Cool Earth
Cool Earth is a UK-registered nonprofit charity (No. 1117978) supporting Indigenous peoples and local communities in the Amazon, Papua New Guinea, Congo Basin, and Colombia via unconditional cash transfers and technology-aided forest monitoring to protect rainforests.
- Company typePrivate
- Founded2007
- HeadquartersPenryn, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Cool Earth firmographics
Firmographics- Name
- Cool Earth
- Legal name
- Cool Earth Action
- Website
- https://coolearth.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cool Earth is a UK-registered nonprofit charity (No. 1117978) supporting Indigenous peoples and local communities in the Amazon, Papua New Guinea, Congo Basin, and Colombia via unconditional cash transfers and technology-aided forest monitoring to protect rainforests.
- Ownership category
- akta.pro rank
Cool Earth industry classification
Industry- Product category
- Rainforest Conservation
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)
Keywords
Where Cool Earth is headquartered
LocationHeadquarters
- HQ city
- Penryn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cool Earth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Single and recurring donations from individuals supporting rainforest protection. Donors can give one-time or monthly gifts.
- Business Partnerships: Corporate partnerships including donations, percentage of sales, brand collaborations, and long-term strategic partnerships. Donation tiers range from up to £1,000 to £250,000+ per year.
- Fundraising Events: Fundraising through The Adventurists events including Mongol Rally, Monkey Run, Rickshaw Run, and Wallah Run adventures.
- Virtual Gifts: Purchasable virtual gifts including Tropical Trees, Terrific Toilets, Brilliant Beehives, and Rainforest Canopy sponsorships.
- Trusts and Foundations: Funding from charitable trusts and foundations supporting specific projects or general rainforest protection work.
- Legacy Giving: Leaving a gift in Will to support long-term rainforest protection.
- Payroll Giving: Tax-free workplace giving programme allowing employees to donate directly from their salary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business partnership donation tiers |
Distribution channels8 records
Marketing channels11 records
Cool Earth product offering
Product offeringCore offering
Cool Earth is a nonprofit charity that protects rainforest by providing direct unconditional cash transfers and resources to Indigenous peoples and Local Communities in the Amazon, Congo Basin, Papua New Guinea, and Colombia. The organization combines this cash-giving model with Rainforest Labs technology (satellite imagery, GPS, drones, radios) for forest monitoring, and runs a UN-backed Basic Income Pilot for Indigenous communities.
Product overview
Cool Earth is a nonprofit organization (UK Registered Charity No. 1117978 / US 501(c)(3)) that supports Indigenous peoples and Local Communities to fight the climate crisis by protecting rainforest. The organization operates several interconnected programs: its core mechanism is Unconditional Cash Transfers providing direct financial support to rainforest communities. Key service offerings include Virtual Gifts (Tropical Tree, Terrific Toilet, Brilliant Beehive, Rainforest Canopy) - donation products that supporters can purchase as gifts with downloadable certificates. The Adventurists program enables fundraising through adventure events (Mongol Rally, Monkey Run, Rickshaw Run, Wallah Run). Business Partnerships allow corporations to support through donations, collaborations, or strategic partnerships. The Rainforest Labs initiative uses technology combined with traditional knowledge for forest monitoring. Cool Earth's Basic Income Pilot, launched in 2023, provides unconditional funding to Indigenous communities in the Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Unconditional Cash Transfers Direct cash transfers provided to Indigenous peoples and local communities living in rainforest to support them in fighting the climate crisis while protecting rainforest. Communities decide how to use the funding with no strings attached.
- Rainforest Labs Forest monitoring initiative combining cutting-edge technology with traditional conservation knowledge to enable local communities to monitor and protect their forests more effectively. Uses satellite imagery, GPS devices, drones for fire detection, and radio systems for alert sharing.
- Basic Income Pilot UN-backed pilot providing unconditional basic income to Indigenous communities in the Amazon rainforest, showing impact on both community wellbeing and rainforest health.
- Virtual Gifts Digital/virtual gifts that can be purchased as donations to support rainforest communities. Each comes with a downloadable gift certificate. Includes Tropical Trees, Terrific Toilets, Brilliant Beehives, and Rainforest Canopy sponsorships.
- Donation Mechanisms Multiple donation channels including single one-time donations, regular monthly gifts, payroll giving, cross-border donations from Germany and Netherlands, and leaving a legacy gift in wills.
- The Adventurists Fundraising Events Adventure fundraising events including Mongol Rally, Monkey Run, Rickshaw Run, and Wallah Run, partnering with JustGiving for online fundraising. Adventurists have raised £2.2 million helping to protect 2.1 million acres of rainforest.
- Business Partnerships Corporate partnerships for businesses wanting to support rainforest protection through donations, brand collaborations, percentage of sales, strategic partnerships, and employee engagement initiatives. Tiered donations from up to £1,000 to £250,000+ annually.
Quantifiable outcome
- 99% of rainforest kept intact in areas where Cool Earth works
- +8 more outcomes
Companies that use Cool Earth
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Cool Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cool Earth partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- KvadratcoreDanish textile manufacturer partnering on 'Tag' project - a sustainable tote bag collection where donation from each bag goes to Cool Earth. Part of Kvadrat's Rethink exhibition exploring responsible design.
- The AdventuristscoreOfficial charity partner since 2013 organizing adventure fundraising events (Mongol Rally, Monkey Run, Rickshaw Run, Wallah Run). Adventurists have raised £2.2 million helping to protect 2.1 million acres of rainforest. Cool Earth is proud official charity partner.
- Brother International EuropecoreCorporate partner supporting people in Amazon and New Guinea rainforests for over 15 years. Trees being protected through real action with the best people backed to do it.
- BuyagiftminorCorporate charity partner reflecting love for environment by contributing to rainforest protection - the most important issue for protecting established rainforests.
- HigsoncoreConsultancy partner donating 20% of profits to charity with 15% specifically to Cool Earth. Also provides free training workshops to grow and develop the Cool Earth team. Unique partnership where better Higson performance = more donations.
- Maxwell AshfordcoreBritish designer collaborating with Kvadrat on 'Tag' sustainable tote bag project benefiting Cool Earth. Practice revolves around sustainable innovation.
- Organic BasicsminorEarth Month 2026 partnership for rainforest protection campaign combining fashion sustainability with climate action.
- Planet MarkminorSustainability certification partner providing credibility and shared audience around environmental certification.
- JustGivingcoreOnline fundraising platform partner enabling adventure event donations and direct fundraising pages for Cool Earth supporters.
- ONAMIAP (Organización Nacional de Mujeres Indígenas del Perú)coreIndigenous women's organization partner co-developing the world's first Basic Income pilot for Indigenous Peoples in the Amazon rainforest. Helps spearhead unconditional cash transfer approach.
- OMIAASECcoreIndigenous organization partner in Basic Income pilot, helping develop and implement unconditional funding approach for Amazon communities.
- CARE (Central Asháninka del Río Ene)coreIndigenous-led organization partnering since 2021 on PAAMARI wildfire prevention programme. Combines ancestral knowledge with technology to fight forest fires. 275 Asháninka members trained, fires reduced by over 64%. Also assisted during flooding crisis.
- CAREcoreIndigenous partner being facilitated by Cool Earth to attend COP30 in Brazil to amplify Indigenous voices and stories through press outreach and panel engagement.
- RWSSP (Rural Water Supply and Sanitation Programme)minorPartnership implementing Water Sanitation and Hygiene (WaSH) projects including water tank distribution in Papua New Guinea communities.
- Inga FoundationminorKnowledge sharing partnership where Awajún and Asháninka communities visited Inga Foundation in Honduras to learn sustainable food gardening using Inga trees for alley cropping.
- COICA (Coordinating Body for Indigenous Organizations of the Amazon Basin)minorIUCN member organization leading proposal to protect 80% of Amazon by 2025. Cool Earth supports this vision.
- NGO Forest Coalition UKminorNetwork of UK organizations campaigning to protect forests. Cool Earth is a signatory pushing UK government to move money and power to frontline communities.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Cool Earth competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cool Earth social profiles
Digital presenceCool Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Earth leadership team
Management profileNumber of profiles
Profiles6 records
Cool Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Earth
What does Cool Earth do?
Cool Earth is a nonprofit charity that protects rainforest by providing direct unconditional cash transfers and resources to Indigenous peoples and Local Communities in the Amazon, Congo Basin, Papua New Guinea, and Colombia. The organization combines this cash-giving model with Rainforest Labs technology (satellite imagery, GPS, drones, radios) for forest monitoring, and runs a UN-backed Basic Income Pilot for Indigenous communities.
Is Cool Earth a public or private company?
Cool Earth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cool Earth founded?
Cool Earth was founded in 2007. It employs 11 to 50 people.
Where is Cool Earth based?
Cool Earth is headquartered in Penryn, United Kingdom, in the Europe region.
How does Cool Earth make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are business Partnerships, fundraising Events, virtual Gifts, trusts and Foundations, legacy Giving and payroll Giving.
Does Cool Earth have an API?
No public API is recorded for Cool Earth.
What industry is Cool Earth in?
Cool Earth's product category is Rainforest Conservation. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMAKAH, Timberland Carbon & Natural Capital Project Development (Offsets/REDD+). Its NAICS code is 813312 and its SIC code is 800.