Ocean Outdoor Denmark
- Company typePrivate
- Founded1997
- HeadquartersCopenhagen, Denmark
- Headcount—
- GTM typeB2B
- OfferingServices
Ocean Outdoor Denmark firmographics
Firmographics- Name
- Ocean Outdoor Denmark
- Legal name
- Ocean Outdoor Denmark (CVR No. 27059759)
- Website
- https://oceanoutdoor.dk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Ownership category
- akta.pro rank
Ocean Outdoor Denmark industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Ocean Outdoor Denmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ocean Outdoor Denmark business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- DOOH Advertising Space Sales: Revenue generated from selling digital out-of-home advertising space on Ocean's premium screen network across Denmark. Fees are calculated based on Display Period, Screen location, Audience Delivery metrics, and rates specified in Booking Confirmations or Rate Cards. Payment terms are typically 45 days after Display Period ends.
- Creative Production Services: Optional production services where Ocean undertakes creation of advertising copy, with fees charged for creative production work in addition to media space fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom campaign pricing based on location, duration, and audience delivery metrics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Ocean Outdoor Denmark product offering
Product offeringCore offering
Ocean Outdoor Denmark sells digital out-of-home (DOOH) advertising space across a premium network of digital screens in Danish shopping malls, airports, urban centers, and high-traffic roadside locations. Campaigns are sold on a per-booking basis with fees determined by location, display period, and audience delivery, supported by in-house creative services (Ocean Studio) and a suite of technology-driven creative formats (Ocean Labs).
Product overview
Ocean Outdoor Denmark operates a comprehensive digital out-of-home (DOOH) advertising network across Denmark, offering a platform of technology-driven solutions that transform campaigns into engaging experiences. The core offering consists of premium location networks (The Loop, The Grid, Icons, DeepScreen, Urban Digital, Airport, Traffic Spectaculars, Banner Spectaculars, and shopping center networks) combined with Ocean Labs technology products including Ocean DeepScreen (3D anamorphic content), Ocean DeepScreen Alive (interactive 3D), Ocean AI (AI content creation), Ocean Creator (creator partnerships), Ocean Portal (immersive tunnel), Ocean Play (gamification), Ocean React (live data triggers), Ocean Mixed Reality, Ocean Mobile AR, Ocean Murals, Ocean Presents (fan zones), Ocean Special Builds, Ocean Takeover, and Ocean Vehicle React. Ocean Studio provides in-house creative services. The company also hosts the annual Digital Creative Competition. Together, these components enable brands to create immersive, data-driven, and interactive outdoor advertising campaigns across Denmark's premium urban and retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean DeepScreen: A new dimension in DOOH featuring 3D anamorphic content capabilities
- Ocean DeepScreen Alive
- Ocean Labs
- Ocean Studio
- The Loop
- The Grid
- Icons
- Ocean Fusion
- DeepScreen
- Urban Digital
- Digital Creative Competition (DCC)
- Drops in the Ocean
- Ocean for Oceans
Products and services
- DOOH Advertising Space (Denmark Network) Sale of digital out-of-home advertising inventory on Ocean's premium Danish screen network covering The Loop (digital circular screens), The Grid (retail/connected screens), Icons (iconic landmark screens), DeepScreen, Urban Digital, Airport, Traffic Spectaculars, and Banner Spectaculars for brands, advertisers, and media agencies.
- Ocean Studio (Creative Services) In-house creative services team offering campaign concept development, content production, and creative strategy services to brand clients booking DOOH advertising on Ocean's network.
- Danske Shoppingcentre (Danish Shopping Mall Network) Digital out-of-home advertising network deployed across major Danish shopping malls, including flagship locations such as Play Wall @ Frederiksberg, The Iconic @ Field's, The Jewel @ Fisketorvet, The Aura @ Kolding Storcenter, The Gallery @ Bruuns Galleri, and The Square @ Lyngby, designed for retail environment and shopper audience reach.
Quantifiable outcome
- 333,781 visitors reached during 14-day DIF Curling activation
- +5 more outcomes
Companies that use Ocean Outdoor Denmark
Customer profileNamed customers6 records
Segments6 records
Ocean Outdoor Denmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature17 records
Ocean Outdoor Denmark partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Watts SustainabilitycoreOcean works with Watts Sustainability to deliver a decarbonization roadmap across all markets. Focus areas include purchasing renewable energy certification, sourcing and installing energy-efficient DOOH screens, and reducing daily screen runtime to achieve SBTi-validated carbon reduction targets.
- AdGreencoreOcean is a member of AdGreen and has contributed to the ongoing development of AdNetZero's guidance for per-campaign carbon calculators, supporting industry-wide sustainability measurement.
- PinwheelcoreEnvironmental partnership with sustainability platform Pinwheel enabling clients and agencies to contribute to verified frontline environmental programs. In 24 months, partnership reached 16 countries funding plastic waste recovery (43,000+ kg), sea turtle protection (195,000+ hatchlings), coral farming projects, and carbon capture research. Ocean commits 2% of UK advertising revenue to Drops in the Ocean charity program.
- SEE TurtlescoreOcean and SEE Turtles partnership through Pinwheel has protected over 195,000 turtle hatchlings across 6 projects in 5 countries including Venezuela, Mexico, Panama, Ghana, and Costa Rica. Sea turtles are keystone species for healthy ocean ecosystems.
- CoralivecorePartnership funding small-scale coral farming projects in Kenya and Madagascar through Pinwheel, rescuing depleted coral colonies and deploying coral nursery infrastructure to support marine ecosystem restoration.
- Hourglass ClimatecorePartnership conducting ecological surveys investigating ocean alkalinity's carbon removal power and its effect on ecological recovery at a project site in North Carolina, advancing climate science through advertising-funded research.
- Marine Conservation SocietycoreOcean has worked with Marine Conservation Society for over three years as part of Ocean for Oceans sustainability initiative, supporting the Plastic Challenge charity campaign with free advertising space through Drops in the Ocean program.
- Cool EarthcoreEnvironmental charity partner in Drops in the Ocean program working on rainforest protection and community empowerment, featured in Ocean's sustainability storytelling campaigns.
- Blue Marine FoundationcoreCharity partner in Drops in the Ocean program focusing on marine protection and overfishing issues, with campaigns featuring advocacy for sustainable fishing practices.
- Pipal TreeminorEnvironmental charity creating brand awareness campaigns to fund reforestation projects in Nepal, supported through Drops in the Ocean program.
- JustdiggitminorEnvironmental charity partner using Ocean screens to demonstrate positive landscape transformation through regreening projects in sub-Saharan Africa.
- Human Practice FoundationminorCharity partner in Drops in the Ocean program focused on children's access to education, gaining visibility through Ocean's environmental and social impact campaigns.
- DIF & Team DanmarkminorOfficial media partner for Team Danmark and Danmarks Idrætsforbund (Danish Sports Confederation), creating Olympic-themed activations like the interactive curling experience at Play Wall in Frederiksberg Centret.
- LandseccoreLandsec is the owner of Piccadilly Lights, Ocean's landmark screen in London. Terms and Conditions reference Piccadilly Lights as a unique physical Landsec asset operated by Ocean under concession agreement. Landsec approved Ocean's participation in WWF Earth Hour switch-off.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ocean Outdoor Denmark competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Ocean Outdoor Denmark social profiles
Digital presenceOcean Outdoor Denmark compliance and trust
Trust signalCompliance3 records
Ocean Outdoor Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Outdoor Denmark leadership team
Management profileNumber of profiles
Ocean Outdoor Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Outdoor Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Outdoor Denmark
What does Ocean Outdoor Denmark do?
Ocean Outdoor Denmark sells digital out-of-home (DOOH) advertising space across a premium network of digital screens in Danish shopping malls, airports, urban centers, and high-traffic roadside locations. Campaigns are sold on a per-booking basis with fees determined by location, display period, and audience delivery, supported by in-house creative services (Ocean Studio) and a suite of technology-driven creative formats (Ocean Labs).
Is Ocean Outdoor Denmark a public or private company?
Ocean Outdoor Denmark is a private company. It is classified as private equity controlled and is currently operating.
When was Ocean Outdoor Denmark founded?
Ocean Outdoor Denmark was founded in 1997.
Where is Ocean Outdoor Denmark based?
Ocean Outdoor Denmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does Ocean Outdoor Denmark make money?
Two revenue lines are on record. DOOH Advertising Space Sales are the primary driver. The others are creative Production Services.
Does Ocean Outdoor Denmark have an API?
No public API is recorded for Ocean Outdoor Denmark.
What industry is Ocean Outdoor Denmark in?
Ocean Outdoor Denmark's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 54185 and its SIC code is 7310.