What Blizzard Lighting does

Blizzard Lighting LLC is a US-based developer and manufacturer of professional LED lighting equipment, headquartered in Waukesha, Wisconsin, and founded in 2010. The company designs and produces a broad portfolio spanning moving heads, wash lights, ellipsoidals, blinders and strobes, UV atmospherics, battens and bars, LED ribbon, pixel mapping fixtures, and accessories (cables, mounting hardware), supported by an in-house wireless DMX and control product line that includes the Raven PoE two-universe Art-Net/sACN node, Stingray DMX testing tool, and Lightcaster CRMX GOAT wireless transceiver. Its technology stack centers on LED light engines (notably RGBALC six-color arrays), Art-Net/sACN and DMX control protocols, Power over Ethernet (PoE), and CRMX wireless transmission, with all products reportedly 100% QC tested at its Wisconsin facility before shipping. The IRiS LED video sub-brand extends the business into LED video wall panels and related processing via a NovaStar partnership, backed by a "No Fears for 7 Years" warranty.

The company serves six primary use-case segments: Touring, Worship, Pro DJ/Production, Theatre, Architectural, and Outdoor, with a named customer reference (TESLA) in live touring production. Its go-to-market combines a direct sales team of professional representatives covering the United States, an authorized reseller network accessed via a "Where to Buy" locator and dedicated reseller portal, and direct e-commerce through blizzardpro.com (plus irisprovideo.com for video products). Revenue mechanics are predominantly one-time hardware sales with no disclosed subscription, rental, or recurring service line items, and pricing is quote-based via resellers rather than publicly listed. Marketing channels include the company website, content/case studies (e.g., TESLA), industry trade shows (notably NAMM 2026, booth #17710), email newsletter, and a news section. Blizzard operates as a privately held LLC with no disclosed parent company, institutional investors, or funding rounds.

Name

Blizzard Lighting

Legal name

Blizzard Lighting LLC

Website

https://blizzardlighting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blizzard Lighting is a US-based manufacturer and developer of professional LED lighting fixtures, wireless DMX control equipment, and IRiS LED video walls, serving touring, worship, pro DJ/production, theatre, architectural, and outdoor markets through resellers and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Equipment Sales: One-time hardware sales of professional LED lighting products including moving heads, wash lights, ellipsoidals, blinders, strobes, UV atmospherics, battens, bars, pixel mapping fixtures, LED ribbon, cables, and wireless DMX control equipment. Products are sold through resellers and direct channels.
2. IRiS LED Video Wall Systems: Sale of IRiS branded LED video wall panels and related video products for live shows, worship venues, and touring applications. Includes warranty programs like 'No Fears for 7 Years'.
3. Accessories and Parts: Sales of accessories including cables (Cool Cable brand), mounting hardware, and replacement parts for lighting equipment.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Blizzard Lighting is a Waukesha, Wisconsin-based developer and manufacturer of professional LED lighting fixtures and video products. Its catalog spans moving heads, wash lights, ellipsoidals, battens, blinders, strobes, UV/atmospherics, wireless DMX control, and IRiS LED video wall panels. The company serves touring, worship, theatre, DJ/production, architectural, and outdoor segments through an authorized reseller network and direct sales team, with every product 100% QC tested at its U.S. headquarters.

Product overview

Blizzard Lighting is a professional LED lighting equipment company offering a comprehensive portfolio of lighting products and solutions. The portfolio includes Moving Heads, Wash Lights, Ellipsoidals, Battens & Bars, LED Ribbon, Blinders & Strobes, UV & Atmospherics, and Pixel Mapping & FX categories, complemented by the IRiS™ LED Video sub-brand for LED video wall panels and NovaStar™ for video processing. Recent product additions include the Raven™ (PoE two-universe Art-Net/sACN node), Stingray™ (DMX controller/Art-Net node), and Lightcaster™ CRMX GOAT (wireless transceiver), expanding their DMX and control offerings. The company operates under multiple product series including Motif™, Verismo™, node:b™, Prima™, Colorise™, MystACL Z™, PIXELHUE™, HotBox™, TOURnado™, and Nexys™, with products manufactured and 100% QC tested at their Wisconsin headquarters. They offer a 2-year limited warranty on lighting products and 'No Fears for 7 Years™' on IRiS video products.

Differentiator

Problem solved

Functional benefit

Brands

• IRiS LED Video: LED video wall panels and display systems for professional production and installation applications
• HotBox
• TOURnado
• Cool Cable
• NovaStar
• PixlHue
• Motif
• Nexys

Products and services

• Raven A compact, rack-mountable PoE two-universe Art-Net/sACE node designed for professional lighting installations, enabling networked DMX distribution over standard Ethernet infrastructure.
• Stingray A handheld DMX tester built for the road, used by lighting technicians and riggers to verify and troubleshoot DMX-512 signal integrity in live production environments.
• Lightcaster CRMX GOAT A wireless CRMX transceiver that delivers reliable, cable-free DMX/RDM signal distribution for touring, theatre, and architectural lighting installations.
• HotBox X4 A compact par-style fixture featuring RGBALC color mixing, IP65-rated outdoor housing, and high-output LEDs aimed at event and architectural lighting applications.
• SwitchBlade Flip A dual-head LED FX fixture with motorized flip panels, designed for high-impact beam, pixel, and audience-scanning effects on concerts, clubs, and live events.
• InfiniPix Lil' Spektro A vertical pixel-mapped LED tower fixture that produces animated color and graphic effects, targeted at clubs, DJ stages, and immersive visual environments.
• IRiS LED Video A sub-brand and product line of professional LED video wall panels, controllers, and processing accessories for rental, staging, and fixed-installation applications.
• NovaStar A line of LED video processing controllers and sending cards distributed by Blizzard Lighting to drive IRiS and third-party LED video panels.
• Cool Cable A range of professional-grade power, DMX, and Ethernet cables designed and branded by Blizzard Lighting for entertainment and installation use.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NovaStarcoreTechnology or IntegrationNovaStar is a product line featured on Blizzard Lighting's website, representing video controller and processor products for LED video walls. This appears to be a product supply/integration relationship where Blizzard distributes NovaStar products as part of their LED video solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elation Professional: Direct competitor in professional moving heads, LED wash/blind/strobe fixtures, and control, with strong touring and theatrical market presence and a comparable product breadth to Blizzard.
• Chauvet Lighting: One of the largest US-based professional entertainment lighting manufacturers, offering moving heads, wash lights, LED fixtures, and atmospheric effects across DJ, touring, theatre, and architectural markets — the most direct head-to-head competitor to Blizzard Lighting.
• PixelFLEX: US-based LED video wall and creative display manufacturer serving live events, worship, and architectural installations — directly comparable to Blizzard's IRiS LED video wall line.
• ADJ Products: US manufacturer of professional lighting fixtures, LED video, and atmospheric effects serving DJs, nightclubs, churches, and production companies with overlapping SKUs across moving heads, wash lights, and pixel-mapped fixtures.
• ETC (Electronic Theatre Controls): Specialist in theatrical and architectural lighting fixtures and controls, including ellipsoidals and consoles. Overlaps with Blizzard's Motif line and theatrical/architectural segments.
• GLP (German Light Products): German manufacturer of professional LED moving heads, wash lights, and impression fixtures used in touring, events, and television. Closely comparable in product scope to Blizzard's higher-end moving head offerings.

Broad incumbents

• Absen: One of the world's largest LED display manufacturers with a strong presence in rental/staging, broadcast, and commercial installations. Competes with IRiS at the higher-volume end of the LED video wall category.
• Clay Paky: Italian manufacturer (now part of ams OSRAM) of professional moving lights and static fixtures, with strong penetration in concert touring, broadcast, and theatrical markets — comparable in product scope but broader in global reach.
• Martin Professional (Harman International): Premium entertainment lighting brand owned by Harman, offering moving heads, LEDs, atmospheric, and control solutions globally. Significantly larger installed base in touring, theatre, and architectural markets.
• Robe Lighting: Czech-based global leader in professional moving lights and LED fixtures for entertainment and broadcast. Larger scale and broader international distribution make Robe a broad incumbent in the same product category Blizzard competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blizzard Lighting