Vox Pictures

Name

Vox Pictures

Legal name

Vox Pictures Limited

Website

https://voxpictures.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Broadcast commissioning: Primary revenue from commissioned productions by UK broadcasters including BBC (BBC1, BBC2, BBC One Wales, BBC Four) and S4C. Deals involve production funding in exchange for broadcast rights.
2. International distribution licensing: Revenue from licensing content to international platforms including Netflix UK, Topic (international), MHz Choice (US/Canada), and direct international sales through partners like Circus Studios.
3. Co-production financing: Joint productions with partners such as BBC Wales, S4C, BFI, BBC Films, Saw, OTM, Water & Power Productions, and True Brit Entertainment share production costs and rights.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Vox Pictures produces commissioned television drama series, feature films, and short films primarily for UK broadcasters (BBC, S4C) and digital streaming platforms. The company specializes in bilingual English/Welsh productions and award-winning content, with key productions including the record-breaking series Keeping Faith/Un Bore Mercher (50M+ iPlayer hits), BAFTA Cymru-winning film poem Aberfan: The Green Hollow, and feature films with talent attachment including Sally Hawkins.

Product overview

Vox Pictures is a television and film production company operating from London and Cardiff, led by co-founders Pip Broughton and Adrian Bate. The company produces a diverse portfolio of dramatic content across multiple formats including feature films, television series, and short films. Key productions include the award-winning bilingual drama series 'Keeping Faith / Un Bore Mercher', the BAFTA Cymru-winning film poem 'Aberfan: The Green Hollow', Craig Roberts' feature films 'Just Jim' and 'Eternal Beauty', and various S4C Welsh language dramas such as 'Dal Y Mellt' and 'Fflam'. The company operates through its main brand and two sister companies: Cliff Edge Pictures (focused on Craig Roberts-led projects) and Empty Room Productions (focused on authored Welsh drama). Productions span English and Welsh language content, with notable international distribution through Netflix, BBC iPlayer, and S4C Clic.

Differentiator

Problem solved

Functional benefit

Brands

• Vox Tox: Sister company for special projects including 'Christmas at the (Snow) Globe' with Sandi Toksvig.

Products and services

• Keeping Faith / Un Bore Mercher Award-winning bilingual drama series for BBC and S4C, produced in both English and Welsh languages simultaneously. The series follows lawyer Faith Howells as she investigates her husband's disappearance and uncovers dark secrets in her hometown. Achieved record-breaking 50 million iPlayer hits.
• Aberfan: The Green Hollow Film poem commemorating the 50th anniversary of the Aberfan disaster, written by Owen Sheers and directed by Pip Broughton with a stellar Welsh cast including Michael Sheen and Jonathan Pryce. Won 3 BAFTA Cymru awards including Best Television Drama and earned the BBC's highest audience approval rating in five years.
• Eternal Beauty Feature film written and directed by Craig Roberts, starring Sally Hawkins, about a woman who spirals into a chaotic schizophrenic world after being rejected at the altar. Won BAFTA Cymru award for Best Film in 2021.
• Dal Y Mellt Six-part drama series for S4C based on Iwan 'Iwcs' Roberts' best-selling novels, following protagonist Carbo's adventures from Cardiff to Holyhead. Became the first Welsh language drama on Netflix UK.
• Fflam Half-hour Welsh language drama series for S4C adapted from Gwenno Hughes' story, starring Gwyneth Keyworth in a tale of passion, grief, and a woman who sees her supposedly dead husband. Distributed on MHz Choice for US/Canada.
• Hafiach Teen drama series commissioned by S4C, set in north Wales and backed by S4C's Commercial Content Fund.
• Cyswllt (Lifelines) Pioneering three-part lockdown drama filmed entirely using laptops and phones, reflecting life during the COVID-19 pandemic in Wales. The first lockdown drama broadcast in the UK, nominated for Celtic Media Award in 2021.
• Just Jim Feature film debut for Craig Roberts as writer/director, a comedy about a lonely Welsh teenager whose life changes when a cool American moves in next door. BAFTA Cymru winning debut released in September 2015.
• The Trick Landmark BBC1 single drama telling the true story of the 'Climategate' affair from 2009, written by Owen Sheers and starring Jason Watkins. Nominated for Best Feature/TV Film at 2022 BAFTA Cymru Awards.
• To Provide All People One-hour film poem celebrating the 70th anniversary of the NHS, written by Owen Sheers and directed by Pip Broughton with an all-star cast featuring Martin Freeman, Eve Myles, Michael Sheen, and Meera Syal. Aired on BBC One Wales and BBC2.
• The Scurry Comedy-horror feature film directed by Craig Roberts, about two pest controllers investigating a routine vermin problem that escalates into a squirrel apocalypse at a country park. Cast includes Rhys Ifans, Ella Purnell, Paapa Essiedu, and Antonia Thomas.
• Mother's Day Short film produced by Cliff Edge Pictures as part of Ffilm Cymru Beacons scheme, written and directed by Emily Burnett, exploring a child's experience navigating a parent's mental health crisis. Won Best Welsh Short Film at British Short Film Awards 2024 and selected for BFI London Film Festival 2024.
• Time Away Short film directorial debut by Maxine Peake, commissioned by BFI and Wellcome Trust as a prequel to feature film 'Caravan' about a couple dealing with having a Thalidomide child.

Quantifiable outcome

• Record-breaking 50 million+ iPlayer hits for Keeping Faith series
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and major.

• S4CcoreStrategic or Co-development Partner · 1 January 2021S4C is the Welsh-language broadcaster commissioning productions including Fflam, Dal Y Mellt, Cyswllt, and Un Bore Mercher. The partnership supports Welsh-language drama content.
• BBC Wales / BBC Cymru WalescoreStrategic or Co-development Partner · 1 January 2018BBC Cymru Wales is the primary commissioning partner for Vox Pictures, producing Keeping Faith, Aberfan: The Green Hollow, To Provide All People, and other productions. The partnership has produced award-winning content achieving record-breaking viewership.
• Water & Power ProductionsmajorStrategic or Co-development PartnerCo-production partner for The Scurry feature film. James Swarbrick produces for Water & Power. The partnership combines creative talent for comedy-horror production.
• Netflix UKmajorChannel Partner/ Reseller/ DistributorStreaming distribution partner for Dal Y Mellt (Rough Cut) - the first Welsh language drama on Netflix UK. Content available with English and Welsh subtitles.
• TopicmajorChannel Partner/ Reseller/ DistributorInternational streaming platform launching Rough Cut globally. First international distribution deal for Welsh-language content.
• True Brit EntertainmentmajorChannel Partner/ Reseller/ DistributorUK distributor for The Scurry feature film. Zygi Kamasa handling distribution.
• Circus StudiosmajorChannel Partner/ Reseller/ DistributorInternational sales agent for The Scurry. James Spring and James Scott handling global sales.
• BFI / BBC Films / Saw / OTMmajorStrategic or Co-development PartnerCo-production partners for feature film Eternal Beauty and other projects. BFI and BBC Films providing financing and support.
• Cliff Edge PicturescoreStrategic or Co-development PartnerSister company led by Craig Roberts, Pip Broughton and Adrian Bate developing and producing film and television projects. Produces Eternal Beauty, The Scurry, Mother's Day.
• Empty Room ProductionscoreStrategic or Co-development PartnerSister company formed in 2019 by Eve Myles, Pip Broughton and Adrian Bate. Develops and produces drama, comedy and film with Welsh voice emphasis. Currently in commissioned development.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• New Pictures: UK independent drama producer of The Missing, Baptiste and Suspicion. Similar scale and slate of primetime BBC drama commissions.
• Mammoth Screen: UK indie drama producer of Poldark, Noughts + Crosses and The Serpent. Comparable premium BBC drama indie with similar broadcaster relationships.
• Bad Wolf: Cardiff-based independent drama producer behind His Dark Materials, Industry, and A Discovery of Witches. Closest direct peer — operates from the same Welsh production hub, supplies premium drama to BBC and global streamers, and competes for similar Welsh talent and BBC Wales commissions.
• Fiction Factory: Welsh independent production company producing drama, factual and documentary content for UK broadcasters. Comparable Cardiff-rooted indie competing for similar BBC Cymru Wales and S4C commissions.
• World Productions: UK independent drama producer of Bodyguard and Line of Duty. Comparable in producing high-end primetime drama for BBC and global buyers, with a similar slate-driven commissioning model.
• Severn Screen: Welsh independent production company producing drama and documentary for UK broadcasters. Comparable Cardiff-based indie competing in the same Welsh/BBC Wales commissioning pool.
• Sister Pictures: UK indie behind Chernobyl, The Pursuit of Love and The Power. Comparable premium drama indie producing authored, talent-led series for BBC and streamers.

Broad incumbents

• Kudos Film and Television: Established UK drama producer (Broadchurch, Grantchester, Humans) owned by Banijay. Larger incumbent in the same primetime BBC drama space where Vox competes.
• Hat Trick Productions: Long-established UK indie producing drama, comedy and factual for BBC, ITV and Channel 4. Larger incumbent overlapping with Vox in BBC primetime commissions.

Others

• Ffilm Cymru Wales: Welsh Government-backed body funding film and TV production in Wales. Functions as a development-funder/ecosystem participant that has directly financed Vox projects (e.g., Mother's Day via Beacons scheme).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vox_pictures
• LinkedInlinkedin.com/company/voxpicturesltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vox Pictures