Nuestras Raices Inc
Nuestras Raices Inc is a Holyoke, Massachusetts 501(c)(3) nonprofit founded in 1992 that advances urban agriculture, food equity, and Latino cultural preservation through a 30-acre farm, community gardens serving 300+ families, a Mobile Market, environmental health programs, and educational workshops.
- Company typePrivate
- Founded1992
- HeadquartersHolyoke, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nuestras Raices Inc does
Nuestras Raices Inc is a Holyoke, Massachusetts-based 501(c)(3) nonprofit founded in 1992 by Puerto Rican farmers to advance urban agriculture and food equity in the Latino community. The organization operates La Finca, a 30-acre urban farm, and supports a network of community gardens through which more than 300 families grow culturally relevant food. Its Mobile Market program distributes fresh produce directly to Holyoke neighborhoods — including four public housing communities (Elmwood Towers, Prospect Heights, Pulaski Heights, Sycamore Towers) — addressing food-desert conditions in Hampden County. Complementary programs include Nuestro Aire Saludable (community-based air quality research), Nuestros Arboles Nuestra Salud (urban tree planting and climate resilience), Educational Programs and Workshops covering food safety, farming, financial literacy, and the Food Hub Initiative focused on market development for cultural crops. Annual events such as the Harvest Festival and Jíbaro Festival anchor community engagement, drawing over 1,000 attendees.
The organization operates on a hybrid nonprofit revenue model combining charitable donations and grants, modest program fees, and direct produce sales. Pricing on fee-based programs is deliberately accessible: $30 annual community garden plot rental, $75-85 ServSafe certification, $100 baking workshops, $20 cookie kits. The bulk of operating support comes from institutional funders, with anchor partners including USDA, MA Department of Agricultural Resources, UMass Amherst Extension, Feeding America, The Food Bank, MGCC, and a portfolio of regional foundations (Harold Grinspoon, Lawson Valentine, Davis, Windward). Leadership is provided by Executive Director Hilda Roque. There is no proprietary software, app, or AI/ML capability disclosed; the technology stack is operational (urban farming, mobile distribution logistics, community programming).
The company's GTM motion is community-led, with reach generated through grassroots urban agriculture programs, trusted community partnerships, cultural festivals, and direct engagement with Latino households in Holyoke. Social channels (Facebook, Instagram, YouTube) collectively carry 29,266 followers and serve primarily as top-of-funnel awareness drivers. Customer segments are highly distributed: low-to-moderate income Latino families (primary), Hampden County residents facing food-access barriers, and food entrepreneurs seeking commercial kitchen access and certifications. No revenue figure is disclosed in the available source material.
Nuestras Raices Inc firmographics
Firmographics- Name
- Nuestras Raices Inc
- Legal name
- Nuestras Raíces Inc
- Website
- https://nuestras-raices.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nuestras Raices Inc is a Holyoke, Massachusetts 501(c)(3) nonprofit founded in 1992 that advances urban agriculture, food equity, and Latino cultural preservation through a 30-acre farm, community gardens serving 300+ families, a Mobile Market, environmental health programs, and educational workshops.
- Ownership category
- akta.pro rank
Nuestras Raices Inc industry classification
Industry- Product category
- Urban Agriculture and Community Farming
- NAICS
- Vegetable and Melon Farming (1112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industry
- Sustainable Agriculture & Food Systems (BPAGAGAI)
Keywords
Where Nuestras Raices Inc is headquartered
LocationHeadquarters
- HQ city
- Holyoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nuestras Raices Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Charitable donations from individuals and organizations supporting the mission of food equity and urban agriculture
- Program Service Fees: Fees for educational workshops, certifications (ServSafe), and community garden plot rentals
- Mobile Market Sales: Revenue from selling fresh, local produce through the Mobile Market program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Community Garden Plot Rental |
| One time/ perpetual license | Pay-as-you-go | ServSafe Food Handler Certification |
| Unit Pricing | Pay-as-you-go | Cookie Kit |
| One time/ perpetual license | Pay-as-you-go | Baking Class in Spanish |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Nuestras Raices Inc product offering
Product offeringCore offering
Nuestras Raices Inc is a grassroots nonprofit urban agriculture organization that operates La Finca, a 30-acre urban farm, alongside community gardens supporting more than 300 families, a Mobile Market distributing fresh culturally relevant produce, and educational workshops covering farming, food safety, and financial literacy for the Latino community in Holyoke, Massachusetts.
Product overview
Nuestras Raices Inc is a grassroots urban agriculture organization based in Holyoke, MA. Its programs include Community Gardens (supporting over 300 families), La Finca (a 30-acre urban farm hub), the Mobile Market (bringing fresh food to neighborhoods), Nuestro Aire Saludable (air quality research), Nuestros Árboles Nuestra Salud (urban forest equity), Educational Programs and Workshops (covering food justice, farming, and financial topics), the Food Hub Initiative, and annual events such as the Harvest Festival. Together these programs create a comprehensive approach to urban agriculture, food equity, environmental health, and community empowerment.
Differentiator
Problem solved
Functional benefit
Brands
- La Finca: A 30-acre urban farm hub for sustainable agriculture in Holyoke where families and youth grow fresh food and develop leadership skills.
- Mobile Market
Products and services
- Community Gardens Urban agriculture initiative supporting more than 300 families in growing culturally relevant food, preserving Latino traditions, and strengthening health, leadership, and neighborhood connections.
- La Finca Urban Farm A 30-acre sustainable agriculture hub where families and youth grow fresh food, preserve Latino farming traditions, and develop leadership, economic opportunity, and community well-being. Includes an on-site farm store where community farmers sell fresh produce and flowers.
- Mobile Market Mobile market van that brings fresh, local, and culturally relevant food to Holyoke neighborhoods, strengthening food security, community health, and economic opportunities for regional farmers.
- Nuestro Aire Saludable Community-based research project that collects air quality data in Holyoke and Hampden County to identify pollutants, raise awareness, and support healthier communities.
- Nuestros Arboles Nuestra Salud Urban forest equity program advancing tree planting and care in Latino communities to improve environmental health, climate resilience, and local leadership.
- Educational Programs and Workshops Educational programs and workshops in Holyoke that empower entrepreneurs and small businesses, covering food justice, leadership, economic development, farming techniques, financial literacy, ServSafe certification, and specialized cultural cooking classes.
- Food Hub Initiative Initiative to promote a more equitable food system and increase family access to healthy food while developing markets for cultural crops.
- Nuestra Comida Food equity program focused on community food access and culturally appropriate nutrition.
- Harvest Festival Annual celebration of harvest, culture, and community at La Finca featuring food, live music, dancing, farmer's market, and children's activities.
Quantifiable outcome
- 300+ families grow culturally relevant food through community gardens
- +1 more outcomes
Companies that use Nuestras Raices Inc
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Nuestras Raices Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuestras Raices Inc partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UMass Amherst ExtensioncoreCo-sponsor of farmer training programs; provides agricultural expertise and educational resources for season-long training series
- The Trustees of ReservationcoreCo-sponsor of farmer training and urban agriculture initiatives
- Feeding AmericacoreNational food bank network partner supporting food security initiatives
- The Food BankcoreLocal food bank partner supporting food distribution and security programs
- Health Institute of Western MAminorHealth partner supporting community wellness initiatives
- Conservation Law FoundationminorEnvironmental advocacy organization supporting sustainable agriculture initiatives
- TerraCorpscoreAmeriCorps program placing members with nonprofit organizations; Nuestras Raíces hosted Sustainable Agriculture Coordinator
- Dr. Megan Patton López (UMass)minorAcademic partner providing educational programs on diabetes and healthy eating
Scale indicators4 records
Recent moves2 records
Expansion highlights4 records
Nuestras Raices Inc competitors and assessment
Company assessmentOthers
- Feeding America: National food-bank network and one of Nuestras Raíces's core strategic partners. Not a competitor but an ecosystem enabler providing food-distribution scale and policy advocacy that complements Nuestras Raíces's on-the-ground programming.
Broad incumbents
- Wholesome Wave: National nonprofit focused on affordable access to healthy, local food through produce prescriptions and incentives. Operates one level removed from on-the-ground production but shares food-equity mission and federal-grant funding pool.
- Green City Growers: Somerville, MA urban-farming organization building raised-bed gardens and providing urban-ag services to schools, homeowners, and businesses. Comparable urban-agriculture category but more service-oriented/commercial than community-empowerment model.
- Boston Area Gleaners: Massachusetts nonprofit rescuing surplus farm produce and distributing it to food-insecure communities. Adjacent peer operating in the same MA food-equity space with complementary but not identical model (gleaning vs. urban production).
Direct peers
- Mill City Grows: Lowell, MA nonprofit focused on urban agriculture, community gardens, and a mobile farmers market serving underserved communities. Directly comparable model combining community gardens, mobile market, and food equity programming.
- The Food Project: Massachusetts-based nonprofit operating urban and suburban farms that combine food production with youth development and food access. Highly comparable to Nuestras Raíces in geography, urban-agriculture model, and youth/community programming.
- Global Greens: Iowa-based program supporting refugee and immigrant farmers with land, training, and market access. Closely mirrors the immigrant-farm training and cultural-preservation model that distinguishes Nuestras Raíces.
- Just Roots: Greenfield, MA nonprofit running a community farm, CSA, and food-access programming for low-income residents. Operates a similar farm + education + food-access stack in Western Massachusetts and serves comparable low-to-moderate-income populations.
- World Farmers: Lancaster, MA nonprofit supporting immigrant and refugee farmers with land access, training, and market development. Strong peer on the immigrant-agriculture, training, and market-access dimensions that mirror Nuestras Raíces.
Regional players
- Urban Edge Farm: Cranston, RI nonprofit supporting new and beginning farmers with land, training, and markets. Strong peer on training, market access, and small-farm incubation, though serving a different regional geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nuestras Raices Inc social profiles
Digital presenceNuestras Raices Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuestras Raices Inc leadership team
Management profileNumber of profiles
Profiles1 record
Nuestras Raices Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuestras Raices Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuestras Raices Inc
What does Nuestras Raices Inc do?
Nuestras Raices Inc is a grassroots nonprofit urban agriculture organization that operates La Finca, a 30-acre urban farm, alongside community gardens supporting more than 300 families, a Mobile Market distributing fresh culturally relevant produce, and educational workshops covering farming, food safety, and financial literacy for the Latino community in Holyoke, Massachusetts.
Is Nuestras Raices Inc a public or private company?
Nuestras Raices Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nuestras Raices Inc founded?
Nuestras Raices Inc was founded in 1992. It employs 1 to 10 people.
Where is Nuestras Raices Inc based?
Nuestras Raices Inc is headquartered in Holyoke, United States, in the North America region.
How does Nuestras Raices Inc make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are program Service Fees and mobile Market Sales.
Who are Nuestras Raices Inc's main competitors?
Feeding America is listed as an others. Broad incumbents are Wholesome Wave, Green City Growers and Boston Area Gleaners. Direct peers are Mill City Grows, The Food Project, Global Greens, Just Roots and World Farmers. Urban Edge Farm is listed as a regional player.
Does Nuestras Raices Inc have an API?
No public API is recorded for Nuestras Raices Inc.
What industry is Nuestras Raices Inc in?
Nuestras Raices Inc's product category is Urban Agriculture and Community Farming. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGAGAI, Sustainable Agriculture & Food Systems. Its NAICS code is 1112 and its SIC code is 700.