Timberwise Oy
Timberwise Oy is a privately held Finnish parquet flooring manufacturer in Loimaa producing 3-layer plank parquet and design parquet with a birch plywood core and WiseLoc 5G locking. It sells to residential consumers, interior designers, and dealers through owned showrooms, a partner showroom, a Finland-wide dealer network, and Twise e-commerce.
- Company typePrivate
- Founded1998
- HeadquartersLoimaa, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Timberwise Oy does
Timberwise Oy is a privately held Finnish parquet flooring manufacturer headquartered and produced at a single facility in Loimaa, operating with approximately 36 employees (26 in factory production and 10 in sales and administration). The company's core technology is a 3-layer plank parquet ('lankkuparketti') using a Finnish spruce base, a birch plywood middle/core layer, and premium hardwood surface layers (oak, ash, larch, Douglas fir, pine), finished with UV-cured hard wax oil or matte lacquer and assembled using the proprietary WiseLoc 5G locking joint system. It also offers a design parquet line (Herringbone, Double Herringbone, Basket Weave, Triangle and other patterns, including designs with Harri Koskinen) that is always glue-fixed to the subfloor, and an M1-classified emission profile backed by PEFC/FSC-certified raw materials.
The business model combines one-time product sales of parquet flooring and complementary accessories (skirting boards, T-lists, stair noses, underlay, and care kits) with a secondary product line, Twise by Timberwise, which uses parquet production leftovers for furniture and interior items sold through a dedicated e-commerce shop. Revenue is generated primarily through a Finland-wide dealer network supplemented by four owned showrooms (Helsinki, Tampere, Turku, Loimaa), one partner showroom in Jyväskylä, and certified Lattiamestarit installation and refinishing services. Design parquet sells in a €84.90–€296.50 per m² range, with most products quote-based through dealers. Customer segments span residential consumers, interior designers and architects, certified floor installers, and dealer resellers; a limited set of named commercial references (Ravintola Bronda, Hakola Shop & Studio, and a legacy Dolce & Gabbana specification) suggests selective commercial-project penetration. A branded AI Visualiser tool supports mid-funnel selection by overlaying floor options onto customer room photos.
Timberwise Oy firmographics
Firmographics- Name
- Timberwise Oy
- Legal name
- Timberwise Oy
- Website
- https://timberwise.fi
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Timberwise Oy is a privately held Finnish parquet flooring manufacturer in Loimaa producing 3-layer plank parquet and design parquet with a birch plywood core and WiseLoc 5G locking. It sells to residential consumers, interior designers, and dealers through owned showrooms, a partner showroom, a Finland-wide dealer network, and Twise e-commerce.
- Ownership category
- akta.pro rank
Timberwise Oy industry classification
Industry- Product category
- Hardwood Flooring Manufacturing
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Custom Architectural Woodwork and Millwork Manufacturing (337212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industries
- Wood Mouldings, Millwork & Trim (IMADADAG), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
Keywords
Where Timberwise Oy is headquartered
LocationHeadquarters
- HQ city
- Loimaa
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Timberwise Oy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Parquet flooring product sales: Core revenue from manufacturing and selling 3-layer plank parquet and design parquet products. Products sold through owned e-commerce, showrooms, and dealer network.
- Accessories and finishing products: Skirting boards, T-lists, stair noses, underlay materials, and care kits sold as complementary products to main flooring.
- Twise furniture and interior products: Secondary product line using leftover materials from parquet production and installation to create furniture and interior design products. Sold through dedicated Twise e-commerce shop.
- Lattiamestarit installation and maintenance services: Authorized Timberwise Floor Masters provide installation and refinishing services through certified professional network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Care kit for wax oiled floors |
| Unit Pricing | Pay-as-you-go | T-lists (massive oak or ash) |
| Unit Pricing | Pay-as-you-go | Skirting boards |
| Unit Pricing | Pay-as-you-go | Underlay material |
| Unit Pricing | Pay-as-you-go | Stair noses (massive oak or ash) |
| Unit Pricing | Pay-as-you-go | Design parquet - Herringbone |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Timberwise Oy product offering
Product offeringCore offering
Timberwise Oy manufactures and sells 3-layer plank parquet (Lankkuparketti) and design parquet (Designparketti) from PEFC/FSC-certified wood species — oak, ash, larch, Douglas fir, and pine — produced entirely in its Loimaa, Finland factory. The range spans roughly 70+ color tones, multiple widths (150–270 mm), patterned designs including Herringbone, Double Herringbone, Basket Weave, and Triangle, and surface treatments of hard wax oil or matte lacquer. The firm also sells complementary accessories (skirting boards, T-lists, stair noses, underlay, care kits) and operates a Twise sub-brand selling furniture and interior products crafted from parquet-production leftovers, alongside certified installation and maintenance services via the Lattiamestarit (Floor Masters) network.
Product overview
Timberwise Oy is a Finnish parquet flooring manufacturer based in Loimaa, producing high-quality 3-layer plank parquet (Lankkuparketti) and design parquet (Designparketti) with over 70 color options across multiple wood species (oak, ash, larch, Douglas fir, pine). The product portfolio centers on the core plank parquet range available in various widths (150-270mm), surface treatments (wax oiled/matte lacquered), and grades (Select, Classic, Vintage, Natural, Olive). Design parquet offerings include Herringbone, Double Herringbone, Basket Weave, Triangle, and other geometric patterns. The AI Visualiser tool enables customers to visualize floors in their rooms. Twise is a sub-brand utilizing production remnants for furniture and interior products. Comprehensive accessories include care kits, skirting boards, T-lists, stair noses, and underlay materials. The company also offers installation services through authorized Lattiamestarit (Floor Masters) across Finland.
Differentiator
Problem solved
Functional benefit
Brands
- Twise by Timberwise: A product family where raw materials consist of leftover materials from parquet production and installation. Enables ecological thinking and Finnish top design. Products include furniture and interior design items made from the sustainable 3-layer plank parquet structure.
Products and services
- Lankkuparketti (3-layer Plank Parquet) Timberwise's core product: 3-layer plank parquet flooring manufactured in Loimaa, Finland, with a birch plywood core and surfaces of oak, ash, larch, Douglas fir, or pine. Available in widths of 150–270 mm, surface treatments of hard wax oil or matte lacquer, multiple grades (Select, Classic, Vintage, Natural, Olive), and over 70 colour tones, with the proprietary WiseLoc 5G locking joint for floating installation.
- Designparketti (Design Parquet) Patterned parquet flooring combining Timberwise's 3-layer structure with geometric layouts including Herringbone (Kalanruoto), Double Herringbone (Tuplakalanruoto), Basket Weave (Koripunos), Triangle (Kolmio), and additional layouts. Always installed by gluing to the subfloor and sold through dealers on a quote basis; engineered variants include Oak Classic Herringbone 185×925 mm and Tammi Arctic Herringbone.
- Twise by Timberwise furniture and interior products Sub-brand product family using leftover materials from Timberwise parquet production and installation to create furniture and interior design products built on the sustainable 3-layer plank parquet structure. Sold directly through the Twise online shop, with custom-from-own-material orders accepted.
- Hoitosetti (Care Kit for wax-oiled floors) Maintenance kit for oil-waxed Timberwise floors containing a repair oil matched to floor tone, a clear surface oil, detergent recommended for oil-waxed floors, and care wax. Sold as a single set to homeowners and professionals maintaining Timberwise parquet.
- Jalkalistat (Skirting Boards) Solid oak, ash, and pine skirting boards that can be coloured to match any Timberwise parquet tone, with oak veneer stock products available in six colours (Polar, Choco, Arctic, Grey, Cream, Nordic) for fast delivery. Sold by the metre to complement Timberwise parquet installations.
- T-listat ja Eritasolistat (T-lists and Transition Strips) Solid oak and ash T-lists and transition strips coloured to match all Timberwise parquet tones, available in multiple lengths (1000 mm and 3050 mm oak, 3000 mm ash) and in straight or rounded profiles. Sold by the metre for finishing parquet transitions between rooms or floor types.
- Porrasnokat (Stair Noses) Solid oak or ash stair nose profiles (23×32 mm) coloured to match Timberwise parquet, available with either the WiseLoc locking joint connection or a traditional tongue-and-groove glue connection, and supplied in standard lengths (1000 mm, 3050 mm oak; 3000 mm ash). Sold by the metre as a finishing accessory for parquet-clad stairs.
- Alusmateriaali (Underlay Material) Timberwise's own underlay material made of polyethylene foam with a 100-micron moisture barrier, supplied as a 2 mm thick, 1000 mm wide, 15 m² roll that functions as both moisture barrier and impact-sound proofing. Sold per roll to complement Timberwise parquet installations.
- Lattiamestarit (Timberwise Floor Masters installation and maintenance service) Authorized Timberwise Floor Masters service offering professional parquet installation, refinishing, and maintenance across Finland. The network is reserved for certified installers, guaranteeing quality installation and preserving Timberwise warranty terms; services are priced per quote.
Quantifiable outcome
- Lateral shrinkage only 1/6 compared to regular plank flooring
- +1 more outcomes
Companies that use Timberwise Oy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Timberwise Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Timberwise Oy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VP Builder Oy / Ville PylkkänenminorPartner showroom operator for Jyväskylä region. VP Builder Oy operates Timberwise Partner Showroom at Yliopistonkatu 30, Jyväskylä, serving consumers and designers in Central Finland.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Timberwise Oy competitors and assessment
Company assessmentDirect peers
- Boen: Norway-based manufacturer of hardwood parquet and engineered wood flooring. Closest direct peer to Timberwise: similar premium positioning, multi-layer construction, European distribution through dealers and project channels, and a comparable craft-plus-technology brand narrative.
- Junckers: Danish manufacturer of solid hardwood flooring for residential, commercial and sports installations. Comparable to Timberwise as a Nordic craft-rooted premium wood flooring brand with deep specification relationships in architecture and design.
- Bauwerk Group: Swiss manufacturer of 2-layer and multi-layer engineered parquet flooring sold across Europe and increasingly D2C. Highly comparable to Timberwise on premium wood positioning, multi-layer construction, and a strong focus on healthy indoor air quality and sustainability certifications.
- Karelia (Upofloor): Finnish manufacturer of engineered parquet flooring owned by Upofloor. The most direct domestic competitor to Timberwise, competing in the same Finnish dealer channels with a similar 3-layer construction approach.
Broad incumbents
- Quick-Step (Unilin / Mohawk): Belgian-origin laminate and engineered flooring brand now part of Mohawk Industries. Competes with Timberwise primarily in the renovation channel, especially on price-point engineered wood ranges, but with vastly larger scale and retail distribution.
- Tarkett: France-based global flooring manufacturer with a broad portfolio spanning vinyl, laminate, wood and sports surfaces. A broad incumbent competing in the same wood flooring category as Timberwise but with mass-market scale and multi-material offerings.
- Pergo: Swedish-origin laminate flooring pioneer, now part of Unilin/Mohawk. Adjacent competitor to Timberwise with a strong dealer and DIY retail presence; overlaps mainly in the premium renovation consumer segment Timberwise targets through showrooms.
- Kahrs (K\u00e4hrs Group): Sweden-based, the largest European hardwood flooring manufacturer and a pioneer of modern engineered wood flooring. A broader incumbent in the same engineered parquet category Timberwise plays in, but with much larger scale, wider product portfolio and global distribution.
Emerging players
- Parky by Decospan: Belgian manufacturer of engineered wood flooring with a real-wood veneer on an HDF/HDF-cork base. Comparable to Timberwise as a smaller, design-forward European engineered wood specialist competing for the same premium residential projects.
Regional players
- Mosaico Italia / Listone Giordano: Italian premium engineered wood parquet manufacturer with strong specification presence in Mediterranean markets. Comparable on premium positioning and designer-led collections; relevant as a peer given Dolce & Gabbana's prior use of Timberwise products in Italian retail fit-outs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Timberwise Oy social profiles
Digital presenceTimberwise Oy compliance and trust
Trust signalCompliance3 records
Timberwise Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Timberwise Oy leadership team
Management profileNumber of profiles
Timberwise Oy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Timberwise Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Timberwise Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Timberwise Oy
What does Timberwise Oy do?
Timberwise Oy manufactures and sells 3-layer plank parquet (Lankkuparketti) and design parquet (Designparketti) from PEFC/FSC-certified wood species — oak, ash, larch, Douglas fir, and pine — produced entirely in its Loimaa, Finland factory. The range spans roughly 70+ color tones, multiple widths (150–270 mm), patterned designs including Herringbone, Double Herringbone, Basket Weave, and Triangle, and surface treatments of hard wax oil or matte lacquer. The firm also sells complementary accessories (skirting boards, T-lists, stair noses, underlay, care kits) and operates a Twise sub-brand selling furniture and interior products crafted from parquet-production leftovers, alongside certified installation and maintenance services via the Lattiamestarit (Floor Masters) network.
Is Timberwise Oy a public or private company?
Timberwise Oy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Timberwise Oy founded?
Timberwise Oy was founded in 1998. It employs 51 to 100 people.
Where is Timberwise Oy based?
Timberwise Oy is headquartered in Loimaa, Finland, in the Europe region.
How does Timberwise Oy make money?
Four revenue lines are on record. Parquet flooring product sales are the primary driver. The others are accessories and finishing products, twise furniture and interior products and lattiamestarit installation and maintenance services.
Who are Timberwise Oy's main competitors?
Direct peers on record are Boen, Junckers, Bauwerk Group and Karelia (Upofloor). Broad incumbents are Quick-Step (Unilin / Mohawk), Tarkett, Pergo and Kahrs (K\u00e4hrs Group). Parky by Decospan is listed as an emerging player. Mosaico Italia / Listone Giordano is listed as a regional player.
Does Timberwise Oy have an API?
No public API is recorded for Timberwise Oy.
What industry is Timberwise Oy in?
Timberwise Oy's product category is Hardwood Flooring Manufacturing. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMADADAG, Wood Mouldings, Millwork & Trim. Its NAICS code is 3212 and its SIC code is 2430.