in platform specialization, project size, and services offered.
• Roketto: Inbound marketing and Webflow website agency combining web design, SEO, and content marketing. Overlapping service offering and similar client base to Merino Studio.
• Flowout: Webflow and no-code agency delivering custom websites, design, and Webflow migrations. Operates at a similar scale and service orientation to Merino Studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/merino-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merino Studio