Pelican Car Wash

What Pelican Car Wash does

Pelican Pointe Carwash, operating under the Pelican Car Wash brand, is a privately held, locally owned and operated express car wash company founded in 2008 and headquartered in Louisiana. The company operates 15 express car wash tunnel locations concentrated within Louisiana, serving individual vehicle owners, families with multiple vehicles, and local community organizations through direct-to-consumer service.

The core product is an express exterior wash delivered through automated tunnels using a standardized multi-step cleaning process, with premium tiers incorporating graphene ceramic coating and other upgraded chemistry. Operations are supported by vehicle detection and identification systems at tunnel entry points that enable automatic recognition of monthly members, and the company maintains an online member portal for account management, billing, and plan administration.

The business model is built on two complementary revenue streams: per-wash single-visit transactions and recurring unlimited monthly memberships priced in tiers from $24.95 to $45.95. Members account for a meaningful share of recurring revenue, while the company supplements consumer wash revenue with gift card sales, bulk-purchase programs, and a structured community fundraising program that returns a percentage of proceeds to partnered nonprofit organizations. No outside funding, M&A activity, or enterprise customer relationships are disclosed in the available data.

Name

Pelican Car Wash

Legal name

Pelican Pointe Carwash

Website

https://pelicanpointecarwash.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelican Car Wash is a privately held Louisiana-based express car wash operator founded in 2008, serving individual vehicle owners, families, and community organizations across 15 tunnel locations via per-wash and recurring monthly memberships.

Ownership category

akta.pro rank

Product category

Car Wash Services

NAICS

Car Washes (811192)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial) (HSAEAMAL)

Keywords

• Express car wash
• Unlimited wash membership
• Tunnel car wash
• Vehicle detailing
• Ceramic car coating

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Unlimited Monthly Wash Memberships: Monthly subscription model offering truly unlimited car washes at any location. Customers can wash as many times as they want per day at any of the 15+ locations. Plans range from $24.95 to $45.95 per month with tiered service levels. Family plans available for multiple vehicles at discounted rates.
2. Single Wash Purchases: Pay-per-wash option for customers who prefer not to commit to monthly subscriptions. One-time wash payments at individual location pricing.
3. Gift Cards: Prepaid wash cards available for purchase as gifts, providing one-time or multiple wash credits
4. Fundraiser Programs: Non-profit organization fundraising partnerships where Pelican Pointe provides wash vouchers for charity events, generating revenue through voucher redemption

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pelican Pointe Carwash operates 15 express car wash tunnel locations across Louisiana, offering single wash services and unlimited monthly memberships in four tiers (Basic, Good, Better, and Best/Graphene 1). The wash process includes vehicle detection, pre-soak, tire/wheel cleaning, high-pressure rinse, ceramic/graphene coating, and touch-free high-volume air drying. Customers can sign up in-person or via an online portal that manages accounts, billing, credits, and a pre-paid gift card program.

Product overview

Pelican Pointe Carwash operates as a multi-location express car wash franchise with 15 locations across Louisiana. The core offering is an express car wash experience where customers remain in their vehicles through automated tunnels. The product portfolio centers around four unlimited monthly wash subscription plans (Basic at $24.95, Good at $29.95, Better at $35.95, and Graphene 1 at $45.95 per month) that provide truly unlimited washing at any location. The signature Four-Step Wash Process (Wheel & Tire Care, Foaming Shampoo/Polish, High-Pressure Rinse, Deep Shine/Air Dry) powers all service tiers, with premium treatments like Carnauba Wax, Ceramic Coating, and Graphene Solutions available at higher tiers. Additional products include Deep Shine and Ceramic wash packages as add-on upgrades, free self-service vacuums, microfiber towels, tire inflators, and a charity fundraiser program. The company has operated since 2008 as a locally owned Louisiana business.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Wash Membership Subscription product giving individual consumers unlimited access to Pelican Pointe express tunnel car washes at any of 15 Louisiana locations for a recurring monthly fee; four service tiers (Basic, Good, Better, Best/Graphene 1) range from standard exterior wash to graphene ceramic coating.
• Single Express Car Wash One-time exterior express tunnel wash purchased by walk-up customers at any Pelican Pointe Louisiana location, including pre-soak, tire/wheel cleaning, high-pressure rinse, and touch-free air dry.
• Charity Car Wash Fundraiser Program Pre-paid wash voucher program enabling Louisiana nonprofits, schools, athletic teams, and community organizations to raise funds by selling Pelican Pointe wash vouchers at a discount to supporters.
• Pelican Pointe Gift Cards Pre-paid gift cards sold through the Pelican Pointe online portal and at tunnel locations, redeemable for any wash service or membership credit.

Quantifiable outcome

• Rain water beading off vehicle for days after premium wash
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ModWash: Fast-growing express car wash chain with subscription-based unlimited wash plans across the southeastern U.S. Comparable express tunnel model and could plausibly encroach on Louisiana markets.
• Quick Quack Car Wash: Express car wash franchise with rapid U.S. expansion, unlimited membership plans, and a fun themed customer experience. Comparable subscription-first express wash model to Pelican Pointe.
• Take 5 Car Wash: National express car wash chain operating hundreds of locations across the U.S. with a similar subscription-based unlimited wash model. Direct business model overlap with Pelican Pointe's express tunnel and recurring monthly membership structure.
• ZIPS Car Wash: Large multi-state express car wash chain offering unlimited wash club memberships at tunnel locations. Closely comparable operating model with express tunnels and subscription revenue.
• Tommy's Express Car Wash: Franchise-based express car wash brand with hundreds of locations across the U.S., offering unlimited wash memberships through modern tunnel facilities. Same customer profile and subscription model as Pelican Pointe.
• Mister Car Wash: Largest car wash operator in North America with 400+ locations and a publicly disclosed Unlimited Wash Club subscription product. Directly comparable express tunnel and membership business model.
• GO Car Wash: Express car wash chain operating modern tunnel locations with monthly subscription plans. Closely aligned express wash and membership format to Pelican Pointe.

Emerging players

• Splash & Dash Car Wash: Express car wash concept with subscription options, often operating at multi-site regional scale. Comparable express tunnel and unlimited membership value proposition at smaller scale than national incumbents.

Regional players

• Coastal Car Wash (Louisiana): Louisiana-based regional car wash operator with express tunnel and membership offerings. Most direct geographic competitor to Pelican Pointe within the same local market.

Others

• Driven Brands (Take 5 parent): Holding company for multiple automotive service brands including Take 5 Car Wash. Relevant peer because it consolidates regional car wash operators and could pursue a Pelican Pointe-type regional asset.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pelicanpointecarwash
• Instagraminstagram.com/pelicanpointecarwash
• LinkedInlinkedin.com/company/pelican-car-wash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Car Wash