Oakbridge Financial Group

What Oakbridge Financial Group does

Oakbridge Financial Group, LLC is a privately held, full-service wealth management firm founded in 2018 and headquartered in Raleigh, North Carolina, with a secondary office in High Point, NC. The firm operates as a supported-independence practice within the Equitable Advisors ecosystem, offering securities (through Equitable Advisors, LLC, member FINRA/SIPC), investment advisory services (via SEC-registered representatives of Equitable Advisors), and annuity and insurance products (through Equitable Network, LLC and its subsidiaries). Oakbridge is not owned or operated by Equitable, maintaining its own brand, leadership, and client relationships.

The firm serves individuals and families, business owners, and non-profits across North Carolina with a horizontally segmented practice covering financial planning, wealth/asset management, estate planning strategies, risk management, retirement planning (including IRAs, 529s, and business retirement plans), tax mitigation, and business continuation/executive benefits. Core products include financial planning, wealth management, estate planning strategies, risk management (life, disability, long-term care insurance), annuities, business retirement plans, employee benefits, and executive benefits. There is no proprietary technology platform; Oakbridge leverages Equitable Advisors' digital financial planning infrastructure and standard advisor productivity tooling.

The business model combines fee-based and non-fee based financial planning revenue, commissions and trails on securities and advisory products, and insurance/annuity product placement. Go-to-market is advisor-led, with each producing advisor managing their own client book through consultations, supported by content marketing (resource center, calculators, video library) and community involvement via the Equitable Foundation. The firm is led by Managing Partner Daniel Paradise alongside co-founders Michael Wilson and Dillon Burdette, with a team of approximately 11 members including senior advisors, advisors, a recruiter, and client services staff. Oakbridge has earned Equitable's President's Trophy and top-10 national rankings for talent development and client satisfaction.

Name

Oakbridge Financial Group

Legal name

Oakbridge Financial Group, LLC

Website

https://oakbridge-financial.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakbridge Financial Group is a Raleigh, NC-based independent wealth management practice founded in 2018, serving individuals, families, businesses, and non-profits in North Carolina with financial planning, wealth management, insurance, retirement, and estate services through the Equitable Advisors platform.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Wealth management services
• Financial planning
• Estate planning
• Retirement planning
• Insurance products

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-based Financial Planning: Fee-based financial planning offered by investment advisor representatives of Equitable Advisors, LLC, an SEC-registered investment advisor. Both fee-based and non-fee based financial planning services are provided.
2. Securities and Investment Advisory Services: Securities offered through Equitable Advisors, LLC, member FINRA, SIPC. Investment advisory products and services through Equitable Advisors, LLC.
3. Annuity and Insurance Products: Annuity and insurance products offered through Equitable Network, LLC and its subsidiaries. Products include life insurance, disability and long-term care insurance, and various retirement products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oakbridge Financial Group is a full-service wealth management firm that delivers personalized financial planning, asset/wealth management, estate planning strategies, and risk management services to individuals, families, businesses, and non-profits in North Carolina. The firm distributes securities and investment advisory products through Equitable Advisors (SEC-registered) and insurance and annuity products through Equitable Network, supported by a team of financial advisors offering fee-based and non-fee based planning.

Product overview

Oakbridge Financial Group is a full-service wealth management firm offering a comprehensive suite of financial services through Equitable Advisors. The core offering includes Financial Planning, Wealth Management, Estate Planning Strategies, and Risk Management services. The firm provides insurance products (Life Insurance, Disability and Long-Term Care Insurance, Annuities), retirement solutions (Individual Retirement/Education Planning, Business Retirement Plans), and business services (Employee Benefits, Executive Benefits, Business Continuation Programs). The company operates as a multi-advisor practice serving individuals, families, and business clients across North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning helping clients pursue goals through cash flow management, education savings, retirement planning, protection needs, estate strategies, and tax planning. Offered to individuals, families, businesses, and non-profits.
• Wealth Management Asset management offering account management to help clients create, implement, and monitor investment strategies toward financial goals. Provided through Equitable Advisors' open-architecture investment platform.
• Estate Planning Strategies Estate planning services to create tax-saving strategies, avoid probate, and ensure seamless wealth transfer to beneficiaries while protecting assets.
• Risk Management Protection services using life, disability, and long-term care insurance to identify and manage financial risks for individuals and families.
• Life Insurance Term and permanent life insurance products including universal life, variable universal life, and term insurance for family protection.
• Disability and Long-Term Care Insurance Income protection insurance covering disability and long-term care needs for individuals and families.
• Annuities Fixed and variable annuity products offering tax-deferred growth and guaranteed income options.
• Individual Retirement/Education Planning IRA accounts, Roth IRA conversions, and education savings plans including 529 accounts for individuals and families.
• Investment Advisory Programs Managed investment accounts and advisory programs including equity investments, fixed-income investments, and traditional brokerage accounts.
• Business Retirement Plans Comprehensive retirement plan options for businesses including IRAs, SEP Plans, SIMPLE Plans, 401(a), 401(k), Roth 401(k), 457(b), 403(b), and pension/profit-sharing plans.
• Employee Benefits Group benefit packages including dental, vision, life insurance, short-term and long-term disability income coverage for businesses.
• Executive Benefits Compensation solutions including bonus plans, deferred compensation plans, and split-dollar plans for executives.
• Business Continuation Programs Succession planning solutions including key person coverage, buy-sell agreements, ESOPs, and disability buyout arrangements for business owners.

Quantifiable outcome

• Top-10 in the nation for talent development
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Equitable AdvisorscoreStrategic or Co-development PartnerOakbridge Financial Group operates as a team within Equitable Advisors, a national wealth management firm. The firm offers securities through Equitable Advisors, LLC (member FINRA, SIPC) and investment advisory products and services through the same entity as an SEC-registered investment advisor. This is a primary affiliation and distribution relationship.
• Equitable NetworkcoreStrategic or Co-development PartnerAnnuity and insurance products are offered through Equitable Network, LLC and its subsidiaries (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.). This partnership enables the distribution of insurance and annuity products to clients.
• Equitable FoundationminorGTM or Marketing PartnerCommunity involvement leverages the strength and stability of Equitable Foundation. The foundation directs the company's philanthropic and volunteer activities, with signature programs helping students and parents take steps toward college and educators toward success.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cetera Financial Group: Cetera hosts multiple independent advisor firms under a single broker-dealer and RIA umbrella, offering supported-independence models similar to Oakbridge/Equitable. Comparable in business model, advisor recruitment focus, and wealth management service mix.
• Steward Partners: Steward Partners operates a 'supported independence' model under Raymond James, enabling financial advisors to build branded practices backed by a major broker-dealer platform. This is the closest structural analog to Oakbridge's arrangement with Equitable Advisors, including shared emphasis on advisor recruitment and multi-advisor team building.
• Cambridge Investment Research: Cambridge is a major independent broker-dealer supporting affiliated advisors and RIA firms with planning, technology, and product access. Direct match to Oakbridge as another advisor-led practice running under an independent BD platform with a similar multi-advisor team structure.

Broad incumbents

• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., hosting thousands of affiliated advisors who run their own practices under LPL's compliance, technology, and product infrastructure. Comparable as the broader category of independent/advisor-led wealth management practices that Oakbridge sits within.
• Edward Jones: Edward Jones is a large retail wealth management firm with thousands of branch-based financial advisors serving individuals and small businesses. Comparable in serving mass-affluent and small-business clients with comprehensive planning, though as a much larger captive network.
• Northwestern Mutual: Northwestern Mutual combines wealth management, life insurance, and financial planning through a captive advisor network. Overlaps with Oakbridge in holistic financial planning, insurance-led product mix, and long-term client relationships, though it operates a fully captive model rather than supported independence.
• Wells Fargo Advisors: Wells Fargo Advisors is a large national broker-dealer and wealth management franchise serving individuals, families, and small businesses. Comparable in client segments and product set (financial planning, retirement, insurance) though operating at significantly larger scale as a captive bank-affiliated model.
• Raymond James Financial: Raymond James hosts advisor-led practices including supported-independence models (e.g., Steward Partners). Comparable as the parent ecosystem analog to Equitable Advisors, providing the broker-dealer, RIA, and back-office infrastructure that an Oakbridge-style practice depends on.
• Ameriprise Financial: Ameriprise operates a large national network of financial advisors delivering financial planning, wealth management, and insurance products. Comparable to Oakbridge in target client (individuals, families, small businesses) and product breadth, but at substantially greater scale.
• MassMutual: MassMutual combines life insurance, retirement, and wealth management through a captive advisor network. Comparable to Oakbridge's blend of insurance, retirement planning, and wealth management, particularly for business owner and family succession planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakbridge Financial Group