Voiceovers and Commercials

What Voiceovers and Commercials does

VoiceOver LA (VOLA) is a privately held voiceover casting and recording studio network founded in 1998 and headquartered in Sherman Oaks, California. The company operates a national studio network providing turnkey post-production sound services — voice-over recording, ADR/dubbing, mixing, sound editorial, music editorial, sound design, voice processing, and audio restoration — delivered under a single workflow from script to air. Its core commercial asset is a curated roster of 700+ on-call voice talents across categories such as men, women, animation, narrators, live announcers, kids, languages, accents, and promos, which is offered to clients alongside a casting service that emphasizes rapid-turnaround auditions and multi-language translation/adaptation. Marquee enterprise clients named on its materials include Sony Pictures, Warner Bros, Amazon, Hulu, McDonald's, Toyota, LG, and Skechers, and the company states it has served thousands of clients across advertising agencies, production companies, film/TV producers, and brands over more than 25 years.

The company makes money through two interlocking engines. The first is professional services: project-based voice casting, recording, and post-production billed at custom rate-card pricing to agencies, brands, studios, and producers. The second is an education and product ecosystem aimed at aspiring voice talent, comprising a $2,500 six-week Voice Artist Certification Program (which bundles training, demo reel production, and a hardware kit), a $250/month recurring membership, à la carte group and private Zoom classes ($35-$330), a $695 VOLA Remote Recording System (an iPad Air, Rode NT USB Mini microphone, Twisted Wave, and ConnectionOpen bundle for remote uncompressed-audio sessions), and demo reel production services. Graduates of the certification program feed into VOLA's Emergent Artist casting division, creating a self-replenishing talent pipeline. Technology is built around ConnectionOpen (a core partnership) configured for 16-bit/48kHz real-time transmission with two-way video and screen sharing, plus conventional pro-audio peripherals. Go-to-market is sales-led (direct phone and website) supplemented by event-driven virtual open-mic nights and Zoom-based classes. The company was founded and is led by James Mandell (CEO); the operating geography is stated as California/Hollywood, national (USA), and worldwide.

Name

Voiceovers and Commercials

Legal name

VoiceOver LA

Website

https://voiceoverla.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

VoiceOver LA is a Sherman Oaks-based voiceover casting and recording studio network serving advertising agencies, production companies, film/TV producers, and brands with turnkey post-production sound services and a roster of 700+ voice talents, supplemented by an education vertical and remote-recording hardware.

Ownership category

akta.pro rank

Product category

Voice Casting and Recording Services

NAICS

Sound Recording Studios (51224), Sound Recording Industries (5122), Motion Picture and Sound Recording Industries (512), Translation and Interpretation Services (541930)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industries

Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Voice casting services
• Audio post production
• Voiceover recording studio
• ADR dubbing services
• Voice talent agency

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Voice Casting and Recording Services: Core revenue stream from voice casting and recording studio services. VOLA casts and records voiceovers for advertising agencies, production companies, film and television producers, brands, and other clients. Services span voice-over, ADR/dubbing, mixing, sound editorial, music editorial, sound design, and delivery.
2. Voice Artist Certification Program: Comprehensive 6-week intensive curriculum training aspiring voice actors. Includes one-on-one training, professional demo reel production, VOLA Remote Recording System hardware, certificate of completion, and inclusion into VOLA's Emergent Artist casting division for audition referrals. Priced at $2,500.
3. Monthly Membership: $250/month membership providing ongoing training program including multiple group classes, audition workouts, audition critiques, access to Zoom classes, and members-only content and offers.
4. Training Classes and Workshops: Individual classes including Group VoiceOver Zoom Classes ($35-$330 for class packs), Private VoiceOver Zoom Classes ($150), Home Studio Workshop ($120), and VoiceOver Session Anatomy 101 ($100).
5. VOLA Remote Recording System Sales: Sale of the VOLA Remote Recording System hardware and software package for $695 to aspiring voice artists who want to set up their own professional remote recording capability.
6. Demo Reel Production: Production of professional demo reels including Commercial, Character, Narration, Announcer, and Promo demo reels. Includes pre-production, recording, dialogue editing, music editing, mixing, and mastering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VoiceOver LA (VOLA) is a voice-over casting and recording destination that delivers turnkey post-production sound services—including voice-over recording, ADR/dubbing, mixing, sound and music editorial, sound design, voice processing, and audio restoration—to advertising agencies, production companies, film and television producers, brands, and international clients. The company curates a roster of 700+ on-call voice artists and provides casting services with rapid audition turnaround. It also operates an education/training business offering a 6-week certification program, monthly memberships, group/private Zoom classes, and the VOLA Remote Recording System hardware package.

Product overview

VoiceOver LA (VOLA) is a voiceover casting and recording destination for the entertainment industry, providing a comprehensive suite of services that includes turnkey post-production sound services (voice-over, ADR/dubbing, mixing, sound and music editorial, sound design, voice processing, and restoration), access to a roster of hundreds of voice artists, and casting services. The company also operates an education platform offering the VOLA Voice Artist Certification Program (a 6-week intensive training with demo reel production and remote recording system), monthly memberships, group and private Zoom classes, home studio workshops, and demo reel production services. The product portfolio is centered around the core sound services and voice talent roster, supplemented by training programs and remote recording technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Services Turnkey post-production sound services including voice-over recording, ADR/dubbing, mixing, sound editorial, music editorial, sound design, voice processing, and audio restoration for projects of any scale, delivered to advertising agencies, production companies, film and TV producers, brands, and international clients via VOLA's national studio network and remote recording capabilities.
• Voice Artist Roster A roster of 700+ on-call voice artists available for casting across categories including men, women, animation, narrators, live announcers, kids, languages, accents, and promos; clients can listen to samples and connect with casting services via the online talent roster portal.
• Casting Services Voiceover casting service in which clients describe their project needs and VOLA delivers rapid-turnaround, hand-picked candidate auditions from its large on-call voice artist roster, leveraging decades of casting experience to streamline selection.
• Translation and Adaptation Foreign language voiceover production management service that connects clients with native speakers across more than a dozen languages, handling translation, idiomatic adaptation, and performance for authentic international voice content.
• Sound Design Creative sound design service including sound effects creation, dynamic soundscapes, voice processing (pitch alteration, formant processing, tone-matching), and audio restoration for media and advertising projects.
• VOLA Voice Artist Certification Program An intensive 6-week voiceover acting certification program for aspiring talent that includes one-on-one training, professional demo reel production, the VOLA Remote Recording System hardware package, a certificate of completion, and inclusion in VOLA's Emergent Artist casting division for audition referrals; priced at USD $2,500.
• Monthly Membership Recurring monthly subscription for ongoing voiceover training that includes access to multiple group classes, regular audition workouts, audition critiques, Zoom classes, and members-only content and special offers; priced at USD $250 per month.
• Group VoiceOver Zoom Class One-hour group Zoom instruction sessions teaching voiceover technique, production etiquette, and microphone skills in a supportive group setting, available at multiple weekly time slots; priced at USD $35 per session, USD $170 for a 5-pack, or USD $330 for a 10-pack.
• Private VoiceOver Zoom Class One-hour private Zoom instruction sessions tailored to the student's specific voice type and skill level, with personalized pacing and career-focused direction; priced at USD $150 per session.
• Home Studio Workshop Workshop training on optimizing a home recording space and improving sound quality, covering vocal booth setup, microphone technique, software options, file naming protocols, basic editing, and exporting submissions; priced at USD $120.
• VOLA Remote Recording System A turnkey hardware and software package for remote professional audio recording that includes a pre-programmed iPad Air, Rode NT USB Mini microphone, headphones, tripod stand, ConnectionOpen communication software, and Twisted Wave recording software, capable of streaming two-way studio-quality audio in real time; priced at USD $695 plus tax and shipping.
• Demo Reels Professional demo reel production service for voice actors covering commercial, character, narration, announcer, and promo demo reels, including pre-production, recording, dialogue editing, music editing, mixing, mastering, and delivery of hi-res masters and stems.

Quantifiable outcome

• 100+ VoiceOver Artists assisted with home studios during COVID-19 pandemic

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ConnectionOpencoreTechnology or IntegrationPartnership with ConnectionOpen for professional communication software. ConnectionOpen is configured as the primary communication application in the VOLA Remote Recording System, enabling real-time 16-bit 48k audio transmission with 2-way video and screen sharing. ConnectionOpen is described as a simplified solution for professional voice recording online and an alternative to ISDN and Source Connect using 100% uncompressed audio.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Such A Voice: Such A Voice provides voiceover training, demo production, and talent representation with a national footprint. It is closely comparable to VOLA's education and certification programs, with similar target customers (aspiring voice actors).
• Voices.com: Voices.com is the largest online marketplace for voiceover talent, offering self-serve casting across commercial, narration, and dubbing categories. It competes most directly with VOLA on casting scale and global language reach, but at lower price points and via digital-only delivery.
• Voice123: Voice123 operates a global online voiceover marketplace with subscription-based talent profiles and project-based casting. Like VOLA, it serves advertising agencies, brands, and producers, but with a self-serve platform model rather than a studio-led, full-service workflow.
• Edge Studio: Edge Studio is a long-running voiceover studio that combines demo reel production, training, and talent representation — directly overlapping with VOLA's certification program, demo reel business, and artist roster.
• Bunny Studio: Bunny Studio is a subscription-based voiceover and audio production service that delivers turnkey recorded voiceovers with translation support. It mirrors VOLA's bundled casting-plus-production value proposition but scales through a marketplace model across many languages.

Emerging players

• WellSaid Labs: WellSaid Labs is an AI voice generation platform producing studio-quality synthetic voices for commercial and corporate content. It is not a direct competitor today, but represents the technological trajectory that could erode demand for human-cast voiceovers on which VOLA depends.
• ElevenLabs: ElevenLabs is a leading AI voice synthesis and dubbing platform offering voice cloning, multilingual dubbing, and narration. Like WellSaid, it represents an emerging substitute for human-cast voiceover in commercial, audiobook, and dubbing use cases.

Broad incumbents

• Backstage: Backstage is a major casting platform for actors and voice talent, with job listings and audition tools used by ad agencies and producers. It is adjacent to VOLA's casting services but operates as a discovery and job-board layer rather than a full-service studio.
• Fiverr: Fiverr is a broad freelance marketplace where thousands of voice actors offer commercial, narration, and dubbing services at low price points. It overlaps with VOLA's commercial and e-learning categories but as a price-driven, self-serve gig platform rather than a curated studio.

Others

• ConnectionOpen: ConnectionOpen is VOLA's technology partner providing real-time uncompressed audio communication software. It is an enabling/infrastructure peer rather than a competitor, but is highly relevant to VOLA's remote recording capability and product differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsJlG1xxVEabcKozD7RrO-A?view_as=subscriber
• Facebookfacebook.com/voiceoverla
• Instagraminstagram.com/voiceoverla
• LinkedInlinkedin.com/company/voiceover-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voiceovers and Commercials